The document outlines key tactics for small businesses to manage their online presence, including maintaining control over their online assets, ensuring their name, address, and phone number (NAP) is consistent everywhere, optimizing website titles and descriptions, and using affordable tools like WordPress, Google Analytics, and Facebook. It recommends building a mobile-optimized website given rising smartphone usage and mobile internet adoption.

2.  30-35 minutes of content + Q&A
 Vast topic so we are focusing on high level
tactics
 Top tools and websites to invest in and ones
to avoid

3.  IT Pro for 25+ years

4.  IT Pro for 25+ years
 1998 Founded Borg
Systems Inc

5.  IT Pro for 20+ years
 1998 Founded Borg
Systems Inc
 2002 Website
Design as Netwave
Solutions

6.  IT Pro for 20+ years
 1998 Founded Borg
Systems Inc
 2002 Website
Design as Netwave
Solutions
 2003 Ecommerce
and Online
Marketing

7.  Website Design

8.  Website Design
◦ RayMoving.com, AmanziGranite.com

9.  Website Design
◦ RayMoving.com, AmanziGranite.com
 Custom Online Software

10.  Website Design
◦ RayMoving.com, AmanziGranite.com
 Custom Online Software
◦ Bjac.com, BirthAnnouncement4Baby.com

11.  Website Design
◦ RayMoving.com, AmanziGranite.com
 Custom Online Software
◦ Bjac.com, BirthAnnouncement4Baby.com
 Mobile Websites and promotions

12.  Website Design
◦ RayMoving.com, AmanziGranite.com
 Custom Online Software
◦ Bjac.com, BirthAnnouncement4Baby.com
 Mobile Websites and promotions
◦ AtticFoil.com, RaySelfStorage.com

13.  Website Design
◦ RayMoving.com, AmanziGranite.com
 Custom Online Software
◦ Bjac.com, BirthAnnouncement4Baby.com
 Mobile Websites and promotions
◦ AtticFoil.com, RaySelfStorage.com
 Search Engine Marketing

14.  Who has a website?
 Who has a Business related Facebook page
 Who has a blog?
 Who has at least 1 video online promoting
their business

15. Gathering Layer
 Social Media (FB, Linkedin, Twitter) Content
Sharing
(Hubpages, Squidoo, Slideshare, Flickr, Youtube
)
Authority Building Layer
 Blog, Podcast, Free Line content
(Reports, Presentations, Samples, Robust Social
Media)
Conversion Layer
 Website, B&M Storefront, Call center

17.  1. Maintain control of your online presence

18. Maintain control of your online presence
 Build Your Own Website
◦ Use godaddy to register your domain ($12/annual)
and get free email
 (Do not use godaddy for web hosting)
◦ Use Hostgator or LiquidWeb for hosting
◦ Use Wordpress to develop your site to cut costs

19. Maintain control of your online presence
 Avoid companies that offer free websites or
tools to build your own site
◦ Talking Phone book, LocalEdge, Intuit, Godaddy, etc
◦ Use Hostgator for hosting (only $8/month)
◦ Use Wordpress to develop your site to cut costs

20.  1. Maintain control of your online presence
 2. Get NAP in order

21. Get NAP in order
 Make sure the following are EXACTLY the
same everywhere they exist online:
◦ Name
◦ Address
◦ Phone

22. Get NAP in order
 To research use GetListed.org and Google
Searches
◦ Search your company name, parts of your address
or telephone #
◦ Local Directory Sites: Google Places, Bing
Local, Yahoo Local, Yelp, BOTW, Hotfrog, Merchant
Circle

23.  1. Maintain control of your online presence
 2. Get NATE in order
 3. Website Titles and Descriptions

24. Meta tags are part of the code of your website

26. Netwave Tip: On google search type
site:mydomain.com to see all your
pages, their titles and descriptions

27.  1. Maintain control of your online presence
 2. Get NATE in order
 3. Website Titles and Descriptions
 4. Favorite Tools on a Budget

28.  Create a Fan/Buisness
Page
 Use Profile image
wisely 851px x
315px)
 Update regularly
(minimum 2-3/week)
 Share links and
content back to your
other properties

29.  Websites
◦ Domains - Godaddy
or EnomCentral
◦ Hosting – Hostgator or
LiquidWeb
◦ Tools - Google
Analytics and
Webmaster Tools
◦ Content - Wordpress

30.  Websites  Promotion
◦ Domains - Godaddy ◦ Local – Google
or EnomCentral Business, Yelp, Merch
◦ Hosting – Hostgator or ant Circle, Yahoo
LiquidWeb Local, Bing
◦ Tools - Google Local, BOTW, Hotfrog
Analytics and
Webmaster Tools
◦ Content - Wordpress

31.  Social Media to  Social Media to use
avoid ◦ HootSuite – tracks and
◦ Hellotxt – write one posts to multiple
status, posts to Twitter and Facebook
multiple sites accounts
◦ Pagemodo – Build
custom Facebook
Landing pages

32.  1. Maintain control of your online presence
 2. Get NATE in order
 3. Website Titles and Descriptions
 4. Favorite Tools on a Budget
 5. Mobile Website

33.  Nielsen report shows 54.9% of US mobile phone
owners have a smartphone as of Q2 2012.

34.  Nielsen report shows 54.9% of US mobile phone
owners have a smartphone as of Q2 2012.
 Mobile-broadband subscriptions have grown 45
percent annually over the last four years.

35.  Nielsen report shows 54.9% of US mobile phone
owners have a smartphone as of Q2 2012.
 Mobile-broadband subscriptions have grown 45
percent annually over the last four years.
 Mobile-broadband subscription outnumber
fixed broadband subscriptions 2:1.

36.  Nielsen report shows 54.9% of US mobile phone
owners have a smartphone as of Q2 2012.
 Mobile-broadband subscriptions have grown 45
percent annually over the last four years.
 Mobile-broadband subscription outnumber
fixed broadband subscriptions 2:1.
 By 2014, mobile internet is predicted to take
over desktop internet usage (Source: Microsoft
Tag, 2012)

38. Thank you!
For more resources and a SPECIAL DISCOUNT
for NCMA Members, visit:
www.NetwaveSolutions.com/ncma
www.NetwaveSolutions.com
Facebook.com/NetwaveSolutions.com
www.linkedin.com/in/samkanakanui
877-963-8928