This document provides an overview of Project Chamai, which aims to empower Kaiser Permanente members to better manage their emotional health. It discusses developing tools and resources using members' own language to feel more appropriate and authentic, and contextualizing offerings to fit members' real lives and experiences. The project team is led by two co-leads and includes service designers, strategists, and experience designers.

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Project ChamaiEmpowering members to manage their emotional health — so they can do the
things that bring purpose and meaning to their lives.
April 2, 2019

2. Northwest
California
Hawaii
Colorado
Georgia
Mid-Atlantic States
Washington
$72 B+
operating revenue
12 M+
members
200,000+
employees
20,000+
physicians
39
hospitals
670+
medical offices
4M+
mental health visits
Kaiser Permanente

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Our Team

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My job is
too much
I want to
work on
myself
My friend
is seeing
a therapist.
My son left
for college.
It’s been raining a
lot recently.
I'm feeling more
overwhelmed. What’s
happening to me?
I’m stressed
and losing
sleep.
I’m lonely!
I just moved
here.
Therapy
4 2 15 8 3 6 19 2 9 3 7 5 3 2 8 12 3
More Opportunities & Convenience

5. Clinician
Interaction
Articles
Video & Audio
5
Chamai Prototypes
Mobile optimized
web platform
(kp.org) Recommended Apps
& Tools
Online Personal
Action Plan (OPAP)
Delivery Pathways New Tools & Resources

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Health literacy is the degree to
which individuals have the
capacity to obtain, process, and
understand basic health
information and services needed
to make appropriate health
decisions.

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What does this really mean for our
members?

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Our members want to feel better,
faster.
(And get there in a way that works
for them).

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How might we support members with
tools and resources that fit their real
lives — in ways that feel appropriate
and authentic as trusted, expert
providers of care?

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Use the language members
use to refer to their own
issues in our tools and
referrals.
MIRROR

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Contextualize offerings to
members’ real lives and
experiences.
SPECIFICS

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Wellness language can be
off putting.
LANGUAGE

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Work with companies
already set-up to share
information in colloquial
language.
PARTNER

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Trina Histon
Senior Principal Consultant,
Prevention, Wellness &
Digital Health
Co-Lead Project Chamai
Scott Heisler
Innovation Specialist
Co-Lead Project Chamai
Aubrey Kraft
Service Designer
Camille Grigsby-Rocca
Senior Design Strategist
Self-Serve Lead
Young Bang
Service Designer
Chris Browning
Experience Design
Strategist
Design Lead
Chamai Team

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Questions?