Blogs, e-newsletters, articles, e-books, testimonials, videos, digital magazines, mobile apps, podcasts, and infographics are all effective content marketing tactics. For each tactic, focus on establishing a regular schedule, integrating with social media, and creating easy to share and engaging content that provides value to the audience.
Content Strategy for 2014: Key Areas to Drive TrafficPritesh Chauhan
Only Search Engine Optimization (SEO) for website is not enough, having an effective content strategy is the master key to driving traffic to your site. Here we briefly look on the key areas.
How effective blogging can drive traffic to your website?EdukhojIndia
Getting more and more people on the website equates to driving traffic to the website. Every blogger or company who has a website must have experienced the problem of attracting more readers/footfall to the website. Though there are umpteen articles available over the internet that tell you myriad tips & tricks to attract traffic, in this PPT, we have curated some of the proven strategies that will surely help boost traffic on your website.
Earning visibility and links through killer contentSEOReseller.com
A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
How to Build an Effective Content Strategycontently
Not having a robust, thought-out content strategy is one of the biggest blunders new brand publishers make. Overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need a content strategy, but there's been no established template for how to proceed... until now.
Here, we’ll detail exactly how to build a content strategy and roadmap that works, step by step.
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard
Authors: Renee Girard and Lindsie Nelson
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
With the help of a case study from BuzzSumo, we are sharing our thoughts on how important content for any marketing strategy is, be it advertising, influencer marketing or PR campaigns.
Content Strategy for 2014: Key Areas to Drive TrafficPritesh Chauhan
Only Search Engine Optimization (SEO) for website is not enough, having an effective content strategy is the master key to driving traffic to your site. Here we briefly look on the key areas.
How effective blogging can drive traffic to your website?EdukhojIndia
Getting more and more people on the website equates to driving traffic to the website. Every blogger or company who has a website must have experienced the problem of attracting more readers/footfall to the website. Though there are umpteen articles available over the internet that tell you myriad tips & tricks to attract traffic, in this PPT, we have curated some of the proven strategies that will surely help boost traffic on your website.
Earning visibility and links through killer contentSEOReseller.com
A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
How to Build an Effective Content Strategycontently
Not having a robust, thought-out content strategy is one of the biggest blunders new brand publishers make. Overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need a content strategy, but there's been no established template for how to proceed... until now.
Here, we’ll detail exactly how to build a content strategy and roadmap that works, step by step.
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard
Authors: Renee Girard and Lindsie Nelson
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
With the help of a case study from BuzzSumo, we are sharing our thoughts on how important content for any marketing strategy is, be it advertising, influencer marketing or PR campaigns.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
4 tips for improving your online newsroom by @prezlyPrezly
When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new brand journalism: the online newsroom. A media hub for all your stories, videos, images, and other content you create to engage with your audiences.
Here are 4 simple yet critical tips to improve your online newsroom.
The PR tool for pitching your media contacts: @prezlyPrezly
Prezly helps brands keep media as friends.
Journalists and online influencers get bombarded with irrelevant messages from brands hoping to get media coverage. This spray and pray approach is poisoning the relationship between brands and media and it’s making it increasingly difficult for brands to get coverage.
Brands like Danone, HP and Toyota use the online service to identify their relevant media contacts and to pitch them in a multimedia format that improves the chances of getting coverage.
On a regular basis we are asked for our opinion pertaining to the value and maintenance of the various Social Media. We have developed the following charts to help us answer these requests and sort out the differences between the Social Media brands. We hope these charts help you sort them out as well.
A one-stop Public Relations tool: publish, pitch and track your stories.Prezly
Discover how you can get more visitors to your newsroom, get better at pitching your stories to media relations, and win time with one tool built for PR teams.
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
Mobile Email Marketing: Small Screen, Big OpportunityMass Transmit
Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
Webinar | Supercharge your Online Newsroom with SEO BasicsPressPage
Fragmentation of digital channels, an increased need for quantifying the true impact of your PR strategy to bottom line results, and corporate web solutions that limit the ROI of communications campaigns, are challenges faced by many corporate communicators on a daily basis. During PressPage's webinar on May17th, Bart Verhulst (Co-founder & Chief Strategist) & Niru Gupta (Newsroom Consultant) revealed the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.
