Snap Messaging Tools

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Here is an overview of the innovative Snap Comms tools that can transform employee communications and reduce email overload.

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  • There is lots of clear evidence that shows that organisations with effective internal communications perform significantly better. Other examples include: “ There is an empirical link between employee commitment, customer satisfaction and an increase in sales. Analysis of data from 65,000 employees and 25,000 customers showed that a one point increase in employee commitment (on a five point scale) represents a 9% increase in monthly sales.” Watson Wyatt Work USA 2002 Survey “ A significant improvement in communication effectiveness is associated with a 29.5% increase in market value ” Fortune magazine
  • Snap Messaging Tools

    1. 1. Bypass email and get info directly to staff. Presented by Paula Cassin of Cut Through Communications. 805.758.3392 making internal communications a snap
    2. 2. <ul><li>Communication tools that broadcast interactive content directly onto the screens of computers using multiple channels and formats </li></ul>Better results with fewer resources The Latest issue of The Lot is ready to read
    3. 3. Solution Elements <ul><li>Snap Comms Tools: fresh, targeted ways to display your news and info </li></ul><ul><li>A secure Content Manager portal for creating, sending, and managing messages/content </li></ul><ul><li>Snap Client, the desktop applet which pulls down new content, broadcasts messages to the employee, and gives them access to their message history and personal options. </li></ul><ul><li>The Back end infrastructure – core application housed and managed either in Snap’s data center (hosted version) or within your own data network (in-house version). </li></ul>
    4. 4. The Snap Comms Tools Snap Comms Tools: Snap Alert Snap Alert – pop-up alerts Snap Ticker – scrolling ticker bar Snap Mag – interactive electronic magazine Snap Shots – dynamic screen savers Snap Quiz – interactive quizzes Snap Poll – polls, measurement, benchmarks, surveys Snap Interactive – blogs, helpdesks
    5. 5. Snap Alert with Prompt <ul><li>Prompt appears in corner of PC screen for amount of time you set </li></ul><ul><li>If user clicks read now, main message appears </li></ul><ul><li>If no click or ‘read later’, message comes back at interval you’ve specified </li></ul><ul><li>Can include hyperlinks or file links to more info. </li></ul>Snap Alert
    6. 6. Emergency Alert (no prompt) <ul><li>Alert appears directly on screen </li></ul><ul><li>Stays on ‘top’ (until user closes it down) </li></ul><ul><li>Can store templates ready to go, then ‘publish’ when needed. </li></ul>Snap Alert
    7. 7. How Organizations Use Snap Alerts <ul><li>Emergency/crisis situations </li></ul><ul><li>Important new information/breaking news </li></ul><ul><li>Drive attendance (e.g. CEO Web cast) </li></ul><ul><li>“ In your face” reminders to stragglers (i.e. for benefits subscription, certification deadlines, mandatory training) </li></ul><ul><li>Outage notifications </li></ul><ul><li>Usually ideal for a small number of messages </li></ul>Snap Alert
    8. 8. The Snap Comms Tools Snap Comms Tools: Snap Ticker Snap Alert – pop-up alerts Snap Ticker – scrolling ticker bar Snap Mag – interactive electronic magazine Snap Shots – dynamic screen savers Snap Quiz – interactive quizzes Snap Poll – polls, measurement, benchmarks, surveys Snap Interactive – blogs, helpdesks
    9. 9. Snap Ticker A Ticker Broadcast
    10. 10. <ul><li>Send Headline(s) out in minutes </li></ul><ul><li>Specify how many times headline scrolls before disappearing </li></ul><ul><li>Track display and click-throughs </li></ul><ul><li>Hyperlink it so users can click for more info </li></ul><ul><li>Font, placement, colors, and speed can be customized </li></ul>Snap Ticker Ticker Features
    11. 11. How Organizations use Snap Ticker <ul><li>Crisis communications </li></ul><ul><li>To drive behavior change </li></ul><ul><li>Highlight specific key projects </li></ul><ul><li>Team-level messages </li></ul><ul><li>Drive people to online content </li></ul><ul><li>Ideal for top 5 - 10% of corporate communications </li></ul>Snap Ticker
    12. 12. <ul><li>Snap Alert – pop-up alerts </li></ul><ul><li>Snap Ticker – scrolling ticker bar </li></ul><ul><li>Snap Mag – interactive electronic magazine </li></ul><ul><li>Snap Shots – dynamic screen savers </li></ul><ul><li>Snap Quiz – interactive quizzes </li></ul><ul><li>Snap Poll – polls, measurement, benchmarks, surveys </li></ul><ul><li>Snap Interactive – blogs, helpdesks </li></ul>The Snap Comms Tools Snap Comms Tools: Snap Mag
