Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm

•Download as PPTX, PDF•

3 likes•1,873 views

As a proud member of the MMUBS alumni I was invited back to speak to the next generation of budding digital marketers to speak about web analytics. Like most of my talks, I tried to keep things informative and actionable, whilst also communicating some of the reasons why web analytics is so fundamental in the modern marketing environment, and for business decision making as a whole. As these students are coming up to finalising their degree I shared some top tips for things I would learn in their position (from someone who's been there and done that) and also some great resources for continuing their learning.

Marketing

VISIT
www.polestardigital.com
EMAIL
ned@polestardigital.com
CALL
+441614646169
FOLLOW
@nedpoulter
WEB ANALYTICS 101

Background
Warner
Bros.
YO! Sushi
TheLADBible Realtor.com
Netflix
Miinto
Børsen The Hay
Group
Norton Rose
Fulbright
SABMiller
Notonthehig
hstreet.com

WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER
1. WHY WEB ANALYTICS

TRADITIONAL ADVERTISING/MARKETING
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

DIGITAL MARKETING
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

WEB ANALYTICS: A FORK IN THE ROAD
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

“WHAT GETS MEASURED, GETS MANAGED.”
- PETER DRUCKER
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

2. WELL KNOWN TOOLS
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

THIS WAS IN 2012!
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

3.
Q: “IF YOU WERE STARTING OUT, WHAT WOULD
YOU SPEND TIME LEARNING…?”
A: “SIMPLE...”
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

GOOGLE ANALYTICS
1. Install GA on a website
2. Spend some time navigating through the
different reports. Familiarise yourself.
3. Change the date ranges/compare to different
date periods.
4. Check out the following areas:
• Audience > Overview
• Real-Time > Overview
• Acquisition > Channels
• Behaviour > Overview
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

GET FAMILIAR NAVIGATING AROUND THE INTERFACE
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

LOOKUP THE DEFINITIONS TO THESE
1. Sessions
2. Users
3. Pageviews
4. Events
5. Goals
6. Conversion rate
7. Bounce rate
8. ROI (Return on Investment)
9. ROAS (Return on Ad Spend)
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

ADD COMMONLY USED: DASHBOARDS + CUSTOM REPORTS + CUSTOM SEGMENTS
 Site Performance
 Audience Snapshot
 AdWords Performance
 eCommerce Dashboard
DASHBOARDS
1.
CUSTOM REPORTS
2.
CUSTOM SEGMENTS
3.
 SEO Insights (Not
Provided)
 404 Tracker
 PPC Keyword/Matched
Query Report
 Acquisition: Visit and
Goal Conversion by
Traffic Source
 Enhanced Ecommerce
Segments
 Occam’s Razor
Awesomeness
THANKS TO:
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

TOP THINGS TO LEARN IN EXCEL
1. PASTE AS SPECIAL
2. TEXT TO COLUMNS
3. =TRIM
4. =LOWER/=UPPER/=PROPER
5. =VLOOKUP
6. =SUBSTITUTE
7. =CONCATENATE
8. USE SHORTCUTS
9. USE TABLES
10. LEARN PIVOT TABLES
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

READ THIS: http://bit.ly/1Q5Ap5w
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

READ THESE BOOKS
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

READ
1.
FOLLOW
2.
TRY THIS?
3.
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

4. USER TRACKING
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

WHAT IF I TOLD YOU…
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

HOTJAR
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

HEATMAPS
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

RECORDINGS
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

FUNNEL VISUALISATION
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

FORM COMPLETION TRACKING
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

RECRUITERS & SURVEYS
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

SIGN UP HERE:
http://bit.ly/1OGJ5xJ
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

5. Q: “WHY SHOULD YOU BE EXCITED ABOUT WEB
ANALYTICS?”
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

“It is the only skill category that is consistently
ranked in the top 4 across all of the countries we
analyzed. We still live in an increasingly data-
driven world, and businesses
are still aggressively hiring experts in data
storage, retrieval and analysis.”
Source: LinkedIn
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

