2. WHAT IS SEO?
SEO is the process of affecting the visibility of a
website or a web page in a search engine's
unpaid results - often referred to as "natural,"
"organic," or "earned" results
3. What are SEARCH ENGINE’s
• Yahoo!
• Bing
• Baidoo
• Ask
• YouTube
• Google - example
• MSN
• ..many more
4. First KEY WORD Sample : Angelina
Jolie
• Angelina Jolie’s biography
• Angelina Jolie’s recent movies
• Angelina Jolie’s pictures
• Angelina Jolie’s fashion and
style
• etcetera...
6. The Goal of SEO is to get high Quality
Traffic from Search Engine’s
7. S. E. O.
• Search - We want to provide best
results for a specific Query
• What services are we offering?
• What value can we give to our
audience?
• Consider contents (blogs, videos,
ebooks, products, etc)
8. S. E. O.
• Search - We want to provide best
results for a specific Query
• Engine - We want to tune our results
for an ever changing search algorithm
• In alignment with search engine’s rules.
• The leader in search engines? Google
!
9. S. E.
O.
• Search - We want to provide best
results for a specific Query
• Engine - We want to tune our results
for an ever changing search algorithm
• Optimization - It’s ongoing Process.
• SEO is like advertising. Something we
should keep on doing.
11. ONSITE or On Page
SEO
• This process is related
to website codes and
SEO foundation done
within your website.
• It is mostly done by
your web developer
and/or SEO Manager
13. 7 ONSITE or On Page SEO Tips
• Decide 1-3 website
KEYWORDS
• Create a short
description with
keyword/s of your site,
products, blogs and all
posts (max. 154
characters)
•Tag/name your photos properly
•Avoid Grammar errors
•Post fresh, relevant contents
•Sites’ loading time should be less
than 5 seconds
•Make sure your site is mobile-
friendly
14. OFFSITE SEO
• Search Engine
Submission
• Directory Submission
• Social Bookmarking
Submission
• Forum Posting
• Article Submission
15. OFFSITE SEO
• Classified
• Blog Posting
• Blog Commenting
• Press Release Submission
• Video Posting
• Local Listing (Google
Places)
• RSS Submission
• RSS Update
• Yahoo Answering
• Link Building
• Review Submission
• Profile Link Creation,
etc.