Understand how successful your social media online marketing and web strategies work for you by learning how to measure your online success. We'll delve deep into Google Analytics and review some social media measuring platforms too.
How to Measure Goals and Conversions for Organic TrafficDemandWave
Searching Marketing is extremely cost-effective for driving traffic to your website. However, in order to measure the success of your SEO campaign, you must be tracking the proper goals. In this webinar, we will teach you how to track goals in Google Analytics to maximize your ROI.
In Webmarketing123’s Webinar, How to Measure Goals and Conversions for Organic Traffic, you’ll find out:
How to set up goal and event tracking in Google Analytics
How to view the path visitors take before completing a goal
Where customers exit your goal funnel or purchase process
Which non-branded keywords are responsible for the most qualified traffic
How to assign goal values and determine the most profitable traffic sources
How to quantify ROI for your SEO campaign
Lead Generation Training Course, What is Lead Generation, How to Generate Lea...Deep Mehta
This is a small course on lead generation. Learn how to generate leads using the basic information available in the presentation. This lead generation training course is a precursor to a larger course, do request the same in comments below. Real estate lead generation is a part of this lead generation course.
Introduction to digital marketing for beginners | Digital marketing startup g...Deep Mehta
This document provides an introduction and overview of digital marketing. It begins with the presenter's background and defines digital marketing as marketing in the digital era using internet and other digital technologies. The agenda then outlines discussing what digital marketing is, the basics of key digital marketing services, key performance indicators for each service, common challenges for startups, conducting market research and developing a web strategy. The document dives deeper into various digital marketing tactics like search engine optimization, social media marketing, email marketing, paid advertising, and conversion rate optimization. It provides guidance on the purpose and best practices for each channel and discusses how to address typical hurdles startups face with digital marketing.
This document discusses how SEO strategies have shifted from a focus on page views to quality content and engagement. It notes that the value of a page view has declined while competition and importance of off-page factors have increased. The document recommends focusing on quality over searchability by creating content that engages audiences and develops ongoing relationships. It provides examples of metrics like newsletter signups, social media followers, and time on site that better measure engagement and influence compared to page views alone.
Better Lead Generation: How Targeting Personas through Search and Social Atta...Marketing Mojo
The document discusses how to generate better leads through targeted search and social media advertising by combining them. It recommends targeting specific personas on social media like LinkedIn and Facebook based on demographics. Shortening forms and using social logins can improve conversion rates. Retargeting ads to people who interacted with social ads but did not convert allows continuing engagement with potential leads. Combining targeted social media ads, optimized landing pages, and retargeting ads leads to higher quality leads.
The document provides information about CSS 301 E-Business Principles course including case studies and analyzing web traffic data. It discusses key terms like bounce rate and referring sites. It explains how to analyze web traffic qualitatively by looking at customer experience and quantitatively by reviewing statistics. Finally, it presents a sample business model canvas for a global business school program with partners, activities, value propositions, customer segments, relationships, resources, channels, cost structure and revenue streams.
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
How to Measure Goals and Conversions for Organic TrafficDemandWave
Searching Marketing is extremely cost-effective for driving traffic to your website. However, in order to measure the success of your SEO campaign, you must be tracking the proper goals. In this webinar, we will teach you how to track goals in Google Analytics to maximize your ROI.
In Webmarketing123’s Webinar, How to Measure Goals and Conversions for Organic Traffic, you’ll find out:
How to set up goal and event tracking in Google Analytics
How to view the path visitors take before completing a goal
Where customers exit your goal funnel or purchase process
Which non-branded keywords are responsible for the most qualified traffic
How to assign goal values and determine the most profitable traffic sources
How to quantify ROI for your SEO campaign
Lead Generation Training Course, What is Lead Generation, How to Generate Lea...Deep Mehta
This is a small course on lead generation. Learn how to generate leads using the basic information available in the presentation. This lead generation training course is a precursor to a larger course, do request the same in comments below. Real estate lead generation is a part of this lead generation course.
Introduction to digital marketing for beginners | Digital marketing startup g...Deep Mehta
This document provides an introduction and overview of digital marketing. It begins with the presenter's background and defines digital marketing as marketing in the digital era using internet and other digital technologies. The agenda then outlines discussing what digital marketing is, the basics of key digital marketing services, key performance indicators for each service, common challenges for startups, conducting market research and developing a web strategy. The document dives deeper into various digital marketing tactics like search engine optimization, social media marketing, email marketing, paid advertising, and conversion rate optimization. It provides guidance on the purpose and best practices for each channel and discusses how to address typical hurdles startups face with digital marketing.
