The document summarizes key topics from a Google Analytics 201 conference, including how to tear down data curtains, put metrics in context, use segments and filters, track paid advertising and ecommerce, and derive actionable insights. The conference covered advanced analytics techniques like virtual pageviews, event tracking, and combining Google Analytics with other data sources. Attendees learned how understanding user behavior can improve marketing, SEO, and drive profitable actions.
The document provides a framework and plan for managing content to generate leads. It outlines categories of content needed at different stages of the buyer's journey, from early research to evaluation and selection. It identifies existing and missing materials, and how to repurpose content across various channels like blogs, videos and social media. The plan emphasizes curating and sharing content through syndication and communication strategies to engage prospects throughout their journey.
Google Analytics is a free tool offered by Google that allows users to track and analyze website traffic. It provides metrics on visitors, traffic sources, popular content, and how traffic changes over time. Users can gain insights into what drives traffic to their site and how to improve conversions. Google Analytics has a basic free version for sites with up to 5 million pageviews per month and premium versions for unlimited traffic.
Scott Armstrong's presentation slides from #Kitchener-Waterloo B2B Marketers Meetup I on How to Develop Customer-Centric Content.
To watch the video of the presentation, please visit blog.brainrider.com
5 essential google analytics tools for the data driven marketerDemandWave
This webinar discusses 5 essential Google Analytics tools for data-driven marketers. It covers evaluating traffic sources through keywords, creating goals and funnels to track conversions, analyzing social media interactions and conversions, building custom dashboards, using regular expressions to track long-tail keywords and campaign variations, and some additional tips. The webinar emphasizes focusing analytics on outcomes like conversions rather than just traffic, customizing tracking to key business goals, and using metrics to make disciplined decisions.
Successful content with a metrics driven approachKevin Nichols
We hear all the time that ‘content is king.’ But if this really is the case, how do we prove it? And how do we continue to improve content and our solutions around it?
For organizations that publish content, metrics and key performance indicators (KPI’s) must prove the worth of content practices and solutions to management teams and decision makers. But ROI is not just about more products being sold, conversions of customers or operational efficiencies gained. In this webinar, learn how to access the appropriate metrics, analytics and KPI’s necessary to make your content useful and intelligent.
Analytics & MIS Planning for Your Internet Retail Store By Seby Kallarakkaliamwire
This document discusses developing key performance indicators (KPIs) for an e-commerce store. It recommends starting with business goals and strategies, then developing KPIs to measure those goals. Some examples of business goals provided include increasing customer base, repeat purchases, and order value. The document also presents frameworks for defining goals, such as using the REACH, ENGAGE, ACTIVATE, NURTURE (REAN) model or considering individual departmental goals. Overall, it provides a process for translating business objectives into meaningful KPIs to track performance.
As a Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller, our highly experienced analysts will help you measure and evaluate your traffic whether it is; web, social, mobile, display or search. And then maximize what really counts; conversions.
How to perform Analytics testing on your website and toolsMayank Solanki
Using Metrics to Investigate, Evaluate and Decide is a presentation about using web analytics and metrics to measure the performance of online marketing campaigns and websites. It discusses tools like Google Analytics, Facebook Insights, Twitter analytics and others that can track metrics like website traffic, social media engagement, search traffic and more. The goal is to set objectives for campaigns and sites, then use analytics to see what strategies and content are most effective at meeting those goals and driving actions like donations, purchases or signups. The presenters provide examples of how nonprofits can use various analytics to improve their online strategies.
The document provides a framework and plan for managing content to generate leads. It outlines categories of content needed at different stages of the buyer's journey, from early research to evaluation and selection. It identifies existing and missing materials, and how to repurpose content across various channels like blogs, videos and social media. The plan emphasizes curating and sharing content through syndication and communication strategies to engage prospects throughout their journey.
Google Analytics is a free tool offered by Google that allows users to track and analyze website traffic. It provides metrics on visitors, traffic sources, popular content, and how traffic changes over time. Users can gain insights into what drives traffic to their site and how to improve conversions. Google Analytics has a basic free version for sites with up to 5 million pageviews per month and premium versions for unlimited traffic.
Scott Armstrong's presentation slides from #Kitchener-Waterloo B2B Marketers Meetup I on How to Develop Customer-Centric Content.
To watch the video of the presentation, please visit blog.brainrider.com
5 essential google analytics tools for the data driven marketerDemandWave
This webinar discusses 5 essential Google Analytics tools for data-driven marketers. It covers evaluating traffic sources through keywords, creating goals and funnels to track conversions, analyzing social media interactions and conversions, building custom dashboards, using regular expressions to track long-tail keywords and campaign variations, and some additional tips. The webinar emphasizes focusing analytics on outcomes like conversions rather than just traffic, customizing tracking to key business goals, and using metrics to make disciplined decisions.
Successful content with a metrics driven approachKevin Nichols
We hear all the time that ‘content is king.’ But if this really is the case, how do we prove it? And how do we continue to improve content and our solutions around it?
For organizations that publish content, metrics and key performance indicators (KPI’s) must prove the worth of content practices and solutions to management teams and decision makers. But ROI is not just about more products being sold, conversions of customers or operational efficiencies gained. In this webinar, learn how to access the appropriate metrics, analytics and KPI’s necessary to make your content useful and intelligent.
Analytics & MIS Planning for Your Internet Retail Store By Seby Kallarakkaliamwire
This document discusses developing key performance indicators (KPIs) for an e-commerce store. It recommends starting with business goals and strategies, then developing KPIs to measure those goals. Some examples of business goals provided include increasing customer base, repeat purchases, and order value. The document also presents frameworks for defining goals, such as using the REACH, ENGAGE, ACTIVATE, NURTURE (REAN) model or considering individual departmental goals. Overall, it provides a process for translating business objectives into meaningful KPIs to track performance.
As a Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller, our highly experienced analysts will help you measure and evaluate your traffic whether it is; web, social, mobile, display or search. And then maximize what really counts; conversions.