6. REVIEW/AUDIT ANALYTICS ACCOUNTS [BONUS CONTENT]
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

AUDIT ANALYTICS ACCOUNTS
FREE IF YOU’RE:
• A consultant wanting to expand your offerings
• An in-house marketer on a shoestring budget
• A manager who needs to train new marketers
• A newbie looking to bolster your resume
(STUDENTS – that’s you ;-)
Out of respect for Annie, please pay $195 if you
don’t meet the above criteria.
READ THIS! ->
http://bit.ly/1VNhlM5
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

7. LEARN & USE GOOGLE TAG MANAGER [BONUS CONTENT]
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

VISIT: http://bit.ly/1kn8EqJ
TAKE THIS COURSE
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

http://bit.ly/1MC6475
READ
1.
VISIT
2.
FOLLOW
3.
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

ANY QUESTIONS?
WEB ANALYTICS 101 @ MMUBS #DSMMCM
BY @NEDPOULTER

Thank You.
VISIT
www.polestardigital.com
EMAIL
ned@polestardigital.com
CALL
+441614646169
FOLLOW
@nedpoulter

We all know the situation. A big new client win or shiny new internal project means spirits run high with the team, aspirations of greatness and award-winning results. But just a few months down the line we find ourselves stuck in a rut, still struggling to get through the excessive red tape needed to start showing great results either through holdups from the tech department, tracking errors or lack of data. The key is starting well. In this talk I shared how his agency starts every one of their campaigns. With a key focus on actionable takeaways he will run through 7 vital steps to starting, including: essential tips, tricks and tool recommendations that you can takeaway and test out yourself, whether in-house or agency side. From analytics, conversion rate optimisation, understanding website user behaviour or simply quick-wins for overcoming long technical delays, Playing To Win: 6 Steps to Guarantee Online Marketing Project Success, From Day 1 will leave all attendees with at least one new thing to try on their websites.

Key Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSAS

Ned Poulter

Across 2015/16 I have personally created over 8000+ Facebook Ads Campaigns. In my opinion this is an underused aspect of digital marketing that I think we'll see a dramatic shift towards in the coming months and years. Facebook Ads allow you the ability to target in ways that Google and other major online ad platforms are struggling to keep up with. Here I've curated a number of my top tips when it comes to Facebook Advertising, hopefully some of them will come in handy!

Digital Pulse Summit 2013 - The Road to Delight in the Age of the Customer

ISITE Design is now Connective DX

[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...

CXL

The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships an...

Fractl - Content Marketing Agency

Gabe Wahhab - Demystifying CRO

INBOUND

Conversion Rate Optimization (CRO) is one of the biggest and most effective trends in marketing right now but knowing how to do CRO or where to start can be confusing. Throw in obstacles like low traffic (50,000 monthly visits or less) or the fact most information you find on CRO is B2C or eCommerce-focused and the challenge is even greater. In this presentation, Gabe Wahhab of Square 2 Marketing (Diamond Partner) will walk you through how and where to get started with CRO for low traffic B2B websites.

Sell more churn less: Learn the power of analytics-based customer engagement

Kissmetrics on SlideShare

As customer engagement automation evolves, the line between analytics and behavioral notifications has begun to blur. In this webinar, we will explore the current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. You will learn how to define the right behavioral triggers for your business and use them to increase conversions and retention, and decrease churn. Find out why collecting an email address on entrance or exit can lead to more net customers through smart behavioral targeting Turn your dead leads into live customers using smart segmentation for optimal engagement automation Learn how to identify customers likely to churn, and what to say to them to keep them customers

Web Analytics 101 & Career Advice

Alex Cohen

The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.

Data studio brighton seo apr 2017 - 16 x 9

Alasdair Wightman

EPiServer Marketing Arena - Turning web traffic into revenue

Episerver

AMP for Publishers: Deleting AMP on News SEO | NESS 2021

Daniel Smullen

What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...