This document discusses how SEO strategies have shifted from a focus on page views to quality content and engagement. It notes that the value of a page view has declined while competition and importance of off-page factors have increased. The document recommends focusing on quality over searchability by creating content that engages audiences and develops ongoing relationships. It provides examples of metrics like newsletter signups, social media followers, and time on site that better measure engagement and influence compared to page views alone.
Better Lead Generation: How Targeting Personas through Search and Social Atta...Marketing Mojo
The document discusses how to generate better leads through targeted search and social media advertising by combining them. It recommends targeting specific personas on social media like LinkedIn and Facebook based on demographics. Shortening forms and using social logins can improve conversion rates. Retargeting ads to people who interacted with social ads but did not convert allows continuing engagement with potential leads. Combining targeted social media ads, optimized landing pages, and retargeting ads leads to higher quality leads.
The document provides information about CSS 301 E-Business Principles course including case studies and analyzing web traffic data. It discusses key terms like bounce rate and referring sites. It explains how to analyze web traffic qualitatively by looking at customer experience and quantitatively by reviewing statistics. Finally, it presents a sample business model canvas for a global business school program with partners, activities, value propositions, customer segments, relationships, resources, channels, cost structure and revenue streams.
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
The document discusses various topics related to digital marketing including content marketing, email marketing, Google Ads, analytics, and resources. It provides tips on using blogs, keywords, and email to drive traffic. It also outlines the campaign process for Google Ads and defines key metrics like conversion rates. Finally, it discusses tools for content curation, keyword research, and analytics to analyze traffic sources and page popularity.
Secrets of Your Competition - Competitive Intelligencebigfishresults
Here are the slides from our recent Competitive Intelligence event with the Newport Interactive Marketers.
(Be sure to check out the free gift at the bottom!)
In this presentation Tony Guarnaccia, CEO of Big Fish Results, shared how you can learn how your competitors are driving results online.
We also included a gift for all our visitors and you as well. Get a FREE trial of our top competitive analysis too, SEMrush, as well as a competitive analysis evaluation at: www.BigFishResults.com/NIM
The document outlines 10 steps for online success presented by Mike Rosenberg. The steps include assessing opportunities, researching keywords, establishing metrics, analyzing competition, creating a marketing strategy, writing great content, tracking performance, testing and optimizing, staying educated, and repeating the process. Case studies are provided on keyword research driving mix, paid search campaigns for Liftopia, and a social media strategy for an OMSI event that increased sales and attendance.
Introducing AdWords new campaign Strategies - Search and Display networks. Content will cover Remarketing, Local marketing, case studies, best practices and trouble shooting.
For brands looking to expand their reach beyond core offerings, finding new opportunities is a challenge. Building a content strategy to increase your brand’s market share is a daunting process, but when broken down and executed well it has proven to deliver astronomical results. Learn how you can become an authority in your industry by leveraging the most cost-effective digital channel — organic search — as the backbone of your content marketing strategy through tangential topics. Attendees will work together in real-time to outline their own content strategy.
The document discusses questions and information that are important to understand website visitors. It recommends asking who is visiting the site, why they are visiting, and how they are visiting. Specifically, it suggests analyzing the demographics of visitors, what search terms or traffic sources they used, what devices they use, and whether they are finding the correct pages and value on the site. The goal is to understand visitors and how to best meet their needs through analyzing web traffic and usage data.
The document provides an overview of Google Analytics and how it has evolved over time. It discusses key metrics and dimensions for understanding website traffic and user behavior. These include visits, unique visitors, page views, traffic sources, goals, and ecommerce. The summary emphasizes setting customer-centric goals and using analytics to answer important business questions.
Using web analytics and online marketing best practices to redesign your website for optimal conversions and revenue.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Analytics
Sharon Mostyn, Assistant Vice President, eCommerce, 1st Mariner Bank (Twitter @sharonmostyn)
Search Pattern Adoption by Corporate Web Sites - IA Summit 2014Lyle Kantrovich
This presentation outlines nine foundational search patterns, showing examples of each. It also presents the results of research on use of those search patterns or "best practices" on the corporate web sites of the largest U.S. companies. Many of these search patterns have been well known for many years. Why aren't companies using more of these "best practices"? Some ideas are discussed.