How to perform Analytics testing on your website and toolsMayank Solanki
Using Metrics to Investigate, Evaluate and Decide is a presentation about using web analytics and metrics to measure the performance of online marketing campaigns and websites. It discusses tools like Google Analytics, Facebook Insights, Twitter analytics and others that can track metrics like website traffic, social media engagement, search traffic and more. The goal is to set objectives for campaigns and sites, then use analytics to see what strategies and content are most effective at meeting those goals and driving actions like donations, purchases or signups. The presenters provide examples of how nonprofits can use various analytics to improve their online strategies.
The document discusses the business applications of big data across multiple topics. It begins with the significance of social network data, explaining concepts like social network analysis and sentiment analysis. It then covers applications in detecting financial fraud and insurance fraud. Finally, it discusses the use of big data in the retail industry. The document provides overviews of key areas where big data analytics can be applied in business.
This document summarizes a web analytics and business intelligence suite that provides real-time visitor tracking and video, detailed customer data, and customizable insights. It tracks every online action and stores visitor data to help businesses better understand customer behavior, identify conversion issues, and segment visitors. The tool also allows tagging visitors and actions, calculating visitor value, and testing targeted solutions. It has a large worldwide website database that provides industry and competitive trends to help strategic decision making. The tool aims to integrate all analytics into one customizable and flexible interface.
The document discusses how agencies can develop new sustainable revenue streams using marketing automation. It acknowledges challenges in the industry like decreasing budgets and increased competition. It then outlines benefits of a strategic partnership with Act-On Software, including stabilized revenue, less speculative work, and better client results. Case studies show partners increasing revenue, efficiency and client satisfaction while saving time. The presentation encourages agencies to schedule a demo to learn more.
This document provides an overview and agenda for a webinar on website personalization. The webinar will cover five things to consider before targeting content on a content management system (CMS) and personalizing websites. The webinar agenda includes introductions, a presentation on website personalization, and a live question and answer session. Attendees can submit questions through the webinar platform. One attendee will win a pass to an upcoming conference if they stay until the end of the webinar.
Intro to AgilOne for Acquia Partners: The #1 CDP for Enterprise Brands Acquia
Your clients have it easy, right? Flush with piles of customer data, it should be simple to know exactly who their prospects and customers are, target them with the perfect message, and grow their revenue from the data they own.
But it's not.
There is more data than ever before, but marketers like your clients struggle to know the most basic details of their customers:
-96% of marketers are challenged in building a comprehensive, single view of the customers
-40% of marketers are unable to personalize because of the inability to link data across disparate technologies
It doesn’t have to be this hard.
On February 25th, join Acquia’s partner-exclusive AgilOne webinar to learn how you can use machine learning to help your clients unlock siloed data and gain a single view of their customers.
After this webinar you will:
-Know what is a CDP and how is it different than DMP, CRM, or MDM
-Learn about AgilOne’s unique approach to machine learning and AI, and how these capabilities directly benefit marketers.
-Understand how identity resolution creates a single customer view.
-Hear how brands like lululemon, Tumi, and Moosjaw use AgilOne to drive business results.
-Watch a live demo to learn how to create personalized campaigns across on and offline channels.
This document summarizes a lunch and learn presentation about Google Analytics. It introduces Google Analytics and why it is useful for understanding website traffic and performance. It provides an overview of key Google Analytics concepts like properties, views, dimensions, metrics and common metrics. It also summarizes how to navigate the Google Analytics interface and view standard reports on audiences, acquisitions, behavior and conversions. Additionally, it covers setting up conversion goals and custom reports. The presentation aims to provide attendees with foundational knowledge of Google Analytics and how to use it to analyze their website.
Pragmatic Guide to Enhanced Data CapabilitiesJeff Potter
A guide based on experience building a data capabilities inside of Jane.com, one of the fastest growing ecommerce marketplaces. This provides many helpful tools to improve a companies analytical capabilities. Topics covered:
Why is data so important right now?
How should I think about data?
How can I prioritize the right data?
What data projects am I missing?
Bonus: How can I build a data team?
Google Analytics Konferenz 2019_Google Cloud Platform_Carl Fernandes & Ksenia...e-dialog GmbH
Marketing in the Cloud with Google
It's no secret that "data" and "the cloud" presents a huge opportunity for marketers - but often it's difficult to understand how exactly these famous buzzwords can really help step change performance for a business. In this talk you will learn how Google thinks about marketing in the cloud, what the key use cases are and best practices that will help advertisers prepare for the future.
This document discusses how to measure and optimize the success of a website using web analytics. It begins with an introduction to web analytics tools like Google Analytics and their benefits for understanding website traffic, user behavior, and performance. It then covers setting up standard and extended tracking in Google Analytics, with a focus on defining goals or key performance indicators. The document provides tips on getting started with analysis, including focusing on metrics like bounce rates and conversion rates. It also discusses optimizing elements like landing pages, shopping funnels, and online marketing campaigns. Common mistakes in web analytics are outlined as well.
This document provides an overview of analytics and how to effectively use analytics tools to track goals and measure success online. It discusses setting up goals and funnels to track conversions, using events to track interactions, and exploring analytics data through reports, filters, and segments. It emphasizes starting with defined goals and focusing data collection on metrics that will help achieve those goals. Overall, the document presents analytics as a way to gain insights from online activities and continuously improve performance.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Data science can provide benefits for digital commerce companies through personalized recommendations, dynamic pricing, and search engine optimization. At Info Edge India, which operates job, real estate, and matrimonial sites, data science is used for applications like real-time recommendation engines, lead scoring, price trend analysis, and semantic search. Data science techniques employed include machine learning, text mining, natural language processing, and using big data technologies and nosql databases.
Developed an end-to-end strategy, including creative concept, for an integrated campaign supporting GoodData's embedded analytics products--targeting key decision makers at SaaS companies with persona-based content.
Personally ideated, wrote copy for, and creative directed: 1 interactive gaming experience (gooddata.com/dataland), 5 ebooks including 3 unique thought leadership concepts (100+ pages), 6 landing pages, 4 three-touch email tracks, 12 blog posts, event materials and social graphics.
