Performing an SEO Audit of Your WebsiteBill Hartzer
This document discusses how to perform an SEO audit of a website. It begins by gathering data through tools like Google Search Console, Screaming Frog, and Majestic.com to analyze on-site elements, off-site links, and technical issues. Next, the document describes analyzing the data to identify problems and opportunities. It concludes by presenting results and recommendations to the client in a prioritized action plan.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
This document provides an overview of search engine optimization (SEO) fundamentals in 30 minutes or less. It discusses key SEO concepts like on-page optimization through keywords, titles, descriptions and content; off-page factors like link building and earning links; and how Google's algorithm updates like Panda and Penguin targeted low-quality content and manipulative linking practices. The goal of SEO is to optimize websites and pages to rank higher in organic search results.
Optimize Your WordPress Site: How to do an SEO Audit by Bill HartzerBill Hartzer
Bill Hartzer explores optimizing your WordPress website using search engine optimization best practices. He also discusses performing an SEO audit of your website, including on-page and off-page strategies. Originally presented at the DFW WordPress Meetup on January 27, 2017.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
Technical SEO - Alec Bertram's Presentation from London Affiliate Conference ...Fresh Egg UK
Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014
Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher's location. In Loco for Local, Globe Runner's Senior SEO Strategist Bill Hartzer will talk about local SEO best practices, useful tips and insider secrets that you can use in making your website rank better in searches relevant to Fort Worth.
Topics covered in Loco for Local include:
1. Local listings and citations: What they are, how to make them, how to maintain them
2. Simple changes you can make to your website to help it rank better
3. Online reviews: How they factor into search results and their impact on buyer decisions
Performing an SEO Audit of Your WebsiteBill Hartzer
This document discusses how to perform an SEO audit of a website. It begins by gathering data through tools like Google Search Console, Screaming Frog, and Majestic.com to analyze on-site elements, off-site links, and technical issues. Next, the document describes analyzing the data to identify problems and opportunities. It concludes by presenting results and recommendations to the client in a prioritized action plan.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
This document provides an overview of search engine optimization (SEO) fundamentals in 30 minutes or less. It discusses key SEO concepts like on-page optimization through keywords, titles, descriptions and content; off-page factors like link building and earning links; and how Google's algorithm updates like Panda and Penguin targeted low-quality content and manipulative linking practices. The goal of SEO is to optimize websites and pages to rank higher in organic search results.
Optimize Your WordPress Site: How to do an SEO Audit by Bill HartzerBill Hartzer
Bill Hartzer explores optimizing your WordPress website using search engine optimization best practices. He also discusses performing an SEO audit of your website, including on-page and off-page strategies. Originally presented at the DFW WordPress Meetup on January 27, 2017.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
Technical SEO - Alec Bertram's Presentation from London Affiliate Conference ...Fresh Egg UK
Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014
Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher's location. In Loco for Local, Globe Runner's Senior SEO Strategist Bill Hartzer will talk about local SEO best practices, useful tips and insider secrets that you can use in making your website rank better in searches relevant to Fort Worth.
Topics covered in Loco for Local include:
1. Local listings and citations: What they are, how to make them, how to maintain them
2. Simple changes you can make to your website to help it rank better
3. Online reviews: How they factor into search results and their impact on buyer decisions
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
Local SEO - Getting your local business on googleSteve Mortiboy
Local SEO involves optimizing a business's online presence to appear in local search results. This includes claiming and completing listings on directories and Google My Business, optimizing titles, descriptions and on-page content for local searches, and engaging on social media to build local awareness. Getting positive reviews and consistent information across online profiles can help boost a local business in search rankings.
Google Algorithm Update 2013: Google Panda, Penguin RecoveryBill Hartzer
The document summarizes an SEO presentation about Google algorithm updates from 2013. It discusses major updates like Panda, Penguin, and Hummingbird. For Panda, it describes how it targets low-quality pages and provides tips for recovery. For Penguin, it focuses on spamdexing and suggests auditing links. Finally, it provides advice on content strategy, social validation of new content, and combining SEO with social media.
- The document provides an overview of search engine optimization (SEO) presented over multiple segments. It discusses the speaker's background and experience, outlines the session format, and explores the anatomy of search engine results pages.
- The presentation then covers setting SEO expectations and goals, how search engines work, the pillars of SEO success, and when to consider SEO during the development process.
