This document discusses social media marketing strategies and case studies. It provides statistics about Facebook usage and recommendations for how companies can use social media to promote their brands, products, and causes. Specific examples analyzed include campaigns by Vitamin Water, Trident Layers, The Staley Foundation, and Pepsi's Pepsi Refresh project. The bottom line is that social media can help companies interact authentically with customers, connect with their passions, and build relationships and trust.
An overview of social media tactics and best practice from a PR and marketing perspective. Includes case studies of both for-profit and not-for-profit organizations.
Delta Sigma Phi - Social Media Strategy PresentationAndy Huston
A presentation by Andy Huston at the 2011 Delta Sigma Phi Fraternity Convention in Orlando, FL. This presentation discussed how to create and build a social media strategy to help chapters reach & exceed their organizational goals and objectives.
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
The Social Media Strategy Development Guide that is a useful worksheet that relates to the Delta Sigma Phi Fraternity Social Media for Social Organizations presentation that I shared in July 2011 in Orlando, FL.
This document provides a social media strategy for fraternal organizations. It discusses listening to conversations on social media, developing a strategy tailored to target audiences, learning best practices in a step-by-step process, using key social media channels like blogs, Facebook, Twitter, LinkedIn, YouTube, location-based check-ins, and pictures, and measuring the impact of efforts. The strategy emphasizes creating engaging content, becoming an active member of communities, and focusing on response and influence rather than follower counts.
Social Media Strategy at #FCA2012 [Fraternity Communications Association]Andy Huston
Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.
Communication: Building Foundation Awareness Through Compelling News and Soci...Andy Huston
This document discusses strategies for effective communication and social media use by non-profit foundations. It emphasizes connecting with stakeholders through compelling content aligned with the organization's mission and case for support. It provides tips on developing communication objectives and strategies, and utilizing various social media platforms and analytics tools to measure impact and grow connections. The overall goal is to raise foundation awareness and support through modern communication approaches.
An overview of social media tactics and best practice from a PR and marketing perspective. Includes case studies of both for-profit and not-for-profit organizations.
Delta Sigma Phi - Social Media Strategy PresentationAndy Huston
A presentation by Andy Huston at the 2011 Delta Sigma Phi Fraternity Convention in Orlando, FL. This presentation discussed how to create and build a social media strategy to help chapters reach & exceed their organizational goals and objectives.
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
The Social Media Strategy Development Guide that is a useful worksheet that relates to the Delta Sigma Phi Fraternity Social Media for Social Organizations presentation that I shared in July 2011 in Orlando, FL.
This document provides a social media strategy for fraternal organizations. It discusses listening to conversations on social media, developing a strategy tailored to target audiences, learning best practices in a step-by-step process, using key social media channels like blogs, Facebook, Twitter, LinkedIn, YouTube, location-based check-ins, and pictures, and measuring the impact of efforts. The strategy emphasizes creating engaging content, becoming an active member of communities, and focusing on response and influence rather than follower counts.
Social Media Strategy at #FCA2012 [Fraternity Communications Association]Andy Huston
Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.
Communication: Building Foundation Awareness Through Compelling News and Soci...Andy Huston
This document discusses strategies for effective communication and social media use by non-profit foundations. It emphasizes connecting with stakeholders through compelling content aligned with the organization's mission and case for support. It provides tips on developing communication objectives and strategies, and utilizing various social media platforms and analytics tools to measure impact and grow connections. The overall goal is to raise foundation awareness and support through modern communication approaches.
#NACAMAM Social Media Strategy For Social OrganizationsAndy Huston
Develop a social media strategy for to build bigger, more engaging campus activities and programs by tactically using social media before, during and after the event.
Presented by Andy Huston at the 2011 NACA Mid America Regional Meeting.
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.
This document provides strategies for using Foursquare for business purposes. It outlines how to create an organizational profile, add staff and specials, encourage check-ins through badges and rewards, analyze insights and metrics, integrate with other social media platforms, and measure the impact of efforts. The key aspects are listening to customers, providing valuable content and incentives for engagement, and using analytics to improve strategies over time.
