This document provides an overview of Marty Terbrack's experience with digital marketing, analytics, and optimization platforms and tools. It lists the various platforms and tools he has experience with, including Adobe Marketing Cloud, Google Analytics, tag management systems, social media monitoring, paid search, SEO, and more. It also outlines his experience implementing and managing analytics platforms like Adobe Analytics, building digital marketing strategies, and improving marketing performance through data-driven insights.

1. 5
Quantitative Analytics, Reporting & Analysis
 Traffic & Traffic Source
 Search Keywords / Engines
Conversion / Funnel
 Purchase Conversion
 Campaign Conversion & Attribution
 Product Conversion
Path Reporting & Analysis, Visualizations
 Next Page Flow, Previous Page Flow, Fallout
Visitor Reporting & Analysis
 Return Frequency & Return Visits
 Mobile App
 Lifecycle Events
 Device Type & Operating System
Analysis: Scenario, User Path, Content, Cohort,
Segmentation, Opportunity, Competitive,
Media Mix, Paid Search & SEO, Data Mining,
Statistical, Forecasting, Visualizations
 Heat Map
 Tea Leaf | Session Replay
 Tobii | Usability
Optimize digital marketing experiences from audience
targeting, demand tactics through to website
experiences
Website Optimization Test Design & Analysis
• Campaign Optimization Test Design & Analysis
• A/B/n & Multivariate Testing & Analysis
• Adobe Target
• Optimizely
• Google | (Website Optimizer ) Content Experiments
Agenda
Report Suites Configuration
 Analytics Code Deployment
 Configure Variables (eVars,
sProps, Success Events)
 Platform Integrations: Data
Connectors
 Data Import with Saint
Classifications Templates
 Data Extract
 Data Warehouse
 Segmentation Builder
Other Marketing Analytics Platform
Experience Includes:
 Google Universal Analytics
 Webtrends
 Ensighten | Manage
 Adobe AppMeasurement
 Adobe | DTM
 ObservePoint | Tag Audit &
Browser Plugin
 Adobe | Pulse Debugger
 Cardinal Path | Solution Profiler
(WASP)
 Terlick | Fiddler Web Debugger
Tag Management Services
Analytics Platform Configuration Management
Digital Marketing Analytics Platform Experience
Analytics
Analytics Reporting Services
Segmentation, Analytics and Insights
Marty Terbrack has hands on experience with the following digital
marketing and analytics platforms:
Tag Management
Tools/Utilities
Tag Management
Systems
Analytics Platform Management
Social Media
Paid Placement
Social Media
Monitoring&
Engagement
Customer
Relationship
Management
Competitive
Intelligence
Display
Advertising
Paid Search
Search Engine
Optimization
Qualitative
Analytics
 Google DoubleClick Bid Manager
 Data Partners: Bluekai eXelate,
Targusinfo, etc.
 Google AdWords Display Network
 Microsoft | Bing Advertising
 Google | AdWords,
 Search Light Conductor
 SEM Rush
 SEOmoz.org
 Hootsuite| SEO & Social
 Raven Tools | SEO & Social
 SalesForce.com | Raidian6
 Social Listening & Engagement
 Facebook Advertising
 YouTube Trueview Video Advertising
 LinkedIn
 Salesforce.com
Qualitative Analytics
 Opinion Labs, Harris Interactive
Surveys, Survey Monkey
Competitive
 SEM Rush
 Adgooroo | Display Insights
 Adgooroo | SEM Insights
Campaign & Website
Optimization
Testing
Optimization Services
Adobe Target
Profiles – Marty TerbrackDigital Marketing Executive Profiles | Marty Terbrack | Our Strategy, Digital Experience, Technology, Analytics, Optimization Practice Lead
Adobe Marketing Cloud Platform: (formerly Omniture SiteCatalyst)
Implementation Planning, Administration Management, Analytics
Reporting, Analysis & Insights, Automated Personalization &
Optimization. Including: Tag Management System, Variable, Event &
Rules Configuration, User Management, Reporting & Dashboard, etc.

2. • Building a Digital Marketing, Analytics & Optimization Practice to extend HCL services provided to Microsoft Global
Sales and Marketing Operations Team
• Improved digital user experience, cross-channel marketing performance and data-driven decision making at
Northwestern Mutual working with business, technical leaders to define KBO’s, CTA’s & KPI’s implementing Adobe
Marketing Cloud - Marketing Analytics (formerly SiteCatalyst) Administrator / Marketing Analytics Insights Analyst for
web properties and mobile apps.
• Developed global corporate multi-brand Digital Marketing Strategic Plan & Roadmap by brand and by program for
Spartan Motor, Inc. Cascading objectives, targets, KPI’s, investments, job descriptions, incentives, performance
baseline and value contribution.
• Developed digital marketing competitive intelligence system that informed State Farm Leadership to a 20 million
dollar annual revenue opportunity and continuous waterfall or website enhancements, as well as unified Enterprise
Paid Search / SEO Strategy and Roadmap
• Improved data driven decision making, marketing program performance across Insurance, business lines at State Farm
completing a migration from Webtrends to Adobe Analytics (formerly Omniture SiteCatalyst) as an member of the
analytics and insights team
Introduction | Career Highlights