The document discusses tools for keyword research and SEO audit including Google Search Console and Google Trends. It explains that Google Search Console allows users to track how Google indexes their website to analyze search results and troubleshoot issues. Google Trends provides interactive graphs to compare keyword queries over time and locations. Several paid keyword research tools like SEMrush, Ahrefs and Moz are also mentioned that provide competitive analysis and tracking capabilities. The document outlines steps to effectively find keywords including defining goals, creating topic lists, identifying seed and long-tail keywords, and analyzing competitors.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Innovations of Digital Marketing in Engineering & Technologyiicecollege
Innovations of Digital Marketing in Engineering & Technology
objective:
To study the Traditional Marketing Methodology
To study the Innovations in Digital Marketing
To find the future potential of Digital Marketing in Engineering & Technology
for more details please visit
www.iicecollege.com
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Learn more about WSI's proven methodology for SEO results that last. From keyword research to content and social media marketing, this strategy has what it takes for your website to optimize in search engine results pages!
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Innovations of Digital Marketing in Engineering & Technologyiicecollege
Innovations of Digital Marketing in Engineering & Technology
objective:
To study the Traditional Marketing Methodology
To study the Innovations in Digital Marketing
To find the future potential of Digital Marketing in Engineering & Technology
for more details please visit
www.iicecollege.com
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Learn more about WSI's proven methodology for SEO results that last. From keyword research to content and social media marketing, this strategy has what it takes for your website to optimize in search engine results pages!
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
In this material , you will have basic knowledge of google algorithms, and search engines along with latest seo on page and off page techniques.
Digitoliens is one of the best digital marketing institute in hyderabad offering all digital modules.
www.Digitoliens.com
[Part 1] understand google search console outrankcoOutrankco Pte Ltd
Outrankco Pte Ltd
LINK@AMK, 3 Ang Mo Kio Street 62, #02-02, Singapore 569139
https://outrankco.sg/
https://www.google.com/maps?cid=17158903996097548981
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target.
Let's have a look.
Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.
Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and grow your business.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
In this material , you will have basic knowledge of google algorithms, and search engines along with latest seo on page and off page techniques.
Digitoliens is one of the best digital marketing institute in hyderabad offering all digital modules.
www.Digitoliens.com
[Part 1] understand google search console outrankcoOutrankco Pte Ltd
Outrankco Pte Ltd
LINK@AMK, 3 Ang Mo Kio Street 62, #02-02, Singapore 569139
https://outrankco.sg/
https://www.google.com/maps?cid=17158903996097548981
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target.
Let's have a look.
Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.
Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and grow your business.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
3. Boost Business by Insights and Technology 3
• Check your site's performance and identify issues that could have a negative SEO impact with Google Search Console.
• So what does GSC do? The answer is that using Google Search Console (GSC) to see how Google scans and indexes your
website. This is useful for analyzing organic search results and troubleshooting technological issues that could affect your
website.
• The difference between Google Search Console and Google Analytics:
- Google Analytics is a web analytics tool that allows you to track the traffic on your website. You may access information
about your visitors, such as their sessions, most viewed pages, conversions, and demographics. This is a user-friendly utility.
- Google Search Console is a website performance monitoring tool that tells you how well (or poorly) your website is
functioning. It provides information on the actual search queries for which your site ranks, your click-through rate, technical
concerns, how your website is scanned, which domains link to you, and so on. It demonstrates the extent to which your
website and Google search are linked. This is a robot-based tool.
What is the use of Google Search Console
Google Search Console (GSC)
4. Boost Business by Insights and Technology 4
• Google Search Console (previously Google Webmaster Tools) is a free tool that allows anyone with a website
to track how Google sees their site and improve its organic ranking. This involves looking at your referring
domains, mobile site performance, rich search results, and the queries and pages with the most traffic.
• Steps to connect your website with Google search console:
Step 1: Sign into your Google account, this account is business one not the personal account
Step 2: Go to Google Webmaster Tools.
Step 3: Click “Add a property.”
Step 4: Choose “Website” from the drop-down menu and enter the URL of your site.
Step 5: Click “Continue.”
Step 6: Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA
tracking code, or GTM container snippet).
Step 7: If your site supports both http:// and https://, add both as separate sites.
Steps to connect your website with Google search console
Google Search Console (GSC)
5. Boost Business by Insights and Technology 5
• Because GSC allows you access to sensitive data about a site's or app's performance, you must first confirm
that you own the site or app. Control over a specific property is granted to a specific user through verification.
Each GSC property must have at least one confirmed owner.
• Methods of GSC Validation:
1. HTML file upload: Upload a verification HTML file to a specific location of your website.
2. Domain name provider: Sign into your domain registrar (such as GoDaddy, eNom, or networksolutions.com),
and verify your site directly from GSC or add a DNS TXT or CNAME record.
3. HTML tag: Add a <meta> tag to the <HEAD> section of a specific page’s HTML code.
4. Google Analytics tracking code: Copy the GA tracking code that you use on your site. (You need “edit”
permission in GA for this option.)
5. Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site.
(You need View, Edit, and Manage container-level permissions in GTM for this option.)
Verifying website and app on Google search console
Google Search Console (GSC)
6. Boost Business by Insights and Technology 6
• When you enter one or more keywords, or even your website URL into Google Keyword Planner, it will return a
list of similar keywords along with simple data that show how competitive each one is and how many searches
it receives on both a global and local level.
• It will also display historical statistics and information on how a list of keywords performed in the past, as well
as construct a new keyword list by multiplying several lists of keywords together. It can also help you set
competitive bids and budgets for your AdWords campaigns because it's a free AdWords tool.