"Social Me What?" Social Media for Non-profits and AssociationsShonali Burke
In November 2009, I spoke at a PRSA-NCC (National Capital Chapter) event geared towards associations and non-profits. We examined how these groups can break through the haze surrounding social media and use it effectively to further their missions.
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
This document provides an overview of advanced Instagram marketing strategies for destinations. It discusses how Instagram has over 70 million photos uploaded daily with high user engagement. Various tactics are presented for destinations to effectively use Instagram like finding and engaging followers, adding user-generated content, hosting contests, and doing account takeovers with influencers. Reporting and choosing influencers based on campaign goals are also covered. The document aims to help destinations maximize their presence on Instagram.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Social Media for Social Good - Raleigh Social Media Day #SMDayDawn Crawford
The document summarizes a social media campaign conducted by the Autism Science Foundation to raise funds and awareness at the end of the year. The campaign utilized various social media platforms like Facebook, Twitter, and blogs to engage supporters and drive traffic to the foundation's website. Through videos, social posts, and other online elements, the month-long campaign was able to successfully raise over $10,000 and increase engagement on the foundation's social media profiles. The summary highlights the key tactics and lessons learned from leveraging social media for social good.
This document outlines Michael Durwin's experience and case studies in social media marketing. It describes campaigns he has run for various clients across platforms like Facebook, Instagram, Twitter, and YouTube. Examples include a campaign for Big Sky Resort that drove over 70,000 leads to their website and one for Visit Santa Fe that increased followers on multiple platforms by 29-1601%. It also lists the tools he created, such as Potential Human Reach for Twitter analysis and Copernicus for analytics aggregation.
Here's the pictures from the presentation
http://www.nmc.org/preso/7271
http://www.flickr.com/photos/cogdog/4055876635/
http://www.flickr.com/photos/cogdog/4056617620/
http://www.flickr.com/photos/cogdog/4055876775/in/photostream/
Cultivating Community with Social Media at the Local LevelJennifer Navarrete
The document discusses how businesses can use social media at the local level to cultivate community. It notes that major social networks like Facebook, Twitter, and LinkedIn continue to experience rapid growth. The document also discusses how newspapers are launching "hyperlocal" sites to focus on local news and events in their areas since they can no longer compete on national news.
This document discusses the benefits and burdens of social media for businesses. It provides examples of how Carnival Cruises and Southwest Airlines have successfully used social platforms like blogs, Flickr, YouTube, and Twitter to engage with customers and enhance their brands. While social media provides marketing opportunities, it also poses risks like negative comments and brand hijacking that companies must address. Measurement of social media analytics is becoming more important to understand trends and sentiment.
This document discusses how social media is changing activism and social good campaigns. It outlines how social media allows for immediate impact, information sharing, and empowering communities. It provides examples of effective social media strategies, current trends like mobile apps and cause marketing. It also discusses tools used and best practices, while warning against slacktivism, greenwashing, dullness and charity fatigue.
Intro slideshow of a workshop I conducted for the Non Profit Resource Center of Texas.
-------
What is Social Networking and is it relevant to your organization? Become a champion of social media networks and discover more about the practical and effective applications available at your fingertips. From Blogs to LinkedIn to Facebook to Twitter, discover how to manage your organization’s social media life and begin connecting today!
Social Media Superpower Tapping Creativity to Mobilize Your CommunityAvi Kaplan
Presentation from the 2014 Nonprofit Technology Conference
#14ntcsuper
How organizations are leveraging their creative superpowers, measuring results, and learning from experience to win - from day-to-day engagement to major campaigns for fundraising and advocacy. How do you succeed in this changing ecosystem? What does your community expect? What separates the heroes from the zeroes? It comes down to creativity and managing your community channels.
Attendees will walk away with: 1) insight into how fostering and encouraging creativity can grow your community; 2) creative strategies for using different communications channels to inspire action; 3) strategies for measuring results on multiple channels and optimizing from what works; 4) examples of what early adopter nonprofits are doing and achieving.