Search Engine Journal

Critical SEO Steps for Website Redesign Final - May 2014

DemandWave

Building Search Marketing Technology Stack #smxlondon - @kelvinnewman

Kelvin Newman

SEO in A Mobile World SEJ ThinkTank w/Anne Ahola Ward

Search Engine Journal

SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...

Distilled

Discover how you can increase the performance and velocity of your testing program. Stephen will share his experience at Conversion.com, the UK’s biggest conversion optimisation agency. You’ll learn how to develop a process for personalisation (and avoid the mistakes most people make), how to accelerate your testing (with an advanced framework for prioritisation), and how to run advanced tests on product and price.

SEO - Untapping the potential of customer advocacy and reviews - BrightonSEO

Edward (Teddie) Cowell

Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff Sauer

Read all about the background story of this presentation here: http://www.jeffalytics.com/google-plus-mozinar/ 17 Things You Should Know About Google Plus 1) Google Plus is the #2 Social Network 2) Google+ is Your Identity to Google 3) Google+ is a Great Place to Make Friends 4) Make Sure You Post the Content You Create to Google+ 5) Sharing Other Peoples Content is Important Too 6) Create a Content Strategy for Google Plus 7) Images Are Powerful 8) Top Engagers Almost Exclusively Post Images 9) Bonus Tip: Using Images Brings Further Measurement Opportunities 10) Engage with Communities 11) Notifications Increase Engagement 12) Can’t Find a Community? Start Your Own! 13) Tag People Whenever You Post 14) Create Shared Circles 15) Understand the Benefits of Authorship 16) Google Plus Impact on Search Rankings? 17) Don’t Forget to Measure Your Activity and Set Goals

Redeffectpresentationfinal1

red-effect

Critical warning signs your site needs a redesign 031814DemandWave

How to Catch & Fix SEO Issues Before It’s Too Late

Search Engine Journal

In this presentation, Steven van Vessum, VP of Community at ContentKing, shares how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings. Learn: - How to catch bugs and problematic content changes before they have an impact to your SEO. - Common SEO mistakes and why they happen. What processes and tooling you can use to prevent costly SEO mishaps. - Search engines never sleep. They are continuously crawling your site to update their indexes. As an SEO, it’s your goal – and responsibility – to ensure that they can do so as smoothly as possible and stay up-to-date with your website’s content. Your tooling and processes need to be aligned with this “always-on” dynamic. Effective SEO work requires full situational awareness at all times. Google doesn’t care what your website looked like earlier this week when you ran that SEO audit – it’s assessing how it looks right now. People make mistakes, bugs get shipped to production, and people make problematic content changes that impact your SEO traffic. Van Vessum walks you through how to establish an SEO process that incorporates quality control.

A/B Testing: You Might be Driving in the Wrong Direction

Kissmetrics on SlideShare

A/B Testing   You Might Be Driving in the Wrong Direction TOMASZ BORYS @Kissmetrics #KissWebinar @thuelmadsen Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali @Kissmetrics #KissWebinar @tbcali 1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel • Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact? Aim for Statistical Signiﬁcance SET A GOAL Aim for Statistical Significance getdatadriven.com Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie • 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS 4,000 and Above Sample Size Significant or decent amount of data is needed   when you’re testing beyond click conversions 4,000 and Above Sample Size signiﬁcant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button A/B Testing Beyond Click Conversions ORIGINAL VARIANT SIGNUPS Signups Install JS Custom Data Custom Data Opportunities Created SOCIAL AD FUNNEL TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?

Web analytics 101: Web Metrics

Society_Consulting

Web Analytics 101

Marqui CMS

Do you know how many people visit your website daily? Or what they do once they get there? Web marketers need the answers to these questions, but getting them isn’t always easy. With all the data available on the web, understanding which information is relevant for your business and how you can use it to optimize your web presence can be a difficult task. Leveraging web analytics data is essential for the ROI of any website, but many organizations just don’t know where to start. This webinar covers: • Why web analytics are so important • The main metrics you need to be measuring • How to use analytics to optimize your web presence

What's hot

BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016

Mark Thomas

[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...

