Cloud CMS: The Best Marketing Investment You Can Make this Year


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If you're an ambitious marketer who understands the potential of harnessing digital channels, but feels held back (or held hostage!) by legacy technology, an agency or IT, this webinar is for you. Transform your marketing efforts and seize control of your web presence, with the help of Content Management delivered as a service (SaaS).

In this webinar, you will learn:

• The definition of a "next generation" CMS
• How the next generation of CMS is converting content into revenue
• How to determine if your marketing team is ready for a next generation CMS
• How to build a business case for the investment

If there's one marketing initiative to champion in 2011, this is it!

Published in: Technology, Business
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  • As Vice President of Marketing, Richard is responsible for communications, product marketing and demand generation activities for Marqui. Richard works with our clients to help them effectively achieve their web marketing goals and to understand the benefits of Web Content Management and Email Marketing technologies. Richard has worked in product management and marketing positions at two NASDAQ-listed telecommunications companies and one consumer electronic multi-national company, Philips Electronics. His most recent endeavor before Marqui was leading marketing and demand generation at Elastic Path Software, a successful e-commerce company based in Vancouver, British Columbia. --------Adam Koebel is a wearer-of-many-hats. As a Client Success Specialist at Marqui, he envisions, enables and collaborates with clients on projects big and small. He's had experience planning complex drip-marketing email campaigns, social media integrated multi-channel engagements and whole-site redesigns and rebuilds. Adam prides himself on creative implementations with strong analytical backings, marrying the science of data with creative and fresh implementation plans.
  • Fragmented, complex web world, yet from a business perspective, you need to understand individual tactics and prove their ROI.
  • Move from publishing to engagement tool.
  • Move from publishing tool to engagement tool.
  • *Based on an average website of approximately 10,000 visits/month.10,000 hits$100 per lead = $7,500 new lead value per month$30,000 growth in lead effectiveness
  • R Q & A - need a few planted questions
  • Cloud CMS: The Best Marketing Investment You Can Make this Year

    1. 1. Webinar: Cloud CMS: The Best Marketing Investment You Can Make This Year<br />October 12, 2011<br /><br />
    2. 2. GoToWebinar Controls<br />Click the button with the arrows to minimize your GoToWebinar controls<br /><ul><li>Type your questions for us into the box at the bottom and press Send</li></ul><br />2<br />
    3. 3. Introduction – About the Presenters<br />Richard Sharp, VP of Marketing Adam Koebel, Product Specialist <br />Marqui Marqui<br /><br />3<br />
    4. 4. Agenda<br />Digital Marketing in 2011<br />Web Marketing Toolkit: Traditional vs. Next Generation<br />Content into Revenue: Real-World Example<br />Is Your Marketing Team Ready?<br />Wrap-Up / Questions<br /><br />4<br />
    5. 5. Introduction – Digital Marketing in 2011<br /><br />5<br />Facebook<br />PPC<br />Slideshare<br />twitter<br />CRM<br />SEO<br />content marketing<br />Blogging<br />microsite<br />
    6. 6. Digital Marketing in 2011, SMB<br /><br />6<br />
    7. 7. The “Traditional” Toolkit…<br /> Legacy CMS – all about control<br /><ul><li> Changes made by IT or webmaster
    8. 8. An agency makes the changes
    9. 9. g</li></ul><br />7<br />
    10. 10. The “Next Generation” CMS, Defined…<br />Balance and flexibility/ ease of use<br />Access anywhere, any device<br />Marketing database to track every touch<br />Simple form management and auto-responders<br />Email campaigns<br />…For less than the cost of a tradeshow.<br /><ul><li>Social media syndication and integration
    11. 11. Analytics and testing
    12. 12. Workflow, approvals, roles, permissions
    13. 13. Rapid deployment without internal IT
    14. 14. Support that marketers need (vs IT)</li></ul><br />8<br />
    15. 15. Converting Content into Revenue<br /> A Real-World Example<br /><br />9<br />
    16. 16. It Starts with Search!<br /><br />10<br />
    17. 17. Combine Blog Content with CTA<br /><br />11<br />
    18. 18. Compelling Content “Earns” a Lead<br /><br />12<br />
    19. 19. Don’t Ask the Same Questions, but Track Everything!<br /><br />13<br />
    20. 20. Stay Alert of New Leads<br /><br />14<br />
    21. 21. Auto-Update Your Records<br /><br />15<br />
    22. 22. Stay in Sync<br /><br />16<br />
    23. 23. Stay in Sync<br /><br />17<br />
    24. 24. Nurture that Lead!<br /><br />18<br />
    25. 25. Is Your Marketing Team Ready?<br />Is your marketing team responsible for generating leads for the rest of your business?<br />Do your customers judge the validity of your product/service from visits to your website?<br />Is your sales process complex, with the need to communicate your expertise online?<br />4. Does your go-to-market execution involve many tactics?<br />5. Do the majority of your leads “touch” your website at various points throughout the sales process?<br />Is your organization looking to rebuild its website?<br />Is your organization looking to quicken publishing time and improve efficiencies?<br />Are you looking to wrestle control of your website away from your current agency or IT team?<br /><br />19<br />
    26. 26. Building a Business Case<br />25%<br />1% (from 0.5%)<br />10% (from 5%)<br />10% (from 5%)<br /><br />20<br />
    27. 27. Summary<br />The web is complex and fragmented – yet, integrating tactics is crucial to proving ROI<br />With traditional web tools, control of web content rested with a legacy CMS, IT or an agency. The next generation of CMS is agile, flexible and marketing-enabled<br />Next generation CMS allows for a lead’s successful journey through multiple touchpoints<br />CMS tools and tactics provide measurable returns for your business, improving lead engagement, capture, nurture, qualification and closing<br /><br />21<br />
    28. 28. Q + A<br />Richard Sharp, VP Marketing <br />Marqui<br /><br />Adam Koebel, Product Specialist<br />Marqui<br /><br />Feedback? Questions? <br />Connect directly or DM us on Twitter at<br /><br />22<br />