This was presented during the Information Architecture Summit 2014 in San Diego. This was a Flex Track presentation.
Please contact me if you have any questions about this presentation or the research presented.
Local SEO - Dominate Your Local Community in a Changing LandscapeJason Dodge
Presented to a group of independent AutoValue auto service centers in Michigan. This presentation was delivered in a 50 minute format to individuals in the automotive service industries such as service centers and towing/wrecker services. Focus of this presentation centers around how local search dominates at the regional level most businesses serve. Signals that service-based businesses must pay attention to now and in the future. Key action items were delivered throughout the presentation that attendees could implement immediately to see results.
Do you know how many people visit your website daily? Or what they do once they get there? Web marketers need the answers to these questions, but getting them isn’t always easy.
With all the data available on the web, understanding which information is relevant for your business and how you can use it to optimize your web presence can be a difficult task. Leveraging web analytics data is essential for the ROI of any website, but many organizations just don’t know where to start.
This webinar covers:
• Why web analytics are so important
• The main metrics you need to be measuring
• How to use analytics to optimize your web presence
Search engines are the primary source of traffic for most websites. Search engines work by using web crawlers or spiders to scan the internet, index website content, and display search results according to relevance. The top search engines are Google, Yahoo, MSN, AOL, and Myway. Search engine optimization (SEO) involves on-page techniques like optimizing content, keywords, descriptions and page layout, as well as off-page techniques like link building through blog and article submissions, social networking, and directory submissions to improve a website's visibility in search engine results.
This document discusses measuring your website using web analytics. It explains what web analytics are and how they can be used to measure return on investment of marketing campaigns, refine targeting, and identify best performing pages. Key metrics like bounce rate, page views, visits, and time on site are defined. The document also discusses looking at audience, acquisition, and behavior data to understand who is coming to the site, how they found it, and what they are interested in. It emphasizes using this data to make decisions to drive more traffic, increase views of multiple pages per visit, and improve content to boost interest and conversions.
Search Mojo is a search engine marketing firm that helps companies achieve high rankings on Bing. Bing is Microsoft's search engine that now powers Yahoo's search results, giving it a large market share. To rank well on Bing, companies should submit their sitemap to Bing Webmaster Tools, optimize their site for keywords by including them in titles, meta descriptions and throughout content, and build two-way links from relevant sites. Ecommerce sites can list products on Bing Shopping and join the Bing Cashback program to boost clicks and sales.
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
The document discusses strategies for reaching audiences on the Bing and Yahoo search platforms. It provides statistics showing that over 159 million users in the US use Bing, with 51 million not using Google. It also shows that Bing users spend more online and are older and higher income demographics compared to Google users. The document promotes using Bing ads to access these distinct customers not found on other search engines and shares tools and features to help advertisers optimize campaigns, including variable testing in ad copy, new reporting features, and Excel tools for analysis.
The document discusses search fundamentals, including search engine marketing (SEM). SEM involves search engine optimization (SEO) to improve organic rankings and paid placement advertising like pay-per-click (PPC). SEM aims to increase visibility on search engine results pages (SERPs) through paid and unpaid methods. It explains how SEM works through keywords, relevant ad text and landing pages to achieve a high quality score and outrank competitors. The importance of search is also covered, as search allows targeted exposure to customers actively searching online.
This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
Google Analytics allows users to track key metrics about website visitors, including demographics, traffic sources, and visitor behavior. It provides information on the number and location of visitors, how visitors found the site, popular pages, and how long they engage with content. Tracking these metrics through Google Analytics can help users understand their audience and identify ways to improve the visitor experience and meet business goals.
The document provides an agenda for a web analytics training day. The objectives are to understand web analytics and how to use analytics tools to understand website visitors and enhance online performance. The agenda includes explaining what web analytics are, why they are useful, demonstrating site-focused and market-focused analytics tools like Google Analytics, browser plugins and SEO analytics software, and how to use analytics packages. Practical exercises are also included to allow participants to apply the concepts.
The document discusses various topics related to digital marketing including content marketing, email marketing, Google Ads, analytics, and resources. It provides tips on using blogs, keywords, and email to drive traffic. It also outlines the campaign process for Google Ads and defines key metrics like conversion rates. Finally, it discusses tools for content curation, keyword research, and analytics to analyze traffic sources and page popularity.
