Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005.Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

1. How to Set Up
GOOGLE ANALYTICS
& Install on Website
By: Anna Marie J. Pineda
www.annamariepineda.com

2. let’s first define
What is GOOGLE ANALYTICS?

3. A freemium
web analytics service
offered by Google that
tracks and reports
website traffic

4. & an analytical tools for Search Engine
Optimization and Marketing purposes

5. so let’s start & proceed to your
web browser

6. type in https://analytics.google.com

7. you will land on this Home Page

8. 3 steps
Sign up
Add tracking code
Learn you audience

9. we started by
clicking

10. let’s start filling up this form

11. choose what you will track

12. type in your Account Name (required)

13. your Website Name

14. your Website URL (required)

15. select your Industry from drop down
menu

16. search your Country here

17. & select your Time Zone here

18. check all the Recommend Data Sharing
box

19. Lastly click, Get Tracking ID

20. Terms of Service Agreement appears

21. please give time to read it first

22. to fully understand what your going
through

23. once done, click I Accept

24. now this is your Dashboard

25. here is your Tracking ID

26. beside it there’s a pop up note…

27. that says…

28. then, click OKAY, GOT IT!

29. Done in setting up your GA account

30. since I used website under WordPress
hosting…

31. we will install it first on your website

32. following this video tutorial on YouTube

33. recommended to choose the updated
version

34. for easy, faster & reliable guide

35. so let’s proceed to Website Dashboard

36. here’s the WordPress dashboard

37. there are several ways to install GA

38. to start gathering information on your
site

39. & presenting it to us in a Reports

40. some of these depends on CMS?…

41. “Content Managing System” like..

42. WordPress, Wix & more…

43. Google has a help article for every CMS

44. our focus now is using GA in Wordpress…

45. by MonsterInsight Wordpress Plugin

46. go to Plugins then click

47. then select Add New

48. in keyword bar search Monsterinsights (w/o
spacing)

49. once you click install, wait & see “Installed”

50. just click Activate

51. once activated…
you’ll notice
the new
section in your
admin area

52. Navigate Insight then settings
here’s the
setting screen

53. the 1st thing we need to do is to…

54. Authenticate with Google account

55. to allow the site & Google to
communicate

56. & send the information about website
visitors

57. click now Authenticate with your
Google account

58. this will appear, click NEXT

59. Authentication Loading...

60. enter Google Code
click to get
the code

61. before the Code…
click allow the
App & Google…

62. to use your information

63. after allowing this will appear
here’s the code

64. copy & paste the code here
& click NEXT

65. click the drop down arrow to select

66. since it’s only 1 site, 1 option will appear
the default All
Web Site Data
then click next

67. not really Done! there’s more…

68. but your not going to sweat, by just
clicking & save

69. done with the General setting set up

70. let’s move on in Tracking

71. under Tracking is Engagement

72. just go on filling it up what’s necessary

73. followed by Demographics, same procedure
from previous

74. next Enhanced Link Attribution

75. File Downloads

76. in here Affiliate Links

77. Ads, eCommerce, Custom Dimensions &
Performance
for tracking
Upgrade of the
account

78. Compatibility
provide
domain to be
track

79. lastly, Permission
see reports,
use settings &
allow usage
tracking

80. those are the basic settings that you
need to set up

81. to your WordPress site

82. & now it is ready to send

83. data to Google Analytics

84. & start analyzing your traffic

85. On the other hand, there is
another way
If your not
using

86. or other Content Management System (CMS)

87. Instead we’re going to
add tracking script to
Your Theme

88. or a Custom Website

89. First go to your Google Analytics account
Administration

90. go to Tracking info, drop down the menu
& click Tracking
Code

91. encircled is the Tracking code script

92. highlight to copy the script…

93. open your website file to locate the…

94. the right place to put on the script

95. It’s should be on the header file so that…
It will tract
page by page
of your site

96. see arrow insert location on file

97. & paste it like this

98. finally go back to GA admin &…
click Send test
traffic

99. the zero active user should become 1
which means its working already
Hooray!!!

100. & you may start
ANALYZING YOUR
VISITORS traffic

101. THE GOAL IS TO TURN
DATA INTO INFORMATION
& INFORMATION INTO
INSIGHT
-- CARLY FIORINA