There are many options as to what Domain Name to select, whether you are going to host your own site, use a blogging (or other site), what your niche is and more.
Vacation Rental SEO: Notes from SMX for the Vacation Rental IndustryAmy Mutual
Amber Leto Mayer, founder of TravelStorm and Rezolution recently returned from the SMX Advanced Conference in Seattle, the #1 search engine marketing conference in the world, and she shared her experience in an informative webinar on July 26, 2010. With the newest information from Google, Bing, and many others, Amber Mayer combined her 10 years of experience as a vacation rental property manager, with her marketing and technolgy expertise to compile and condense the wealth of information specifically for the Vacation Rental Industry.
For many small business owners, local SEO can be a confusing and overwhelming challenge on your website. In this edition Portent's monthly webinar series, you'll learn how to maximize your success as a small business against the competition in your area and industry.
Portent's Director of SEO, Josh Patrice, will walk through the role local directories play, how to use social media to your advantage, the on-site factors to pay attention to, and much more. Whether you run a brick-and-mortar shop or do business through an ecommerce website, this webinar is for you.
To watch the video and find other Portent webinars, visit the blog: http://www.portent.com/blog/seo/smb-seo-tips-video.htm
In this extension to "It's the Little Things" from 2009, this presentation will focus on the most widely used interactive sets of elements and most frustrating user experience of the web: forms. By looking at the necessity of collecting data from web site visitors, we'll look at worst and best practices, managing user assumptions, new ideas and future considerations, and how we can help our visitors finish painful forms without frustrating them to the point of giving up and bouncing from your site.
Conrad Saam from Avvo talkes about search in terms of competition, content, linkbuilding and technology at the Radius of Influence 2010 Conference in Tampa, Florida. Hosted by the Injury Board and the American Association for Justice.
There are many options as to what Domain Name to select, whether you are going to host your own site, use a blogging (or other site), what your niche is and more.
Vacation Rental SEO: Notes from SMX for the Vacation Rental IndustryAmy Mutual
Amber Leto Mayer, founder of TravelStorm and Rezolution recently returned from the SMX Advanced Conference in Seattle, the #1 search engine marketing conference in the world, and she shared her experience in an informative webinar on July 26, 2010. With the newest information from Google, Bing, and many others, Amber Mayer combined her 10 years of experience as a vacation rental property manager, with her marketing and technolgy expertise to compile and condense the wealth of information specifically for the Vacation Rental Industry.
For many small business owners, local SEO can be a confusing and overwhelming challenge on your website. In this edition Portent's monthly webinar series, you'll learn how to maximize your success as a small business against the competition in your area and industry.
Portent's Director of SEO, Josh Patrice, will walk through the role local directories play, how to use social media to your advantage, the on-site factors to pay attention to, and much more. Whether you run a brick-and-mortar shop or do business through an ecommerce website, this webinar is for you.
To watch the video and find other Portent webinars, visit the blog: http://www.portent.com/blog/seo/smb-seo-tips-video.htm
In this extension to "It's the Little Things" from 2009, this presentation will focus on the most widely used interactive sets of elements and most frustrating user experience of the web: forms. By looking at the necessity of collecting data from web site visitors, we'll look at worst and best practices, managing user assumptions, new ideas and future considerations, and how we can help our visitors finish painful forms without frustrating them to the point of giving up and bouncing from your site.
Conrad Saam from Avvo talkes about search in terms of competition, content, linkbuilding and technology at the Radius of Influence 2010 Conference in Tampa, Florida. Hosted by the Injury Board and the American Association for Justice.
This presentation was given by Jabez LeBret, co-author of Online Law Practice Strategies, at the 2015 Washington State Bar Event. He discussed important topics focusing on online ethics in marketing for attorneys.
This is an Evernote presentation I have given several times on how to setup your Evernote account. The Evernote strategies and tips are for those getting started with Evernote and those struggling to organize their Evernote data. Following the Evernote structure outlined will allow the user to find their stored data more easily and quickly. Suggestions for Evernote 3rd party applications too.