    13. 13. Snap Mag Overview <ul><li>Consolidate news & info into a scannable, attractive electronic format </li></ul><ul><li>Design is templated to your specifications </li></ul><ul><li>Delivered to desktop, not through email (usually with a Ticker or Alert prompt) </li></ul><ul><li>Content/Editing/Approval system makes it fast and easy to produce </li></ul>
    14. 14. Article Submission <ul><li>No emailing drafts back and forth </li></ul><ul><li>Easy to manage for the comms team </li></ul><ul><li>Several ways to access article input view, all single click </li></ul><ul><li>Guided, easy steps </li></ul><ul><li>Formatting can be locked down or not </li></ul>
    15. 15. Editing and Approval
    16. 16. Editing and Approval
    17. 17. How Organizations Use Snap Mag <ul><li>Consolidate updates and save employees time </li></ul><ul><li>Provide a channel for department or regional ‘cowboys’ (and stop them ‘spamming’) </li></ul><ul><li>Reach contractors/partners/retail staff without intranet access </li></ul><ul><li>Manage multiple content authors </li></ul><ul><li>Automate content lifecycle </li></ul><ul><li>Reduce design work required </li></ul><ul><li>Reduce load on email platform </li></ul>Snap Mag
    18. 18. Saves time and money <ul><li>Scannable, consolidated news means fewer individual interruptions for employees </li></ul><ul><li>Built-in template and editing approval functions means less formatting time required for comms team </li></ul><ul><li>Individual article lifespans = dynamic, living content </li></ul>Snap Mag
    19. 19. The Snap Comms Tools Snap Comms Tools: Snap Shots Snap Alert – pop-up alerts Snap Ticker – scrolling ticker bar Snap Mag – interactive electronic magazine Snap Shots – dynamic screen savers Snap Quiz – interactive quizzes Snap Poll – polls, measurement, benchmarks, surveys Snap Interactive – blogs, helpdesks
    20. 20. Internal “Advertising” on the PC <ul><li>Each employees’ screensaver becomes series of revolving visual messages </li></ul><ul><li>Set up image files, power point, flash animation, web pages, etc., and target to different internal groups </li></ul><ul><li>Option to allow staff the choice of one personalized screen saver </li></ul><ul><li>Use “countdown” templates to count down to important events </li></ul><ul><li>Update and change screensavers easily, without any major IT deploymemnt or involvement </li></ul>
    21. 21. How Do they work? <ul><li>Upload your content to the Content Manager as a new “Snap Shot” </li></ul><ul><li>Choose your Target Audience </li></ul><ul><li>Set display duration and other options </li></ul><ul><li>“ Publish” out to your audience </li></ul><ul><li>Your message now cycles on their computer during screen saver mode, together with any other active Snap Shot targeted to them </li></ul>Snap Shots
    22. 22. How Organizations Use Snap Shots <ul><li>Training updates </li></ul><ul><li>Support day to day business </li></ul><ul><li>Business goals </li></ul><ul><li>Brand & values </li></ul><ul><li>Promote corporate responsibility </li></ul><ul><li>Seek ideas, involve people </li></ul><ul><li>Celebrate success </li></ul><ul><li>Fun stuff </li></ul><ul><li>Generating interest & excitement </li></ul><ul><li>Shift attitudes </li></ul>Snap Shots
    23. 23. The Snap Comms Tools Snap Comms Tools: Snap Quiz & Snap Poll Snap Alert – pop-up alerts Snap Ticker – scrolling ticker bar Snap Mag – interactive electronic magazine Snap Shots – dynamic screen savers Snap Quiz – interactive quizzes Snap Poll – polls, measurement, benchmarks, surveys Snap Interactive – blogs, helpdesks
    24. 24. Snap Quiz Test Product Knowledge Sequence running…
    25. 25. How is Poll/Quiz Different? <ul><li>High response rates – you can visually prompt employees every X mins or hours until completed </li></ul><ul><li>Avoids Email </li></ul><ul><li>No Links to follow </li></ul><ul><li>Real time reports </li></ul><ul><li>Apply your company branding across the entire survey </li></ul>Snap Poll
    26. 26. How Organizations Use Snap Quiz <ul><li>Measure impact of training courses </li></ul><ul><li>Confirm product knowledge </li></ul><ul><li>Fun initiatives </li></ul><ul><li>Event feedback </li></ul><ul><li>Shift attitudes </li></ul><ul><li>Reinforce values and desired behaviors </li></ul>Snap Quiz
    27. 27. Snap Poll Gather Feedback with Snap Poll
    28. 28. How Organizations Use Snap Poll <ul><li>Involve staff </li></ul><ul><li>Benchmark attitudes </li></ul><ul><li>Gather valuable feedback </li></ul><ul><li>Collect business improvement ideas </li></ul><ul><li>Measure managers as communicators </li></ul><ul><li>Measure impact of training </li></ul>“ Snap survey is a great benchmarking tool” Annette Culpan Vodafone NZ Internal Comms manager Snap Poll
