SlideShare a Scribd company logo
SEO and Internet Marketing Training
Your Trainers
• Andy Atkins
» MD of Web Kinetics (Part of the MBL Solutions Network)
» 10+ years experience in online marketing
• Peter Wilson
» Head – Paid Search & Affiliate at MBL Solutions
» 10+ experience with brands such as Shell, Lycos,
Capital One
WELCOME!
An Action-
Packed
Agenda
• Introduction to Internet Marketing
• SEO – What, Why and How…..
• Good, Bad and Ugly - SEO Example
• Online Advertising – Adwords, Banners, etc.
• Form-filling & Lunch
• Social Media – What, Why and How….
• Online PR – Where & How
• Email Marketing – Making it Work
• Web Analytics – Theory & Practice
Along the way – some exercises, group work and a few laughs!
Objectives
for Today
• Understand the Key Methods for Generating Relevant
Online Traffic
• Be able to understand and challenge the advice of web
professionals
• Understand the Effective Use of the Internet for marketing
& Communication
• Understand Online Methods for Gaining & Retaining
Customers
• Know how to Interpret Standard Web Metrics
What is
Internet
Marketing?
Marketing, via the internet, of
goods, services or assets that
exist either online or offline
(or both!)
However, there is often leakage into the offline
marketing world (e.g. PR)
Key Components –
Website-centric
Model
WEBSITE
Key Components –
Website-centric
Model
WEBSITE
Affiliate
programmes
PPC/PPA
Advertising
Display
Advertising
Key Components –
Website-centric
Model
WEBSITE
Affiliate
programmes
PPC/PPA
Advertising
Display
Advertising
BLOG
Blog
Directories
Key Components –
Website-centric
Model
WEBSITE
Affiliate
programmes
PPC/PPA
Advertising
Display
Advertising
BLOG
Blog
Directories
SOCIAL
NETWORKS
Key Components –
Website-centric
Model
WEBSITE
Affiliate
programmes
PPC/PPA
Advertising
Display
Advertising
BLOG
Article
Submission
Image
Submission
Video
Submission
Blog
Directories
SOCIAL
NETWORKS
Key Components –
Website-centric
Model
WEBSITE
Affiliate
programmes
PPC/PPA
Advertising
Display
Advertising
BLOG
Directory
Submissions
Partner
Links
Article
Submission
PR
Distribution
Image
Submission
Video
Submission
Blog
Directories
SOCIAL
NETWORKS
Key Components –
Web Presence
Model
Website(s)
Blog
Social Network
Pages
Video Hosting
Sites
Image Hosting
Sites
Key Components –
Web Presence
Model
Website(s)
Blog
Social Network
Pages
Video Hosting
Sites
Image Hosting
Sites
HIGH INVOLVEMENT
Key Components –
Web Presence
Model
Website(s)
Blog
Social Network
Pages
Video Hosting
Sites
Image Hosting
Sites
HIGH INVOLVEMENT
PR
Distribution
Blog
Directories
Article
Submission
Partner
Links
Directory
Submissions
Affiliate
programmes
PPC/PPA
Advertising
Display
Advertising
LOW INVOLVEMENT
Our Target
Audience
Before you
Start
• What do you want the site/content to do for you?
• Who do you want to visit?
• What do you want it to do for the visitor – what
do you want them to see? (Immediately)
• Where do you want to take them with one click?
• What do you want the visitor to do – the Action?
Our Target
Audience
Which
Keywords?
• High traffic and/or Niche Keywords?
• What do the competition target?
• Which terms are most relevant to your
industry?
• Which terms are most relevant to your
site?
Search
engines
Search Engine
Basics
Data Collection (Spiders and ‘Bots)
• URL
• Page Title (c. 60 characters)
• Meta Description (c. 160 characters)
• Meta Keywords???
• H1 Header
• Text content
• Image Alt Tags
• Internal Links
• External Links
• Site Map
Webpage –
Visible
Anatomy
Business Skills and Training
Breadcrumb
Search
Header
Navigation
Content
Internal
Links
External Links
H1 Header
Webpage –
Hidden
Anatomy
<head><title> Training Courses and workshops for business - North East BIC
<meta id="ctl00_head_metaDescription" name="description" content="Training in marketing,
law, IT, business planning and finance. Training courses and workshops for small business run
by the BIC. NVQ Assessment Centre and Business Link approved"></meta>
<meta id="ctl00_head_metaKeywords" name="keywords" content="north east training,
training providers north east,sunderland,be your own boss,stimulating software innovation,
software ventures,marketing magic,newcastle enterprise package,flexible families,marketing training,
law training,it training,business planning,accounting courses"></meta>
<h1>Business Skills and Training</h1>
<img src="/images/hotlink_button.png" alt="More information"
Page Title
Meta Description
Meta Keywords
H1 Header
Image
Alt Tag
Search Engine
Basics
Data Collection (Spiders and ‘Bots)
• URL
