A workshop for postdoc fellows on how to build a professional web presence. Some extra tips since this was created: -- use Publons to keep track of peer-reviews that you do (once you start). A record of your review activities is important for your promotions file and CV, and Publons makes this easy. -- join the 1 or 2 main professional societies in your research field, and take advantage of their professional development opportunities.

1. @EpiEllie
Building a
professional web
presence
Ellie Murray
Department of
Epidemiology
P o s t d o c A p p r e c i a t i o n W e e k
2 0 1 8

2. Why have a web presence?
So people can find you!!
Potential employers
Potential collaborators
Potential students
@EpiEllie – Building a professional web presence

3. Why have a web presence?
So people can find you!!
Potential employers
Potential collaborators
Potential students
To increase the impact of your
work!!
Communicate research findings
Join the academic conversation
@EpiEllie – Building a professional web presence

4. What to do with your web
presence?
@EpiEllie – Building a professional web presence

5. A web presence vs a bunch of
sites
Unify your websites to create a
consistent, clear impression of
who you are as a person, as an
academic, as a scientist
@EpiEllie – Building a professional web presence

6. A consistent image
 Professional headshot
 A picture of you that you love
 A bitmoji
 An icon
@EpiEllie – Building a professional web presence

7. A consistent biography
Your elevator pitch
Not the same bio on all sites, but
the same story!
@EpiEllie – Building a professional web presence

8. Core components of a
professional web presence
A. Somewhere for people to find
out who you are and what you
do
B. Somewhere to tell your
(scientific) story
C. Somewhere for people to
access your work

9. Core components of a
professional web presence
A. Somewhere for people to find
out who you are and what you
do
B. Somewhere to tell your
(scientific) story
C. Somewhere for people to
access your work

10. out who you are and what
you do
Minimum starting point:
 Google Scholar
 OrcID.org
 PubMed bibliography
@EpiEllie – Building a professional web presence

11. out who you are and what
you do
Minimum starting point:
 Google Scholar
 OrcID.org
 PubMed bibliography
@EpiEllie – Building a professional web presence

12. Google Scholar
Great way to keep track of your
papers and who’s citing them
@EpiEllie – Building a professional web presence

13. Setting up Google Scholar
1. Sign into your personal gmail
account or, if you have one,
your institutional gmail
account
2. Go to
https://scholar.google.com/
3. Click “My profile” in top right
corner
4. Enter your profile info, click@EpiEllie – Building a professional web presence

14. Google Scholar
@EpiEllie – Building a professional web presence

15. Google Scholar: Tips &
Tricks
 Unless your name is very
unique, turn off manual update!
 Records can get duplicated if
people cite incorrectly
 Easy to fix: just select check box
beside duplicates and click
‘merge’!
@EpiEllie – Building a professional web presence

16. out who you are and what
you do
Minimum starting point:
 Google Scholar
 OrcID.org
 PubMed bibliography
@EpiEllie – Building a professional web presence

17. PubMed bibliography

18. PubMed bibliography
Important for grants
Gives you a single link with all your
papers to include in your biosketch
Sign up at:
https://www.ncbi.nlm.nih.gov/mync
bi/
FAQ:
https://www.ncbi.nlm.nih.gov/books
/NBK53595/

19. Core components of a
professional web presence
A. Somewhere for people to find
out who you are and what you
do
B. Somewhere to tell your
(scientific) story
C. Somewhere for people to
access your work

20. B. Somewhere to tell your
scientific story
 Your own website
 from your institution
 or host your own, ex. Netlify.com
 Twitter
 Blog
 your own, or
 shared platform like Medium.com
@EpiEllie – Building a professional web presence

21. B. Somewhere to tell your
scientific story
 Your own website
 from your institution
 or host your own, ex. Netlify.com
 Twitter
 Blog
 your own, or
 shared platform like Medium.com
@EpiEllie – Building a professional web presence

22. Hosting your own website
If you want to host your own
website, blogdown is the tool for
you!
https://twitter.com/dsquintana/sta
tus/993410504570888192
 Learn more from Dan Quintana
 Host on netlify.com or github.
@EpiEllie – Building a professional web presence

23. Good web design
Find sites you like and sites you
don’t
Mimic the good and avoid the
bad!
@EpiEllie – Building a professional web presence

24. Core components of a
professional web presence
A. Somewhere for people to find
out who you are and what you
do
B. Somewhere to tell your
(scientific) story
C. Somewhere for people to
access your work

25. C. Somewhere for people to
access your work
 Github
 Institutional repository
 Your own website
 Other options:
 ResearchGate
 ScienceOpen.com
 ArXiv.org or BioArXiv.org (pre-
prints)
@EpiEllie – Building a professional web presence

26. Lots of other options
Start slowly – any web presence
is better than no web presence!
Choose only as many sites as
you can comfortably maintain –
an outdated web presence is not
much better than none!
@EpiEllie – Building a professional web presence

27. Some parting words of
advice
@EpiEllie – Building a professional web presence

28. Thanks!
(Click next for more Tips &
Tricks)

29. Search engine optimization
(SEO)
 What are your key words?
 Who do you want to find you
and why?
Put keywords on your
sites!
 Include in your bio
 Use in headlines, image tags
@EpiEllie – Building a professional web presence

30. Webrings – not just for
fandoms!
Link between your websites to
increase your reach
 Choose a hub
 All others, in a ring
@EpiEllie – Building a professional web presence

31. Twitter
@EpiEllie – Building a professional web presence

32. Twitter: Tips & Tricks
@EpiEllie – Building a professional web presence
 Choose a short, memorable handle
Avoid a string of numbers in your handle
 e.g. don’t pick @emurray7777, you’ll look like a bot!
 Follow science communicators to learn how
to share your research with patients, policy
makers, etc
e.g. @christineliuart, @becomingdatasci,
@SamanthaZY
 Use hashtags to find an audience & people
to follow!
#phdchat #postdocchat #postdoc #ecrchat
#scicomm #acwri are some good ones to check
out
 Don’t be embarrassed to promote your
work!
It’s not bragging, it’s networking!

33. LinkedIn
If you don’t have one, make one!
Tips & Tricks:
 Include your education &
employment & make it public!!
 Don’t bother with social networking
features unless people you want to
connect with are using them
@EpiEllie – Building a professional web presence

34. www.linkedin.com
@EpiEllie – Building a professional web presence

35. ORCID.org – a unique
identifier
Easiest way to ensure all your
publications are linked to you
(and not to another Eleanor
Murray)
Tips & Tricks
 Allow access from some indexers –
ex Europe PubMed Central
 Work → Search and Link → select and
approve
 Check when you have new
publications to make sure they get
linked @EpiEllie – Building a professional web presence

36. https://orcid.org/
@EpiEllie – Building a professional web presence

37. Github
 A version control system but
you can use it to promote your
work
 If you have code that you want
to make public
 Can also publish working
papers or non-research papers
 Can even use it to host your
own website (github pages)@EpiEllie – Building a professional web presence

38. https://github.com/
@EpiEllie – Building a professional web presence

39. ResearchGate
Good for helping people find and
access your work
 Be careful though! Not all papers
can be posted in full due to
copyright
Some people use for networking, but
can be hard to engage.
@EpiEllie – Building a professional web presence

40. https://www.researchgate.
net/
@EpiEllie – Building a professional web presence

41. ScienceOpen
Similar to ResearchGate, but
allows you to add both technical
and non-technical summaries
In theory, good for people
interested in communicating
their work to a large audience
But unclear who that audience is yet
@EpiEllie – Building a professional web presence

42. https://www.scienceopen.c
om
@EpiEllie – Building a professional web presence