- A 10 step SEO checklist is provided that includes keyword research, installing SEO plugins, analytics, verifying sites, XML sitemaps, robots.txt files, on-page elements like titles and descriptions, content reviews, redirects, and local search listings.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
SEO, Dot Brand, and the Not Com RevolutionBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. The search engines say that they treat all domain name extensions the same. But what is really happening in the real world? Should you move your sites to a new keyword-rich new gTLD domain name extension?
Can brands benefit from having their own .BRAND domain name extension? Which brands have moved to their own domain extension, and who is planning on moving? In this session, you’ll learn where to get lists of the new domain extensions, and how to apply if you’d like your own .BRAND domain extension. But, more importantly, let’s explore whether or not you should move to a new gTLD domain name extension or stick with .COM.
Presentation slide deck by Digital Strategy Works President, Tony Zeoli, on beginner SEO strategies with WordPress. Presented at WordCamp Raleigh on Sunday, April 23, 2017.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
This document discusses bounce rate and exit rate metrics and provides tips to reduce bounce rate. It defines bounce rate as the percentage of single-page sessions and exit rate as the percentage of sessions that were the last in a session. The document then provides an example calculation of bounce rate and exit rate for a sports website. It identifies common reasons for high bounce rates such as thin site content, incorrect analytics code implementation, and poor site design. Finally, it provides tips for checking if the analytics code is working properly, including using the real-time report and Google Tag Assistant browser extension.
Legal Marketing Association 2019: SEO 2020: Building Your Strategy for On-SER...Diane Kulseth
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.
The document provides tips for real estate agents on how to effectively blog to improve search engine rankings, including focusing on a specific keyword or phrase, repeating it throughout the blog post, and using ActiveRain to connect blogging to social media for increased exposure and traffic to their website. It also discusses how to track the success of blogging efforts using Google Analytics and metrics from ActiveRain.
Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track mobile websites/apps and using an advanced table filter to perform data analysis. Other features will provide new flexibility to further customise and adapt Google Analytics according to the needs of your business. These include the addition of custom variables to the tracking API and easier sharing of Custom Reports and Advanced Segments. Finally, the introduction of Analytics Intelligence allows users to set up specific alerts to signify changes in the data patterns of site metrics and dimensions over certain time periods. All these features nicely come under the mantra "Powerful. Flexible. Intelligent"
Come join Customer Solutions Engineer, Vinoaj Vijeyakumaar, from our Southeast Asia office in a 45 minute webinar that will provide an overview and demonstration of these features so you can start using them for you and your clients today.
The document provides an on-page and off-page SEO checklist for evaluating a website's search engine optimization. The on-page checklist includes checking for indexed pages, homepage content, landing page content, keyword targeting, content formatting, blog post headlines, amount of content versus ads, duplicate content, accessibility, alt text, XML sitemaps, canonicalization, URL parameters, and internal linking. The off-page checklist includes social bookmarking, one-way inbound links, blog posting, article submission, and social media optimization while avoiding spammy tactics like link farms and hidden links.
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
The document discusses how to optimize a website for search engines. It covers topics like search engine optimization (SEO), how search engines work, keyword research, link building, site navigation, and content optimization. The goal of SEO is to help a site rank higher in search engine results pages (SERPs) to drive more organic traffic from search engines like Google.
The document outlines FaceAll Communication's strategy to promote unity and balance. It identifies three main stakeholders: potential partners/funders, young people seeking self-management tools, and those interested in the content/mission. For each stakeholder, the document describes key messages to convey, communication channels, and expected results to evaluate the strategy's success within six months. The overall goal is to engage 108 followers on social media and attract returning visitors to the website.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
Local SEO - Getting your local business on googleSteve Mortiboy
Local SEO involves optimizing a business's online presence to appear in local search results. This includes claiming and completing listings on directories and Google My Business, optimizing titles, descriptions and on-page content for local searches, and engaging on social media to build local awareness. Getting positive reviews and consistent information across online profiles can help boost a local business in search rankings.
Google Algorithm Update 2013: Google Panda, Penguin RecoveryBill Hartzer
The document summarizes an SEO presentation about Google algorithm updates from 2013. It discusses major updates like Panda, Penguin, and Hummingbird. For Panda, it describes how it targets low-quality pages and provides tips for recovery. For Penguin, it focuses on spamdexing and suggests auditing links. Finally, it provides advice on content strategy, social validation of new content, and combining SEO with social media.
