Internal linking is important for search engine optimization (SEO) as it allows users to navigate websites, establishes information hierarchies, and helps spread ranking power. Some key tactics for improving internal linking include choosing an optimal link structure, using text menus, adding keywords to anchor text strategically, cross-linking important pages, and eliminating duplicate, broken, or dangling links. Proper internal linking passes link juice between pages and helps increase page views and rankings.

1. Internal Linking to Improve
Your Website's
SEO
www.syscomminternational.com 079 6181 0430

2. What is an Internal Link?
• Internal links are links that go from one page on a domain to a different
page on the same domain. They are commonly used in main navigation.
• These type of links are useful for three reasons:
1. They allow users to navigate a website.
2. They help establish information hierarchy for the given website.
3. They help spread ranking power around websites.
www.syscomminternational.com 079 6181 0430

3. www.syscomminternational.com 079 6181 0430

4. Why Internal linking is important for SEO ?
– Internal Linking play a very important role in SEO. Internal links are
simple hyperlinks from a webpage to other webpage within the
same Domain or website.
– Internal links are important to the success of a website or blog
because Internal Linking helps the user and search engines to
discover more pages from that website.
www.syscomminternational.com 079 6181 0430

5. 7 Ways to Improve the Internal
Linking on Your Website
www.syscomminternational.com 079 6181 0430

6. Choose the correct website & link structure
• The optimal link structure for a website varies depending on the type,
the size and the target of the website.
• Usually it is suggested to use a flat link hierarchy with a tree-like
structure.
www.syscomminternational.com 079 6181 0430

7. Use text menus
• Generally, websites with text menus achieve better SEO results and
face less indexation problems than websites that use Flash, Silverlight
or Javascript menus.
• Additionally using text menus increases the chance of generating
more accurate sitelinks for your website.
www.syscomminternational.com 079 6181 0430

8. Add your keywords in the anchor text of
internal links
• By incorporating the targeted keywords in the anchor text of
internal links, you can improve the rankings of your internal
pages for those specific terms.
• Additionally by using multiple variations of the same keyword or
phrase you can achieve better results for a wider range of terms
and avoid spam & bans. Nevertheless have in mind that you
should not overdo it because by having too many keywords in the
anchor text, by using keyword stuffing techniques or by adding
an excessive number of internal links you will not achieve better
results.
• On the contrary you will probably fire up a Google Spam
signal and you risk getting banned.
www.syscomminternational.com 079 6181 0430

9. www.syscomminternational.com 079 6181 0430
Example:

10. Avoid spending too much Page Rank on less
important pages
• In every website there is a number of less important pages that receive
a large amount of PageRank.
• These pages are usually registration forms, disclaimers, terms of use,
privacy policy pages, contact forms, reservation forms etc.
• You should minimize the number of those pages and make sure you
pass the link juice to the pages that are more important for your
website. One way to do that is by reforming the link structure so that
they receive less link juice.
www.syscomminternational.com 079 6181 0430

11. Cross-link important pages
• A good technique to improve the PageRank distribution
and the indexation is by cross linking the important
pages of your website, even if those belong to different
levels or subtrees.
• This can be done by adding links inside the main text of
the page or by showing recommendations to the users
on a separate part.
• In this way the search engines are able to find easier the
quality content of your website and the users will stay for
longer on your website, you will increase your
average pageviews and you will reduce your bounce rate.
www.syscomminternational.com 079 6181 0430

12. www.syscomminternational.com 079 6181 0430

13. Eliminate duplicate content, broken links and
dangling links
• If you have broken links, dangling links or lots of
duplicate content in your website it is certain that you
lose valuable link juice.
• By improving your link structure, by removing deadlinks
and dangling link and by reducing the duplicate content
you can increase the number of indexed pages, improve
search engine crawling, reduce indexation time and
achieve better rankings on the internal pages.
www.syscomminternational.com 079 6181 0430

14. Avoid having lots of no followed links
• Google has changed the way that handles the
rel=nofollow.
• As a result using this attribute leads to pagerank losses
due to the fact that the amount of link juice that flows
from nofollowed links is evaporated.
www.syscomminternational.com 079 6181 0430

15. Benefits of internal linking in SEO
• Internal links allow users to navigate a website.
• Internal links increases page views.
• Internal links pass the link juice.
• Internal links helps in increasing PageRank.
• Internal links helps in Better crawling and indexing.
• If you have pages of post that already have a good rank are good
tools to increase new page rank.
www.syscomminternational.com 079 6181 0430

16. ●Strategic planning for content, communications and community.
●Campaign design and deployment services.
●Conversation monitoring and optimisation.
●Building and maintaining a social media newsroom.
●Establishing, integrating, and updating your presence in media communities
like Flickr and YouTube.
●Optimising Blogs and RSS feeds.
●Regularly submitting RSS feeds and Blogs to the latest aggregators, news site
and social book marking sites.
●Recommendations for advertising and marketing opportunities within social
networking and media communities.
●Influencer outreach and buzz-building tactics.
Services We Offer
www.syscomminternational.com 079 6181 0430

17. Join and Follow us:
Address:
SysComm Consulting
Limited
67 Loudoun Rd London
NW8 0DQ UK
Contact
Website:
www.syscomminternational.com
Email: info@syscomminternational.com
Tel/fax: 079 6181 0430
www.syscomminternational.com 079 6181 0430

18. Thank You
www.syscomminternational.com 079 6181 0430