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Mobile Web: A Crash Course


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Richard Sharp, VP of Marketing at Marqui Solutions and Dan Biggs, Digital Strategist at Station X Communications Inc, provide insight into the mobile landscape and its opportunities, illustrating how mobile web can be your organization's most powerful marketing tool.

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Mobile Web: A Crash Course

  1. 1. Webinar: Mobile Web: A Crash CourseJuly 21, 20117/21/2011
  2. 2. GoToWebinar Controls• Click the button with the arrows to minimize your GoToWebinar controls• Type your questions for us into the box at the bottom and press Send
  3. 3. Agenda • Current mobile web trends • Meeting the needs of mobile Managing your mobile content • Mobile apps vs. mobile web • Case studies
  4. 4. Current mobile web trends
  5. 5. Current mobile web trends There are 20.3 million mobile users in Canada * That’s 60% of the total population. There are 6.6 million smart phone owners in Canada * …19% of the total population.* eMarketer 20117/21/2011 5
  6. 6. Current mobile web trends In the US, There are 236 million mobile users * That’s 77% of the total population. There are 99 million smart phone owners …32% of the total population* eMarketer 20117/21/2011 6
  7. 7. Mobile internet use is in hyper-growth
  8. 8. Mobile internet use is in hyper-growth42% of people aged 18-29 go onlinemainly via mobile phone*46% of Internet users aged 18 to 34 usesmartphones*• eMarketer 2011
  9. 9. Mobile internet use is in hyper-growth Nine in 10 of those smartphone owners (87%) used their phones as a web browsing tool** 1/3rd of smartphone users use their mobile device as their primary Internet connection. ** 2011
  10. 10. Meeting the needs of mobile The Not-So-Good Slower connections Smaller screens Limited processing power The Neutral Scrolling, input, navigation needs are different The Good Location-aware Easier to drive-to-call
  11. 11. Apps vs. Mobile Websites: APPSApps are…Ideal for monetizing contentIdeal for delivering value-added services to existingclientsApps are costly – starting at $30k for design anddevelopmentApps require developers to maintain themiOS Apps require acceptance into the Apple App StoreHarder to market – downloading is a barrier7/21/2011 11
  12. 12. Apps vs. Mobile Websites: Mobile WebsitesMobile websites are…More suitable as a flexible information sourceAre catching up with new innovations in mobile webcapability to use the phone’s features such as cameras,calling, social and location services.Lower design and development costConsiderably lower maintenance costConsiderably more reachEasier to market via traditional web marketing tactics7/21/2011 12
  13. 13. Managing your mobile content Web Mobile CMS CMS7/21/2011 13
  14. 14. Managing your mobile content Marqui CMS7/21/2011 14
  15. 15. Case Study: Lakeland CollegeGoalTo launch a fully functional and engaging mobilewebsite to increase brand reach and allow students toaccess the most relevant information on their mobilephones.02% of the college’s web traffic June 2010 came frommobile phones or tablets.By June 2011, the percentage was 11.7%.
  16. 16. Case Study: Lakeland College• Same functionality as existing site, but for mobile• Light, icon-driven navigation• Increasing engagement from students by providing essential information while on the go
  17. 17. Case Study: Lakeland College
  18. 18. Case Study: Young Presidents Organization• To administrators, the mobile site and website share the same interface• One place to enter content, two (or more) varieties of that content• Unique mobile-friendly design
  19. 19. Case Study: Young Presidents Organization
  20. 20. Summary• Potential user base for mobile websites is growing exponentially• Mobile browsers have specific needs, and mobile has unique advantages• Mobile apps may or may not be the best solution for your business, depending on your objectives• Managing mobile content is considerably easier when one single system can be used for mobile devices and computers as well
  21. 21. Q+ARichard Sharp, VP Sales and Marketing,MarquiRichard.Sharp@marqui.comDan Biggs, Digital Strategist,Station Feedback? Questions? Connect directly or DM us on Twitter at