Secrets of Your Competition - Competitive Intelligencebigfishresults
Here are the slides from our recent Competitive Intelligence event with the Newport Interactive Marketers.
(Be sure to check out the free gift at the bottom!)
In this presentation Tony Guarnaccia, CEO of Big Fish Results, shared how you can learn how your competitors are driving results online.
We also included a gift for all our visitors and you as well. Get a FREE trial of our top competitive analysis too, SEMrush, as well as a competitive analysis evaluation at: www.BigFishResults.com/NIM
The document outlines 10 steps for online success presented by Mike Rosenberg. The steps include assessing opportunities, researching keywords, establishing metrics, analyzing competition, creating a marketing strategy, writing great content, tracking performance, testing and optimizing, staying educated, and repeating the process. Case studies are provided on keyword research driving mix, paid search campaigns for Liftopia, and a social media strategy for an OMSI event that increased sales and attendance.
Introducing AdWords new campaign Strategies - Search and Display networks. Content will cover Remarketing, Local marketing, case studies, best practices and trouble shooting.
For brands looking to expand their reach beyond core offerings, finding new opportunities is a challenge. Building a content strategy to increase your brand’s market share is a daunting process, but when broken down and executed well it has proven to deliver astronomical results. Learn how you can become an authority in your industry by leveraging the most cost-effective digital channel — organic search — as the backbone of your content marketing strategy through tangential topics. Attendees will work together in real-time to outline their own content strategy.
The document discusses questions and information that are important to understand website visitors. It recommends asking who is visiting the site, why they are visiting, and how they are visiting. Specifically, it suggests analyzing the demographics of visitors, what search terms or traffic sources they used, what devices they use, and whether they are finding the correct pages and value on the site. The goal is to understand visitors and how to best meet their needs through analyzing web traffic and usage data.
The document provides an overview of Google Analytics and how it has evolved over time. It discusses key metrics and dimensions for understanding website traffic and user behavior. These include visits, unique visitors, page views, traffic sources, goals, and ecommerce. The summary emphasizes setting customer-centric goals and using analytics to answer important business questions.
Using web analytics and online marketing best practices to redesign your website for optimal conversions and revenue.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Analytics
Sharon Mostyn, Assistant Vice President, eCommerce, 1st Mariner Bank (Twitter @sharonmostyn)
Search Pattern Adoption by Corporate Web Sites - IA Summit 2014Lyle Kantrovich
This presentation outlines nine foundational search patterns, showing examples of each. It also presents the results of research on use of those search patterns or "best practices" on the corporate web sites of the largest U.S. companies. Many of these search patterns have been well known for many years. Why aren't companies using more of these "best practices"? Some ideas are discussed.
This was presented during the Information Architecture Summit 2014 in San Diego. This was a Flex Track presentation.
Please contact me if you have any questions about this presentation or the research presented.
Local SEO - Dominate Your Local Community in a Changing LandscapeJason Dodge
Presented to a group of independent AutoValue auto service centers in Michigan. This presentation was delivered in a 50 minute format to individuals in the automotive service industries such as service centers and towing/wrecker services. Focus of this presentation centers around how local search dominates at the regional level most businesses serve. Signals that service-based businesses must pay attention to now and in the future. Key action items were delivered throughout the presentation that attendees could implement immediately to see results.
Do you know how many people visit your website daily? Or what they do once they get there? Web marketers need the answers to these questions, but getting them isn’t always easy.
With all the data available on the web, understanding which information is relevant for your business and how you can use it to optimize your web presence can be a difficult task. Leveraging web analytics data is essential for the ROI of any website, but many organizations just don’t know where to start.
This webinar covers:
• Why web analytics are so important
• The main metrics you need to be measuring
• How to use analytics to optimize your web presence
Search engines are the primary source of traffic for most websites. Search engines work by using web crawlers or spiders to scan the internet, index website content, and display search results according to relevance. The top search engines are Google, Yahoo, MSN, AOL, and Myway. Search engine optimization (SEO) involves on-page techniques like optimizing content, keywords, descriptions and page layout, as well as off-page techniques like link building through blog and article submissions, social networking, and directory submissions to improve a website's visibility in search engine results.