CXL

BrightonSEO - David Naylor 10th April 2015

David Naylor

Hacking Rankbrain by Larry Kim - #SEJSummit NY

Search Engine Journal

Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front...

Authoritas

Using Analytics To Solve The Right Problems

Hiten Shah

Data studio brighton seo apr 2017 - 16 x 9

Alasdair Wightman

EPiServer Marketing Arena - Turning web traffic into revenue

Episerver

AMP for Publishers: Deleting AMP on News SEO | NESS 2021

Daniel Smullen

What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...

Search Engine Journal

Critical SEO Steps for Website Redesign Final - May 2014

DemandWave

Building Search Marketing Technology Stack #smxlondon - @kelvinnewman

Kelvin Newman

SEO in A Mobile World SEJ ThinkTank w/Anne Ahola Ward

Search Engine Journal

SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...

Distilled

SEO - Untapping the potential of customer advocacy and reviews - BrightonSEO

Edward (Teddie) Cowell

Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff Sauer

Redeffectpresentationfinal1

red-effect

Critical warning signs your site needs a redesign 031814DemandWave

How to Catch & Fix SEO Issues Before It’s Too Late

Search Engine Journal

A/B Testing: You Might be Driving in the Wrong Direction

Kissmetrics on SlideShare

What's hot (20)

BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016

[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...

BrightonSEO - David Naylor 10th April 2015

Hacking Rankbrain by Larry Kim - #SEJSummit NY

Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front...

Using Analytics To Solve The Right Problems

Data studio brighton seo apr 2017 - 16 x 9

EPiServer Marketing Arena - Turning web traffic into revenue

AMP for Publishers: Deleting AMP on News SEO | NESS 2021

What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...

Critical SEO Steps for Website Redesign Final - May 2014

Building Search Marketing Technology Stack #smxlondon - @kelvinnewman

SEO in A Mobile World SEJ ThinkTank w/Anne Ahola Ward

SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...

SEO - Untapping the potential of customer advocacy and reviews - BrightonSEO

Using Google+ as Part of Your Marketing Strategy #Mozinar

Redeffectpresentationfinal1

Critical warning signs your site needs a redesign 031814

How to Catch & Fix SEO Issues Before It’s Too Late

A/B Testing: You Might be Driving in the Wrong Direction

Viewers also liked

Web analytics 101: Web Metrics

Society_Consulting

Web Analytics 101

Marqui CMS

Web analytics 101Lou Powell

Web Analytics Primer

Chad Richeson

Web Analytics 101

Nilotpal Paul

Web Analytics Tools Comparison

Tim Wilson

Marketing Analytics 101

Intelligent_ly

Web Analytics Training Course

Business & Enterprise North East

Web analytics Training Material

Subhash Malgam

Senior Digital Marketing Strategy, Technology & Analytics Leader profile Mart...

Digital Marketing, Inc.

Senior Digital Marketing Strategy, Technology & Analytics Leader profile Martin Terbrack Leverage my 20 years of hands-on, end-to-end, cross-channel digital marketing expertise and experiences with premier brands including: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, State Farm, Northwestern Mutual, Kmart, Pulte Homes and American Airlines in a senior digital marketing leadership (Digital Transformation Officer, Chief Marketing Officer, Chief Marketing Technologist, Digital Experience, Technology & Analytics Vice President,) position, responsible for driving growth & increasing marketing’s value contribution based on senior executive c-suite, brand & marketing leadership directives. Additional positions of interest: digital marketing strategist, senior brand marketing manager, director of interface design & usability, director of brand websites and mobile applications, adobe marketing cloud administrator, adobe analytics (formerly omniture, sitecatalyst) analyst, digital user experience manager, targeting, personalization & optimization specialist, director of search marketing, digital media advertising strategist, mobile android / iphone applications manager, IT director of marketing technologies, digital transformation officer, digital evangelist Preferred location: Detroit Metropolitan Area, South Eastern, Michigan, U.S. remote Willingness to travel: Up to 50%, Are you willing to relocate: Only for executive level opportunities

Google Analytics 101 - Francis Skipper451 Marketing

5 Burning Reasons to Invest in a Digital Media Marketing Strategy

e-Business Solutions Limited

Analytics 101 (2016 Edition)

Ben Brooks

Cromosomas ANA COLMENAREZ

Ricardo Contreras

Web analytics 101 - Framework for Business Objectives & Data Analysis

Bertrand Tay

Google Analytics Training September 2016

Noisy Little Monkey

These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol. The slides cover: - the basics of Analytics account set up - what the measures mean and which of them are most useful for your business - setting up goals - using custom reports and segments - if you are using AdWords, how Analytics can help to evaluate your ad spend.

