Creating and Nurturing Design Culture - Christine Berglund, Director, Experience Design, CapitalOne

1. Design Culture & You
Perfect Together
Christine A. Berglund (& You)
Capital One Bank | 10.25.19

2. 14mm
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

3. 14mm
doozy
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

4. 14mm
doozy
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

5. curiosity
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

6. curiosity
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

7. curiosity
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

8. curiosity
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

9. Curiosity
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

10. What makes a cleft
operation successful?
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

11. 33%
the
surgeon

12. 33%
the
surgeon
33%
the
orthodotics
team

13. 33%
the
surgeon
33%
the
orthodontics
team
33%
the parents

14. wait what?!?
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

15. these two?!

16. Z
Brave
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

17. Safe
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

18. Compelled
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

19. Compelled
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

20. Brave
Safe
Compelled
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

21. Brave
Safe
Compelled
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

22. Brave
Safe
Compelled
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

23. craniofacial technology
juniper

24. 14mm
10mm
6mm
3mm
0mm
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

25. 77 days
1 2 3 4 5
repeat ad
nauseam

26. 77 days
1 2 3 4 5
repeat ad
nauseam

27. braintrust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

28. Photo of Juniper
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

29. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

30. mom curious kid design leader
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

31. mom curious kid design leader
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

32. special sauce
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

33. special sauce
Trust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

34. special sauce
CandorTrust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

35. special sauce
CritiqueCandorTrust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

36. special sauce
Vision
CritiqueCandorTrust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

37. special sauce
NormsVision
CritiqueCandorTrust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

38. Support
special sauce
NormsVision
CritiqueCandorTrust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

39. Support
special sauce
NormsVision
CritiqueCandorTrust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

40. Support
special sauce
NormsVision
CritiqueCandorTrust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

41. right-size to your org.
(Not all boxes are right for all cats….)
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

42. trust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

43. trust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

44. trust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

45. trust=
Consistent Communication Style
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

46. trust=
Consistent Communication Style +
Judgement free zone
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

47. trust=
Consistent Communication Style +
Judgement free zone +
Shared Purpose
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

48. What you can do now:
• Transparent and simple communication style.
Trust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

49. What you can do now:
• Transparent and simple communication style.
• Refrain from judgement.
Trust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

50. What you can do now:
• Transparent and simple communication style.
• Refrain from judgement.
• Encourage a Shared Purpose
Trust
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

51. conversation.
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

52. conversation =
Shared language
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

53. conversation =
Shared language +
Room for questions
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

54. conversation =
Shared language +
Room for questions +
Prioritized time
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

55. conversation =
Shared language +
Room for questions +
Prioritized time
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

56. What you can do now:
• Speak in ways all parties understand
Conversation
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

57. What you can do now:
• Speak in ways all parties understand
• Give time for people to process and ask
questions
Conversation
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

58. What you can do now:
• Speak in ways all parties understand
• Give time for people to process and ask
questions
• Always find time when your team needs it
Conversation
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

59. critique
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

60. critique=
Candor
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

61. critique=
Candor
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

62. critique=
Candor +
Iterative Spirit
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

63. critique=
Candor +
Iterative Spirit
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

64. critique=
Candor +
Iterative Spirit
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

65. critique=
Candor +
Iterative Spirit
Bonus Points
Critiquing is critical thinking with a
dash of public speaking.
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

66. critique=
Candor +
Iterative Spirit
Bonus Points
Critiquing is critical thinking with a
dash of public speaking.
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

67. critique=
Candor +
Iterative Spirit
Bonus Points
Critiquing is critical thinking with a
dash of public speaking.
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

68. What you can do now:
• Remember the purpose.
Critique
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

69. What you can do now:
• Remember the purpose.
• Listen and think before responding.
Critique
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

70. What you can do now:
• Remember the purpose.
• Listen and think before responding.
• Return to the foundation.
Critique
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

71. What you can do now:
• Remember the purpose.
• Listen and think before responding.
• Return to the foundation.
• Participate.
Critique
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

72. north star
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

73. north star
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

74. north star=
Mission Statement
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

75. Enable confident
self-service banking,
in person, nationwide.
MACHINE EXPERIENCES LANE PURPOSE
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

76. north star=
Mission Statement +
Customer Definition
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

81. north star=
Mission Statement +
Customer Definition +
Team and Experience Principles
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

86. What you can do now:
• Start with a mission.
North Star
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

87. What you can do now:
• Start with a mission.
• Define your customers
North Star
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

88. What you can do now:
• Start with a mission.
• Define your customers
• Provide way finding
North Star
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

89. What you can do now:
• Start with a mission.
• Define your customers
• Provide way finding
North Star
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

90. norms

91. Tactical
Stand up
Product
meetings
Design demos
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

92. Tactical Creative
Stand up
Product
meetings
Design demos
Critique
Skillshares
Ideation
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

93. Tactical Creative Human
Stand up
Product
meetings
Design demos
Critique
Skillshares
Ideation
1:1s
Retros
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

94. Tactical Creative Human
Stand up
Product
meetings
Design demos
Critique
Skillshares
Ideation
1:1s
Retros
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

95. Tactical Creative Human
Stand up
Product
meetings
Design demos
Critique
Skillshares
Ideation
1:1s
Retros
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

96. mutual support

97. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
curiosity

98. curiosity=
Relentless Exploration
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

99. NOW
time
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

100. curiosity=
Relentless Exploration +
Comfort with Ambiguity
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

101. curiosity=
Relentless Exploration +
Comfort with Ambiguity +
Whimsy
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

102. feed
curiosity

105. innovation
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

106. innovation
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

107. innovation
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

108. innovation
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

109. so what?
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

110. curiosity.
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

111. thank you!
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019