• Page Title (c. 60 characters)
• Meta Description (c. 160 characters)
• Meta Keywords???
• H1 Header
• Text content
• Image Alt Tags
• Internal Links
• External Links
• Site Map
Sitemap
<urlset>
<url>
<loc>http://www.ne-bic.co.uk/default.aspx</loc>
<lastmod>2009-08-27</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>http://www.ne-bic.co.uk/business-space.aspx</loc>
<lastmod>2009-08-28</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>http://www.ne-bic.co.uk/conference-facilities.aspx</loc>
<lastmod>2009-08-10</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>
http://www.ne-bic.co.uk/business-support-services.aspx
</loc>
<lastmod>2009-08-28</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>
http://www.ne-bic.co.uk/business-skills-and-training.aspx
</loc>
<lastmod>2009-08-10</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
</url>
Search Engine
Basics
Data Collection (Spiders and ‘Bots)
• URL
• Page Title (c. 60 characters)
• Meta Description (c. 160 characters)
• Meta Keywords???
• H1 Header
• Text content
• Image Alt Tags
• Internal Links
• External Links
• Site Map
Search Engine
Basics
Data Delivery
• Algorithms
• Relevance
• Primary vs. Supplementary Index
• Site ‘Theme’
The
Structure of
Ranking
On Page Elements
Site Structure
Site Theme
Page Structure
Page Content
Meta Data
Off Page Elements
Links Strategy
PPC Campaigns
Social Media
Domain Name 40% Ranking
Significance
60% Ranking
Significance
Key SEO
Elements –
On-Page
• Relevant site address (batteriesonline.co.uk vs. portablepower.co.uk)
• Good page title and meta description
• Good meta keywords??? (search terms)
• Great content
• H1 Headers
• Image tags and descriptions
• Internal links
Key SEO
Elements –
On-Page
• XML Sitemap
• Regular Change
• Avoiding ‘clever code’
• Age of Domain
• Site Theme & Authority
Key SEO
Elements –
Off-Page
• High quality Inbound Links from other Websites
• Links from social media sites
• Links from high-ranking directories
• Links on Article Distribution Sites
• Links on Press Release Distribution Sites
• Avoiding ‘spammy’ or non-relevant links
Marketing
Elements of a
Great Website
• Theme
• Authority
• Highly-relevant and segmented content
• Competitor-referenced
• Search-engine verified and submitted
• Meta and H1’s for at least Homepage & Tier 2 pages
• Lots of inbound links from relevant, quality sources
• Lots of self-generated inbound content
How to speed
up visibility
• Sponsored links – e.g. Google Adwords
• Email newsletters
• Listing on appropriate websites (stockist or partner listings, etc.)
• Linking in general
• Putting your website address on everything!
Assessing
Progress
• Search Engine Ranking
• Basic Stats. (hits, page requests, unique visitors) + Bounces
• Page Rank
• Back links analysis
• Indexing frequency
• Analytics Software
Good vs. Bad
SEO
A Great
Example
A Not-So
Great
Example
A Not-So
Great
Example
A Really
Great
Example
A Really
Great
Example
A Really
Great
Example
SEO Q&A
Peter Wilson
Online Advertising
Online
Advertising
Models
Pay-per-Click
Affiliate Platforms
Display Ads
Affiliate
Model
YOU
Affiliate
Network
Super
Affiliates
Small
Affiliates
Web Users
multiple
online
channels
multiple
online
channels
Promotional Plans,
Commissions &
Management Fees
Promotional Plans,
Commissions &
‘Specials’
Promotional Plans
& Commissions
Tracking
TRAFFIC
What do they
look like?
People you
might not
Expect!
Types of
Affiliate
• PPC Affiliates
• Cashback
• Voucher Code
• Social Media
• Niche / Blog
• Price Comparison
• Pure Content
• Arbitrage
Affiliate
Pro’s & Con’s
Pro’s
• Instant online sales network
• CPA model means you only
pay when a sale is made
• Good affiliates will drive
substantial levels of
conversion
• Good networks have
comprehensive marketing
and monitoring tools
• Increases your internet
visibility vs. the competition
Con’s
• Only really effective for
‘packaged’ goods and
services
• Very focused on
consumer markets
• Reporting isn’t 100%
accurate
• Relatively high ‘entry
costs’
• Significant time required
to manage the network
Online
Display
Advertising
Display – A Muddled
Picture!
Display advertising can be the result of affiliate programmes, some
PPC campaigns, working via an advertising network or bought
direct from a site owner. It’s usually bought on a CPM
(sometimes CPC basis).
• Think first about the kinds of
sites that will be most useful
to YOU….
1. Visitor types and reason for visiting
2. Levels of traffic
3. Affordability
• Identify how key sites operate
their advertising