Columbia Business School: Creating Stronger Connections Using ExactTarget Mar...Salesforce.org
By providing meaningful and relevant messages, you can create rich life-long relationships with your students, alumni and donors. Join us to learn how you can unlock Salesforce CRM data to engage your customers with the right message through the right channels at the right time by leveraging the ExactTarget Marketing Cloud. Our special guest, Columbia Business School, will share how they are utilizing Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You'll leave this session inspired to create stronger more meaningful connections with your constituents!
Speakers:
Jason Belland, Senior Associate Director, Online Media and Technology, Columbia Business School
Jason Belland currently serves as Senior Associate Director of Online Technology at Columbia Business School Executive Education. His career in higher education spans 13 years, during which he has led innovation on projects including distance and online learning, CRM implementation, and website management. Jason speaks and consults internationally on the role of IT in delivering customer relationship management solutions to organizations.
Gordon Evans, VP of Marketing, ExactTarget Marketing Cloud, salesforce.com
Gordon Evans is the VP of Product Marketing for the Salesforce ExactTarget Marketing Cloud, where he and his team are responsible for messaging, positioning and go to market strategy. In the past eight years at salesforce.com, Gordon helped build salesforce.com’s award-wining public relations and social media teams, and launched some of the company’s most exciting initiatives, including the AppExchange and Force.com. Gordon has more than 20 years of experience in enterprise software and cloud computing product marketing, social media and PR, and has held a variety of positions at Epiphany, Digital Island and Novell.
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Google Analytics is essential for every ecommerce website. In this session, you'll learn to read and understand GA reporting, and how the reports relate to your business. If you already understand how Google Analytics works, the advanced course will teach you how to implement best practices for successful ecommerce marketing strategies.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Gain knowledge of digital marketing courses from one of the top-notch digital marketing training institutes in Mumbai, The Brand Saloon. 100% assured placements.
Big Data 201: Analyzing and Acting on Key Social Media and Digital Metrics Partners Riley
Tips on putting data to work for your business. How to utilize the right tools to help you make real-time decisions to optimize your strategies and understand your success or failure.
Passionate about working in Digital World? Enroll now for digital marketing course in
Mumbai and get hands-on experience on live projects and better placements.
Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 1 emcubedanalytics
The document provides an overview of Melissa Martinez's background and qualifications in web analytics, including 10 years of experience in editorial, 8 years in web analytics, and various certifications. It also outlines a 3-day agenda for her web analytics training course, covering introductions to analytics, analyzing data, and applying insights.
The document discusses the business applications of big data across multiple topics. It begins with the significance of social network data, explaining concepts like social network analysis and sentiment analysis. It then covers applications in detecting financial fraud and insurance fraud. Finally, it discusses the use of big data in the retail industry. The document provides overviews of key areas where big data analytics can be applied in business.
This document summarizes a web analytics and business intelligence suite that provides real-time visitor tracking and video, detailed customer data, and customizable insights. It tracks every online action and stores visitor data to help businesses better understand customer behavior, identify conversion issues, and segment visitors. The tool also allows tagging visitors and actions, calculating visitor value, and testing targeted solutions. It has a large worldwide website database that provides industry and competitive trends to help strategic decision making. The tool aims to integrate all analytics into one customizable and flexible interface.
The document discusses how agencies can develop new sustainable revenue streams using marketing automation. It acknowledges challenges in the industry like decreasing budgets and increased competition. It then outlines benefits of a strategic partnership with Act-On Software, including stabilized revenue, less speculative work, and better client results. Case studies show partners increasing revenue, efficiency and client satisfaction while saving time. The presentation encourages agencies to schedule a demo to learn more.
This document provides an overview and agenda for a webinar on website personalization. The webinar will cover five things to consider before targeting content on a content management system (CMS) and personalizing websites. The webinar agenda includes introductions, a presentation on website personalization, and a live question and answer session. Attendees can submit questions through the webinar platform. One attendee will win a pass to an upcoming conference if they stay until the end of the webinar.
Intro to AgilOne for Acquia Partners: The #1 CDP for Enterprise Brands Acquia
Your clients have it easy, right? Flush with piles of customer data, it should be simple to know exactly who their prospects and customers are, target them with the perfect message, and grow their revenue from the data they own.
But it's not.
There is more data than ever before, but marketers like your clients struggle to know the most basic details of their customers:
-96% of marketers are challenged in building a comprehensive, single view of the customers
-40% of marketers are unable to personalize because of the inability to link data across disparate technologies
It doesn’t have to be this hard.
On February 25th, join Acquia’s partner-exclusive AgilOne webinar to learn how you can use machine learning to help your clients unlock siloed data and gain a single view of their customers.
After this webinar you will:
-Know what is a CDP and how is it different than DMP, CRM, or MDM
-Learn about AgilOne’s unique approach to machine learning and AI, and how these capabilities directly benefit marketers.
-Understand how identity resolution creates a single customer view.
-Hear how brands like lululemon, Tumi, and Moosjaw use AgilOne to drive business results.
-Watch a live demo to learn how to create personalized campaigns across on and offline channels.
This document summarizes a lunch and learn presentation about Google Analytics. It introduces Google Analytics and why it is useful for understanding website traffic and performance. It provides an overview of key Google Analytics concepts like properties, views, dimensions, metrics and common metrics. It also summarizes how to navigate the Google Analytics interface and view standard reports on audiences, acquisitions, behavior and conversions. Additionally, it covers setting up conversion goals and custom reports. The presentation aims to provide attendees with foundational knowledge of Google Analytics and how to use it to analyze their website.
Pragmatic Guide to Enhanced Data CapabilitiesJeff Potter
A guide based on experience building a data capabilities inside of Jane.com, one of the fastest growing ecommerce marketplaces. This provides many helpful tools to improve a companies analytical capabilities. Topics covered:
Why is data so important right now?
How should I think about data?
How can I prioritize the right data?
What data projects am I missing?
Bonus: How can I build a data team?
Google Analytics Konferenz 2019_Google Cloud Platform_Carl Fernandes & Ksenia...e-dialog GmbH
Marketing in the Cloud with Google
It's no secret that "data" and "the cloud" presents a huge opportunity for marketers - but often it's difficult to understand how exactly these famous buzzwords can really help step change performance for a business. In this talk you will learn how Google thinks about marketing in the cloud, what the key use cases are and best practices that will help advertisers prepare for the future.