Google Analytics Presentation

Diane Jones

Google Analytics 101

Digital AdDoctor

We're going to teach you how to tackle the “so much data, so little insight” problem. At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered. Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

Combining Methods: Web Analytics and User Research

User Intelligence

How To Mesure And Optimise Your Roi Using Web Analytics Google

2tique

Viewers also liked (20)

Web analytics 101: Web Metrics

Web Analytics 101

Web analytics 101

Web Analytics Primer

Web Analytics 101

Web Analytics Tools Comparison

Marketing Analytics 101

Web Analytics Training Course

Web analytics Training Material

Senior Digital Marketing Strategy, Technology & Analytics Leader profile Mart...

Google Analytics 101 - Francis Skipper

5 Burning Reasons to Invest in a Digital Media Marketing Strategy

Analytics 101 (2016 Edition)

Cromosomas ANA COLMENAREZ

Web analytics 101 - Framework for Business Objectives & Data Analysis

Google Analytics Training September 2016

Google Analytics Presentation

Google Analytics 101

Combining Methods: Web Analytics and User Research

How To Mesure And Optimise Your Roi Using Web Analytics Google

Similar to Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm

The Day After Tomorrow:  When Ad Blockers Stop All Analytics Platforms

Samuel Scott

Show 62 | 3 Reasons Web Sites Fail | Edge of the Web Radio

Erin Sparks

Online SEO Meetup

Semrush

Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup. The presentation covers the following topics: 1. Copywriting for Search Success (Jim Stewart) Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer. 2. Basic E-Commerce Site Audit (Tim Capper) Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools. 3. 10 Techniques to Convert Your Search Visits (Frederic Chanut) Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers. 4. WordPress SEO Tips and Tricks (Chris Burgess) Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress. You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/

Best of Show - #SMXInsights from SMX West 2018

Search Engine Land

SMX West 2018 #SMXInsights

Search Marketing Expo - SMX

Market Scan- Knowledge Management Portals 1999Carlos F. Camargo, Ph.D. - Realtor, CalBRE #01988431

Adopting a Data-Driven Philosophy In Your Organization

Mark F Simmons

Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...

Kristi Hedin

Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. How can enterprise brands focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations? In this webinar, you’ll learn: How the biggest changes in consumer intent, search signals, knowledge panel and more impacted enterprises in 2018 How voice search, the mobile consumer’s journey, and conversational elements are shaping the way users interact with your brand How to optimize your content to make it clear that your solution is the best answer for specific consumer needs and problems Key areas of focus in 2019 and what is essential versus what you need to have on your planning horizon Join us as we examine the local search updates that drove the greatest business results in 2018 and discuss what this means for enterprise brands and the consumers you’ll serve in 2019.

Optimizing Content for Voice Search & Virtual Assistants

Benu Aggarwal

BrightonSEO Takeaways September 2017

Semrush

Mining Google Analytics for Marketing Insights

Kash Dhanda

Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights. By watching this presentation, you'll learn: * Example goals for Branding, Content Marketing, and Lead Generation websites * Recommended segments any business can use to gain insights on specific members of their audience * Intelligence events to keep you on top of your website data * Common setup errors in Google Analytics * Questions to ask your data, along with step-by-step images detailing how to find the answers * Analysis best practices Other topics covered include: * Why you should use Google Analytics * What you can do with Google Analytics * Questions to help determine your web objectives and example objectives which might apply to your business * Step-by-step instructions to set up goals, segments, and intelligence alerts * How to quantify the results of your marketing efforts by using financial values * Tagging tracking URLs for better campaign tracking Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.