- The document provides an overview of search engine optimization (SEO) presented over multiple segments. It discusses the speaker's background and experience, outlines the session format, and explores the anatomy of search engine results pages.
- The presentation then covers setting SEO expectations and goals, how search engines work, the pillars of SEO success, and when to consider SEO during the development process.
- A 10 step SEO checklist is provided that includes keyword research, installing SEO plugins, analytics, verifying sites, XML sitemaps, robots.txt files, on-page elements like titles and descriptions, content reviews, redirects, and local search listings.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
SEO, Dot Brand, and the Not Com RevolutionBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. The search engines say that they treat all domain name extensions the same. But what is really happening in the real world? Should you move your sites to a new keyword-rich new gTLD domain name extension?
Can brands benefit from having their own .BRAND domain name extension? Which brands have moved to their own domain extension, and who is planning on moving? In this session, you’ll learn where to get lists of the new domain extensions, and how to apply if you’d like your own .BRAND domain extension. But, more importantly, let’s explore whether or not you should move to a new gTLD domain name extension or stick with .COM.
Presentation slide deck by Digital Strategy Works President, Tony Zeoli, on beginner SEO strategies with WordPress. Presented at WordCamp Raleigh on Sunday, April 23, 2017.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
This document discusses bounce rate and exit rate metrics and provides tips to reduce bounce rate. It defines bounce rate as the percentage of single-page sessions and exit rate as the percentage of sessions that were the last in a session. The document then provides an example calculation of bounce rate and exit rate for a sports website. It identifies common reasons for high bounce rates such as thin site content, incorrect analytics code implementation, and poor site design. Finally, it provides tips for checking if the analytics code is working properly, including using the real-time report and Google Tag Assistant browser extension.
Legal Marketing Association 2019: SEO 2020: Building Your Strategy for On-SER...Diane Kulseth
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.
The document provides tips for real estate agents on how to effectively blog to improve search engine rankings, including focusing on a specific keyword or phrase, repeating it throughout the blog post, and using ActiveRain to connect blogging to social media for increased exposure and traffic to their website. It also discusses how to track the success of blogging efforts using Google Analytics and metrics from ActiveRain.
Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track mobile websites/apps and using an advanced table filter to perform data analysis. Other features will provide new flexibility to further customise and adapt Google Analytics according to the needs of your business. These include the addition of custom variables to the tracking API and easier sharing of Custom Reports and Advanced Segments. Finally, the introduction of Analytics Intelligence allows users to set up specific alerts to signify changes in the data patterns of site metrics and dimensions over certain time periods. All these features nicely come under the mantra "Powerful. Flexible. Intelligent"
Come join Customer Solutions Engineer, Vinoaj Vijeyakumaar, from our Southeast Asia office in a 45 minute webinar that will provide an overview and demonstration of these features so you can start using them for you and your clients today.
The document provides an on-page and off-page SEO checklist for evaluating a website's search engine optimization. The on-page checklist includes checking for indexed pages, homepage content, landing page content, keyword targeting, content formatting, blog post headlines, amount of content versus ads, duplicate content, accessibility, alt text, XML sitemaps, canonicalization, URL parameters, and internal linking. The off-page checklist includes social bookmarking, one-way inbound links, blog posting, article submission, and social media optimization while avoiding spammy tactics like link farms and hidden links.
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
The document discusses how to optimize a website for search engines. It covers topics like search engine optimization (SEO), how search engines work, keyword research, link building, site navigation, and content optimization. The goal of SEO is to help a site rank higher in search engine results pages (SERPs) to drive more organic traffic from search engines like Google.
The document outlines FaceAll Communication's strategy to promote unity and balance. It identifies three main stakeholders: potential partners/funders, young people seeking self-management tools, and those interested in the content/mission. For each stakeholder, the document describes key messages to convey, communication channels, and expected results to evaluate the strategy's success within six months. The overall goal is to engage 108 followers on social media and attract returning visitors to the website.
Pavel Petukhov has created a portfolio to showcase his work. His portfolio contains examples of projects he has completed in web development, graphic design, and video production. Visitors can review Pavel's skills and experience through the examples presented in his digital portfolio.
