Check: http://How-Can-I-Be-Social.com or http://twitter.com/gheijkoop Keynote session at the SITE EMEA Forum, June 20th, 2012 Berlin By Gerrit Heijkoop - Partner, How Can I Be Social Amsterdam (HCIBS), The Netherlands http://How-Can-I-Be-Social.com Short summary of the session take-aways: - you will be motivated to use your network in another way - you will be more effective and more professional - by using it well you will save money - if you are not yet using Social Media Tools you might be inspired to do so!

1. Forget Social Media
#Daretogive & start using your network
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2. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |
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3. Gerrit Heijkoop
Partner HCIBS
@gheijkoop or @hcibs
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5. #SITEEMEA12
Photos, Feedback and Findings
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6. Where do
you stand?

7. “I find myself quite
a good networker”
Disagree Agree
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8. “I am doing pretty
well on Social Media”
Disagree Agree
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9. Key ideas
1. #learning
2. #communication
3. #attitude
4. #relevance
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10. #learning
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11. “Anything that is
invented after your 35th,
feels as against the natural
order of the world.”
Credits: @lykle
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12. “Anything that is invented
between your 15th and 35th
feels as new and exciting and
will play an important role in
your professional career.”
Credits: @lykle
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13. “Everything that already
exists when you are born,
feels like normal and is a
regular part of the world
around you.”
Credits: @lykle
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14. why
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15. Social Media =
Communication
… » cave drawing » pigeon » letter »
telegraph » telephone » e-mail »
mobile » online » …
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16. “What is the impact
of Social Media on
our communication?”
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17. The impact of Social Media on our communication

18. The impact of Social Media on our communication

19. The impact of Social Media on our communication

20. “With Social Media
it takes less effort
to reach more people”
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21. HCIBS social media solutions

22. Key ideas
1. #learning
2. #communication
3. #attitude
4. #relevance
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23. fundamental
difference
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24. fundamental difference:
HCIBS social media solutions

25. Video link:
http://bit.ly/theBreakUp
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26. AIDA still exists…
Attention Interest Desire Action Share
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27. Capital vs Relations
Bought media Earned media
 Advertising  Tweets
 Commercials  Shares & Likes
 Flyers & Posters  Photo & video
 Direct mailings  Forwarded e-mails
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28. how
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29. “How can
you activate
your network?”
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30. Video link:
http://bit.ly/KLMSurpriseVideo
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31. #daretogive
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32. 1. Authenticity
2. Friends & family
3. Employees & colleagues
4. Partners & suppliers
5. Clients
6. Rest of the world
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33. Exercise
the power of networks
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34. “What is the
most exciting
part of your job?”
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35. “What are points
of personal
improvements
in your job?”
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36. “How can I …
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37. #reflection
the power of
networks
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38. what
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39. Key ideas
1. #learning
2. #communication
3. #attitude
4. #relevance
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |
hcibs.tv

40. Learn
Love
Laugh
Location
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41. #listening
Tweet je inzichten naar: #event12 en @gheijkoop

43. http://twitter.com/HCIBS/SITEEMEAforum12

44. #questions
the power of
networks
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45. Before I go …
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46. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |
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47. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |
hcibs.tv

48. Do you know someone who
needs some help with …
… event technology
… Social Media
… a speaker about those topics?
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49. Gerrit Heijkoop
Partner HCIBS
Want to receive these slides?
Leave me your businesscard and I will e-mail you the
link!
@gheijkoop or @hcibs
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hcibs.tv

50. Forget Social Media
#Daretogive & start using your network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |
hcibs.tv

51. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |
hcibs.tv