Presenters:
Avi Kaplan - Director of Online Strategy, Rad Campaign
Hilary Doe - Director of Business Development, NationBuilder
Michael Wilson - CEO, Small World Labs
Social Media for Social Good: Progress and PredictionsGradon Tripp
Keynote presentation I made for Strategic Leadership and Social Media for Social Change at the Jepson School for Leadership Studies at the University of Richmond.
Converting Armchair Activists to Real-Life VolunteersArrevaSoftware
Generation Z and Millennials are more active and outspoken than ever on the causes they care about. But how do you take that online passion and create real-world action in the form of volunteers?
In this webinar, we'll outline how to:
-Identify potential volunteers through social media.
-Craft outreach messages to potential volunteers.
-Create inspiring calls to action that convert volunteers.
Turbocharging Your Digital Campaigns with Online InfluencersCheryl Contee
Learn how to use smart segmentation and engagement techniques to find 3 different types of influencers online. Tips, tricks and the latest data to help your campaigns become more successful. Presented at Netroots Nation, July 2015
This document provides an overview of an upcoming class titled "Friends Tweets & Change" that will focus on grassroots movements and how tools like social media, guerrilla marketing, and personal branding can help achieve movement goals. The class will be taught by Andrew Hoffman and will involve students learning about various communication tools, choosing a cause to support, maintaining social media profiles to promote their cause, and participating in discussions. The goals of the class are for students to gain knowledge of grassroots techniques, understand the power of social media, be able to teach others, and be better qualified than peers for the future. Participation and papers will determine grades.
The document discusses social media strategies and provides examples from Ford and Nike. It outlines how Ford launched the new Explorer via Facebook and achieved over 30,000 initial fans. Nike's social strategy included gadgets, web tools, online communities, competitions and blogs to engage users in running. Both companies emphasized interaction across social platforms like Facebook, YouTube and Twitter to build awareness, trust and loyalty.
#NACAMAM Social Media Strategy For Social OrganizationsAndy Huston
Develop a social media strategy for to build bigger, more engaging campus activities and programs by tactically using social media before, during and after the event.
Presented by Andy Huston at the 2011 NACA Mid America Regional Meeting.
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.
This document provides strategies for using Foursquare for business purposes. It outlines how to create an organizational profile, add staff and specials, encourage check-ins through badges and rewards, analyze insights and metrics, integrate with other social media platforms, and measure the impact of efforts. The key aspects are listening to customers, providing valuable content and incentives for engagement, and using analytics to improve strategies over time.
"Social Me What?" Social Media for Non-profits and AssociationsShonali Burke
In November 2009, I spoke at a PRSA-NCC (National Capital Chapter) event geared towards associations and non-profits. We examined how these groups can break through the haze surrounding social media and use it effectively to further their missions.
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
This document provides an overview of advanced Instagram marketing strategies for destinations. It discusses how Instagram has over 70 million photos uploaded daily with high user engagement. Various tactics are presented for destinations to effectively use Instagram like finding and engaging followers, adding user-generated content, hosting contests, and doing account takeovers with influencers. Reporting and choosing influencers based on campaign goals are also covered. The document aims to help destinations maximize their presence on Instagram.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Social Media for Social Good - Raleigh Social Media Day #SMDayDawn Crawford
The document summarizes a social media campaign conducted by the Autism Science Foundation to raise funds and awareness at the end of the year. The campaign utilized various social media platforms like Facebook, Twitter, and blogs to engage supporters and drive traffic to the foundation's website. Through videos, social posts, and other online elements, the month-long campaign was able to successfully raise over $10,000 and increase engagement on the foundation's social media profiles. The summary highlights the key tactics and lessons learned from leveraging social media for social good.