1. Niche markets often rely on site-run advertising
2. Is there a dominant website/ad network in the sector?
3. What types of ad stand out visually and in terms of message?
• Get a costed proposal from an
ad network, even if it’s only to
provide insight
• Apply the usual rules to your
advertising (clear, competitive
Display – A
Muddled Picture!
PPC
Advertising
• Google Adwords or Bing/Yahoo AdCenter
• Google has a 80%+ share of UK search volumes
• AdCenter has better conversion rates
‘Hydraulic
Bolting
Systems’
‘Gold for
Cash’
PPC
Advertising
• Should be called ‘search advertising’
• Provides immediate high-ranking visibility and message
• Usually costed on a cost-per-click basis, but ‘content network’ can
be bought on a cost-per-thousand impressions basis
• Search advertising requires careful management to ensure cost-
effectiveness
• Click costs are extremely ‘search term dependent’ i.e. a click can
cost 10p in one market and £10 in another!
• Both networks have very comprehensive control systems for both
spend management and campaign analysis……
Business Link North East Internet Marketing and SEO Training
How do you
Start (Google
example)?
1. Set up a Google Account
2. Add Adwords to the account (need credit card)
3. Set basic settings (language, network, budget, etc.)
4. Write ad text
5. Choose keywords/phrases (after researching them) and
max. PPC
6. GO LIVE!
7. Monitor and change…..and monitor and change……or
stop!
Key Paid
Search
Metrics
• Clicks
• Impressions
• Cost
• Bounce Rate
• Pages per Visit/Time on Site (need analytics link)
• Goals (site-specific and need analytics link)
• Conversions
Using
PPC/Search
adv.
Effectively
• Launches (products, services or a website, etc.)
• Promotions or events
• Secondary or ‘Long-tail’ Keywords (not on the SEO list)
‘Long-tail’
Keywords
Search Terms Used
Number
of
Searches
Using
PPC/Search
adv.
Effectively
• Launches (products, services or a website, etc.)
• Promotions or events
• Secondary or ‘Long-tail’ Keywords (not on the SEO list)
• Low-cost keywords
• To ‘spike’ competitors
Remember – Paid Search is very context-dependent,
so plan and measure carefully!
Advertising
Q&A
Free Training +
Free Lunch =
Form-Filling!
Business Link North East Internet Marketing and SEO Training
Business Link North East Internet Marketing and SEO Training
Business Link North East Internet Marketing and SEO Training
Business Link North East Internet Marketing and SEO Training
LUNCH
Now where
are we?
Targetometer
Social Media
Sharing – is there a point for
business?
Is there a
point?
• Atlantic Telegraph 1856
Oscar Wilde was asked what he thought of this amazing
media innovation. “it depends whether they have
something interesting to talk about”
• Michelin 1900
1. Food (tyres get you there)
2. Useful
3. Participation
4. Free
5. Show (advocate)
6. Bibendum had his own newspaper column
Social Media -
What is it?
• Social Networking
– Communications between people with similar interests
• Social media
– The online tools which allow this to happen
• What are we trying to do?
– SEO and Linking
– Create a web presence
– Develop brand positioning – especially extension
– Encourage and manage the discussion and
communications about our brand and products online
– Advocates and Viral
Social Media
Issue No. 1
Social Media is not homogenous, so it’s a nonsense to
talk of ‘doing social media’….
Business Link North East Internet Marketing and SEO Training
Social Media
Issue No. 2
It’s easy to get carried away with the ‘latest big thing’
‘On-Board’ or
‘Left on the
Dock’
Social
Media- How
Big is It?
• Facebook now has 23 million UK users (Feb 2010)
• LinkedIn continues to grow with 45 million global
members and 1.8 million UK visitors per month
• YouTube should serve 75 billion video streams to 375
million viewers in 2010
• Social media is now the No.2 online activity for UK
internet users, beating email usage, and just behind
search engines!
• 77% of active internet users read blogs regularly
• Over half of internet-using adults maintain a social
network profile
• Facebook’s core UK user is in the 25-34 age group
Are they all
doing the
same things?
• Spectators
– Reading, watching, listening
• Joiners
– Signing up for networks
• Collectors
– RSS tagging
• Critics
– Commenting / reviewing
• Creators
– Publishing
Some Key
Platform
s
• Blog
• Squidoo lens
• MySpace
• Facebook Page
• LinkedIn
• Tagging (delicious, stumbleupon, Digg)
• You Tube
• Slideshare
• Flickr
• Twitter
• Article Sites
• PR Sites
• Tradespace
• Niche - Home Business Network / Mothers / etc..
