Outbrain is a content promotion platform that helps drive quality traffic to user content through premier publishers, allowing businesses to boost brand awareness and generate leads. Users can set up campaigns with flexible budget options and track their performance easily through a dashboard, while promoting a variety of content types. Taboola, another service mentioned, enhances content visibility and engagement by leveraging audience targeting and algorithmic recommendations.

1. Outbrain
A content promotion platform
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3. How outbrain works?
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• Our content gets promoted on premier publishers & drives
quality traffic to our content page.
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5. 3 Steps for setting up a campaign
1 2 3
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6. http://www.caraselledirect.com/press
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10. Adding payment details
• You pay only for clicks you receive.
• You'll be charged on a regular basis as your account's spend
levels increase.
• At the end of every month, an invoice will be generated and
posted to your dashboard.
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11. Campaigns
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12. Launch your campaign to:
• Drive quality traffic to your site or blog
• Get more leads and sales for your business
• Boost brand awareness
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13. Content
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14. Adding Content to Campaign
• After you add content, click on the title or image to create new
variations of that content.
• The more title variations you experiment with, the better your
campaign will perform.
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15. Submit your great
content to outbrain
Links to your content
appear on publisher sites
Get traffic back to
your site
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16. Sell, without selling
• Promote your own content or press coverage about your business
• We accept articles, videos, infographics, slideshows, and more
• No direct sale landing pages or home pages please!
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17. Anything that offers informational or entertainment value to the
reader, viewer, or listener.
Content Outbrain Accept
•Blog posts, articles, and infographics
•Videos, slideshows, and podcasts
•Press coverage, third-party reviews, and other earned media
Content Outbrain doesn’t Accept
•Home pages
•Self promotional content
•Direct sale landing pages
•Adult content
•Content with misleading advertising techniques
•News content older than 14 days can not be added to outbrain.
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18. Target your audience
• Reach your audience on mobile, tablet or desktop
• Geo-target your content by state or region
• Optimize which publishers deliver the best ROI
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19. Control your spend
• Choose what you pay for a click on your content (CPC)
• Pay only for clicks you receive
• Start as low as $10 per day
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20. Optimize your campaign straight from the dashboard
• Analyze spend, traffic, and conversions
• Easily adjust campaign settings
• Launch or pause campaigns as you wish
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21. Taboola
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22. What is Taboola
• It recommends editorial and sponsored content across world’s
most highly-trafficked sites.
• It helps publishers monetize their content and drive higher
engagement.
• It helps people discover content they may like yet never knew
existed.
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23. Taboola Ad Content Example
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24. Why Taboola?
• Get your content noticed on top publishers sites across the globe
• Target the audience that is interested in seeing your content.
• Generate higher engagement rates than other forms of media.
• Optimize your campaigns - complete control to start campaigns
and run A/B tests.
• Track spend and pinpoint the content that works best for you.
• Increase traffic, build awareness and reach your goals.
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26. • Define Goal
• Organize campaign & piece of content
• Set geographic audience
• Bidding & budget recommendation
• Safety bucket images
• In line editing of campaign, budget, audience, content etc…
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27. Safety Bucket Images
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28. What type of content is not acceptable
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29. Taboola’s Algorithm
• It will promote your content based on your CPC and user
engagement (CTR).
• The more competitive your CPC and CTR are combined, the
more volume your campaigns will receive.
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30. How to Increase Campaign CTR
• Add new content
• Add title and image variations to existing URLs in the relevancy
of page information
• Increase CPC
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31. How to increase clicks?
• Target more countries
• Target more platforms (desktop, tablet, mobile)
• Consider creating multiple campaigns if different URLs drive
different ROIs
• Add more content
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32. Campaign Categorization
• Consider creating multiple campaigns if different platforms
drive different ROIs for you - and increase your CPC for the
platforms that drive more profitable traffic for you
• Consider creating multiple campaigns if different countries
drive different ROIs for you - and increase your CPC for the
countries that drive more profitable traffic for you
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33. For Publishers
• Analyze the performance of your site’s Taboola widgets
• See how much revenue your Taboola widgets are generating
• Control the content displayed in your widgets - promote or
exclude content to keep them in-line with editorial
considerations
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34. On-going projects
• We can publish caraselle upcoming news on popular publishing
websites through outbrain & taboola.
• For mindfulness London we need to develop a blog/news
section on site to publish the content url on publisher sites.
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35. Join and Follow us:
Address:
Syscomm Consulting Limited
67, Loudoun Rd, London
NW8 0DQ
United Kingdom
Contact
Website:
www.syscomminternational.com
Email:
info@syscomminternational.com
Tel/fax:
079 6181 0430
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36. Thank you
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