This document outlines Michael Durwin's experience and case studies in social media marketing. It describes campaigns he has run for various clients across platforms like Facebook, Instagram, Twitter, and YouTube. Examples include a campaign for Big Sky Resort that drove over 70,000 leads to their website and one for Visit Santa Fe that increased followers on multiple platforms by 29-1601%. It also lists the tools he created, such as Potential Human Reach for Twitter analysis and Copernicus for analytics aggregation.
Here's the pictures from the presentation
http://www.nmc.org/preso/7271
http://www.flickr.com/photos/cogdog/4055876635/
http://www.flickr.com/photos/cogdog/4056617620/
http://www.flickr.com/photos/cogdog/4055876775/in/photostream/
Cultivating Community with Social Media at the Local LevelJennifer Navarrete
The document discusses how businesses can use social media at the local level to cultivate community. It notes that major social networks like Facebook, Twitter, and LinkedIn continue to experience rapid growth. The document also discusses how newspapers are launching "hyperlocal" sites to focus on local news and events in their areas since they can no longer compete on national news.
This document discusses the benefits and burdens of social media for businesses. It provides examples of how Carnival Cruises and Southwest Airlines have successfully used social platforms like blogs, Flickr, YouTube, and Twitter to engage with customers and enhance their brands. While social media provides marketing opportunities, it also poses risks like negative comments and brand hijacking that companies must address. Measurement of social media analytics is becoming more important to understand trends and sentiment.
This document discusses how social media is changing activism and social good campaigns. It outlines how social media allows for immediate impact, information sharing, and empowering communities. It provides examples of effective social media strategies, current trends like mobile apps and cause marketing. It also discusses tools used and best practices, while warning against slacktivism, greenwashing, dullness and charity fatigue.
Intro slideshow of a workshop I conducted for the Non Profit Resource Center of Texas.
-------
What is Social Networking and is it relevant to your organization? Become a champion of social media networks and discover more about the practical and effective applications available at your fingertips. From Blogs to LinkedIn to Facebook to Twitter, discover how to manage your organization’s social media life and begin connecting today!
Social Media Superpower Tapping Creativity to Mobilize Your CommunityAvi Kaplan
Presentation from the 2014 Nonprofit Technology Conference
#14ntcsuper
How organizations are leveraging their creative superpowers, measuring results, and learning from experience to win - from day-to-day engagement to major campaigns for fundraising and advocacy. How do you succeed in this changing ecosystem? What does your community expect? What separates the heroes from the zeroes? It comes down to creativity and managing your community channels.
Attendees will walk away with: 1) insight into how fostering and encouraging creativity can grow your community; 2) creative strategies for using different communications channels to inspire action; 3) strategies for measuring results on multiple channels and optimizing from what works; 4) examples of what early adopter nonprofits are doing and achieving.
Presenters:
Avi Kaplan - Director of Online Strategy, Rad Campaign
Hilary Doe - Director of Business Development, NationBuilder
Michael Wilson - CEO, Small World Labs
Social Media for Social Good: Progress and PredictionsGradon Tripp
Keynote presentation I made for Strategic Leadership and Social Media for Social Change at the Jepson School for Leadership Studies at the University of Richmond.
Converting Armchair Activists to Real-Life VolunteersArrevaSoftware
Generation Z and Millennials are more active and outspoken than ever on the causes they care about. But how do you take that online passion and create real-world action in the form of volunteers?
In this webinar, we'll outline how to:
-Identify potential volunteers through social media.
-Craft outreach messages to potential volunteers.
-Create inspiring calls to action that convert volunteers.
Turbocharging Your Digital Campaigns with Online InfluencersCheryl Contee
Learn how to use smart segmentation and engagement techniques to find 3 different types of influencers online. Tips, tricks and the latest data to help your campaigns become more successful. Presented at Netroots Nation, July 2015
This document provides an overview of an upcoming class titled "Friends Tweets & Change" that will focus on grassroots movements and how tools like social media, guerrilla marketing, and personal branding can help achieve movement goals. The class will be taught by Andrew Hoffman and will involve students learning about various communication tools, choosing a cause to support, maintaining social media profiles to promote their cause, and participating in discussions. The goals of the class are for students to gain knowledge of grassroots techniques, understand the power of social media, be able to teach others, and be better qualified than peers for the future. Participation and papers will determine grades.