Google Webmaster Tools - Beginner's GuideJahid Hasan
Comprehensive presentation on Google Webmaster Tools (GWT) - Why you need Google Webmaster Tools, How to setup GWT and All other important issues involved in GWT. Hope, you will love this!
This document provides an analysis of the SEO objectives and current state of the Gopetfriendly.com website. It analyzes various on-page and off-page optimization factors, technical issues, and mobile friendliness. The analysis identifies priorities like optimizing titles, headers, images, content, and fixing broken links. It also provides metrics on backlinks, domain authority, and recommendations to improve rankings, visibility, and traffic.
This document discusses SEO techniques for improving a website's visibility in search engines. It begins by defining SEO as the process of optimizing a website to rank higher in search engine results. Some key techniques mentioned include optimizing meta tags, page titles, URL structures, adding internal links and external backlinks, keeping content fresh and updated, submitting the site to directories, integrating social media plugins, and using analytics tools to track traffic. The document also explains how search engines work by crawling, indexing, processing pages for relevance, and retrieving results. It emphasizes the importance of choosing relevant keywords, using descriptive meta descriptions and titles, and linking to maps for local SEO.
SEO for Beginners Feb 2020 - Bristol MediaJon Payne
This document provides an overview and introduction to search engine optimization (SEO) for beginners. It discusses key SEO concepts like technical SEO, on-site SEO, off-site SEO, local SEO, and how Google works. Specific technical SEO topics covered include site speed, mobile usability, status codes, XML sitemaps, and more. Quick wins for SEO are also presented such as setting up Google Analytics and Webmaster Tools.
SEO is the process of optimizing a website to increase its visibility in organic search engine results. It involves implementing on-page techniques like optimizing titles, meta descriptions and headings, as well as off-page techniques like link building. The goal is to meet search engine guidelines and provide beneficial information to users in order to rank highly and drive more traffic to the site. Both white hat and black hat techniques exist, with white hat being search engine friendly approaches like content creation, linking, and social sharing.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
Mohit Maheshwari presented on conducting SEO audits. He discussed the importance of SEO audits to discover issues, create an action plan, and set priorities. He recommended tools for conducting technical, link profile, content, and competitor audits. Mohit outlined the SEO audit process including checking indexability, accessibility, site performance, search engine penalties, on-page and off-page ranking factors. He provided tips on audit reporting and creating an implementation schedule based on priorities.
Onpage optimization involves implementing elements on a website that search engines recommend. This includes adding and verifying the site in Google Webmaster Tools, optimizing factors like design, user experience, content quality and SEO elements. Content should provide value to users, be unique, target keywords, and avoid over-optimization. Technical elements like page speed, URL structure, titles, meta tags, images, headings, internal linking, social sharing and XML sitemaps also impact ranking. The document provides examples and guidelines for onpage optimization.
Onpage optimization involves implementing elements on a website that search engines recommend. This includes adding and verifying the site in Google Webmaster Tools, optimizing factors like design, user experience, content quality and SEO elements. Content should provide value to users, be unique, target keywords, and avoid over-optimization. Technical elements like page speed, URL structure, titles, meta tags, images, headings, internal linking, social sharing and XML sitemaps also impact ranking. The document provides examples and guidelines for onpage optimization.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
How to earn money from digital marketing wma study materialjeevithakumar6
Web Marketing Academy is a digital marketing training institute located in Bangalore, India. It provides regular training programs as well as custom corporate training. Its mission is to spread digital marketing in India and empower future leaders in digital transformation. The document discusses search engine optimization (SEO) auditing, including reasons to conduct audits, how to audit a website manually or using tools, elements to focus on during an audit, and tools that can be used for auditing like Screaming Frog, Moz Link Explorer, and Ahrefs Backlink Checker. It also covers fixing issues like page speed, broken links, and structured data.
Learn about the basics of Search Engine Optimisation for popular search engines like Bing and Google, including an overview of content, page structure, Google Analytics, SEO for Content Management Systems, and more.
The document discusses search engine optimization (SEO) and how it can help increase a website's visibility and traffic. It provides testimonials from clients who saw positive results after working with an SEO consultant. The consultant offers three SEO packages - Starter, Business, and Premium - ranging from 2 months to 2 years to help optimize websites for higher search engine rankings and more traffic. Key services include keyword research, on-page optimization like meta tags and content, off-page activities like link building, and ongoing maintenance.
