Designing with Responsibility: Designing Ethical and Inclusive Solutions - Andy Vitale, Head of User Experience Design, SunTrust Bank

1. Designing with Responsibility:
Creating Ethical & Inclusive Solutions
@andyvitale

2. Designing with Responsibility:
Creating Ethical & Inclusive Solutions
@andyvitale

5. Design is a
Superpower

6. Make Things Better

7. Exponential Impact

8. High Stakes

9. People want to feel safe

11. Pew Research

12. Key Bank Product Launches

13. Credit Cards
99% Invisible
Episode 196
The Fresno Drop

17. Mortgages
https://www.npr.org/2017/05/03/526655831/a-forgotten-history-of-how-the-u-s-government-segregated-america

21. World Wide Web
Mobile Applications
Social Media Wearables
Voice
Blockchain
AI
Augmented Reality
Virtual Reality
Web 2.0
Cloud
Autonomous Vehicles

23. -Alan Cooper
The individuals who create
some of the most
oppressive digital systems
are mostly
good people.

24. Types of Harm

25. Physical

26. Emotional

27. Societal

28. Design Responsibly

29. Ethics
The discipline of dealing with what is good or bad
and with moral duty and obligation
Merriam-Webster

30. Design Ethics
“…guide how designers work with clients, colleagues,
and the end users of products, how they conduct the
design process, how they determine the features of
products, and how they assess the ethical significance
or moral worth of the products that result from the
activity of designing.”
encyclopedia.com

31. For the good of my company
vs.
For the greater good

32. Dark Patterns
Dirty tricks to increase conversion rates
-Harry Brignull

35. Universal Design
The design of products and environments to be usable
by all people, to the greatest extent possible, without
the need for adaptation or specialized design.
Center for Universal Design (NC State University)

36. Curb Cuts

37. Accessible Design
A design process in which the needs of people with
disabilities are specifically considered.

38. $6 Million
$9 Million
$16 Million

40. Inclusive Design
The design of mainstream products and/or services
that are accessible to, and usable by, as many people
as reasonably possible ... without the need for special
adaptation or specialised design
British Standards Institute (2005)

42. Unintentional
is not an excuse

43. -Victor Papanek
You are responsible for what
you put into the world. And,
you are responsible for the
effects those things have
upon the world.

44. What’s the worst
that could happen?

45. James Liang

46. Designers need to
understand the potential
consequences of their actions

48. Embed Responsibility
into Your Process

49. Typical Design Discovery
Identify the problem
Identify user needs
Understand workflow and context

50. What can go wrong?

51. What if it’s used by different
people, or the wrong people?

52. What if it’s used in a different
context or another purpose?

53. Who can access the design?
Who can’t?

54. Responsible Design
Best Practices

55. Data-informedPrioritize usability
Assume & be proven wrong
Tolerate mistakes
Have good intentions
Embrace diversity
People-centered
Equitable and flexible
Responsible Design Best Practices

56. Prioritize Usability

57. Equitable and Flexible

58. Have Good Intentions

59. Assume & Be Proven Wrong

60. Data-informed

61. Tolerate Mistakes

62. People-centered

63. Embrace Diversity

65. -Mike Monteiro
Everyone remembers the
monster, but they call him
by his maker’s name.

66. Thanks.
@andyvitale