• Micro sites
Blog and
Blogging
• Easy to build – Wordpress
• On site or off site?
• Searchable content
• Blog Directories/ Other blogs/ Your own site
• Be interesting / not salesy
• Couple of times a month
Social Media
What Can You
Do With It?
• Linking value for search engine rankings (“no-follow” issue)
cooksandkitchens.co.uk
Link Type
Well-sauted Blog
Dailymade Blog
Fatlemon Blog
Caked Crusader Blog
Article Hut Article Directory
Buzzle Article Directory
Ezine Article Directory
Squidoo Expert UGC community
Stumbled-Upon Bookmarking Site
Slideshare Presentation Community
MumsNet Community
Hitched Community
Brownbook Business Review Site
Social Media
What Can You
Do With It?
• Linking value for search engine rankings (‘no-follow’ issue)
• Additional Search Engine Entries (search term ‘webkinetics’)
Position Type
1 Website
2 Website
4 Twitter
5 Slideshare
7 Blogstorm
8 FreeIndex
9 YouTube
10 PRLog
11 Flickr
12 Twitter
14 Facebook
15 Brownbook
Social Media
What Can You
Do With It?
• Linking value for search engine rankings (‘no-follow’ issue)
• Additional Search Engine Entries
• Establishing Credentials as a Sharer/Innovator
First Mover
Innocent
Facebook
Search
Innocent
Facebook
Videos
Innocent on
Facebook
Social Media-
What Can You
Do With It?
• Linking value for search engine rankings (‘no-follow’ issue)
• Additional Search Engine Entries
• Establishing Credentials as a Sharer/Innovator
• Targeting a particular group or type of customer/user
• Developing segmented communications
Strategic
Social Media
Marketing
M&S
Network
Links
M&S
Facebook
M&S Facebook
Discussions
M&S
Facebook
Offers
M&S Twitter
Social Media-
What Can You
Do With It?
• Linking value for search engine rankings (‘no-follow’ issue)
• Additional Search Engine Entries
• Establishing Credentials as a Sharer/Innovator
• Branding opportunities – innovative, sharing
• Targeting a particular group or type of customer/user
• Developing segmented communications
• Respond to customer/press comments
Snatching Success
from the Jaws of
Social Media Disaster
Business Link North East Internet Marketing and SEO Training
Business Link North East Internet Marketing and SEO Training
Business Link North East Internet Marketing and SEO Training
Business Link North East Internet Marketing and SEO Training
Business Link North East Internet Marketing and SEO Training
Social Media-
What Can You
Do With It?
• Linking value for search engine rankings (‘no-follow’ issue)
• Additional Search Engine Entries
• Establishing Credentials as a Sharer/Innovator
• Branding opportunities – innovative, sharing
• Targeting a particular group or type of customer/user
• Developing segmented communications
• Respond to customer/press comments
• Create news/noise
Campaigning and Noise
Marmite
Facebook
Games
Marmite
Website
Marmite
Facebook
Business Link North East Internet Marketing and SEO Training
Who?
• Interested customers
• Regular users
• Fans
• We turn them into advocates
• Could be niche
What Might
WE Use for a
Client?
• Blog (with links to your site)
• Squidoo lens
• MySpace
• Facebook Page
• LinkedIn
• Tagging (delicious, stumbleupon,
Digg)
• You Tube
• Slideshare
• Flickr
• Twitter
• Article Sites
• PR Sites
• Tradespace
• Niche - Home Business Network /
Mothers / etc..
• Micro sites
Social Media-
How to
Approach It….
1. Understand what the major platform types offer and how
they work
2. Decide if social media might play a part in achieving your
marketing objectives
3. Decide which platforms are most relevant to you and your
online objectives
4. Establish an activity plan based on exactly what you want
each platform to deliver
5. Accept that most effective social media activity involves
continued interaction i.e. time &/or money
Social Media
Q&A
Your Social
Media Task
• You are an insurance company which sells to clowns –
Clowns Insurance
• How would you use You Tube to promote the company or
services. What creative ideas have you got?
• The best idea will win a prize at the end of the series of events.
Now where
are we?
Targetometer
Other Ways of Getting
Their Attention
Public
Relations
• Management of communications through 3rd
parties especially
opinion formers through editorial
• Blurring of boundaries
– Opinion formers and now bloggers and advocates (creators)
– We can create editorial
Public
Relations
• Regular website review columns
• News editorial
– Exciting picture
– Web traffic news
– Changing trends
– Feedback
– New web service
Email DM
• Responsive
• Cost effective
• Directs traffic to your
site