SEO Bootcamp - Technical SEO Audit - Template LevelJonah A Berger
The document provides an overview of a technical SEO audit that will be conducted in two parts. It discusses 16 audit checkpoints that will be examined, organized into categories of indexation, errors, page optimization, site build, tools setup, and user perception. The audit aims to identify strengths and weaknesses, areas for optimization, and answers to common client questions about indexing, errors, technical issues, analytics setup, and conversion rates. Conducting regular audits is important for understanding site performance and where to focus SEO efforts.
The document outlines an agenda for an internet marketing training seminar. The agenda includes sessions on search engine optimization, social media strategies, internet advertising, and email marketing. Breaks are scheduled between sessions. Specific topics within the search engine optimization session include how search engines work, on-page and off-page optimization techniques, keyword research, and site submission. The social media strategies session will cover maintaining engagement on Twitter and Facebook.
In a world of content and links, technical SEO can often be left behind, but getting it wrong can be catastrophic. In this talk, Faye will take you through the different steps of a technical SEO audit and why it is essential, sharing with you some of the most common mistakes and what you should be looking out for on your own website.
This document outlines 11 factors that are important for dominating Google search engine results. It recommends having a mobile-friendly and fast-loading website with contact, about, and video pages. It also suggests establishing social media presences, adding reviews, and getting listed in local directories. The document advises analyzing competition, backlinks, keywords, and other SEO factors. It offers a free website audit and SEO help to improve rankings.
Withemotions.com offers quality products customized to customer needs. The digital marketing strategy includes an initial SEO audit of the website to identify keywords, competitors, and technical issues. It also outlines on-site optimization through keyword research, metadata, and link building. Off-site SEO such as social bookmarking, article writing, and local listings will help boost rankings. Social media marketing will integrate the site across major platforms like Facebook, Twitter and LinkedIn. SEO tools like Google Analytics will track progress.
This document discusses search engine optimization techniques. It describes white hat and black hat SEO techniques and how search engines work by crawling, indexing, processing and retrieving web pages. The benefits of SEO are also outlined, such as increased traffic, brand credibility and return on investment. The document provides details on on-page and off-page optimization strategies. It also discusses Google Trends, content creation best practices, the Google Panda update, and how to use Google Webmaster Tools to analyze a website's search engine performance.
Similar to Top 5 Things Website Owners Should Do in Webmaster Tools (20)
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top 5 Things Website Owners Should Do in Webmaster Tools
1. The
Webmaster
Tools
Ac0on
Plan
Top
5
Ac0ons
For
Website
Owners
Presented
by:
Carol
Poole
2. Agenda
• What
is
Webmaster
Tools
• Your
Ac9on
Plan:
The
Top
5
Things
You
Should
Do
• A
quick
word
about
Bing
• Useful
Wordpress
Plugins
• The
Other
80%
(if
9me
permits)
3. What
is
Webmaster
Tools
• Free
Tool
from
Google
&
Bing
– hNps://www.google.com/webmasters/tools/
– hNp://www.bing.com/toolbox/webmaster
• Designed
for
webmasters
• Used
by:
– Webmasters
– SEO
Professionals
– Analy9cs
&
AdWords
Professionals
4. Why
Use
Webmaster
Tools
• To
help
improve
visibility
in
search
engines
• Ensure
the
website
is
healthy
• Understand
&
improve
how
the
website
is
found
– Search
queries
– Who
links
to
your
website
• Improve
the
user
experience
(UX)
5. Tools
for
Different
Purposes
• Tools
for
site
visibility
&
website
health
– Site
maps,
robots.txt,
broken
links,
crawl
errors,
site
errors,
malware
• Tools
to
improve
how
the
website
is
found
– Search
queries
&
CTRs
– Review
links
to
your
site
&
any
manual
ac9ons
• Tools
to
improve
UX
– Broken
links
&
site
errors
7. Key
Features
• Sitemap
submission
• Fix
crawl
errors
&
set
crawl
rate
• Site
health
&
messages
• See
which
websites
link
to
you
• Set
the
country
you
want
to
target
• See
what
searches
people
type
into
Google
when
people
find
the
site
– Can
the
CTR
be
improved?