The document discusses social media strategies and provides examples from Ford and Nike. It outlines how Ford launched the new Explorer via Facebook and achieved over 30,000 initial fans. Nike's social strategy included gadgets, web tools, online communities, competitions and blogs to engage users in running. Both companies emphasized interaction across social platforms like Facebook, YouTube and Twitter to build awareness, trust and loyalty.
Leveraging the Power of Neighbors - IN Governors Conference 2013Andrew Hoffman
I was invited to share the story of NeighborLink and talk about the concept of "neighboring" to a workshop of people at the 2013 Indiana Governor's Conference on Service and Nonprofit Capacity Building.
Total Workforce Management Solutions provides a single source for workforce procurement technology and program management services. Their suite of solutions includes applicant tracking, vendor management, independent contractor compliance, and managed services programs to efficiently acquire, manage, and retain talent. They also offer consulting services to help streamline recruitment processes and control costs through customized workforce programs and reports.
Here is an introductory presentation given on 3.5.12 to a group of ministries in the Indianapolis that are part of Grace Community Church's Frontline Partners. The goal of the presentation was to create a discussion around the shifting communication landscape as well as challenge them to think critically about their story and influence on others.
Now Corporation is a technology company headquartered in Manila, Philippines with offices in Silicon Valley, USA and Tokyo, Japan. It provides services such as website development, mobile app development, animation, and live streaming. It has over 75 developers and 20 animators. Notable clients include Philippine Daily Inquirer, Department of Agrarian Reform, and BBDO Guerrero.
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
Putting the Social in Social Media: How to Use the Social Web to Network and ...Jacki Halas
The document provides tips for using social media to network and boost business. It emphasizes being social and open on social media to build trust and influence among peers. Some key points include leveraging employee social networks, hosting in-person events, engaging in conversations to move discussions forward, and mixing traditional and new media to spread stories. The overall message is that businesses should get involved in social media conversations to build their brand and gain customer referrals through word-of-mouth recommendations.
Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
This document summarizes a presentation on using social media for nonprofits. It discusses the major social media platforms of Twitter and Facebook, strategies for using them to build a nonprofit's brand and run campaigns, etiquette tips, and the importance of measurement. Key points covered include focusing on relationships on Twitter, posting shareable content regularly on Facebook, thinking of social media like a participatory show, and starting tracking metrics from the beginning.
Dell had great success with their social media strategy of listening to conversations about the company and addressing complaints and questions. They earned over $3 million and gained 1.5 million Twitter followers. Old Spice saw a 27% increase in sales and became the #1 brand of body wash for men after their viral video campaign received over 1 billion online impressions in just 6 months. The Washington Redskins leveraged Foursquare to gain nearly 13,000 followers and over 20,000 check-ins at their stadium. Cold Stone Creamery saw a sales boost of over $10,000 and increased store traffic after launching an eGifting campaign on Facebook that went viral.
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...Julia Campbell
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign!
Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit.
Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.
Learning objectives:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Sendible
A social CRM is one of the most important aspects of keeping in contact with your social media community, clients and prospects. In this webinar we explore the extraordinarily successful social media campaign that Donald Trump undertook to win the US election and how we can learn from his approach to data, influencers and knowing your buyer personas.
We also look at other real-life examples of social media campaigns which have won and failed due to the approach companies took when targeting their buyer persona.
The agenda of this webinar:
- What we can learn from Trump’s social media campaign
- How brands can win and fail on social media
- Understanding your buyer personas
- Building a solid social CRM
- Finding and interacting with influencers
These case studies and great examples of social media successes and failures will be followed by showcasing how our tool, Sendible helps you build a social CRM, discover influencers and understand your target audience through our advanced reporting capabilities.