• Builds membership
• Fantastic stats
Email is
measurable
• Depending on the tool you’re using
• Open Rates
• Clicks
• Bounces
– Soft
– Hard
• Issues
– Getting through
– Getting opened
– Getting a response
Email
success
• Hosting and Technical
– Authenticated**
– Blacklists
• Data
– Sign up process
– Legal and Unsubscribe**
– Personal**
– Viral
Email
success
• Design and Content
– Subject line
– Calls to action
– Relevance and targeting
– Spam words**
– Pictures v words**
– Preview pane
• Technical
– Coding
– Rendering
A typical
decision
process
Awareness
of the need
Awareness
of suppliers
Build relationship
with suppliers
(brands)
SALE!
Aftersales
and support
Detail
information
stage
Confirmation
and
reassurance
Advertising
Cold DM –
traditional
+
Let’s just
ring them?
Incentivise
the visit
• Information or white
papers
• Join club
• Offers and discounts
• Opinions and blogs
• Editorial and comment
Marketing
Rule Number
1
• Marketing now is very much about good data and building
relationships
• Good data beats everything
• Best data is the data you collect (websites [and events] are great at
this)
• Then you’re in control of communications and relationship building
PR, Offline
and Email Q&A
Now where
are we?
Targetometer
Web Analytics
Web Analytics-
Some
Questions….
• What are they?!
• Are analytics packages any good?
• What are the important metrics?
• Can you do everything with a free tool like Google Analytics?
• What can you do once you have the information?
• Is it worth the time and effort?
A Definition
Web analytics is the measurement, collection, analysis and reporting of
internet data for the purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring website traffic but can be
used as a tool for business research and market research. Web analytics
provides data on the number of visitors, page views, etc. to gauge the
popularity of the sites which will help to do the market research.
There are two categories of web analytics; off-site and on-site web
analytics.
‘Wikipedia’
Analytics
Packages
• Who uses one?
• Which one?
• What information do you use it for?
• What do you do with the information?
• What doesn’t it tell you?
What Do We Want
to Know? On-Site
Analytics
Hits, Page Requests, Unique Visitors?
Business Link North East Internet Marketing and SEO Training
• Hits, Page Requests,
Unique Visitors?
• Where did they come
from (search, twitter
feed, newsletter, ad.,,
geography, etc.)?
What Do We Want to Know? On-Site Analytics
Business Link North East Internet Marketing and SEO Training
Business Link North East Internet Marketing and SEO Training
Business Link North East Internet Marketing and SEO Training
What Do We Want
to Know? On-Site
Analytics
• Hits, Page Requests, Unique Visitors?
• Where did they come from (search, twitter feed,
newsletter, ad.,, geography, etc.)?
• What search terms generated visitors?
Business Link North East Internet Marketing and SEO Training
What Do We Want
to Know? On-Site
Analytics
• Hits, Page Requests, Unique Visitors?
• Where did they come from (search, twitter feed,
newsletter, ad.,, geography, etc.)?
• What search terms generated visitors?
• What did they do on the site and how long did they stay?
Business Link North East Internet Marketing and SEO Training
What Do We Want to
Know? On-Site
Analytics
• Hits, Page Requests, Unique Visitors?
• Where did they come from (search, twitter feed,
newsletter, ad.,, geography, etc.)?
• What search terms generated visitors?
• What did they do on the site and how long did they stay?
• Did we convert anyone (download, email capture, sale)?
Business Link North East Internet Marketing and SEO Training
BUT HOW DO YOU USE
ANALYTICS TO
ACTUALLY IMPROVE A
PAGE?
What Do We Want to
Know? On-Site Analytics-
Page Analysis
• Keyword analysis
• Competitor Comparison
• Content Analysis
• Coding Analysis
What Do We Want to
Know? Off-Site
Analysis
• Overall Context
Bean Bag
Co.
What Do We Want
to Know? Off-Site
Analysis
• Overall Context
• Rankings for Target Keywords
Business Link North East Internet Marketing and SEO Training
What Do We Want
to Know? Off-Site
Analysis
• Overall Context
• Rankings for Target Keywords
• Inbound Links (No. & Quality)
Business Link North East Internet Marketing and SEO Training
Analytics
Q&A
Summary of
our journey• Searching:
– SEO
– Adwords
– (Affiliate)
• Passing By
– Advertising
– Social Networks
– Bookmarking
– Blogs
– Affiliate
• At Home
– Email
– Advertising
– PR
Simple
Summary
Relevance
Content
Interaction
Connections
We’re here to help!