8. Top
5
Things
You
Should
Do
1. Add
your
website
to
webmaster
tools
– Ensure
you
are
set
as
a
site
owner
2. Setup
site
no9fica9ons
3. Link
Webmaster
Tools
to
Google
Analy9cs
4. Submit
a
sitemap
5. Looks
at
your
search
queries
&
index
status
report
BONUS
• Check
who
is
linking
to
your
website
12. SeJng
Up
Page
Owners
&
Users
• Three
levels
of
access
– Owner
– User
–
Full
Access
– User
–
Restricted
Access
• Users
with
full
access
can
not
add
new
users
or
link
to
Google
Analy9cs
• Users
with
restricted
access
can
generally
only
view
data
h"ps://support.google.com/webmasters/answer/2451999
13. Who
Should
Have
Access
• Webmasters
• Website
Owners
• Google
AdWords
Professionals
• Analy9cs
Professionals
• SEO
Professionals
29. Don’t
Forget
Bing
• Do
the
same
thing
in
Bing
Webmaster
Tools
– Covers
Bing
and
Yahoo
Search
• Why
– Bing
shows
search
query
data
from
a
longer
9me
period
– Google
only
goes
back
as
far
as
90
days
– You
can
also
do
keyword
research
in
Bing
WMT
– You
can
see
not
only
who
links
to
your
site
but
also
your
compe9tors
– Can
connect
your
social
media
profiles
in
Bing
WMT
30. Useful
Wordpress
Plugins
• WordPress
SEO
by
Yoast
• Google
XML
Sitemaps
Plugin
• XML
Sitemaps
• Redirec9on
plugin
• Structured
Data
Schema
Creator
plugin
• W3
Total
Cache
or
WP
Super
Cache
–
for
site
speed
32. The
Other
80%
• If
your
domain
is
.com
–
set
the
country
you
are
targe9ng
• Fix
crawl
errors
&
set
crawl
rate
• Fetch
as
Googlebot
– Good
for
when
you
update
your
site
• Get
your
keyword
data
back
• Sitelinks
–
if
you
want
to
demote
them
• Structured
data
–
for
web
&
SEO
pro
• Fix
HTML
improvements
–
for
your
web
developer
• Useful
wordpress
plugins
33. Fix
Important
Crawl
Errors
• Really
common
in
ecommerce
sites
• Priori9se
the
important
URLS
(the
404’s)
• If
it’s
a
big
list,
download
– Work
out
where
old
URLs
should
point
to
– Do
a
301
redirect
(server
side)
• Mark
as
fixed
in
WMT
36. Fetch
As
Googlebot
• What
is
it?
– Lets
you
see
a
page
as
Google
sees
it
– No9fies
Google
when
there
are
new
pages
or
changes
to
a
page
• Why
Use?
– Troubleshoot
page’s
poor
performance
in
search
results
– Helps
get
new
pages
or
changes
to
pages
indexed
quickly
– Check
crawl
errors
and
redirects
are
fixed
42. • Free
(with
ads)
• Without
ads
Sneaky
Trick
To
Get
Keyword
Data
Back
43. Sitelinks
• What
are
sitelinks?
– Addi9onal
links
to
your
website
that
appear
underneath
the
main
URL
in
the
organic
lis9ng
– Auto
Generated
44. Demote
Sitelinks
• Give
you
extra
real
estate
under
your
brand
name
• Site
links
can
be
demoted
in
Webmaster
Tools
• Why
demote:
– Informa9on
is
incorrect
– Don’t
want
a
par9cular
page
appearing
as
a
sitelink
45. Other
Features
• Rich
snippets
/
data
highlighter
– A
way
of
summarizing
content
on
a
page
to
make
it
easier
for
users
to
understand
what
the
page
is
about
• Page
speed
insights
– Enables
you
to
test
speed
of
website
which
is
now
considered
a
factor
that
impacts
search
engine
rankings
47. HTML
Improvements
• What
is
it?
– Shows
poten9al
issues
when
Google
is
crawling
&
indexing
site
• Why
Use?
– Improve
user
experience
– Drive
traffic
to
your
site
– Helps
iden9fy
problems
with
9tle
tags
or
non-‐indexable
content
48. Structured
Data
• Yoast
WordPress
SEO
– Facebook,
TwiNer
&
G+
• Schema
Creator
• Webmaster
tools
–
Data
Highlighter
• Genesis
Themes