1. EngagingYourNonprofitAudience
with Long-Form Content
Marketing/Product
Riley Alsman
Questions?
Ask in the chat or using the hashtag
#windrushwebinar via twitter

2. Using Windrush, you can:
TellMeaningfulStorieswithData
Windrush
Create interactive documents with
graphics, charts, images, and video
Design documents cleanly and quickly
with Windrush templates
Put your data to use - whether it’s your
own research or from third party sources

3. Have Questions?
Askinthechatorusingthehashtag
#windrushwebinarviaTwitter

5. Short vs Long
Facebook
Twitter
Newsletter
White Paper
Annual Report
Microsite

7. Storytelling Performs Better
Purpose: Reaches a larger audience
Substance: Longer, detail-rich
Frequency: Less frequent, higher quality

9. Long-Form Content is King

10. Long-Form Content that Works

11. Effectiveness of the
AAMC Report
Readersspentanaverageof
1-2minutesonthesite
36%ofreadersspentmore
than3minutesonthesite

12. Common Challenges
Time-consuming Difficulttomake
How can we maximize the value of
long-form content created?

14. Getting Started
1 Find existing stories within your
organizations reports and PDFs
2 Use your current blog or CMS to start
repurposing old content online
3 Test what works and use online tools
to make content more engaging

15. Tools
Text &
Multimedia
Blogs &
Microsites
Data &
Storytelling

16. Takeaways
Storytelling and engaging content drives
action.
Use multimedia-rich content that readers
will want to share that is evergreen.
Find what works for you and your
organization’s workflow.
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17. Questions?