More Related Content

What's hot

AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceAMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
Stephanie Wallace
 
Agile SEO: Building a Continuous Improvement Machine for SEO
Agile SEO: Building a Continuous Improvement Machine for SEOAgile SEO: Building a Continuous Improvement Machine for SEO
Agile SEO: Building a Continuous Improvement Machine for SEO
Tory Gray
 
SEO Proposal Sample
SEO Proposal SampleSEO Proposal Sample
SEO Proposal Sample
Ian Lurie
 
Nten Seo 040710
Nten Seo 040710Nten Seo 040710
Nten Seo 040710
Dottie Hodges
 
Seo workshop presentation june
Seo workshop presentation juneSeo workshop presentation june
Seo workshop presentation june
Arrow Internet Marketing
 
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency DelhiTop SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
sjohn2804
 
Search Marketing for Hoteliers
Search Marketing for HoteliersSearch Marketing for Hoteliers
Search Marketing for Hoteliers
Eight Trails
 
AdWords for B&Bs
AdWords for B&BsAdWords for B&Bs
AdWords for B&Bs
Eight Trails
 
TAB SEO|PPC|Remarketing Presentation
TAB SEO|PPC|Remarketing PresentationTAB SEO|PPC|Remarketing Presentation
TAB SEO|PPC|Remarketing Presentation
OpenMoves
 
Web traffic analysis example
Web traffic analysis exampleWeb traffic analysis example
Web traffic analysis example
Enrique Delgado Itt
 
Search Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern MarketersSearch Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern Marketers
Modern Marketing Partners
 
Local SEO Basics
Local SEO BasicsLocal SEO Basics
Local SEO Basics
Inflow
 
Search engine & seo services
Search engine & seo servicesSearch engine & seo services
Search engine & seo services
Sameer Varshney
 
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialSEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
Deep Mehta
 
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarOptimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
Inflow
 
SEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO RanksSEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO Ranks
Chakra Systems
 
Digital Marketing Trends and Success Tips 2017
Digital Marketing Trends and Success Tips 2017Digital Marketing Trends and Success Tips 2017
Digital Marketing Trends and Success Tips 2017
Venture Stream
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
Vivekanand Selvaraj
 
Yazamo Buyer Persona Workbook
Yazamo Buyer Persona WorkbookYazamo Buyer Persona Workbook
Yazamo Buyer Persona Workbook
ryguy916
 
Tune Up Your Site for Search Engines
Tune Up Your Site for Search EnginesTune Up Your Site for Search Engines
Tune Up Your Site for Search Engines
Eight Trails
 

What's hot (20)

AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceAMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
 
Agile SEO: Building a Continuous Improvement Machine for SEO
Agile SEO: Building a Continuous Improvement Machine for SEOAgile SEO: Building a Continuous Improvement Machine for SEO
Agile SEO: Building a Continuous Improvement Machine for SEO
 
SEO Proposal Sample
SEO Proposal SampleSEO Proposal Sample
SEO Proposal Sample
 
Nten Seo 040710
Nten Seo 040710Nten Seo 040710
Nten Seo 040710
 
Seo workshop presentation june
Seo workshop presentation juneSeo workshop presentation june
Seo workshop presentation june
 
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency DelhiTop SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
 
Search Marketing for Hoteliers
Search Marketing for HoteliersSearch Marketing for Hoteliers
Search Marketing for Hoteliers
 
AdWords for B&Bs
AdWords for B&BsAdWords for B&Bs
AdWords for B&Bs
 
TAB SEO|PPC|Remarketing Presentation
TAB SEO|PPC|Remarketing PresentationTAB SEO|PPC|Remarketing Presentation
TAB SEO|PPC|Remarketing Presentation
 
Web traffic analysis example
Web traffic analysis exampleWeb traffic analysis example
Web traffic analysis example
 
Search Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern MarketersSearch Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern Marketers
 
Local SEO Basics
Local SEO BasicsLocal SEO Basics
Local SEO Basics
 
Search engine & seo services
Search engine & seo servicesSearch engine & seo services
Search engine & seo services
 
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialSEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
 
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarOptimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
 
SEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO RanksSEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO Ranks
 
Digital Marketing Trends and Success Tips 2017
Digital Marketing Trends and Success Tips 2017Digital Marketing Trends and Success Tips 2017
Digital Marketing Trends and Success Tips 2017
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Yazamo Buyer Persona Workbook
Yazamo Buyer Persona WorkbookYazamo Buyer Persona Workbook
Yazamo Buyer Persona Workbook
 
Tune Up Your Site for Search Engines
Tune Up Your Site for Search EnginesTune Up Your Site for Search Engines
Tune Up Your Site for Search Engines
 

Similar to Business Link North East Internet Marketing and SEO Training

Use The Internet to Grow Your Business
Use The Internet to Grow Your BusinessUse The Internet to Grow Your Business
Use The Internet to Grow Your Business
The Tomorrow Lab
 
Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing
Mehul Rasadiya
 
LinkedIn Ads @ PipelineMarketing Meetup
LinkedIn Ads @ PipelineMarketing MeetupLinkedIn Ads @ PipelineMarketing Meetup
LinkedIn Ads @ PipelineMarketing Meetup
AJ Wilcox
 