This document discusses measuring your website using web analytics. It explains what web analytics are and how they can be used to measure return on investment of marketing campaigns, refine targeting, and identify best performing pages. Key metrics like bounce rate, page views, visits, and time on site are defined. The document also discusses looking at audience, acquisition, and behavior data to understand who is coming to the site, how they found it, and what they are interested in. It emphasizes using this data to make decisions to drive more traffic, increase views of multiple pages per visit, and improve content to boost interest and conversions.
Search Mojo is a search engine marketing firm that helps companies achieve high rankings on Bing. Bing is Microsoft's search engine that now powers Yahoo's search results, giving it a large market share. To rank well on Bing, companies should submit their sitemap to Bing Webmaster Tools, optimize their site for keywords by including them in titles, meta descriptions and throughout content, and build two-way links from relevant sites. Ecommerce sites can list products on Bing Shopping and join the Bing Cashback program to boost clicks and sales.
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
The document discusses strategies for reaching audiences on the Bing and Yahoo search platforms. It provides statistics showing that over 159 million users in the US use Bing, with 51 million not using Google. It also shows that Bing users spend more online and are older and higher income demographics compared to Google users. The document promotes using Bing ads to access these distinct customers not found on other search engines and shares tools and features to help advertisers optimize campaigns, including variable testing in ad copy, new reporting features, and Excel tools for analysis.
The document discusses search fundamentals, including search engine marketing (SEM). SEM involves search engine optimization (SEO) to improve organic rankings and paid placement advertising like pay-per-click (PPC). SEM aims to increase visibility on search engine results pages (SERPs) through paid and unpaid methods. It explains how SEM works through keywords, relevant ad text and landing pages to achieve a high quality score and outrank competitors. The importance of search is also covered, as search allows targeted exposure to customers actively searching online.
This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
Google Analytics allows users to track key metrics about website visitors, including demographics, traffic sources, and visitor behavior. It provides information on the number and location of visitors, how visitors found the site, popular pages, and how long they engage with content. Tracking these metrics through Google Analytics can help users understand their audience and identify ways to improve the visitor experience and meet business goals.
The document provides an agenda for a web analytics training day. The objectives are to understand web analytics and how to use analytics tools to understand website visitors and enhance online performance. The agenda includes explaining what web analytics are, why they are useful, demonstrating site-focused and market-focused analytics tools like Google Analytics, browser plugins and SEO analytics software, and how to use analytics packages. Practical exercises are also included to allow participants to apply the concepts.
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
Web Analytics Training Day was hosted by Andy Atkins, an internet marketer with over 10 years of experience. The objectives of the training were to understand web analytics and how to use the data to focus business growth efforts. The agenda covered what web analytics are, why they are useful, site-focused and market-focused analytics, and how to use analytics packages. Attendees learned about Google Analytics, browser plugins for quick snapshots, and paid SEO software for more robust competitor and keyword data analysis over time. The training emphasized using analytics tools relevant to business objectives and not being afraid to pay for the right tools.
Intro to Web Analytics - Measuring Marketing ROIAmit Klein
This document provides an overview of analytics and measuring marketing ROI. It discusses key on-site analytics tools like Google Analytics and Omniture for measuring metrics such as bounce rate, goals, and funnels. It demonstrates how to optimize metrics in Google Analytics like visitors, traffic sources and location. The document also discusses measuring off-site analytics in social media by looking at reach, engagement, influence and sentiment through various metrics and tools for platforms like Facebook, Twitter and blogs.
Session 3: Strategy and Analytics - Two Must Haves When it Comes to Online Success(Drafting Your Online Strategy and Measuring the Results - Hands On is also tacked onto this lesson)
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?mRELEVANCE
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?Carol Morgan, MIRM
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
This document provides an introduction to Google Analytics. It begins with an overview of the presenter's background and experience in online marketing and search engine optimization. It then discusses key concepts in web analytics including traffic sources, popular content, visitor demographics and goal conversions. The remainder of the document focuses on setting up a Google Analytics account properly and reviewing important reports like audience overview, traffic sources and goal conversions to derive meaningful insights and take action.
Web Analytics 101 provides an overview of web analytics. It defines key metrics like visitors, sessions, pageviews, and bounce rate. It explains that web analytics tracks metrics of web traffic to understand visitors and improve websites. While analytics can't directly drive traffic or perform magic, it can reveal what content and campaigns are most effective and identify key supporters. The document recommends setting SMART goals and segmenting data to guide an analytics strategy and get useful insights.
