The document outlines 20 steps to optimize a WordPress website for improved performance, including making the site responsive, enhancing speed, and focusing on SEO strategies. Key recommendations include using SEO-friendly URLs, optimizing page titles, and engaging with Google Webmaster Tools for performance insights. The document emphasizes the importance of content quality and strategic planning to attract traffic and improve search rankings.

1. 20 Steps To Optimise Your
Wordpress Website
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2. WordPress
• WordPress started in 2003 with a single bit of code to enhance the
typography of everyday writing and with fewer users than you can count on
your fingers and toes.
• Since then it has grown to be the largest self-hosted blogging tool in the
world, used on millions of sites and seen by ten millions of people every day.
• Matt Mullenweg and Mike Little co-founded WordPress.
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1. Optimise your site for dynamic indexing
2. Make your site responsive - 3 easy steps
3. Speed Up Your Website
4. Improve Your Search Results Using Schema
5. Install Yoast
6. Use SEO-Friendly URLs
7. Optimise your titles for SEO
8. Verify Google search Console With Yoast

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1. Include Keywords in URLs
The simplest way to inform search engines that your site is extremely relevant
to a specific keyword phrase is to insert it into the URL.
There are two methods you can apply :-
➢ Purchase a domain name that has your keyword in it. Let’s assume you are
looking to optimise your website for the phrase “WordPress SEO”. Avoid the
“exact match domain” , but choose one that matches the most important
part of what your site is about. In this case, “SEO”. Most domain registrars have
a search feature that will help you find a domain with your keyword in the
domain name.
➢ Add a page to WordPress. The URL will look like this: http://domain.com/page-
title

5. 2. Allow Categories to be indexed
• Provided that you have set up Categories and Tags appropriately, you
should allow archives to be indexed, as they are a wonderful source of
traffic, not to mention it considerably improves the user experience.
• In the descriptions of your Tags and Categories you can insert internal links
that will redirect users to your pages, with the help of certain plugins. Don’t
get carried away through. Too many categories and tag will make your site
cluttered and confusing for your visitor.
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➢ According to most experts, titles tags (<title>) are among the most
important tags on your website. In many WordPress themes, the Header
template contains the page title tag.
➢ You can optimize the default version to be more descriptive and relevant
for your keyword phrases. As a general rule, include your keyword near the
beginning of the title tag and if possible, make the title of your page an
exact match of your phrase. For example: “<title>Primary Keyword(s) – My
Site Name</title>”
3. Optimize Page Titles

7. 4. Links
There are three main categories of links:
– Inbound links from other sites
– Outbound links to other sites and
– Interlinks to your pages.
Inbound links on your page redirecting users to other websites
looks good for the search engines. Generally, search engines use the
number of inbound links you have to measure the popularity of your
website. Although they will have to be “legit” inbound links, not the paid-
for black hat type that may get your website delisted from the search
engines. Create good content that other webmaster want to link to.
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8. 5. Modify Permalinks
While Blogger users are not allowed to modify the permalink structure of
their pages, WordPress grants users full control over this function. Generally
“/%postname%/” is best unless you have a specific reason why it needs to be
different. This will ensure the title of your pages and posts will appear in your
URLs automatically, is friendlier for visitors and a benefit for SEO
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9. 6. Consider Upgrading to Premium Wordpress
themes
Premium themes will not only grant WordPress users increased control and
flexibility over appearance. Premium themes will not only grant WordPress
users increased control and flexibility over appearance. Most premium
themes have already been optimized for SEO and speed, increasing the
likelihood of getting your content indexed by search engines. A better
looking theme makes your visitors happy and a faster loading, better
optimized site makes the searching engines happy
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10. 7. Sign up for Google Webmaster
Tools
That way, you’ll be constantly informed of your website’s search engine
performance. For instance, you will learn what websites link to you, how
many times your website appears in the search engine results for a specific
keyword and the phrases your site ranks for.
Clearly, SEO is changing and My WordPress Pro users should be able to
adapt their SEO strategies to the current trends
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➢ Strategic planning for content, communications and community
➢ Campaign design and deployment services
➢ Conversation monitoring and optimisation
➢ Building and maintaining a social media newsroom.
➢ Establishing, integrating, and updating your presence in media
communities like Flickr and YouTube.
➢ Optimising Blogs and RSS feeds.
➢ Regularly submitting RSS feeds and Blogs to the latest aggregators, news
sites and social book marking sites.
➢ Recommendations for advertising and marketing opportunities within
social networking and media communities.
➢ Influencer outreach and buzz-building tactics
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13. Thank you
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