Open source e business promotion
Open source e business promotionOpen source e business promotion
Open source e business promotion
ebusinesspromotion
 
Digital Marketing Overview for Marist College
Digital Marketing Overview for Marist CollegeDigital Marketing Overview for Marist College
Digital Marketing Overview for Marist College
Stephen Lella
 
Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013
Top Floor Technologies
 
Digital Marketing Course in Science City.docx
Digital Marketing Course in Science City.docxDigital Marketing Course in Science City.docx
Digital Marketing Course in Science City.docx
mehulpanchalindia
 
Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...
Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...
Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...
CompTIA
 
Six things to do in Digital Marketing
Six things to do in Digital MarketingSix things to do in Digital Marketing
Six things to do in Digital Marketing
Moses Gomes
 
Amiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing Solutions
Amiro Consulting
 
Game Changer Immersion - Search Engine Optimisation for Fitness Professionals
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsGame Changer Immersion - Search Engine Optimisation for Fitness Professionals
Game Changer Immersion - Search Engine Optimisation for Fitness Professionals
Alexei Kouleshov
 
Analytics in Action - UPCEA Central
Analytics in Action - UPCEA CentralAnalytics in Action - UPCEA Central
Analytics in Action - UPCEA Central
continuingedmarketing
 
SEO for Beginners-- What is Search Engine Optimization (SEO) ?
SEO for Beginners-- What is Search Engine Optimization (SEO) ?SEO for Beginners-- What is Search Engine Optimization (SEO) ?
SEO for Beginners-- What is Search Engine Optimization (SEO) ?
Naveen Srikantaiah
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Abhishek Chachan
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
Radha Yadlapalli
 
Search Engine Optimization Ranking Factors
Search Engine Optimization Ranking FactorsSearch Engine Optimization Ranking Factors
Search Engine Optimization Ranking Factors
Gerry Grant
 
SEO Services Pepiras Technologies Presentation for client
SEO Services Pepiras Technologies Presentation for client  SEO Services Pepiras Technologies Presentation for client
SEO Services Pepiras Technologies Presentation for client
Pepiras Technologies
 
Internet Marketing 101
Internet Marketing 101Internet Marketing 101
Internet Marketing 101
Bruce Jones
 
B2B Marketing Seminar
B2B Marketing SeminarB2B Marketing Seminar
B2B Marketing Seminar
AjaxUnion
 
SEO BOOK
SEO BOOKSEO BOOK
SEO BOOK
rohitkathpal123
 

Similar to Business Link North East Internet Marketing and SEO Training (20)

Use The Internet to Grow Your Business
Use The Internet to Grow Your BusinessUse The Internet to Grow Your Business
Use The Internet to Grow Your Business
 
Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing
 
LinkedIn Ads @ PipelineMarketing Meetup
LinkedIn Ads @ PipelineMarketing MeetupLinkedIn Ads @ PipelineMarketing Meetup
LinkedIn Ads @ PipelineMarketing Meetup
 
Open source e business promotion
Open source e business promotionOpen source e business promotion
Open source e business promotion
 
Digital Marketing Overview for Marist College
Digital Marketing Overview for Marist CollegeDigital Marketing Overview for Marist College
Digital Marketing Overview for Marist College
 
Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013
 
Digital Marketing Course in Science City.docx
Digital Marketing Course in Science City.docxDigital Marketing Course in Science City.docx
Digital Marketing Course in Science City.docx
 
Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...
Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...
Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...
 
Six things to do in Digital Marketing
Six things to do in Digital MarketingSix things to do in Digital Marketing
Six things to do in Digital Marketing
 
Amiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing Solutions
 
Game Changer Immersion - Search Engine Optimisation for Fitness Professionals
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsGame Changer Immersion - Search Engine Optimisation for Fitness Professionals
Game Changer Immersion - Search Engine Optimisation for Fitness Professionals
 
Analytics in Action - UPCEA Central
Analytics in Action - UPCEA CentralAnalytics in Action - UPCEA Central
Analytics in Action - UPCEA Central
 
SEO for Beginners-- What is Search Engine Optimization (SEO) ?
SEO for Beginners-- What is Search Engine Optimization (SEO) ?SEO for Beginners-- What is Search Engine Optimization (SEO) ?
SEO for Beginners-- What is Search Engine Optimization (SEO) ?
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Search Engine Optimization Ranking Factors
Search Engine Optimization Ranking FactorsSearch Engine Optimization Ranking Factors
Search Engine Optimization Ranking Factors
 
SEO Services Pepiras Technologies Presentation for client
SEO Services Pepiras Technologies Presentation for client  SEO Services Pepiras Technologies Presentation for client
SEO Services Pepiras Technologies Presentation for client
 
Internet Marketing 101
Internet Marketing 101Internet Marketing 101
Internet Marketing 101
 