This document discusses search engine optimization (SEO) strategies for websites, including keyword research, on-page optimization of titles, meta tags and copy, and link building. It provides examples and explanations of how implementing SEO techniques like these can help a website increase its organic search rankings and visibility, and in turn drive more qualified traffic and leads from search engines. The goal is to help websites improve their return on investment from internet marketing by optimizing for search engines.
This document discusses using Google Analytics to measure website analytics. It provides definitions of key analytics terms and explains how to set up tagging for campaign tracking. The main sections of Google Analytics are outlined for analyzing acquisition sources, user behavior, and conversions. The importance of comparing metrics over time and drilling down into dimensions to understand why certain interactions are occurring is emphasized. Proper tagging of campaigns and setting up goals is highlighted as crucial for attribution and proving return on investment from marketing efforts.
Zenia Wadhwani from CanadaHelps presented on improving nonprofit websites. She discussed the importance of web usability and provided 3 basic principles - appearance, functionality, and content and placement. She also covered cheap usability testing methods, the value of web analytics, and resources like Don't Make Me Think. The presentation aimed to help nonprofits design websites that are easy to use and encourage support through donations and engagement.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in February 2013. The workshop covers various online marketing topics including the online landscape, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and mobile websites. Specific areas discussed within SEO include the SEO process, myths, keyword research, link building, and Google algorithm updates. The benefits and process of PPC advertising on platforms like Google AdWords is also summarized.
This document provides an introduction to web analytics basics. It discusses measuring traffic sources, page visits, duration on pages, page depth, and conversions. Traffic sources include organic search, paid search, paid ads, referrals, and direct traffic. Page analytics can reveal which pages are most popular and how long users spend on different pages. Tracking conversions helps determine what content and traffic sources are most effective at influencing user behavior. The document emphasizes testing hypotheses to improve analytics and better understand website audiences and goals.
Part 3 of Boostability's Summer SEO webinar series. As requested by our webinar attendees, we are going to go over some different ways you can research and find how effective your SEO tactics have been in helping your website rise in the ranks!
Positive People - Self Employment - Website Design (Plymouth, 07/02/2019)Cosmic
The document provides information about setting up a website for a self-employment programme. It discusses the importance of having a website and controlling one's online presence and reputation. It also covers topics like site planning, content considerations, design guidance, using newsletters, and complying with GDPR regulations. Attendees are encouraged to ask questions. Support is available after the session through follow-up mentoring.
Positive People - Self Employment - Website Design (Bideford, 08/10/2018)Cosmic
This document provides guidance on creating a website for a self-employment business. It discusses the importance of having a website, outlines steps for site planning including determining target audiences and key pages, and provides tips for content, images, design, hosting, domains, and email. It also covers using a newsletter service like MailChimp and complying with GDPR regulations regarding user privacy and consent.
Positive People - Self Employment - Website Design (Honiton, 20/09/2018)Cosmic
The document provides an overview of self-employment and website development. It discusses the importance of having a website for businesses, including controlling one's online reputation and presence. It covers topics like site planning, writing a brief, design guidance, and legal considerations like newsletters, GDPR compliance, and privacy policies. Site planning involves determining the business purpose, target audience, and standard/required pages. Design guidance focuses on branding elements, colors, fonts, layout, and example sites. Newsletters and GDPR compliance require opt-in processes, transparency about data use, and ability to access or delete personal information. The document aims to educate on essential website elements and legal obligations for self-employed individuals.
Positive People - Self Employment - Website Design (Torquay, 06/09/2018)Cosmic
1) The self-employment programme provides information on starting a website for a small business. It covers topics like site planning, content, design, and legal requirements.
2) Two presenters, Jamie and Pete, share their experiences getting into the web industry. They now help clients with all aspects of developing a website.
3) Creating a professional website is important for controlling your online presence and reputation. It allows potential customers to find you and trust your business online.
The document outlines an agenda for a social media training session hosted by Cosmic UK. The agenda includes an introduction, overview of key social media platforms, a social media engagement ladder covering listening, sharing and content creation. Specific topics that will be covered are using hashtags and advanced search on Twitter, sharing content through influencers, photography and video tips, blogging and becoming an expert in your field. Trends that will be discussed are the rise in mobile video consumption and the importance of visual content and video online.
