This is my deck from the recent Optimisey event where I discussed how I use Internal Linking to give Google stronger signals about your most important pages. This in turn will result in ranking increases int he SERPs. I also discuss a number of tools that I use when creating an internal linking strategy. Find out more at https://www.iqseo.org

1. The Power of
Internal Links
and Hub
Pages

2. About Me
Andy Drinkwater
18 Year SEO ‘vet’
Started in 1999 and been hooked ever since
What I do
• Technical SEO
• Online Reputation Management (ORM)
• SEO Auditing
• One of 3 founders of SEO Chester
• Top 5 MOZ Q&A Helper
• Talk on various webinars – mostly SEMRush
I live on Twitter @iqseo
Also find me at www.iqseo.org

3. What I will
show you
Internal Links & Hub Pages
The power of structuring your site and ‘advising’
Google of your important pages.

4. What I will
show you
Internal Links & Hub Pages
The powers of structuring your site and ‘advising’
Google of your important pages.

5. What I will
show you
Internal Links & Hub Pages
The powers of structuring your site and ‘advising’
Google of your important pages.

6. What I will
show you
Internal Links & Hub Pages
The powers of structuring your site and ‘advising’
Google of your important pages.

7. What I will
show you
Internal Links & Hub Pages
The powers of structuring your site and ‘advising’
Google of your important pages.

8. What I will
show you
Internal Links & Hub Pages
The powers of structuring your site and ‘advising’
Google of your important pages.

9. Stage 1
Preparing
your site
Site Structure
Create a simple site structure that is easy to work
with.

10. Stage 1
Preparing
your site
Site Structure
NOT something like this!

11. Stage 1
Preparing
your site
Hint: Use Sitebulb to map your site
Site Structure
NOT something like this!

12. Stage 1
Preparing
your site
Site Structure
Creating your hierarchy
Homepage
Tier 1
Tier 2
Tier 3
A straight-forward site structure will
make it easier to build hub pages

13. Stage 1
Preparing
your site
Site Structure
Why are Hub Pages so important?
A Hub Page is your primary keyword page!

14. Stage 2
Identifying
your Hub
Pages
What does a Hub Page look
like?
Identifying Hub Pages
Not a Hub Page:
• Massey Ferguson HB2281 Ride on Lawnmower
A Hub Page:
• Ride on Lawnmowers
Not a Hub Page:
• Morphy Richards Silver Quick Boil Kettle Model QB238
A Hub Page:
• Quick Boil Kettles

15. Stage 2
Identifying
your Hub
Pages
What does a Hub Page look
like?
Identifying Hub Pages
“Do not mistake
your hub pages
with your
product pages”

16. Stage 2
Identifying
your Hub
Pages
What does a Hub Page look
like?
Identifying Hub Pages
At this point you have identified your hub pages…

17. Stage 3
Find your
‘Power’
Pages
Boosting your Hub Pages
How to find your strongest pages
Use the site: command
This is their Hub Page
This is their next most power page for this phrase

18. Stage 4
Adding an
internal link
Boosting your Hub Pages
Internal Linking
Time to add an internal link…
Internal link to Hub Page

19. Stage 4
Adding an
internal link
Setting Up Your Internal Links
Internal Linking
“Never just use an internal link without supporting
content. This just looks spammy and is unlikely to
gain you anything.”

20. Making the
most of
Keywords
Which Keywords to Use?
“Variety is the spice of life”
This is how I map out the keywords to use…
60%20%
10%
10%
Percentage
Exact Match Part Exact Long Tail Supporting
Ride on lawnmower
Ride on tractor lawnmower
Ride on rear engine lawnmower
Best Ride on lawnmower for 2018

21. Useful SEO
Tools
Tools to help you…
Making your life easier
• SiteBulb
• Ahrefs
• SEMRush
• OnCrawl
• Search Console
Visualisation of your site
Finding strong pages
Keyword Research
Internal Link Report
Most Linked To Pages

22. Andy Drinkwater
THANK YOU!
18 Year SEO ‘vet’
Started in 1999 and been hooked ever since
Specialist Areas
• Technical SEO
• Online Reputation Management (ORM)
• SEO Auditing
I live on Twitter @iqseo
Also find me at www.iqseo.org