Design a content strategy to optimise engagement with international users IWMW
Slides for a workshop session on "Design a content strategy to optimise engagement with international users" facilitated by Miao He, University of Bath at the IWMW 2016 event held at Liverpool John Moores University on 2123 June 2016.
Sign up for your free account:
http://www2.textbroker.com/home
As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.
Breaking through the noise is hard work. In this webinar, VP of Global Marketing at Textbroker, Jennifer Beaupre, will guide attendees through the steps they need to take to build a content marketing strategy that resonates with potential customers. The webinar will cover how to build customer personas, identify what content to develop, and how to expand the reach of your content.
What you will learn
This intermediate-to-advanced webinar will teach attendees:
The latest trends in content marketing
How to break through the noise and let your message be heard
Why your content should match buyer personas
What content resonates with potential customers
How to expand the reach of your content beyond your own network
Who should attend
Marketing directors, marketing VP's, copywriters, e-commerce websites, content managers, website owners, business owners, Textbroker authors, Textbroker clients, and anybody eager to learn more about content marketing.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Thursday, March 10, 2016 Sr. Director of Audience Development, Chris Muller, presented a webinar session on the importance of measurement in relation to engagement, covering bounce rates and other valuable metrics.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
4 tips for improving your online newsroom by @prezlyPrezly
When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new brand journalism: the online newsroom. A media hub for all your stories, videos, images, and other content you create to engage with your audiences.
Here are 4 simple yet critical tips to improve your online newsroom.
The PR tool for pitching your media contacts: @prezlyPrezly
Prezly helps brands keep media as friends.
Journalists and online influencers get bombarded with irrelevant messages from brands hoping to get media coverage. This spray and pray approach is poisoning the relationship between brands and media and it’s making it increasingly difficult for brands to get coverage.
Brands like Danone, HP and Toyota use the online service to identify their relevant media contacts and to pitch them in a multimedia format that improves the chances of getting coverage.
On a regular basis we are asked for our opinion pertaining to the value and maintenance of the various Social Media. We have developed the following charts to help us answer these requests and sort out the differences between the Social Media brands. We hope these charts help you sort them out as well.
A one-stop Public Relations tool: publish, pitch and track your stories.Prezly
Discover how you can get more visitors to your newsroom, get better at pitching your stories to media relations, and win time with one tool built for PR teams.
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
Mobile Email Marketing: Small Screen, Big OpportunityMass Transmit
Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
Webinar | Supercharge your Online Newsroom with SEO BasicsPressPage
Fragmentation of digital channels, an increased need for quantifying the true impact of your PR strategy to bottom line results, and corporate web solutions that limit the ROI of communications campaigns, are challenges faced by many corporate communicators on a daily basis. During PressPage's webinar on May17th, Bart Verhulst (Co-founder & Chief Strategist) & Niru Gupta (Newsroom Consultant) revealed the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.
Design a content strategy to optimise engagement with international users IWMW
Slides for a workshop session on "Design a content strategy to optimise engagement with international users" facilitated by Miao He, University of Bath at the IWMW 2016 event held at Liverpool John Moores University on 2123 June 2016.
Sign up for your free account:
http://www2.textbroker.com/home
As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.
Breaking through the noise is hard work. In this webinar, VP of Global Marketing at Textbroker, Jennifer Beaupre, will guide attendees through the steps they need to take to build a content marketing strategy that resonates with potential customers. The webinar will cover how to build customer personas, identify what content to develop, and how to expand the reach of your content.
What you will learn
This intermediate-to-advanced webinar will teach attendees:
The latest trends in content marketing
How to break through the noise and let your message be heard
Why your content should match buyer personas
What content resonates with potential customers
How to expand the reach of your content beyond your own network
Who should attend
Marketing directors, marketing VP's, copywriters, e-commerce websites, content managers, website owners, business owners, Textbroker authors, Textbroker clients, and anybody eager to learn more about content marketing.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Thursday, March 10, 2016 Sr. Director of Audience Development, Chris Muller, presented a webinar session on the importance of measurement in relation to engagement, covering bounce rates and other valuable metrics.