The document provides information about MailChimp merge tags. It explains that merge tags correspond to field data in MailChimp lists and can be used to insert personalized or dynamic content into campaigns, forms, emails, and automations. It describes how to use merge tags by typing or selecting them, and that MailChimp will replace the tags with the appropriate data when sending campaigns. It also discusses list merge tags, customizing field tags, and using system merge tags.
This document provides information and tips about using social media for business purposes. It discusses the importance of listening on social media to understand customers and conversations. It also recommends sharing quality content such as photos, videos, and blogs to build expertise and engage audiences. The document provides tools and strategies for content creation, community building, and growing social media audiences in a strategic and aligned manner.
We are delighted to be introducing Michael Wilkinson and Todd Wilson from Crowdcube as a guest speakers at our Happy Hour session on 19th September.
As the world’s first and most successful investment crowdfunding platform, Crowdcube enables entrepreneurs to bypass the traditional business angel, venture capital or bank finance routes, giving them more control and access to more investors. For investors, Crowdcube provides them with a way to cherry-pick a stake in an innovative business that traditionally would have been restricted to corporate investors. In addition, they can now benefit from a fixed return per annum by lending money to more established companies offering a mini-bond on Crowdcube.
Since February 2011, more than 87,000 savvy investors have registered with Crowdcube, helping to raise almost £36 million of equity finance for over 141 UK business pitches.
Check out www.cosmic.org.uk/happy-hour for all the latest news about our Happy hour events and training opportunities.
This document provides a summary of recent tech updates including the Amazon Fire Phone, OnePlus One smartphone, Google Cardboard virtual reality headset, Android L and iOS 8 operating system updates. It then discusses customer relationship management (CRM) systems, describing their benefits like increased revenue and retention. Key CRM functions are outlined such as contact databases, sales automation, customer support, marketing processes. Popular CRM platforms like Salesforce and Microsoft Dynamics are mentioned along with tips for successful CRM implementation focusing on people, processes, and technology.
This document provides an overview of visual social media. It discusses introducing visual social media and what will be covered, including background, main platforms like Instagram and Pinterest, benefits of visual social media like being engaging and how images are processed faster than text, examples of companies using visual media well, mobile vs computer compatibility of different platforms, and encourages participants to try the platforms and discuss how they could be useful for their business.
This document covers using visual social media like YouTube in business. It discusses YouTube stats like 1 billion users and 100 hours of video uploaded per minute. It explains that visuals are processed faster than text and are more engaging. Different visual platforms like Instagram, Pinterest, Snapchat and Vine are examined in terms of their pros and cons for business use. The document encourages participants to consider how they could use visual social media to benefit their own business.
Jack Bukin is giving a presentation on using YouTube for business. The presentation will cover an introduction to YouTube, popular YouTube channels, how businesses can use YouTube, and making a YouTube video. Attendees will learn about YouTube's engagement and reach, how companies like Volvo and Kmart use it well, and have a chance to discuss how their own business could benefit from a YouTube strategy.
This document provides an overview of visual social media. It discusses platforms like Instagram, Snapchat, Vine and Pinterest. It highlights benefits like how visual content is processed faster than text and engages audiences. Examples are given of companies that effectively use visual social media like Jaguar Land Rover. The document also covers pros and cons of different platforms and encourages participants to try the platforms themselves. It concludes by asking how visual social media could be useful for different businesses.
The document provides an overview of how to use Twitter effectively for business purposes. It discusses best practices for building a following on Twitter, including sharing relevant content, listening to others, engaging in conversations, and planning a posting schedule. It also covers how to find people to follow, use hashtags and searches, and promote your Twitter profile to grow your follower base. The document includes screenshots and explanations of Twitter's interface and features.
The document provides an overview of using Facebook for business purposes. It discusses the different types of Facebook profiles and pages, how to set up and customize a business page, best practices for posting engaging content on a page, using Facebook ads to promote a page, and analyzing page insights to understand audience engagement. The document also provides examples of businesses that use Facebook effectively and emphasizes promoting social media channels on other marketing materials.