Six Ways to Build Your Online Brand fo REALTORSDoug Devitre
In this presentation we examine Six Ways to Build Your Online Brand as a real estate professional. These methods include starting a self hosted wordpress blog, creating a Facebook fan page, Linkedin profile, YouTube channel, Slideshare account, Twitter profile and share online documents. Doug Devitre delivered this presentation live which also has links included to direct you to websites you can use.
REALTOR Associations may share this presentation by email, Facebook, Twitter, or embed into their blog.
A workshop for postdoc fellows on how to build a professional web presence.
Some extra tips since this was created:
-- use Publons to keep track of peer-reviews that you do (once you start). A record of your review activities is important for your promotions file and CV, and Publons makes this easy.
-- join the 1 or 2 main professional societies in your research field, and take advantage of their professional development opportunities.
Check www.greensboro-seo.com for the supporting material and resources for this SEO presentation given by Sam Kanakanui at the Nussbaum Center for Entrepreneurship in Greensboro, NC in August.
My "live critique" of two businesses at the Worcester Web Marketers meet-up (1/28/14).
The goal: give them practical next steps for improving their visibility in the Google+ Local (AKA Google Places) local search results.
The two businesses in the "Hotseat":
www.AbsoluteCleanOnline.com - Sturbridge, MA
www.ArmsbyAbbey.com - Worcester, MA
This presentation was presented at #CUE12 (Computer Using Educators conference in Palm Springs. This presentation show the basics of Weebly along with the easy drag and drop features to help you build your website from scratch with ease.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
This presentation was given by Jabez LeBret, co-author of Online Law Practice Strategies, at the 2015 Washington State Bar Event. He discussed important topics focusing on online ethics in marketing for attorneys.
This is an Evernote presentation I have given several times on how to setup your Evernote account. The Evernote strategies and tips are for those getting started with Evernote and those struggling to organize their Evernote data. Following the Evernote structure outlined will allow the user to find their stored data more easily and quickly. Suggestions for Evernote 3rd party applications too.
Six Ways to Build Your Online Brand fo REALTORSDoug Devitre
In this presentation we examine Six Ways to Build Your Online Brand as a real estate professional. These methods include starting a self hosted wordpress blog, creating a Facebook fan page, Linkedin profile, YouTube channel, Slideshare account, Twitter profile and share online documents. Doug Devitre delivered this presentation live which also has links included to direct you to websites you can use.
REALTOR Associations may share this presentation by email, Facebook, Twitter, or embed into their blog.
A workshop for postdoc fellows on how to build a professional web presence.
Some extra tips since this was created:
-- use Publons to keep track of peer-reviews that you do (once you start). A record of your review activities is important for your promotions file and CV, and Publons makes this easy.
-- join the 1 or 2 main professional societies in your research field, and take advantage of their professional development opportunities.
Check www.greensboro-seo.com for the supporting material and resources for this SEO presentation given by Sam Kanakanui at the Nussbaum Center for Entrepreneurship in Greensboro, NC in August.
My "live critique" of two businesses at the Worcester Web Marketers meet-up (1/28/14).
The goal: give them practical next steps for improving their visibility in the Google+ Local (AKA Google Places) local search results.
The two businesses in the "Hotseat":
www.AbsoluteCleanOnline.com - Sturbridge, MA
www.ArmsbyAbbey.com - Worcester, MA
This presentation was presented at #CUE12 (Computer Using Educators conference in Palm Springs. This presentation show the basics of Weebly along with the easy drag and drop features to help you build your website from scratch with ease.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Gain knowledge of digital marketing courses from one of the top-notch digital marketing training institutes in Mumbai, The Brand Saloon. 100% assured placements.
Passionate about working in Digital World? Enroll now for digital marketing course in
Mumbai and get hands-on experience on live projects and better placements.
Big Data 201: Analyzing and Acting on Key Social Media and Digital Metrics Partners Riley
Tips on putting data to work for your business. How to utilize the right tools to help you make real-time decisions to optimize your strategies and understand your success or failure.