Google Keyword Planner
Free keyword research tools
7. Boost Business by Insights and Technology 7
Google Keyword Planner
Free keyword research tools
8. Boost Business by Insights and Technology 8
• You can add several keywords and filter by location, browsing history, and category in Google Trends. Once
you've entered that information, it'll show you how much web interest there is for a specific keyword, what
sparked it (for example, press coverage), and where the traffic is coming from, as well as similar phrases.
• Unlike most keyword research tools, it doesn't only give you static keyword volume numbers. Instead, it creates
vibrant, interactive graphs that you can engage with, download, and even display on your own website.
• Using Google Trends for the best function is that if you're trying to choose between two keyword variations for
the headline of your most recent blog post. Simply use Google Trends to compare the two and see which is
being queried more frequently.
Google Trends
Free keyword research tools
9. Boost Business by Insights and Technology 9
• It can be handy if you're only looking for a list of long-tail keyword recommendations connected to one you
already have in mind. It's also totally free; you don't even need to register and login to utilize the most basic
version.
Keyword Tool.io
Free keyword research tools
10. Boost Business by Insights and Technology 10
Paid keyword research tools
Term Explorer Moz's Keyword Difficulty Tool SEMrush Ahrefs GrowthBar
Fee $34/mo. for Basic; $97/mo.
for Pro; $499/mo. for
Agency
$99/mo. for Standard; $149/mo. for
Medium; $249/mo. for Large;
$599/mo. for Premium
$69.95/mo. for Pro;
$149.95/mo. for Guru;
$549.95/mo. for Business
$99/mo. for Lite;
$179/mo. for Standard;
$399/mo. for Advanced
5-Day Free Trial, $29/mo.
for Pro; $79/mo for Scale
Functions - the results on page one
of search engine results
pages (SERPs)
- research domain age,
page ranking, and links
- the number of keyword
occurrences in title, URL,
and headers for individual
webpages
- Export in .csv file for
running custom report
- competitive keyword analysis
- Export in .csv file for running
custom report
- When you add a keyword into this
tool, it will provide the top ten
results. Then, depending on the
pages that currently rank for that
keyword, it will award a "Difficulty
Score" to that term. You can check
the search volume for your
keywords and then go to the SERP
to see the top 10 results for each
phrase.
- competitive keyword
analysis
- Position tracking
- Provide charts in
dashboard
This functions are similar
to SEMrush, and some
extra functions
- estimate how many
searches become real
page visits
- Clicks metrics & Clicks
per Search metrics
- Huge database of
keyword - List of
keyword over 200
countries.
- competitive analysis
- rank tracking
- content generation
- AI-powered blogging
tool
11. Boost Business by Insights and Technology
Guide to find the best keyword
12. Boost Business by Insights and Technology 12
• You'll need to find high-volume search terms before you start generating quality content.
• It's usually a time-consuming activity that necessitates a significant amount of effort to sift through information, figures, and
compare vast lists of keywords. But it's critical that you do it well. The core of your SEO strategy and content generation will
be rigorous keyword research.
Step 1: Study your niche
You begin by learning everything you can about your topic or area. It can provide you with unique ideas and point you in the
direction of aspects of your marketing and SEO plan that you may not have considered before.
Step 2: Define the goals
Try to answer all these question first
Who are you?
What is your brand about?
What makes you special?
What is your website about?
What promises do you make on your website?
After answer all these, it provides you a direction of your SEO strategy
Guide to find the best keyword
13. Boost Business by Insights and Technology 13
Step 3: Make a list of relevant topics
Break it down into smaller topic buckets based on your brand's major category and the goals you want to attain. Make
a list of all the keywords and phrases connected to your brand that you want to rank for on Google.They should be
about issues that are essential to your company and are related to your buyer personas.
Step 4: Create a list of seed keywords
These keywords should be linked to your diverse subjects and, more significantly, terms that your target audience
would Google.
Step 5: Use the relevant keyword tool
Step 6: Study the search intent
The intent or reason for people searching for a given term is known as search intent.
Step 7: Identify long tail keywords
Seed keywords are short search terms that are closely related to the primary topic or area of your business. Long tail
keywords, but at the other hand, are more detailed and are generally associated with your brand's smaller sub-topics.
When compared to seed keywords, matching your target audience's search intent to long tail keywords is significantly
easier.
Guide to find the best keyword
14. Boost Business by Insights and Technology 14
Step 8: Do the competitors analysis
Studying the competition of various keywords can also enable you to discover search terms that may be too
difficult to rank for. Above all, you'll be able to identify keyword opportunity gaps. These opportunities present
themselves when you discover relevant keywords that are linked to your business or sector and have a low to
medium level of competition.
Guide to find the best keyword
15. Boost Business by Insights and Technology 15
• https://www.wordtracker.com/#:~:text=The%20Google%20keyword%20research%20tool,similar%20keywords
%20are%20grouped%20together.
• https://keywordtool.io/
• https://backlinko.com/keyword-research-tools
• https://www.wpbeginner.com/showcase/best-keyword-research-tools-for-seo/
• https://blog.hubspot.com/marketing/google-search-console
• https://blog.hubspot.com/blog/tabid/6307/bid/22842/4-helpful-tools-for-identifying-the-right-keywords.aspx
• https://keywordtool.io/blog/keyword-research/
• https://www.jcchouinard.com/google-search-console/#What_does_Google_Search_Console_do
References
16. Boost Business by Insights and Technology
Thuy Dinh (Mrs.) – Managing Director
Tel: 0933969538
Email: thuydinh@ashavi.com
16
Editor's Notes
GrowthBar: Once you enter a keyword you want to rank for, GrowthBar generates an outline for you to follow in order to write SEO-optimized content. In order to do this, GrowthBar uses OpenAI GPT-3, the largest language model ever created.
Thấu hiểu các factors của consumer khi searching thì sẽ optimized phần keyword research