Conrad Saam from Avvo talkes about search in terms of competition, content, linkbuilding and technology at the Radius of Influence 2010 Conference in Tampa, Florida. Hosted by the Injury Board and the American Association for Justice.
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
In this day and age employers are using Google and other search engines as a tool to gain further understanding about prospective employees. For those in the job market this could be advantageous or detrimental. Those who take a proactive approach can control, manage and enhance their reputation.
ROI 2010 Keynote - Ben McConnell on the Client Experienceradiusofinfluence
Ben McConnell, from Ant's Eye View and working with the Injury Board, discusses the importance of a positive client experience to the word of mouth marketing efforts of a personal injury law firm. He touches on the purpose and values of a firm, understanding and improving your "moments of truth" and the importance of staff and partner alignment.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
In this day and age employers are using Google and other search engines as a tool to gain further understanding about prospective employees. For those in the job market this could be advantageous or detrimental. Those who take a proactive approach can control, manage and enhance their reputation.
ROI 2010 Keynote - Ben McConnell on the Client Experienceradiusofinfluence
Ben McConnell, from Ant's Eye View and working with the Injury Board, discusses the importance of a positive client experience to the word of mouth marketing efforts of a personal injury law firm. He touches on the purpose and values of a firm, understanding and improving your "moments of truth" and the importance of staff and partner alignment.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The 3 E’s of Social Media & emerging sites such as Pinterest
How to use YouTube videos for online business
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Examine current SEO best practices to increase brand awareness, web visibility, web traffic, organic rankings and domain authority. Understand how SEO works, why some pages rank highly and what to do to move the needle.
Agenda:
In depth on what is SEO
Understanding Why Some Pages Rank Highly
SEO Case Study
The Anatomy of a Search Result
Sites Don’t Rank. Pages Rank. The Nuclear Football
What Moves Page Rankings?
Keyword Research
Understanding Keywords and Indexing
Using Adwords’ Keyword Planning Tool
On-Page Optimization – Best Practices
How a Search Result Wins-the-Click
Local SEO versus Organic SEO
Local SEO Infrastructure and must dos
Creating Linkable Assets - How to rank highly in a competitive market
About Presenter:
Scott Pierson is an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization. As a long-time speaker, Scott offers Beginner, Intermediate and Advanced level workshops on Local SEO, Organic SEO and Google Adwords Advertising. He helps companies develop an SEO strategy and a plan that maximizes rankings on critical keywords. Scott works with businesses large and small, start-ups and non-profit organizations and provides both training and hands-on expertise in on-page optimization, content strategies, link-building and white hat best-practices to improve search engine organic rankings.
How to not suck! Lessons Learned from running a Web Startup. Wolf Becvar
How to not suck! is a keynote presentation held at the Startupcamp SK #9 in Bratislava by Wolf Becvar on personal lessons learned from running a web startup. This talk delivers 10 DOs and DONTs when entering the webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.
How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The 3 E’s of Social Media & emerging sites such as Pinterest
How to use YouTube videos for online business
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Examine current SEO best practices to increase brand awareness, web visibility, web traffic, organic rankings and domain authority. Understand how SEO works, why some pages rank highly and what to do to move the needle.
Agenda:
In depth on what is SEO
Understanding Why Some Pages Rank Highly
SEO Case Study
The Anatomy of a Search Result
Sites Don’t Rank. Pages Rank. The Nuclear Football
What Moves Page Rankings?
Keyword Research
Understanding Keywords and Indexing
Using Adwords’ Keyword Planning Tool
On-Page Optimization – Best Practices
How a Search Result Wins-the-Click
Local SEO versus Organic SEO
Local SEO Infrastructure and must dos
Creating Linkable Assets - How to rank highly in a competitive market
About Presenter:
Scott Pierson is an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization. As a long-time speaker, Scott offers Beginner, Intermediate and Advanced level workshops on Local SEO, Organic SEO and Google Adwords Advertising. He helps companies develop an SEO strategy and a plan that maximizes rankings on critical keywords. Scott works with businesses large and small, start-ups and non-profit organizations and provides both training and hands-on expertise in on-page optimization, content strategies, link-building and white hat best-practices to improve search engine organic rankings.