This document discusses how to measure and optimize the success of a website using web analytics. It begins with an introduction to web analytics tools like Google Analytics and their benefits for understanding website traffic, user behavior, and performance. It then covers setting up standard and extended tracking in Google Analytics, with a focus on defining goals or key performance indicators. The document provides tips on getting started with analysis, including focusing on metrics like bounce rates and conversion rates. It also discusses optimizing elements like landing pages, shopping funnels, and online marketing campaigns. Common mistakes in web analytics are outlined as well.
This document provides an overview of analytics and how to effectively use analytics tools to track goals and measure success online. It discusses setting up goals and funnels to track conversions, using events to track interactions, and exploring analytics data through reports, filters, and segments. It emphasizes starting with defined goals and focusing data collection on metrics that will help achieve those goals. Overall, the document presents analytics as a way to gain insights from online activities and continuously improve performance.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Data science can provide benefits for digital commerce companies through personalized recommendations, dynamic pricing, and search engine optimization. At Info Edge India, which operates job, real estate, and matrimonial sites, data science is used for applications like real-time recommendation engines, lead scoring, price trend analysis, and semantic search. Data science techniques employed include machine learning, text mining, natural language processing, and using big data technologies and nosql databases.
Developed an end-to-end strategy, including creative concept, for an integrated campaign supporting GoodData's embedded analytics products--targeting key decision makers at SaaS companies with persona-based content.
Personally ideated, wrote copy for, and creative directed: 1 interactive gaming experience (gooddata.com/dataland), 5 ebooks including 3 unique thought leadership concepts (100+ pages), 6 landing pages, 4 three-touch email tracks, 12 blog posts, event materials and social graphics.
Columbia Business School: Creating Stronger Connections Using ExactTarget Mar...Salesforce.org
By providing meaningful and relevant messages, you can create rich life-long relationships with your students, alumni and donors. Join us to learn how you can unlock Salesforce CRM data to engage your customers with the right message through the right channels at the right time by leveraging the ExactTarget Marketing Cloud. Our special guest, Columbia Business School, will share how they are utilizing Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You'll leave this session inspired to create stronger more meaningful connections with your constituents!
Speakers:
Jason Belland, Senior Associate Director, Online Media and Technology, Columbia Business School
Jason Belland currently serves as Senior Associate Director of Online Technology at Columbia Business School Executive Education. His career in higher education spans 13 years, during which he has led innovation on projects including distance and online learning, CRM implementation, and website management. Jason speaks and consults internationally on the role of IT in delivering customer relationship management solutions to organizations.
Gordon Evans, VP of Marketing, ExactTarget Marketing Cloud, salesforce.com
Gordon Evans is the VP of Product Marketing for the Salesforce ExactTarget Marketing Cloud, where he and his team are responsible for messaging, positioning and go to market strategy. In the past eight years at salesforce.com, Gordon helped build salesforce.com’s award-wining public relations and social media teams, and launched some of the company’s most exciting initiatives, including the AppExchange and Force.com. Gordon has more than 20 years of experience in enterprise software and cloud computing product marketing, social media and PR, and has held a variety of positions at Epiphany, Digital Island and Novell.
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Google Analytics is essential for every ecommerce website. In this session, you'll learn to read and understand GA reporting, and how the reports relate to your business. If you already understand how Google Analytics works, the advanced course will teach you how to implement best practices for successful ecommerce marketing strategies.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Gain knowledge of digital marketing courses from one of the top-notch digital marketing training institutes in Mumbai, The Brand Saloon. 100% assured placements.
Big Data 201: Analyzing and Acting on Key Social Media and Digital Metrics Partners Riley
Tips on putting data to work for your business. How to utilize the right tools to help you make real-time decisions to optimize your strategies and understand your success or failure.
Passionate about working in Digital World? Enroll now for digital marketing course in
Mumbai and get hands-on experience on live projects and better placements.
Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 1 emcubedanalytics
The document provides an overview of Melissa Martinez's background and qualifications in web analytics, including 10 years of experience in editorial, 8 years in web analytics, and various certifications. It also outlines a 3-day agenda for her web analytics training course, covering introductions to analytics, analyzing data, and applying insights.
Demos of new features and capabilities of Tableau 10. View the webinar video recording and download this deck: http://www.senturus.com/resources/meet-tableau-10/.
Topics discussed include the following: Design: a fresh look and feel, beautiful visualization defaults and new formatting control. Mobile: quickly design, customize and publish a single dashboard with optimized views for tablets and phones. Data integration: join across databases plus new Google Sheets and Quickbooks connectors. Answers through analytics: make custom territories, filter across data sources and highlight important data with new visual analytics capabilities. Web: dashboard authoring. Support for enterprise deployments: mobile device management, governance features like Desktop license management and more extensibility.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
SEMNE Google Analytics Master Class - 15 Oct 2014Jay Murphy
This document provides an overview and agenda for a Google Analytics training session. It covers key topics like SEO and analytics, new features in Universal Analytics like custom dimensions and user ID tracking, and analysis techniques. Definitions of important analytics terms are also included. The training will explain how Google Analytics works and the different types of reports available to analyze audience, acquisition, behavior, and other metrics.
Top 10 Things to Analyse with Google Anaytics on a Monthly BasisSocial Beat
Here is a list of Top 10 Things to Analyse your website or app using the free Google Analytics Tool. These are things that can be analysed on a monthly basis to understand who is coming to your website, what are they doing there and what is driving them to come to the website or transact with you. Google Analytics a powerful yet free tool which can help grow your digital marketing strategy.
The document provides an overview of advanced Google Analytics features including limitations, best practices for setup, customizing goals and event tracking, using advanced segments and custom reports, filtering out IP addresses, and tips for optimization including setting key performance indicators (KPIs). Some of the key points covered include tagging different traffic channels, viewing campaign reporting, tracking various on-site events, segmenting traffic from social media, and modeling metrics to determine the highest drivers of conversions.
1. Google Analytics is a tool that provides insights into visitor behavior on websites through metrics like visitors, pageviews, bounce rate, and time on site. It works by tracking users through a code snippet that collects analytics data and sends it to Google servers.