Successfully Monitoring And Measuring Social Media CampaignsMuhammad Karim
Presented at the Social Media World Forum 2010 #smwf - How to get started and where your focus should be when monitoring and measuring Social Media Campaigns.
Unfortunately there is no formula which can guarantee your campaign to go viral. Of course there are some common elements of a successful viral campaign such as content containing an emotional connection, incentivized share or pass along, well-spread awareness, and extremely easy to understand and more Importantly, easier to transmit.
Measuring and Tracking Your Social Media EffortsHall_
Now that you're using Facebook, LinkedIn, and/or Twitter, what's happening? Do people care about your tweets? Is your fan page engaging anyone? Do your blog entries get extra mileage? In this webinar we'll talk about how to use web analytics programs to track and assess your social media efforts, helping you better judge what's working. Focus your best effort to the communities that care.
The sixth lesson of Online Communication. Content, content management, content marketing, community, online community management, digital agencies, choosing an agency, guide your digital agency. Flash materials, videos and some critical pages are not included. Educational use only!
Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne ChenWayne Chen
10 Reasons Why You Need To Have A Content Marketing Strategy. Perfect for Marketers and CMOs who are looking to differentiate their companies from the competition and generate leads. Pocketsquaremedia.co
Food and Beverage trends in China and ASEAN markets by Innova Market Insights NutriPR
ASEAN Leads Clean Label Claim
Innova Market Insights identified six top health trends in the ASEAN and China markets: clean label , digestive health, sugar reduction and replacement, protein is booming, Healthy lifestyle and Healthy aging
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017Johannes Amon
Life Science Marketing Beyond Web, SEO & Newsletters: How to efficiently share your valuable online content, interact with influencers, and generate new leads. Webinar for the Life Science Marketing Society, June 2017. Copyright Dr. Johannes Amon. All rights reserved.
7 Ways To Use Social Media For Storytelling.pdfNicole Khoo
This blog explores 7 effective ways social media can be harnessed to narrate compelling branded narratives as part of an integrated social media marketing strategy.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
Integrating Social Media Into Your WebsiteTechSoup
You can view the recording by clicking on the link to the right. You'll also see a link to the PowerPoint presentation and audio file. Please post additional questions to the Emerging Technology Forums.
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
Social Media Strategies | Social Media post | Social Networksdevbhargav1
In today's digital age, creating compelling content is only part of the equation for success. To truly maximize your online reach and impact, you need your audience to become advocates by sharing your content on social media platforms. Encouraging social sharing can significantly boost your content's visibility, credibility, and engagement. In this article, we'll explore effective strategies to inspire your audience to share your content with their networks.
Protocols for establishing and managing social media. Looks at Social media brand voice: the personality, character, lexicon, and message intent; Social channels best use and strategy tips; Content structure, addressing primary audience focus and content composition; Image and graphic use, providing size dimensions for each social channel; Copyright practices and disclaimers; The approval process from contribution, word crafting and scheduling, editing and review, and posting and distribution; and Staff responsibilities.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
A discussion of digital marketing as presented to Qotuf on 28 February, 2017
Topics include:
Channels and their best uses
Developing a strategy
Best tools
Creating and converting leads through content marketingDigitalSherpa
Content marketing is the darling of the marketing world at the moment because it has such power when it comes to engaging audiences while creating and converting leads that bring in recurring revenues.
Combined with an overall marketing plan that includes other traditional marketing efforts, content marketing has proven to be an effective tool. Creating and converting leads through content marketing, though, involves using a slightly different formula than companies may use with other marketing strategies.
Repurpose with Purpose. Get the most out of your content marketingJoanne McGowan
All of have content but are we making the most of it from a marketing perspective? This slideshare has lots of ideas to make your business content go further and get you more visible.
Tactics for Maximizing the Results of Your Press ReleasesCNW Group
Learn the digital media realities of today and give your press release an extreme makeover. Sarah Skerik will provide real world examples and tactical highlights.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. The blog offers an easy way to present brief
chunks of frequently refreshed web content.
Backed with easy-to-use technologies for
syndication and commenting, blogs are often the
centers of social media solar systems that can
incorporate sophisticated SEO strategies and
community-building campaigns
Key Points:
Encourage conversations: even “bad” comments
can be an opportunity for developing good
customer relations.
