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Google Analytics
Google Analytics


•   Google’s statistics package
•   Tracks and records all data
•   Data is held anonymously
•   Are the changes working?
Google Analytics


1. Who are your visitors?

2. How did they find your site?

3. What did they do when they
were on your site?
1. Who are your visitors?

• Profile your visitors (demographics)
   1. Visitor Numbers
   2. Location
   3. Type of connection
   4.Type of browser

• Visitors section
1. Visitor numbers
2. Location
Good for using local search terms

Good for offline advertising
3. Type of
                     connection
4. Type of browser
What’s a bounce rate?

• Bounce Rate is % of single page visits
• measure of visit quality
• high Bounce Rate generally
  indicates that site entrance (landing)
  pages aren’t relevant to your visitors
• Don’t compare to others – compare
  to yourself over time
Bounce rate..
• Find out more about your users:
   – Are they different from your offline
     customers?
   – Tailor your advertising - think about
     local search terms and local
     Adwords settings
Google Analytics


1. Who are your visitors?

2. How did they find your site?

3.What did they do when they
were on your site?
Traffic Sources



How do they find
your site?
3 types of traffic
• Direct – www.yourname.co.uk
   – People that know you
   – Print marketing campaign (press/leaflet)
• Referral
   – From other sites (back links)
   – Email marketing campaign
   – webmail
• Search
   – Some people ALWAYS search
   – Major search engines – Google, Bing,
     Yahoo, AOL
Referral sites




Links from websites




      webmail
Key word phrases


                   brand




                   Non brand
Search on keywords
Check the bounce rate
Google Analytics


1. Who are your visitors?

2. How did they find your site?

3.What did they do when they
were on your site?
What did they do when they were
                          on your site?

• What page do they land
  on?
• How long do they stay
  on your site?
• What routes do they use?
Top Landing pages

What page do they arrive on?
How long are they there?
What routes do they use?


• navigation summary – In
  page analytics (beta)
How users convert?
Goal setting
• Goal setting
   – Singles out certain pages to be goals
   – Analytics can then provide special
     information
• can only be a page (not buttons)
   – Thank you for registering /thankyou.php
   – Availability confirmation page
   – Contact us page
   – Download completed page
Traffic sources>Goals
Change to exact
match
Reports
Key Performance Indicators

• Spot trends/ baseline data
   – Number of visitors/new visitors
   – Bounce rate
   – Ave time on site
   – Traffic sources
   – Most popular landing page
   – Outcomes – enquiries, purchases
• What’s your KPIs?
    • Number of new visitors –
      increasing
    • Bounce rate – 20% - 50%
    • Ave time on site 1mins – 2:50mins
    • Increase in Search Engine % 30 –
      45%
    • Increase in number of pages
      visited 4- 6 pages
Search Engine

• Are my key phrases working?
• Are they taking people to the right
  page on the site?
• What do they do after they land?
• Are those key phrases helping me to
  earn money
• Back links – are they working
nnotate
Spotting trends
1 day to 1 year
Benchmarking – anonymous data
Which keywords point to which pages?
                    Important for SEO
Also filter for top visits
Select landing page too
Visualization
What else?

• How landing page optimization
  affects visitor behavior
• How engagement metrics relate to
  your conversion rate
• How your visitor profile changes over
  time
Questions?
What else?
• Analyse your AdWords
How to start with Analytics


• Sign up – through Google Account
• Copy given code into each page of
  your site
• SitesPlus – copy into the Analytics box.
Measuring Online Success
Measuring Online Success
Measuring Online Success

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Measuring Online Success

  • 1.
  • 3.
  • 4. Google Analytics • Google’s statistics package • Tracks and records all data • Data is held anonymously • Are the changes working?
  • 5.
  • 6. Google Analytics 1. Who are your visitors? 2. How did they find your site? 3. What did they do when they were on your site?
  • 7. 1. Who are your visitors? • Profile your visitors (demographics) 1. Visitor Numbers 2. Location 3. Type of connection 4.Type of browser • Visitors section
  • 10. Good for using local search terms Good for offline advertising
  • 11. 3. Type of connection 4. Type of browser
  • 12. What’s a bounce rate? • Bounce Rate is % of single page visits • measure of visit quality • high Bounce Rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors • Don’t compare to others – compare to yourself over time
  • 14. • Find out more about your users: – Are they different from your offline customers? – Tailor your advertising - think about local search terms and local Adwords settings
  • 15. Google Analytics 1. Who are your visitors? 2. How did they find your site? 3.What did they do when they were on your site?
  • 16. Traffic Sources How do they find your site?
  • 17. 3 types of traffic
  • 18. • Direct – www.yourname.co.uk – People that know you – Print marketing campaign (press/leaflet) • Referral – From other sites (back links) – Email marketing campaign – webmail • Search – Some people ALWAYS search – Major search engines – Google, Bing, Yahoo, AOL
  • 19.
  • 20. Referral sites Links from websites webmail
  • 21. Key word phrases brand Non brand
  • 24.
  • 25. Google Analytics 1. Who are your visitors? 2. How did they find your site? 3.What did they do when they were on your site?
  • 26. What did they do when they were on your site? • What page do they land on? • How long do they stay on your site? • What routes do they use?
  • 27. Top Landing pages What page do they arrive on?
  • 28. How long are they there?
  • 29.
  • 30. What routes do they use? • navigation summary – In page analytics (beta)
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 37. Goal setting • Goal setting – Singles out certain pages to be goals – Analytics can then provide special information • can only be a page (not buttons) – Thank you for registering /thankyou.php – Availability confirmation page – Contact us page – Download completed page Traffic sources>Goals
  • 38.
  • 39.
  • 41.
  • 42.
  • 43.
  • 44.
  • 46. Key Performance Indicators • Spot trends/ baseline data – Number of visitors/new visitors – Bounce rate – Ave time on site – Traffic sources – Most popular landing page – Outcomes – enquiries, purchases
  • 47. • What’s your KPIs? • Number of new visitors – increasing • Bounce rate – 20% - 50% • Ave time on site 1mins – 2:50mins • Increase in Search Engine % 30 – 45% • Increase in number of pages visited 4- 6 pages
  • 48. Search Engine • Are my key phrases working? • Are they taking people to the right page on the site? • What do they do after they land? • Are those key phrases helping me to earn money • Back links – are they working
  • 49.
  • 51.
  • 52.
  • 53.
  • 54.
  • 56. 1 day to 1 year
  • 57.
  • 59.
  • 60. Which keywords point to which pages? Important for SEO
  • 61. Also filter for top visits Select landing page too
  • 63. What else? • How landing page optimization affects visitor behavior • How engagement metrics relate to your conversion rate • How your visitor profile changes over time
  • 66. • Analyse your AdWords
  • 67. How to start with Analytics • Sign up – through Google Account • Copy given code into each page of your site • SitesPlus – copy into the Analytics box.

Editor's Notes

  1. If your location isn’t on the Places list, people can add it via the + ButtonThe default location for any new Place you create will be where you are currently located. Also, keep in mind that any Place that you create is public. This means that other people may see your created Place while browsing Facebook or the Places application