2. Campaign tagging in Google Analytics allows marketers to attribute traffic sources to specific campaigns or efforts to better understand their performance. Tags are added to destination URLs through parameters like utm_source, utm_medium, and utm_campaign.
3. Google provides a free URL builder tool to help properly tag campaign URLs going into different channels like search, display, email, social media, and offline campaigns for accurate reporting in Google Analytics.
The document provides an overview of search engine optimization basics. It discusses how customers have moved online, how search engines like Google work by indexing content and matching search queries, and the importance of visibility and conversion on the internet. It emphasizes the need for businesses to create remarkable, uniquely valuable content that is optimized for keywords and contains internal and external links in order to gain search engine rankings and attract visitors to their websites.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
Attract More Customers with Inbound and Outbound MarketingMarketo
From segmentation and personalization to PPC and social Media, this webinar has it all. Check out expert ways to attract and engage more leads through inbound and outbound marketing.
Google analytics-workshop-open-access-workshop-august-2010-slideshareJohn Duffy
This document outlines an agenda for a Google Analytics client workshop. The workshop covers setting up and using Google Analytics to measure website and marketing performance. Key topics include setting up profiles and filters, analyzing metrics like goals, funnels, and traffic sources, and using segmentation to gain insights from reports. Attendees will work on defining goals for their own sites and creating an action plan to improve performance over the next month.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
Insider's Guide to Marketing & Selling with WordPress [#WCPHX]Joe Manna
From WordCamp Phoenix 2014, I shared a series of helpful tips for business-minded WordPress users so they can improve their marketing and sales performance with their WordPress sites.
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
5 Essential Practices for the Data Driven OrganizationVivastream
The document discusses the essential practices of data-driven organizations. It outlines five practices: 1) defining metrics to measure, 2) deploying analytics tools expertly, 3) analyzing results and making recommendations, 4) creating changes based on data, and 5) measuring again to see what works. It also discusses establishing a repeatable process like the eBusiness 5 Step Optimization method and ensuring quality data through careful tagging and filtering. Convergence analytics is presented as combining data from multiple sources to develop a single customer view.
5 Essential Practices for the Data Driven OrganizationVivastream
The document discusses the essential practices of a data-driven organization. It outlines five practices: 1) defining metrics to measure, 2) deploying analytics tools expertly, 3) analyzing results and making recommendations, 4) creating changes based on data, and 5) measuring again to see what works. It also discusses establishing a repeatable process like the eBusiness 5 Step Optimization process and knowing how to categorize digital properties, define conversions, measure campaigns, and ensure data quality. The goal of a data-driven organization is to be organized around customer intelligence gained from data.
Topic: Secrets to Successful Data-Driven Marketing
As a marketer, you know the important role data plays when it comes to targeting and reaching new customers. But the truth is that most marketers see data as an obstacle. They find digging for data to be a chore—or even a bore. Sure, it's important, but where do you even begin? We'll explore how marketers can maximize business value from data about customers and prospects. We'll look at how to keep data clean and fresh, and look how we can apply what the data is telling us.
This document provides information about Google AdWords for nonprofits. It discusses HandsOn Tech, a nonprofit that provides free technology training and consulting to other Chicago nonprofits. It then outlines how to use Google AdWords, including using it for marketing, the benefits of online and Google advertising, setting up accounts and campaigns, measuring performance, optimizing ads, and using tools like the Keyword Tool and Search Query Report.
This document discusses web analytics and how to implement an effective analytics process. It addresses why analytics is important, who should own the analytics function, and when analytics should be done. It recommends focusing on outcomes over clickstream data, implementing a data-driven culture, and using Google Analytics to gain insights from metrics and test hypotheses through experiments. Analytics should provide context to drive decisions that improve business results.
This document provides an overview of Google Analytics and how it can be used to understand website traffic and visitor behavior. It discusses tracking key metrics like sessions, users, pageviews, bounce rate, and goals. It also explains how to segment data and analyze acquisition sources, site content, and multi-channel funnels. The document emphasizes that analytics is most useful when the data is acted on to continually improve the user experience and drive conversions.
Google Analytics 10 Step Audit
How to Ensure Accurate Insights
for Better Business Reporting and Traffic Analysis
in Your Google Analytics
Website Traffic, Transactions
Where Visitors Come From and How They Behave On-Site
Website Business
Audit Google Analytics regularly. Good Analytics data provides the actionable framework to build business logic and make the smartest marketing decisions. Quality Assurance testing is essential to good data. Provide a sensible dashboard for this intelligence, and speak knowledgeably about revenue, with verifiable facts and trends. Speaking the language of business is something that your customer (likely an E-Com manager, or Operations Executive, or Product manager), will understand and appreciate. These business people cannot operate profitable websites blindly (at least, not for long)! Give them the data they need to gain insights to inform decisions.
Audit with breadth (sitewide tag survey) and depth (filters, tags, segments). Audit frequently. Remember, any time a developer makes a change, or a content writer edits copy, or an E-Com manager adds new products, the Analytics is subject to change and therefore, verification.
1. Google Analytics Code Audit
2. Site Search Tracking
3. Bounces by Type of Traffic - Paid, New and Returning Visitors Bounce Rate
4. Account Filters
5. URL Tagging
6. Mobile Website and Conversion Tracking
7. Macro AND Micro Conversions
8. Custom Reports to Maximize Revenue
9. Unify Results for Easier Interpretation - URL Canonicalization and Rewrite
10. Traffic Source: Not Provided - Apply What You DO Know to Make Sense of What You Don\'t
Tip #1: Funnels: Product Page Add to Cart vs Category Page Add to Cart performance
Tip #2: Google Intelligent Alerts - just plain smart!
Tip #3: Tools & Resources
The document provides a 10-step guide for auditing Google Analytics to ensure accurate insights. It discusses checking for proper tagging, tracking site search, bounce rates by traffic type, account filters, custom URL tagging, mobile traffic conversions, macro and micro conversions, custom reporting, canonicalization and rewriting, traffic source "(not provided)", and intelligence alerts. It recommends auditing regularly to catch issues, tracking granular data, setting up goals for all conversions, and using tools to speed the process. The overall goal is to understand traffic sources and visitor behavior better for improved reporting, analysis, and business results.