Be a good “netizen”: participate on other blogs as
well as your own.
Loosen up: Authenticity trumps perfection when
connecting with readers.
3. An e-newsletter is a permission-based means
of regular communication with current and
future customers, usualy distributed
monthly or weekly. Available electronically
via text-based or HTML pages, e-newsletters
can include complete articles or brief
descriptions with links or articles on your
website.
Key Points:
Don’t spam your e-newsletter. Get permission
and offer opt-out links at the bottom of every e-
newsletter you send out.
It can be a good vehicle for promoting other
content: webinars, e-books, white-papers, live
events, and so on.
Try a weekly or monthly e-newsletter review.
4. A flexible medium, both in length and
format, the article opens opportunities for
companies to address issues, trends,
concerns, and topics of immediate
interest to their intended audiences.
Key Points:
Once isn’t enough; plan on a series of
articles to create impact.
Look for opportunities to place your articles
in print media and on the web, on your
website as others in need of great content.
Always think from the editor’s point of
view; your article must conform to the
publication’s requirements and be of
immediate interest to its readers.
5. Generally more in length than the white
paper, which presents complex information in
a visually attractive, reader-friendly format.
The content is both informative and
entertaining; the tone, collegial; the format,
“chunky” rather than linear, to facilitate
skimming and scanning.
Key Points:
Develop your distribution strategy early: how
will you get your e-book into readers’ hands?
Think visually: make liberal use of bullets,
callouts, sidebars, graphs, and so on.
Conclude with solid call to action: like what
should readers do next?
6. A testimonial is a quote fro customer’s
mouth. When praise comes from a
trustworthy source – a client or customer
– it acquires a credibility that helps
overcome scepticism and purchasing
hesitation.
Key Points:
Create a process for consistently requesting
testimonials from your customers.
Good testimonials offer specifics: the what,
why, and how of your work with or for the
customer.
Don’t bury testimonials on a separate
“Testimonials” web page; spread them
throughout the site.
7. Sites such as YouTube and Vimeo have greatly
simplified a once difficult task of sharing and
uploading videos. With these tools we can
embed or link video code easily. And the video
sites provide social media options for
conversing and sharing that can help your
content go viral.
Key Points:
Inexpensive editing tools such as iMovie or Final
cut make it easy to assemble professional looking
video content.
Instead of taking a one-shot approach, consider a
video series that builds interest, and an
audience, over time.
Most important part of the video is the audio, so
more focus should be emphasized on audio
equipments.
8. A hybrid between the traditional magazine
and sounded-up PDF, a digital magazine
offers self-contained, visually compelling
periodical content that doesn’t require
special software to open and read. Issues are
generally distributed by e-mail via brand
websites.
Key Points:
If you don’t like the confinement of digital
replica, consider repurposing print magazine
content on your blog.
Digital magazines are great for integrating
print content with a web presence.
Consider adding video and podcasts to your
magazine content.
9. Known familiarly as a “apps”, mobile
applications come in two broad flavours: as
native apps developed for specific devices or as
web apps that can be distributed without
depending on specific marketplace.
Key Points:
Effective applications must have a regular reason
for use.
They should have easy interfaces with social
networks such as Facebook or Twitter.
A survey function needs to be included to gauge
satisfaction and collect intelligence for the nest
release.
10. A podcast is simply an audio file you can
listen to on a computer or MP3-type
player, often distributed via RSS or
iTunes. Podcasts are generally 5-30
minutes long, but longer podcast
downloads are becoming popular.
Key points:
Define a podcast theme, and stick to it.
Establish a release schedule listeners can
expect: weekly, biweekly, monthly and so on.
Be consistent.
Integrate podcast content with your blog to
gain listener insights.
11. An infographic represents information or data
visually, in a chart, graph, or other form of
illustration. But the power of an infographic
goes beyond its immediate visual appeal;
unlike a mere list, an infographic can expose
the relationships among desperate pieces of
information, delivering insights, and not just
raw data
Key Points:
Everyone’s confusion can become your
opportunity- where can you deliver value by
providing clarity?
Think metaphorically to find a guiding image or
idea that frames your information.
Make your resulting infographic easy to share
online for maximum reach and distribution.