The full webinar video can be found at: www.youtube.com/sendible
Presenter: Luke Knight, Partnerships Manager, Sendible
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. It also provides examples of how nonprofits can involve leadership and employees in their social media strategies.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. Tools are presented and incorporating leadership, employees and social media tools into the strategy is addressed.
This document discusses trends in social media and provides strategies for using social media. It notes that major social platforms like Facebook and YouTube now reach billions of users daily and engagement occurs through sharing content, comments, and likes. The document then outlines a five step strategy for using social media: 1) plot objectives and strategy, 2) execute the strategy, 3) manage resources, 4) measure results, and 5) repeat the process. Key metrics for measurement include impressions, shares, followers, and website traffic. The document concludes by emphasizing the importance of planning, evaluation, and adapting strategies over time.
This document discusses trends in social media and provides strategies for using social media effectively. It notes that major social platforms like Facebook and YouTube now reach billions of users daily and engagement occurs in real-time. Recommendations include plotting a social media strategy around objectives, audiences and channels before executing; managing resources by designating a champion and experimenting; and measuring results through analytics and metrics like impressions, interactions and traffic. Examples of social shopping, check-ins and live streaming are also outlined.
Social Media for Social Good - How Nonprofits Can Engage SupportersChad Norman
Nonprofits can use social media to raise awareness, engage supporters, and fundraise more effectively. Social media allows nonprofits to reach people where they are online and on popular platforms like Facebook and YouTube. Nonprofits should have clear social media strategies, policies, and goals to maximize engagement and drive real results by connecting with supporters and encouraging them to take meaningful actions.
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
The document discusses how not-for-profit organizations can use social media like Facebook, Twitter, and blogs to engage supporters and raise awareness of their causes. It provides tips on building communities and relationships online through regular posting of updates, photos, and videos. It also explains how organizations have used social media for fundraising, recruiting volunteers, and spreading their message virally.
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Similar to Social Media Hu J Term - Heather Schoegler (20)
Faith, Philanthropy, & Change Conference - Taylor UniversityAndrew Hoffman
Overview presentation on how NL uses technology to mobilize volunteers and impact communities. Presentation was given at the Faith, Philanthropy, & Change Conference held at Taylor University.
This document summarizes a presentation about a neighborhood revitalization project. A local leader organized volunteers to help fix up a home that was in violation of city codes. They were able to complete renovations in one day with 75 volunteers and donations of paint, supplies, and over $500 in cash. The project is part of a larger neighborhood development program that has completed over 3,257 projects in 5 years through partnerships between neighbors, churches, businesses, and civic groups. The program aims to remove barriers and eliminate excuses to help residents through volunteer and community support.
A presentation on the basics of storytelling developed for the Paul Clarke Nonprofit Resource Center in Fort Wayne, IN. Presentation was given to nonprofit leaders and board members. I presented with Ryan Schnurr of FinchFilms.co
NeighborLink is a faith-based volunteer network that connects those in need of assistance with volunteers willing to help through a web-based platform. It currently operates in nine cities across the U.S. and aims to expand its model nationally by partnering with churches and other organizations. The platform allows vulnerable homeowners and community groups to post volunteer opportunities that can be claimed by registered volunteers. NeighborLink is seeking funding to improve its technology and hire staff to further develop its tools and launch new affiliate programs in additional cities.
If you had to communicate your organization's mission in 140 characters or less, could you do it? Is that even important? Communications has quickly become one of the most important aspects of our organizational responsibilities as well as one of the top traits of a successful leader in today's world. The social media craze is not new and the complexities that come along with it are not going away. Join us in a discussion around some core philosophies that support the use of new media.
Fall11 Day 9 - Location Based & Mobile MarketingAndrew Hoffman
This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
This document summarizes key topics from a course on cause marketing and social change. It discusses definitions of cause marketing, statistics on consumer preferences and spending related to causes, examples of successful cause marketing partnerships between non-profits and for-profit brands like Nike/Livestrong and TOMS Shoes, and strategies used by charities like Charity:Water and Operation Christmas Child to engage supporters through digital campaigns and user-generated content. It also briefly touches on the risks of greenwashing and resources for evaluating cause marketing campaigns.