Web Analytics, heartbeat for your Online MarketingSteve De Veirman
Web analytics provides key performance indicators (KPIs) that allow businesses to measure, evaluate, and optimize their online marketing efforts. KPIs track metrics like user engagement, lead generation, conversion rates, and loyalty. While KPIs are important, the goal is to translate them into an action plan for marketing adjustments and continuous development. Premium analytics tools provide advanced segmentation, funnel visualization, multi-channel modeling, and dedicated support to help companies optimize conversions and monitor business performance.
Getting Started with Product Analytics - A 101 Implementation Guide for Begin...Vishrut Shukla
The document provides an overview of a workshop on getting started with product analytics for beginner and aspiring product managers, outlining why analytics is important for product development, how to plan an implementation by gathering requirements from stakeholders and choosing tools, and important considerations like backing up your primary analytics with a secondary implementation. It also includes examples, activities, and "commandments" or best practices for setting up an effective product analytics system.
5 Essential Practices of the Data Driven OrganizationVivastream
The document discusses five essential practices of data-driven organizations: 1) defining key performance indicators, 2) deploying analytics tools expertly across channels, 3) analyzing results and making recommendations, 4) creating changes based on data, and 5) measuring results continuously. It emphasizes the importance of standardization, governance, accuracy, and having a repeatable process for using data to optimize digital properties and drive business goals.
This document provides an overview and introduction to using Google Analytics. It discusses how analytics can help answer key questions about website traffic like who visits a site, how they find the site, what they do once on the site, and if they complete important goals. It then walks through setting up Google Analytics and how to analyze various metrics to understand audience, acquisition, behavior, and conversions. The document emphasizes the importance of setting goals and using the data to drive improvements and business decisions.
Development practices have a tangible impact on an online business’ bottom line. Building an ecommerce website that satisfies business needs and customer expectations allows a company to position its website in an increasingly competitive digital environment.
Oeresund Business Club Web Analytics PresentationFORCE Technology
This presentation shows how the popularity of various tracking systems has developed during the last years, why correct tracking and web analytics is important, how to get started with web analytics and some interesting questions you will be able to find answers on in your web analytics system.
Please enjoy
www.misura.dk
Comparison Search Engines: Make Your Products Visible Everywhere!
Build it and they will come. Sound familiar? Growing your business on the internet can be done but it takes more than building a web site and waiting for the customers. Learn what comparison search engines are and how they can help get your products listed all over the web. Ryan Douglas of SingleFeed will show you how.
Care about how to leverage 'Go Mobile Or Go Web?'. You will find this deck presented by Kunal Mehta during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Similar to Google Analytics for Store Owners - Intermediate (20)
Google Analytics for Store Owners - Basicmm_merchant
The document summarizes a presentation about using Google Analytics to understand website traffic. It discusses what Google Analytics is and how it collects data to provide insights. It explains how to understand key metrics like visits, pageviews, bounce rate, and conversion rate. It also covers how to analyze traffic sources like direct, referring, and organic search traffic. The presentation provides guidance on setting up profiles and users, navigating the interface, and choosing the right metrics to measure business goals and success.
This document discusses A/B testing and introduces Google Website Optimizer as a tool for performing A/B tests. It explains that A/B testing involves testing two variations of a page, such as original and modified versions, to determine which performs better. An example is provided of an A/B test conducted on a product page to determine the best button color and text for increasing conversions. Steps for setting up an A/B test using Google Website Optimizer and Miva Merchant are outlined, including creating page variations, tracking codes, and validating/starting the test.
Site Speed Tuneup: Putting Your Code On A Dietmm_merchant
This document discusses techniques for improving website speed, including front-end optimizations like image compression and sprite sheets, backend optimizations like updating modules and ensuring sufficient server capacity. It notes that slow site speed can negatively impact conversion rates, bounce rates, and SEO. Tools are recommended for analyzing site speed like Pagespeed and Pingdom. The goal is to load pages within 2 seconds to avoid high abandonment rates.
Miva Merchant PR8 Update 4/5: What's New And How To Use It!mm_merchant
The document discusses Miva Merchant's new shipping and packaging rules. These rules allow merchants to sort shipping methods, limit shipping methods based on criteria like subtotal, weight, geographic region, and more. Merchants can also set package rules to determine automated packaging based on items in an order.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
4. Tear down the curtain
• …If you don’t tear down the curtain, you’ll
get tangled up in it.
• First and foremost:
• Know what you're looking for - always start with a
precise question
• Know your tools
• Don't be intimidated by the data
• Learn how to manipulate reports to answer your
questions
…and most importantly?
6. 201 Objectives
Good data is meaningless if you don’t
know what to do with it.
• What data is important
• How to put the data in context
• How to segment the data
• How to find actionable insights
7. What a great analyst should know
Other Tools:
• Crazy Egg, Runa, etc
• Content Management Systems
• Customer Relationship Management Systems
• Email Marketing Systems
• Ad platforms
• Social media platforms
8. Also from Google…
Webmaster
Ad Planner AdWords
Tools
• Free, lots of • Free, and • Pay when
data incredibly someone
useful clicks your
ad
9. What are you trying to accomplish?
Save time by knowing
what you’re looking
for
Always start with a
question
Avoid the
overwhelming feeling
of searching for a
“needle in a haystack”
10. Context, context, context!
Remember: Don’t be a fool.
• Put the data in context of your site, your business,
even of the world.
• Understand trends – pay attention to the “when”
and avoid personal bias whenever possible
• Find actionable insights - ask the “right” questions
11. You should already know…
How to navigate Basic metrics What reports Where the reports Basic report
Google Analytics & dimensions are available are located manipulation
13. Where do I start?
How do we tell if something
changes, or something new
is happening?
• “How do I define change?”
Sometimes, changes only
happen in a small segment
of traffic
16. Use Custom Alerts
GA can notify you
when something
happens on your
site
Configure the alert
conditions to the
specific metrics and
dimensions you
wish to monitor
17. GA201 – Advanced Segments
• Filters vs Segments
• What’s the difference?