Demos of new features and capabilities of Tableau 10. View the webinar video recording and download this deck: http://www.senturus.com/resources/meet-tableau-10/.
Topics discussed include the following: Design: a fresh look and feel, beautiful visualization defaults and new formatting control. Mobile: quickly design, customize and publish a single dashboard with optimized views for tablets and phones. Data integration: join across databases plus new Google Sheets and Quickbooks connectors. Answers through analytics: make custom territories, filter across data sources and highlight important data with new visual analytics capabilities. Web: dashboard authoring. Support for enterprise deployments: mobile device management, governance features like Desktop license management and more extensibility.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Top 10 Things to Analyse with Google Anaytics on a Monthly BasisSocial Beat
Here is a list of Top 10 Things to Analyse your website or app using the free Google Analytics Tool. These are things that can be analysed on a monthly basis to understand who is coming to your website, what are they doing there and what is driving them to come to the website or transact with you. Google Analytics a powerful yet free tool which can help grow your digital marketing strategy.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
Attract More Customers with Inbound and Outbound MarketingMarketo
From segmentation and personalization to PPC and social Media, this webinar has it all. Check out expert ways to attract and engage more leads through inbound and outbound marketing.
Google analytics-workshop-open-access-workshop-august-2010-slideshareJohn Duffy
Slide deck from my Google Analytics workshop, covers introduction to Google Analytics but the focus is on goal setting and measurement, a practical approach to reporting and of course measuring traffic to your site from Facebook, Twitter, YouTube and other social media sites. I'll aim to update this deck each time I refresh it for another workshop.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
My updated seminar slides for my talk on what Google E-E-A-T is, why it matters, and how to use it to build audience and rankings.
Google E-E-A-T is so important that Google mentions it over 120 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
In these slides, you’ll find:
- How to develop a deep and tactical understanding of Google E-E-A-T
- How to create E-E-A-T friendly content marketing strategy
- How to develop E-E-A-T supporting structured data
SEO Consultant - SEO Audits from Beginning to Advanced AuditingBill Hartzer
Bill Hartzer of Hartzer Consulting, an SEO Consultant and SEO audit expert, presented to the SearchHOU group. Have you ever performed a technical SEO audit of a website? And advanced technical SEO audit isn’t just running an SEO tool and thinking that you’re done–it’s a lot more than that. Bill Hartzer of Hartzer Consulting will go through all the steps required to perform an advanced technical SEO audit of any website. Whether you’ve never performed an SEO audit or you’re an Advanced SEO auditor, you’ll learn a lot from a real pro, who has performed hundreds of SEO audits in the past 10 years.
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
This is my deck from the recent Optimisey event where I discussed how I use Internal Linking to give Google stronger signals about your most important pages. This in turn will result in ranking increases int he SERPs.
I also discuss a number of tools that I use when creating an internal linking strategy.
Find out more at https://www.iqseo.org
The 5+ Parts of Google Marketing for Attorneys (Sept 2015)Vikram Rajan
For the audio companion to these slides, please e-mail vik@phoneBlogger.net - How can you push your website to the top of Google (aka, SEO)? How can you use Google to boost word-of-mouth referrals? What are the best practices for Pay-Per-Click Adwords? See what creative lawyers are doing with YouTube. Google’s platform is the 2nd largest for blogging. Moreover,
your Google+ verified Page will literally put your practice on the Map! But there are specific do’s & don’ts that Google has revealed, experts have experienced, and Attorney Advertising rules prohibit.
The Innovation Gap: Why the Justice System Has Failed to Keep Pace with Techn...Robert Ambrogi
This was my keynote delivered to the Legal Services Corporation's 2018 Innovations in Tech Conference. Few would dispute that technology is one of the keys to addressing the justice gap. Yet at a time when technological innovation abounds, the justice gap grows only wider. The problem is not technology – it is the justice system’s failure to employ it. In this program, we’ll explore the impediments to broader use of technology and what can be done to overcome them.