Google Plus was launched in 2011 as Google's third attempt at a social network, after Google Buzz and Google Wave failed. It currently has over 360 million active users and 500 million total registered users, making it the second largest social network. The document provides an overview of key Google Plus terminology like Circles and Hangouts, and describes the main sections of Google Plus including Home, Profile, People, Photos, Communities, Events, Hangouts, Pages, and Settings.
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
This document provides tips and information for creating engaging YouTube videos for business purposes. It discusses why video marketing is effective, provides case studies of companies that have seen success, and gives top tips for what makes a good video, such as keeping the content tight, having a script, and ensuring proper lighting. It also outlines common mistakes to avoid like poor audio quality or too much on-screen text. The document provides guidance on video equipment, planning, and editing tools to create effective YouTube videos.
This document provides an overview of advanced social media strategies. It discusses developing a social media strategy focused on customers, competitors, and influencers. It recommends increasing followers on platforms like Facebook and Twitter, directing people to a website or store, and providing customer service through social media. Key aspects of a strategy include listening to social media conversations, participating to build communities, and creating engaging content. The document also covers analyzing customers, competitors, and influencers, as well as using tools like Klout, Google Alerts, Tweetdeck, hashtags, and Google Reader to facilitate social media engagement. It emphasizes the importance of content creation and storytelling to make a business more shareable and engage audiences.
This document provides information on selling online and strategies for successful online selling. Some key points include:
- Online sales account for 10% of UK retail sales and are growing 17% each year. 24-44 year olds are most active online buyers.
- During Christmas, 18% of all sales were from internet sales. Mobile device usage increases for online shopping over holidays.
- Consider if your product or service is suitable for online selling and if you have the necessary skills and systems. Customer experience and support are important.
- Popular ways to sell include marketplaces like Amazon and Etsy, own website, or individual online stores. Key factors for success include visual content, reviews, calls
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
4. Google Analytics
• Google’s statistics package
• Tracks and records all data
• Data is held anonymously
• Are the changes working?
5.
6. Google Analytics
1. Who are your visitors?
2. How did they find your site?
3. What did they do when they
were on your site?
7. 1. Who are your visitors?
• Profile your visitors (demographics)
1. Visitor Numbers
2. Location
3. Type of connection
4.Type of browser
• Visitors section
12. What’s a bounce rate?
• Bounce Rate is % of single page visits
• measure of visit quality
• high Bounce Rate generally
indicates that site entrance (landing)
pages aren’t relevant to your visitors
• Don’t compare to others – compare
to yourself over time
14. • Find out more about your users:
– Are they different from your offline
customers?
– Tailor your advertising - think about
local search terms and local
Adwords settings
15. Google Analytics
1. Who are your visitors?
2. How did they find your site?
3.What did they do when they
were on your site?
18. • Direct – www.yourname.co.uk
– People that know you
– Print marketing campaign (press/leaflet)
• Referral
– From other sites (back links)
– Email marketing campaign
– webmail
• Search
– Some people ALWAYS search
– Major search engines – Google, Bing,
Yahoo, AOL
37. Goal setting
• Goal setting
– Singles out certain pages to be goals
– Analytics can then provide special
information
• can only be a page (not buttons)
– Thank you for registering /thankyou.php
– Availability confirmation page
– Contact us page
– Download completed page
Traffic sources>Goals
46. Key Performance Indicators
• Spot trends/ baseline data
– Number of visitors/new visitors
– Bounce rate
– Ave time on site
– Traffic sources
– Most popular landing page
– Outcomes – enquiries, purchases
47. • What’s your KPIs?
• Number of new visitors –
increasing
• Bounce rate – 20% - 50%
• Ave time on site 1mins – 2:50mins
• Increase in Search Engine % 30 –
45%
• Increase in number of pages
visited 4- 6 pages
48. Search Engine
• Are my key phrases working?
• Are they taking people to the right
page on the site?
• What do they do after they land?
• Are those key phrases helping me to
earn money
• Back links – are they working
63. What else?
• How landing page optimization
affects visitor behavior
• How engagement metrics relate to
your conversion rate
• How your visitor profile changes over
time
67. How to start with Analytics
• Sign up – through Google Account
• Copy given code into each page of
your site
• SitesPlus – copy into the Analytics box.
Editor's Notes
If your location isn’t on the Places list, people can add it via the + ButtonThe default location for any new Place you create will be where you are currently located. Also, keep in mind that any Place that you create is public. This means that other people may see your created Place while browsing Facebook or the Places application