How to not suck! Lessons Learned from running a Web Startup. Wolf Becvar
How to not suck! is a keynote presentation held at the Startupcamp SK #9 in Bratislava by Wolf Becvar on personal lessons learned from running a web startup. This talk delivers 10 DOs and DONTs when entering the webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.
1. Death of the Yellow Pages
The Sad Tale of Maurice Bennett
2.
3. Wake Up Call
Americans conduct
22.7 billion searches
monthly
4. Wake Up Call
10 million fewer
newspaper subscribers
between 2008 and 2009
5. Wake Up Call
82% of people
search for local
businesses online
6. Wake Up Call
Seaching for Local Businesses
80%
70%
60%
50%
40%
30%
20%
10%
0%
Search Engines Yellow Pages Online Yellow Pages Newspapers
Source: 2007 Nielson study
7. Wake Up Call
80% of people
research products
online before
buying them
locally.
8. Wake Up Call
86% of searches start
at a major search
engine
Source: 2007 Microsoft study
9. Wake Up Call
“Yes, but I’m a lawyer, it’s
totally different for us.”
“I get all of my business
through word of mouth.”
“I’m a professional not a
plumber.”
“You can’t rate lawyers
like restaurants.”
10.
11. Questions answered on Web
“Maurice Bennett is a great attorney. You should hire him”
18. Leg 1: Content
What is a webpage about?
Key Factors Title
• Keyword density Tag
• Important Indicators
– Title Tag
– URL
– H1 Tag
– Meta description
– Meta tags
• Uniqueness and freshness of content
22. Leg 2: Links
How important is a website?
Key Factors
• Number of links
• Quality of links (Page Rank of of linking site)
• Anchor Text
– Click here
– Avvo
– Rate your Lawyer
• Attracting Links
25. Leg 3: Technology
Can the search engines find and read the webpage?
Key Factors
• Simple URL’s in plain English According to Google, these are different pages:
• 1 Page : 1 URL
http://avvo.com
• Standard links
– Avoid: http://www.avvo.com
• Flash http://www.avvo.com?pageid=458
• Java
• Images http://www.avvo.com&reference=msn
• How to surf like a spider
– Turn off images
– Turn off javascript
– Turn off flash
38. 10 Things you can do
in 10 Minutes
Competition
1. Benchmark where you rank on Google for:
• Your name
• Your geo/specialty
2. Understand your website’s authority
• PageRank
• # of inlinks
Content
3. Ensure your geo/specialty is the focus of your homepage.
• URL
• H1 Tag
• Title Tag
• Content
4. Optimize your bio page for your name.
• URL (www.website.com/bill-smith)
• H1 Tag
• Title Tag
• Content
5. Remove your firm name from every title tag and rewrite them to focus on the
specific page’s content.
39. 10 Things you can do
in 10 Minutes
Linkbuilding
6. Claim your Avvo profile and link to your website.
7. Make sure the links on your website are descriptive.
Technology
8. Are all of your pages indexed?
9. Type in yourwebsite.com into the browser toolbar. Does it
automatically redirect to http://www.yourwebsite.com?
10. Review all of your URLs for a ?, #, =, %. If you find any, they can
probably be optimized.
40. Avvo
About Avvo Following Us
• Largest Legal directory conrad@avvo.com
• 2 million monthly visits Twitter.com/conradsaam
• 150,000 contacts/month
to lawyers
• 10% of practicing lawyers Facebook.com/avvo
have claimed their profile LinkedIn: Avvo Lawyers
Editor's Notes
Radius of Influence – focused on referrals, building network, systematic approach to cultivating a network.What happens next?
SEO and Name SearchMonitoring – Google AlertsHow Consumer Research OnlineInformational Choices vs. Yellow Pages
Top 3 is what it’s all about.
Google is the starting point.
“lawyer”“middle names”
Misspellings
Robert Shapiro is a great example of name competitiveness
Top 3 is what it’s all about.
Free way to manage and direct your online reputation. Google your name.