24. Advanced Custom Segments
Pick any single metric, or
up to four at a time
Rules: Chose from Default
Segments and Custom
Segments
Remember that all
reports you view will be
segmented until you turn
off Advanced Segments
27. Best Practices: Advertising & Marketing
• What we'll be covering...
• Attribution – what is it, why does it matter?
• Using Analytics to understand and improve the
effectiveness of advertising and marketing:
• Search engine optimization
• Combining your AdWords with your Analytics
• Using campaign tracking to track from various sources
28. Attribution – What is it?
Last-click attribution
• The visitors most recent way of arrival (source) to
the site is used to attribute – aka “credit” their visit
• You can define a visitors attribution by using the
_utmz cookie
• Cookie deletion affects source information for the
visitor
33. Traffic from Linkbuilding
One of the best ways to
increase your site's organic
search performance is
through Linkbuilding.
34. GA201 – Paid Advertising
• Combining your Analytics & AdWords
• Are your ads getting the right attention?
• Identifying non-profitable campaigns
• AdWords Keywords
35. Paid Search Advertising
Connect campaigns, Calculate ROI
ad groups, based on costs
keywords with (from AdWords) and
analytics metrics revenue (from
such as bounce rate Analytics
and time on site goals/Ecommerce)
Get
AdWords
data in your
Analytics
reports
38. If you don’t link your accounts…
• You won't see • You won't see • All AdWords • You'll see all
cost data in detailed traffic will the visits, but
the Clicks tab campaign show as a you'll be losing
in the Google information medium of cpc a large amount
Analytics and a source of insightful
AdWords of Google, but info without
reports no details on applying the
campaign cost source
data
39. Using the Advertising Reports
RPC:
• “Revenue per click” is the revenue from goal
values and Ecommerce revenue, divided by the
number of clicks
ROI and Margin:
• The return on investment and margin are based on
the same revenue (goal value = Ecommerce
revenue)
40. CTR and Bounce Rate
Segment to compare two metrics: CTR (click-through-rate) and Bounce Rate
45. Why These Metrics Matter
Quickly and easily
identify how
Campaigns and Ad
Groups are
performing
Increase profitability See if any parts of
by eliminating any the day are have
that are higher per visit
underperforming values
46. Best Practices – Site Search
• Why tracking your internal searches matters
48. Best Practices: Site Search
• If your site search is rarely
Keep used, visitors might be
having problems finding it
in • If converting visitors are
mind: often searching for a specific
item, use that knowledge!
50. Virtual Pageviews and Event Tracking
Track “hidden” goals:
• Downloads
• Links to external sites
• Video/audio players
• Flash & AJAX
• Forms (where the page doesn't reload /user
remains on the page)
51. Virtual Pageviews and Event Tracking
GA by default only captures data when a page
loads, but what about everything that happens
between one page load and the next?
Using JavaScript, you can tell GA to track “the
actions in between”
52. Virtual Pageviews
• Know how they work:
• Show in reports as “real” page views
• Since they show like real page views, you can use them
for goals
• When should you use Virtual Pageviews?
• PDFs and other informational downloads, since they're
just a “page” in a different format
53. Event Tracking
How are they different
from Virtual Pageviews?
Don't count as page Give you more
views, so don't Configured as a granular information
show in content Goal Type regarding the exact
reports actionable
58. Ecommerce Tracking
What products are most
popular?
...During what time
periods?
What are more likely to
be purchased in larger
quantities?
What categories
get the most
attention?
Use the
knowledge!
60. Remember…
Ask the right
questions
Fluctuations and
fine print
Stick with trends,
not absolute
numbers
61. Aggregate data vs. Actionable Insight
Use your judgment
• Keep in mind things like seasonality
and promotional discounts
Never obsess over any one
metric
• Use segments to make sure you get a
better idea of the full story
If you're here, you're already familiar with Google Analytics. You can read the reports, but what you really want to know what to do is make them work for you.In Google Analytics, there is a massive amount of click stream data at your fingertips, constantly being fed and charted and at your disposal.If you have your laptop or pad, feel free to log in to your account and follow along.
Google Analytics is merely a data filled toolbox for you to use however use see fit
These are the points we’ll be covering in this session.
There’s data beyond Google Analytics.Some of these tools are free, some are very expensive. It’s good to supplement the data you have from GA. Always take in to account more than just the massive amount of clickstream data available
Focus on your goals in order to make the best use of the tools available
Once you get in there, don’t get LOST!
…Changing date range on reports, comparing, etc
Make note of any kind of external event that might affect your site. These might include: new design launch marketing campaign launch Social media posts Located below the graph, allows you to set the date for the noted event as well as designate who else can see it.
Suddenly higher or lower traffic, or goal conversions, or revenue…“What’s the expected value?” – This is information GA can’t provide.Sometimes, change only happens in a particular medium, campaign, visitor type.
Think of this as, “The morning report of any items of note” – this is the info you would brief the Big Boss on. If you’re only going to spend 10 minutes looking at your GA, this is where you’ll want to start.Quickly identify any large deviations in your data: Note weekly/monthly trends (daily can show too much variation)The more traffic you have, the more accurate/useful this report will be.
Go beyond the default alerts and use the intelligence reports to have GA notify you(via email and/or text message)**If there’s a drastic change in the amount of data being collected, something may have been changed in your GA account
Best Practice: Filter out your employees viewing your siteIf any pageview falls outside the selected set, only that pageview is excluded.When you exclude traffic to a specific directory via a filter you are removing any pageviews of just those pages. If a visitor that visited the filtered directory also visited other pages on your site during their visit, then their visit will still be counted
Use Advanced Segments when you want to monitor multiple factors laterDefine and save custom reports for your account based on advanced criteria
Click on “Advanced Segments” option on the report you wish to segment.Identify the portion of data you wish to focus on using metrics & dimensions.(Quick reminder on their definitions:Dimension: a ROW in reports = label applied to the dataMetric: a COLUMN in reports = measurement made on a visit)
Know what to segment out by asking the right questionExample: “How many people come to my site searching the keyword term Miva Merchant?” **IMAGE 9Select your dimension: KeywordSpecify Condition: “Contains”Specify Value: Miva MerchantMix and Match to find your answers: “How can I see how many people visited the site via the search term Miva Merchant, who speak English but don't live in the United States?”Include: Keyword: Contains: Miva MerchantInclude: Language: Contains: enExclude: Country/Territory: Contains United StatesAfter you have saved your segment, it can then be used to focus any report within that GA profile.