    29. 29. The Snap Comms Tools Snap Comms Tools: Snap Interactive Snap Alert – pop-up alerts Snap Ticker – scrolling ticker bar Snap Mag – interactive electronic magazine Snap Shots – dynamic screen savers Snap Quiz – interactive quizzes Snap Poll – polls, measurement, benchmarks, surveys Snap Interactive – blogs, helpdesks
    30. 30. Snap Blog, Forum, Helpdesk, Q&A <ul><li>Snap Forum Enable staff to easily engage in online discussions covering whatever is important to your business. </li></ul><ul><li>Snap Blog Cost effective, user-friendly blogging capability, optimized for internal use </li></ul><ul><li>Snap Helpdesk Allow people to post questions or problems to an appropriate online ‘helpdesk ‘ where it can be addressed by nominated experts and build a central knowledge repository. </li></ul><ul><li>Snap Q & A Support projects, initiatives, or any major organizational change by establishing specific Q&A spots that allow staff to voice their questions and have them answered by the key stakeholders. </li></ul>
    31. 31. Snap Blog, Forum, Helpdesk, Q&A <ul><li>no ongoing IT resource required </li></ul><ul><li>Private and Secure </li></ul><ul><li>Simple to Use </li></ul><ul><li>Easy to run </li></ul><ul><li>Easy to track activity </li></ul><ul><li>Apply company branding </li></ul><ul><li>Enables secure, private two-way communications to your audiences without worrying about: </li></ul><ul><li>Intranet access rights (irrelevant) </li></ul><ul><li>Additional logins (not necessary) </li></ul><ul><li>If they have corporate network or not (doesn’t matter) </li></ul>
    32. 32. Solution Elements <ul><li>Fresh, targeted ways to display your news and info </li></ul><ul><li>A secure Content Manager portal for creating, sending, and managing messages/content </li></ul><ul><li>Snap Client, the desktop applet which pulls down new content, broadcasts messages to the employee, and gives them access to their message history and personal options. </li></ul><ul><li>The Back end infrastructure – core application housed and managed either in Snap’s data center (hosted version) or within your own data network (in-house version). </li></ul>
    33. 33. The Snap Client <ul><li>Installed on the desktop, either through IT or manually (by running an executable file) </li></ul><ul><li>Once Client installs, user becomes visible in the Content Manager system (and can be targeted with messages/content) </li></ul><ul><li>Pings every 60 secs for new messages and pulls them to the PC if there. (1 ping = 790 bytes) </li></ul><ul><li>Cannot be “turned off” by user (can only be uninstalled) </li></ul>Your employee clicks on the icon to access messages and interactive content
    34. 34. Is it Secure? <ul><li>All communications between the Snap Client and the Snap Platform are initiated by the Snap Client and include some application control data (see handout). </li></ul><ul><li>All data is sent over a secure connection using HTTP over SSL. </li></ul><ul><li>For the hosted model, we follow best practice security measures. (Full information on platform security provided on request.) </li></ul>
    35. 35. Solution Elements <ul><li>Fresh, targeted ways to display your news and info </li></ul><ul><li>A secure Content Manager portal for creating, sending, and managing messages/content </li></ul><ul><li>Snap Client, the desktop applet which pulls down new content, broadcasts messages to the employee, and gives them access to their message history and personal options. </li></ul><ul><li>The Back end infrastructure – core application housed and managed either in Snap’s data center (hosted version) or within your own data network (in-house version). </li></ul>
    36. 36. Content Manager <ul><li>Message Creation </li></ul><ul><li>Set up new Admins </li></ul><ul><li>History and “Drafts” </li></ul><ul><li>Activity Reports </li></ul><ul><li>Manual Group Creation </li></ul><ul><li>AD Group Activation </li></ul>
    37. 37. Content Manager Activate existing computer directory groups or create new manual groups for targeting purposes.
    38. 38. Content Manager Enter and format your message, then work across tabs to set your display options and targeting. Preview and then click Publish when ready to send.
    39. 39. Reporting and Measurement Options Snap Shots Snap Alert Snap Ticker Survey & Quiz Snap Mag % Received (as % Targeted) % Cut-Through Click Through Rates (All links; intranet, web, files) Display Duration Snap Mag ‘Read More’ links clicked on Snap Mag Email links clicked on
    40. 40. % Received
    41. 41. % Cut Through
    42. 42. Questions?

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