B2B Marketing Seminar
B2B Marketing SeminarB2B Marketing Seminar
B2B Marketing Seminar
 
SEO BOOK
SEO BOOKSEO BOOK
SEO BOOK
 

Recently uploaded

Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...
Brian Frerichs
 
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PYROTECH GROUP
 
Destor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdfDestor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdf
Thales Jacobi
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with RivalsCryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Any kyc Account
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Destor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdfDestor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdf
Thales Jacobi
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
Sanjay Joshi
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
hrajkumar444
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
Cynthia Clay
 
ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024
Rakesh Jalan
 
MEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final PresentationMEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final Presentation
PhysicsUtu
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
What is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneurWhat is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneur
Gokul Rangarajan
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
Quibble
 
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Lynch Creek Farm
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
Ankur860831
 

Recently uploaded (20)

Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...
 
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
 
Destor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdfDestor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdf
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with RivalsCryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
 
Destor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdfDestor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdf
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
 
ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024
 
MEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final PresentationMEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final Presentation
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
What is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneurWhat is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneur
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
 
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
 

Business Link North East Internet Marketing and SEO Training

Editor's Notes

  1. Thanks to Andy for taking you through a quite technical summary of SEO. Im going to try and be less technical but hopefully be just as incitive.
  2. Who uses social media personally? Who uses social media professionally? We have already looked at how we can target people that are using search engines to access your site but now we are looking at how we target those engaging with the wider internet and particularly Social Media.
  3. I hope so but its not always as clear cut, it may not suit every business in the room. Social media isnt really a new thing in my eyes as it has been round for hundreds of years in the form of networking and talking to people just as we are doing today… but more about that in a minute. From an Internet perspective it isn’t necessarilly new either as Discussion and sharing of information was also the cornerstone of the internet what is changing is our perspective of sharing information and the way we are digesting that information.
  4. Well I think Oscar Wilde sets the first rule of Social Media and sharing of information. There isnt any point in talking about it unless people will want to listen. Michelin also had a very unique idea and this concept is now widely used in Social Media as well as with mobile media like iPhones and Android systems. In 1900 these guys were trail blazers they wanted a different way of reaching theere customer base or quite frankly they may have just wanted a way of finding good restaurants. The tyre isnt the most compelling of propositions to many but they created a brand equity and positioning from the little guide book which is still strong today. The 6 corner stones of what Micelin did can and are great examples of what we should be looking to achieve from our social media interaction.
  5. So what is it? What are we trying to do by have a social media presence? The last but by far the least is make money!
  6. After outline move to next slide.
  7. Every piece of social media is different and quite often reaches other people and target groups than the other and will be more or less useful for your business. Some are also easier to interact with but all will take time in one form or another.
  8. like any business activity you need to ask yourself is your time better spent elsewhere and keep clear business objectives and not get caught up with chatting with Sally from Middlesborough.
  9. Well don’t worry if your not already but again the question is do you need to be?
  10. Facebook has 23 million UK users Linked in has 45 million globally and all business orientated. Youtube has 75 billion video streams 77% of internet users read blogs The average Facebook user is 25 – 34 in the UK probably older than you thought, the number of 18 – 24 yo on Facebook is declining probably has something to do with the fact there Mum and Dad use Facebook so they don’t want too. The population using Social Media in this particular case Facebook could be your core market and it has some great opportunities.
  11. Forrester a well respected research company has classified the wonderful people using Social Media. Another company called Andersen Analytics has taken things a bit further and found out those using Twitter are more likely to be having sex, Linked in users like Soap Operas and Myspace users are lazy and don’t exercise but then 99% of all facts are wrong so take what you will from those.
  12. So next page.
  13. Essentially we have a mixture of sites some for talking, some for sharing some offer ranking value, some don’t some take more time than others and some will have more value again though the key is discovering that for yourself or talking to a supposed expert like myself and letting them point you in the direction. http://www.viddler.com/explore/BTTradespace/videos/273/
  14. Blogging is incredibly important to the consumer. How many people have heard of Martin Lewis? The chap behind Kashflow started to comment and interact on Accounting Web. Now Accounting web is where all the cool accountants ahang out to discuss whatever accounts discuss. What Kashflow did was really get involved with community and established himself a major reputation by interacting and answering questions. What he also did was pick holes in other peoples products but more importantly the wholes that could be filled by his own software. And of course each, post or cooment also included a link to his own. This in turn led to Kashflow becoming a major player in the market place for online accountancy tool alongside obviously a number of other factors. Its really easy to do too, with systems such as Wordpress and Blogger you can easilly set up a blog, basically if you can use Microsoft Word you should be able to blog although it might take you a little time to start with. It’s a fantastic way to interact and can also create valuable links and comments and flow of information which is a really nice SEO benefit to have too.