Between Advanced Segments and Custom Reports, Google says, “Here's our database; display the data however you want.”Use Advanced Segments as the Assumption-BusterSpeculations make great questions. Use the data to verify whether or not what you think about your visitors is actually true.
“Get on base to win the game”Use your data to make informed decisions.“There will always be people who are ahead of the curve, and people who are behind the curve. But knowledge moves the curve. - Bill James”
GA default is “last-click attribution” _utmz cookie stores source, medium, and campaign informationNote: Direct traffic NEVER overwrites an existing sourceUsers who use a bookmark or who type in your URL retain their attribution from the last source prior to their “direct visit”
Select “Advanced“ and exclude any terms that are directly related to your brand name (i.e. Coke, Coca-Cola, Sprite)Note: Advanced filters within a report require you to stay within a dimension, although you may combine with various metrics ***IMAGE 12If you want to be able to return to your narrowed results later, it's a good idea to define it as an Advanced Segment Anything you set as a report filter you can set as a segmentFurther narrow your results – Advanced Segments allow you to have greater control by not having a limitation on dimensions
Traffic Sources > Sources > Search > Primary Dimension: Keyword > Secondary Dimension: Landing page This enables you to see what terms are ranking and what pages they visitors are being sent toWhy would the same term send visitor to different pages? (Possibly because they’re coming from different search engines)Why does it say (not provided) or (not set)?If a user is logged in to their Google account when conducting an organic search, they do so in a secure context. The search is still categorized as organic, but query terms are not availableReferral traffic and CPC are not affected by this, and neither are other statistics, such as conversion rate
“Search sent ___ total visits via ___ keywords & landing pages pivoted by ___ sources”
Traffic sources > Referring sites With this report, you can see what referring sites are sending the most valuable/highest converting traffic your way- Target quality instead of quantity- Find where people are talking about you, and join discussions, build relationships, etc.
Make sure you're Analytics and your AdWords accounts are connectedLink them by starting through the AdWords interface User trying to link the accounts must be an Admin on both the Analytics and the AdWords accountsIf you run in to any problems, AdWords has live chat technicians that can assist you (Sometimes, linking them can get a little funky.)
Analytics Settings > Profile Settings > Edit Profile InformationApply Cost Data > Cost source from AdWords useNow the accounts are linked...AdWords auto tags your campaigns, and Analytics applies the cost data, giving you the result of “How much DID it cost you to get that $50 sale?”
Impressions, clicks, cost CTR, CPC are all the same as they are in AdWords
Are your advertisements drawing the customers you WANT?If visitors show high CTR, and low Bounce Rate, it's likely quality trafficCTR helps tell you whether your ad is appealingBounce rate is a great metric to determine whether or not visitors like what they see after the clickAnother good time to use bounce rate – comparison view (any Advertising report) sorted by ad group and viewed in comparison view – see which ad groups are over/underperforming
Compare Visits and RevenueMonitoring this trend shows if you're driving the right (quality) traffic to your siteUse the Campaign report to see how your campaigns are performing in general as well as in regards to your goals & Ecommerce tabs **IMAGE 21
These are not the words people are searching for, but instead the terms you've chose to bid onUsing Matched Search query as your primary dimension and Keyword as your secondary dimension will show you what you bid on vs. what people searched forMatch Types:Phrase match: matching the phrase, as it is enteredBidding on “San Diego hotel”? Search terms like “Cheap San Diego hotel” or “San Diego hotel with a view” may display your adBroad Match: “cheap hotel, southern California resorts”Exact Match: “San Diego Hotel”Modified Broad Match: more reach than phrase match, more control than phrase matchshows variants of words following “+.”For instance, “+hotels” would match terms such as motels, inns, etc.
Use Site Search to understand what visitors were searching for.. and what happened next Did they find it?What were they looking for?Are the right visitors coming to your site, or are people expecting to find things that just aren't there?What vocabulary did they use?Identifying what terms converting visitors are using can help you know what keywords to focus on, for both organic search optimization and paid advertisingDid they have any problems?If visitors are using your internal search and not finding products you DO carry, that's a big problem!Did they buy it?Did visitors who use site search tend to convert moreWhat if they search, find, and don't buy?Is the page confusing?Are they finding the price they want?Do they come back later?Did they bounce?Is something wrong with the way the page is displaying?If not, how long did they stay on the site after the search?
Not all goals are monetary!
Google Analytics can track things aren't page views – you can tell it to trigger a “conversion” from an action has been triggered by a visitor
Used to be the only way to track actionsNote: They will inflate your pageview numbers
Category:“What are we tracking?”Downloads, VideosAction“What did they do?”Play, pause, full screen, downloadLabelAdditional information you might wantTitle of video, name of newsletter groupValueNumerical value assigned to the event“60” - Length of footage playedOnly one of the four is required, but it's best practice to at least configure both Category & Action
Is my site accomplishing it's purpose? (Are visitors doing what I wanted them to do?)Tell Analytics what's important on your siteWhat have you determined as your metrics of success?Little trick: negative goalsBest to set up in a different profileMonitor things like 404 page tracking, form errors, or < 3 minutes spent on site – what impact do these have?THIS is “analytics" – go beyond just the hits and “see” your performance
Track products, quantities, dollar amounts, shipping, etc.A good way to track how products on your site are performing:Product PerformanceSales ReportsTransaction information
Use the knowledge – knowing what products are driving your sales can help shape external and internal (on-site) adsNote: These reports are not an order processing or accounting system – it's just a way to track and analyze that information.
The most important things to remember:There's not always a right answer, and be careful not to bog yourself down with too much informationalFocus your efforts on getting the right information
Analytics isn't a puzzle, so there's not always a definitive answer.
You'll never know everything, but the important thing is that you can produce results by acting on what you do know!
Moral of the story? Measure, act, analyze... and then do it all again!