The Postcards of Charles Cleaves: Images of Rockport from 1907-1937Robert Ambrogi
From 1907 to 1937, photographer Charles Cleaves, through his company the Rockport Photo Bureau, published hundreds of postcards of Rockport, Mass. The pictures capture a remarkable record of Rockport a century ago. This presentation introduces Cleaves and provides a selection of his postcards, ranging from simple street scenes to majestic vistas. Originally presented to the Sandy Bay Historical Society on July 11, 2017.
A guide to choosing a law practice management system. A presentation by Robert J. Ambrogi to Above the Law's Academy for Private Practice in Philadelphia on Oct. 28, 2016.
Doing More with Less: How Technology is Helping Deliver Legal ServicesRobert Ambrogi
With escalating demand for legal services for the poor and dwindling funding, how can technology help bridge the gap? This is a presentation I gave on Aug. 9, 2014, at the annual meeting of the National Conference of Bar Foundations. Note that where the presentation included embedded videos, I have included the URL to the video online.
10 Ways Technology is Rewiring Law PracticeRobert Ambrogi
How is technology changing law practice and what does it mean for the future? These are the slides from a presentation I gave Oct. 1, 2012, at the FirmFuture conference in Boston.
20 Tips for Seizing the Power of Social MediaRobert Ambrogi
A presentation I gave to the Rhode Island Bar Association annual meeting on June 15, 2012. The first half covers social media as a set of marketing tools. The second half addresses legal ethics and social media.
Cloud Computing for Lawyers: Practical and Ethical Uses of the Cloud
Websites 201
1. Websites
Website 201 201
or
Lessons from One
Firm’s Mistakes
ABA LPM Fall Meeting
Oct. 14, 2011
ABA LPM 10/14/11
Robert J. Ambrogi, Esq.
Robert J. Ambrogi
www.lawsitesblog.com
2. 101: Review
of the basics
Robert J. Ambrogi Esq. lawsitesblog.com
3. 101: Develop your theme
• What distinguishes you?
• Why should clients trust
their problems to you?
Robert J. Ambrogi Esq. lawsitesblog.com
4. 101: Clean, simple design
• Break topics over multiple short pages.
• Use short paragraphs and bullet points.
• Use heading tags <h1><h2> to emphasize key text.
• Test in multiple browsers, including Lynx.
Robert J. Ambrogi Esq. lawsitesblog.com
5. 101: Write it well
• Content is king.
• Write for readers, not
search engines.
• Use natural language.
• Don’t bury the lead.
• Use facts, not hyperbole.
• Follow the “four eyes”
rule.
Robert J. Ambrogi Esq. lawsitesblog.com
6. 101: Be client focused
• “What we will do for you.”
• Client extranet, for access to documents.
• Transparency on billing.
• Easy contact information.
Robert J. Ambrogi Esq. lawsitesblog.com
7. 101: Add a blog
Robert J. Ambrogi Esq. lawsitesblog.com
8. 101: News and resources
Robert J. Ambrogi Esq. lawsitesblog.com
9. 101: LinkedIn & Facebook
Robert J. Ambrogi Esq. lawsitesblog.com
10. 201: Beyond
the basics
Robert J. Ambrogi Esq. lawsitesblog.com
11. 201: Watch on-page SEO
• Use descriptive <title> elements
• Use descriptive ALT elements
• Page title elements are shown in search results
Robert J. Ambrogi Esq. lawsitesblog.com
12. 201: Use ‘description’ tag
• Tells search engines what page is about.
• Sometimes used as description in search results.
<meta name="description" content="Devine
Millimet Attorneys at Law Devine Millimets
Business and Tax Planning practice group
provides advice on organizational structure, tax
issues, ongoing operational issues and sale and
acquisition planning to businesses of all sizes and
in all industries." />
Robert J. Ambrogi Esq. lawsitesblog.com
13. 201: Research keywords
Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Robert J. Ambrogi Esq. lawsitesblog.com
14. 201: Use analytics
• Website traffic.
• Incoming links.
• Search engine
rankings.