Modulo iv cofoce.pptx

Moises Cielak

Your Bullet-proof, All-in-One Searchlight Web Presence Management (WPM) Start...

Conductor

You’ve got big Web Presence Management (WPM) dreams, but how do you turn those into solid wins? Learn from Wakefly’s Ren Lacerda, who, after nearly 100 successful Conductor Searchlight implementations, has WPM strategy down to an elegant science. You’ll also hear from Beckman Coulter’s Steve Hill, sharing one of the trickiest WPM setups to date (and the duo’s ingenious workarounds). This session contains a WPM formula that tackles everything from inspiring corporate buy-in to ramping up your ROI. Presentation by: Steve Hill – Global Search Marketing Manager, Beckman Coulter Life Sciences Ren Lacerda – Digital Marketing Strategist, Wakefly This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/

Google Places - Global Approach ISS 2012

Lisa Myers

Measurement for success - #SASCON 2014

Neil Walker

SEO - What is it?

Woj Kwasi

Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like. Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!

Ned Poulter - Camp Digital 2016

Nexer Digital

Personalisation: Putting People at the Centre of Your Conversion Efforts - Ne...

Ned Poulter

How people use the web has changed. Consumers are demanding more from their online interaction with brands. They expect only specific and personally relevant messaging before they are inclined to take the actions that you are influencing them towards. In this talk, Ned will share observations on the changing nature of how personalisation is being used across the web. He’ll provide insight and actionable takeaways from his work to help fuel your conversion efforts and better optimise your digital activities., challenging some ideals and hopefully prompting greater use of personalisation in your marketing.

SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...

Distilled

We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.

Expert Tactics to Accelerate your Sales

OnePageCRM

Similar to Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm (20)

The Day After Tomorrow:  When Ad Blockers Stop All Analytics Platforms

Show 62 | 3 Reasons Web Sites Fail | Edge of the Web Radio

Online SEO Meetup

Best of Show - #SMXInsights from SMX West 2018

SMX West 2018 #SMXInsights

Market Scan- Knowledge Management Portals 1999

Adopting a Data-Driven Philosophy In Your Organization

Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...

Optimizing Content for Voice Search & Virtual Assistants

BrightonSEO Takeaways September 2017

Mining Google Analytics for Marketing Insights

Modulo iv cofoce.pptx

Your Bullet-proof, All-in-One Searchlight Web Presence Management (WPM) Start...

Google Places - Global Approach ISS 2012

Measurement for success - #SASCON 2014

SEO - What is it?

Ned Poulter - Camp Digital 2016

Personalisation: Putting People at the Centre of Your Conversion Efforts - Ne...

SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...

Expert Tactics to Accelerate your Sales

More from Ned Poulter

Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...

Ned Poulter

In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides? The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides? With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising. This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.

Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook Marketers

Ned Poulter

Having consulted and trained a myriad of companies, from start ups right up to some of the biggest social media properties in the world, Ned Poulter (Pole Star Digital) has amassed a total client ad spend on social in excess of £1M. He has harnesses a wealth of knowledge when it comes to strategising and implementing paid social media strategies. In this session Ned communicated his findings in a form of actionable takeaways, including insights on: Campaign strategy development, recommendations on tools to use for your Facebook ad campaigns, creative ways to developing target audiences and Insight into the latest Facebook marketing ad formats – and why you should be pushing your creative boundaries, using newer formats available.

Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...

Ned Poulter

 Having consulted and trained a myriad of companies, from small start up brands right up to some of the biggest social media properties in Britain and further afield, Ned Poulter (Pole Star Digital) has a wealth of knowledge when it comes to strategising and implementing paid social media strategies. Along the way he has picked up a broad array of leading tips and tricks, which will be shared enabling you to capitalise on your Facebook advertising. Whether you’re just starting out, or you now utilise Facebook ads as part of your broader paid marketing at scale, this talk will aim to equip you with the tools, tips and tricks to move beyond keyword and leverage audiences; taking your efforts to the next level. The talk will focus on inspiration and examples with a mission to make sure you leave knowing at least one thing you didn’t already know going into it!

Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutes

Ned Poulter

Top Tips & Tools for SEO & Paid Social Media #tide talks - @nedpoulter

Ned Poulter

Time = Money: Marketing LifehacksNed Poulter

Ned Poulter CV

Ned Poulter

More from Ned Poulter (7)

Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...

Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook Marketers

Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...

Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutes

Top Tips & Tools for SEO & Paid Social Media #tide talks - @nedpoulter

Time = Money: Marketing Lifehacks

Ned Poulter CV

Recently uploaded

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

SEO as the Backbone of Digital Marketing

Felipe Bazon

Recently uploaded (20)

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

Core Web Vitals SEO Workshop - improve your performance [pdf]

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

The Old Oak - Press Kit - Cannes Film Festival 2023

How to Run Landing Page Tests On and Off Paid Social Platforms

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

Generative AI - Unleash Creative Opportunity - Peter Weltman

Monthly Social Media News Update May 2024

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Coca Cola Branding Strategy and strategic marketing plan

The What, Why & How of 3D and AR in Digital Commerce

ThinkNow 2024 Consumer Financial Wellness Report

10 Videos Any Business Can Make Right Now! - Shelly Nathan

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Is AI-Generated Content the Future of Content Creation?

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Adapt or Die - Jon Lakefish, Lakefish Group LLC

SEO as the Backbone of Digital Marketing

Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm

1. VISIT www.polestardigital.com EMAIL ned@polestardigital.com CALL +441614646169 FOLLOW @nedpoulter WEB ANALYTICS 101

2. DIGITAL MARKETING CONSULTANT Hi. I’m Ned Poulter BLOGGER SOCIAL @NedPoulter /NedPoulter

3. Background Warner Bros. YO! Sushi TheLADBible Realtor.com Netflix Miinto Børsen The Hay Group Norton Rose Fulbright SABMiller Notonthehig hstreet.com

4. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER 1. WHY WEB ANALYTICS

5. TRADITIONAL ADVERTISING/MARKETING WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

6. DIGITAL MARKETING WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

7. WEB ANALYTICS: A FORK IN THE ROAD WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

8. “WHAT GETS MEASURED, GETS MANAGED.” - PETER DRUCKER WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

9. “WHAT GETS MEASURED, GETS MANAGED.” - PETER DRUCKER WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

10. 2. WELL KNOWN TOOLS WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

11. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

12. THIS WAS IN 2012! WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

13. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

14. 3. Q: “IF YOU WERE STARTING OUT, WHAT WOULD YOU SPEND TIME LEARNING…?” A: “SIMPLE...” WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

15. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER +

16. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

17. GOOGLE ANALYTICS 1. Install GA on a website 2. Spend some time navigating through the different reports. Familiarise yourself. 3. Change the date ranges/compare to different date periods. 4. Check out the following areas: • Audience > Overview • Real-Time > Overview • Acquisition > Channels • Behaviour > Overview WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

18. GET FAMILIAR NAVIGATING AROUND THE INTERFACE WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

19. GET FAMILIAR NAVIGATING AROUND THE INTERFACE WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

20. LOOKUP THE DEFINITIONS TO THESE 1. Sessions 2. Users 3. Pageviews 4. Events 5. Goals 6. Conversion rate 7. Bounce rate 8. ROI (Return on Investment) 9. ROAS (Return on Ad Spend) WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

21. ADD COMMONLY USED: DASHBOARDS + CUSTOM REPORTS + CUSTOM SEGMENTS  Site Performance  Audience Snapshot  AdWords Performance  eCommerce Dashboard DASHBOARDS 1. CUSTOM REPORTS 2. CUSTOM SEGMENTS 3.  SEO Insights (Not Provided)  404 Tracker  PPC Keyword/Matched Query Report  Acquisition: Visit and Goal Conversion by Traffic Source  Enhanced Ecommerce Segments  Occam’s Razor Awesomeness THANKS TO: WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

22. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

23. TOP THINGS TO LEARN IN EXCEL 1. PASTE AS SPECIAL 2. TEXT TO COLUMNS 3. =TRIM 4. =LOWER/=UPPER/=PROPER 5. =VLOOKUP 6. =SUBSTITUTE 7. =CONCATENATE 8. USE SHORTCUTS 9. USE TABLES 10. LEARN PIVOT TABLES WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

24. READ THIS: http://bit.ly/1Q5Ap5w WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

25. READ THESE BOOKS WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

26. READ 1. FOLLOW 2. TRY THIS? 3. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

27. 4. USER TRACKING WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

28. WHAT IF I TOLD YOU… WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

29. HOTJAR WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

30. HEATMAPS WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

31. RECORDINGS WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

32. FUNNEL VISUALISATION WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

33. FORM COMPLETION TRACKING WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

34. RECRUITERS & SURVEYS WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

35. SIGN UP HERE: http://bit.ly/1OGJ5xJ WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

36. 5. Q: “WHY SHOULD YOU BE EXCITED ABOUT WEB ANALYTICS?” WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

37. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

38. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

39. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

40. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

41. “It is the only skill category that is consistently ranked in the top 4 across all of the countries we analyzed. We still live in an increasingly data- driven world, and businesses are still aggressively hiring experts in data storage, retrieval and analysis.” Source: LinkedIn WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

42. 6. REVIEW/AUDIT ANALYTICS ACCOUNTS [BONUS CONTENT] WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

43. AUDIT ANALYTICS ACCOUNTS FREE IF YOU’RE: • A consultant wanting to expand your offerings • An in-house marketer on a shoestring budget • A manager who needs to train new marketers • A newbie looking to bolster your resume (STUDENTS – that’s you ;-) Out of respect for Annie, please pay $195 if you don’t meet the above criteria. READ THIS! -> http://bit.ly/1VNhlM5 WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

44. 7. LEARN & USE GOOGLE TAG MANAGER [BONUS CONTENT] WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

45. VISIT: http://bit.ly/1kn8EqJ TAKE THIS COURSE WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

46. http://bit.ly/1MC6475 READ 1. VISIT 2. FOLLOW 3. WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

47. ANY QUESTIONS? WEB ANALYTICS 101 @ MMUBS #DSMMCM BY @NEDPOULTER

48.

49. Thank You. VISIT www.polestardigital.com EMAIL ned@polestardigital.com CALL +441614646169 FOLLOW @nedpoulter

Editor's Notes

Traditional marketing = big budget, expensive campaigns. Identified with the ‘most popular brands in the world’
Digital marketing changed this. Allows costs to be measured against returns from that activity
It gives us context, to inform and help us make decisions
Analytics is about understanding the ‘what’, 'why’ and ‘how’. It creates questions that, when informed, are business-level decisions.
#3 – Well Known Tools
Add commonly used: Dashboards, Custom Reports, Custom Segments
Robotto.org
Robotto.org
Take this course
Read: Visit: Follow:
#6 – Use HotJar
What if I told you… [Obligatory Matrix Meme]
#6 – Use HotJar
Hotjar - Heatmaps
Hotjar - Recordings
Hotjar – Funnel Visulisation
Hotjar – Form Completion Tracking
Hotjar – Recruiters & Surveys
Hotjar is also seriously cheap!
We’re all familiar of the situation...
We’re all familiar of the situation...
We’re all familiar of the situation...
We’re all familiar of the situation...
We’re all familiar of the situation...
#4 – Review/Audit Analytics Accounts
Use Annie Cushing’s Self-Guided Analytics Audit - http://bit.ly/1VNhlM5
#5 – Learn to Use Google Tag Manager
Take this course
Read: Visit: Follow:
Questions?
You’re Awesome!
Thank you.

Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm

Similar to Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm (20)

More from Ned Poulter

More from Ned Poulter (7)

Recently uploaded

Recently uploaded (20)

Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm

Editor's Notes