Search engine optimization (SEO) involves optimizing web pages and content to appear high in search engine results. The tips provided in the document include choosing a primary topic for the website, including keywords throughout the content and file names, using a relevant URL structure, updating content frequently, and having other websites link to your content. Following these SEO best practices can help a website rank higher in search engine results organically without paid advertising.

2. Search Engine Optimization?
All major search engines such as Google, Bing
and Yahoo have primary search results, where
web pages and other content such as videos or
local listings are shown and ranked based on
what the search engine considers most relevant
to users. Payment isn’t involved, as it is with paid
search ads.
Below given are few tips ans tricks for SEO

3. Make the website about one thing.
It can be about other stuff, too, but choose one
primary topic that is most essential to your
message.
This step is important, so you may want to do a
little keyword research before choosing a topic.

4. Page speed is crutial

5. Mention keywords where they
matter most.
Include your “one thing” in the site title, domain
name, description, tagline, keywords, blog
categories, page titles, and page content.
If you’re on WordPress, you can change a lot of
this in the General Settings or through a plugin
like All in One SEO Pack (which I use).

6. Use Google Search Console to Find
Title Tag Issues

7. Link to internal pages on your site.
A lot of content management systems
automatically do this, but if yours doesn’t, you’ll
want to be intentional about linking to your most
important pages directly from your homepage
and cross-linking them with each other.

8. Use a permalink structure that
includes keywords.
Some sites have “ugly” permalink structures
that use numbers to identify pages.
Don’t do this. It’s bad for SEO and just doesn’t
look good.
Use a URL structure that includes text, and
make sure you include keywords in your URLs.

9. In the mind of potential buyers, a
slow site is an untrustworthy site

10. Remove anything that slows down
your website.
Page load times are important, so get rid of any
non-essentials that bog down your website.
These may including music players, large
images, flash graphics, and unnecessary
plugins.

11. Use keywords in your images.
Include words that reflect your site topic in the
image title, description, and alt attributes.
Also, re-title the file name if it doesn’t reflect
your main keywords (e.g. writing-tips.jpg
instead of d1234.jpg).

12. Make Social Sharing Buttons Super-
Easy to Find

13. Link to other websites with relevant
content.
You can do this by including a blogroll, link list,
or resources page on your website.
Of course, do it sparingly, as each outbound
link is a “vote” for another site. However, if you
do it well and people click your links, this tells
search engines you are a trusted authority on
your particular topic.

14. Update your website frequently.
Sites with dynamic content often rank higher
than those with static content. That’s why blogs
and directories (like Wikipedia) do so well on
search engines. They are constantly being
updated with new content.

15. Put Your Keyword Early In Your Title
Tag

16. Make sure your website is indexed
in search engines.
A lot of search engines will automatically find
and index your content, but don’t count on it.
You want to be sure engines like Google, Bing,
and Yahoo are crawling your site, so that
people are finding you online. (You can add
them directly, if they’re not.)

17. Have other websites link to you.
This is really, really important, when it comes to
SEO. The bummer is that it’s not something you
can necessarily control. Other than creating
excellent content, the only thing you can do is
ask (which occasionally works).
My counsel is to spend the time you would
trying to convince somebody to link to you on
just writing great content. And, start guest
posting on other blogs.

18. Use "Jump Links" To Get Sitelinks

19. Write like a human.
None of the above matters if you create content
that sounds like a robot wrote it.
Write great stuff, follow the steps above, have
patience, and you’ll see results.
I realize that many of you have already started
blogging, but many of these tips can be applied
retroactively. And once if you done this, you can
start writing regular content.