• Intakes.
• Files opened.
• Invitations.
Robert J. Ambrogi Esq. lawsitesblog.com
15. 201: Seek inbound links
Yahoo! Site Explorer: http://siteexplorer.search.yahoo.com/
Robert J. Ambrogi Esq. lawsitesblog.com
16. 201: Use descriptive URLs
Like this:
Not this:
Robert J. Ambrogi Esq. lawsitesblog.com
17. 201: Use anchor text
• Click here.
• Click here: Law Office of Robert Ambrogi.
Robert J. Ambrogi Esq. lawsitesblog.com
18. 201: Don’t bury a blog
• Make your blog a brand.
• Give it a unique URL.
• Name should be
descriptive and easy to
remember.
Robert J. Ambrogi Esq. lawsitesblog.com
19. 201: Update your blog
• This firm’s most recent
post was June 21.
• Meanwhile, firm
published major article
on the same topic.
Robert J. Ambrogi Esq. lawsitesblog.com
20. 201: Sign your posts
Robert J. Ambrogi Esq. lawsitesblog.com
22. 201: Promote your blog
• List on blog directories.
• Tweet your posts.
• Share on Facebook.
• Share on LinkedIn.
Robert J. Ambrogi Esq. lawsitesblog.com
23. 201: List in directories
Alexa Global Rank Compete.com Rank
1. FindLaw.com, 5,765 1. FindLaw.com, 618.
2. Avvo.com, 7.748 2. Justia.com, 1,674.
3. Justia.com, 8,925 3. Lawyers.com, 1,716.
4. Lawyers.com, 8,927 4. Avvo.com, 2,273.
Robert J. Ambrogi Esq. lawsitesblog.com
24. • Build links.
• Complete profiles.
• Update profiles.
• Integrate of blogs.
• Add presentations.
• List events.
201: Link up on LinkedIn
Robert J. Ambrogi Esq. lawsitesblog.com
25. 201: Use social media
• Just one lawyer in firm on Twitter.
• No strategic use of social media.
Robert J. Ambrogi Esq. lawsitesblog.com
26. 201: K.I.S.S.
• Separate sections for “Alerts,”
“E-Blasts,” “Articles,”
“Newsletters,” and “Blogs.”
• Last “Alert” was from 2008.
• No clear differentiation
between types of content.
Robert J. Ambrogi Esq. lawsitesblog.com
27. 201: If it’s broke, fix it
• “Send to
Colleague” page
wouldn’t send.
• Many broken links,
particularly internal
links.
• Webinar “player”
wouldn’t play.
Robert J. Ambrogi Esq. lawsitesblog.com
28. 201: Get the name right
• Firm had changed name but never followed up.
• On LinkedIn alone, firm had three different names.
• Directories not updated.
Robert J. Ambrogi Esq. lawsitesblog.com
29. 201: Know
where to find
your partners
Robert J. Ambrogi Esq. lawsitesblog.com
31. Homework: Refine your
content.
“Creating compelling and
useful content will likely
influence your website more
than any other factor.”
-Google SEO Guide
Robert J. Ambrogi Esq. lawsitesblog.com
33. Homework: Start a blog.
“Organic or word-of-mouth
buzz is what helps build your
site’s reputation with both
users and Google, and it
rarely comes without quality
content.”
-Google SEO Guide
Robert J. Ambrogi Esq. lawsitesblog.com
34. Homework:
Get out of
your cave.
Robert J. Ambrogi Esq. lawsitesblog.com
35. Homework: Set goals and
measure success.
Robert J. Ambrogi Esq. lawsitesblog.com
36. Useful resources
• Google Analytics, www.google.com/analytics
• Google Webmaster
Tools, www.google.com/webmasters/tools
• Google Webmaster
Guidelines, www.google.com/webmasters/guidelines.html
• Google Website
Optimizer, www.google.com/websiteoptimizer
• Google SEO Starter
Guide, www.google.com/en/us/webmasters/docs/search-
engine-optimization-starter-guide.pdf