There have been several major examples of how SM is fueling global, cultural change whether it's in disaster response or in cultural revolutions. This week we talked about several of these.
I introduced the ideas of crowdsourcing and crowdfunding to the students in an order to better understand the influence collaboration via the web can have on various initiatives.
Taking SM to Next Level - Governor's Conference 2011Andrew Hoffman
The document is a presentation about taking social media to the next level. It discusses establishing a solid foundation for social media use, including purpose, content, calls to action, and design. It also covers specific social media tools like Google Alerts and Analytics, social sharing platforms, email marketing, video, mobile apps, digital fundraising, and cloud-based collaboration tools. The presentation aims to provide practical strategies for nonprofit organizations to effectively manage their social media presence.
The document provides an introduction to social media. It discusses the basics of communication and how social media allows for online conversations. Key social media platforms like Facebook, Twitter, YouTube, and blogging are examined. Creating a solid foundation with a clear purpose, content, calls to action, and other elements is emphasized. Reasons for blogging include telling personal stories, becoming an expert, frequency of updates, and creating interaction. Examples of effective blogs are provided. The presentation concludes that these tools only matter with a clear purpose and strategy.
The document discusses why video is successful online, including its ability to go viral through sharing, embedding on websites, and citizen journalism. It also explores how people can become "internet famous" through funny or talented videos. Video is used for education through tutorials, talks, and DIY instructional videos. The role of YouTube and popular videos on the site are reviewed. Finally, the document discusses using social media like Twitter, Facebook, and fan pages to promote videos and engage audiences.
This document discusses social justice and volunteerism. It summarizes several community projects where volunteers helped those in need by completing home repairs, roofing jobs, and assisting seniors and disabled individuals. It discusses how volunteers are motivated by autonomy, mastery and purpose. It also highlights how social media and crowdsourcing platforms can help raise funds and awareness for important causes. The document encourages people to leverage technology and their own ideas to make a positive impact in their community.
This document discusses Twitter and Facebook and how they are changing communication. It provides background on when each was created, user statistics, and examples of how organizations and politicians are using the platforms. Examples of trending topics on Twitter and data visualized from people's Facebook activity are presented. Demographic information is also given for both networks.
1. Set up a blog on one of the blogging platforms discussed, such as WordPress, and consider elements like scheduling posts, tagging, categorizing, and linking to social media accounts.
2. Look at the example blogs provided and analyze what makes them effective in terms of content, design, purpose, and interaction.
3. Consider purchasing a blog theme to enhance the design and layout of your new blog. Be sure to make your blog personal and focused on establishing yourself as a thought leader through high-quality, frequent content.
This presentation was given to Leadership Fort Wayne's Youth Leadership Program. I was asked to share about today's communication landscape and proper online etiquette on social media platforms for this group of high school sophomores. I also shared briefly about NeighborLink and how students could use it for finding community service projects.
Top 5 tips for Short-Term & Project Based VolunteersAndrew Hoffman
The document outlines 5 tips for short-term and project based volunteerism. Tip 1 is to be selective about which volunteer opportunities to pursue as underplanned projects are often more trouble than helpful. Tip 2 is to understand the different types and motivations of volunteers, such as their age group, whether it fulfills a requirement, and how best to communicate with them. Tip 3 is to define the pros and cons of short-term volunteer projects upfront. Tip 4 is to be well-prepared for volunteers by having a plan, clear expectations and instructions, and following up afterwards. Tip 5 is to share your organization's mission with volunteers to give their work purpose and meaning.
There are pros and cons of everything we do, including social networking. It can consume our time, distract us from our tasks, allow us to hide from others and hinder our personal relationships. I'm a huge fan of the benefits but am very aware of the drawbacks.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How to Download & Install Module From the Odoo App Store in Odoo 17Celine George
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
How to Setup Default Value for a Field in Odoo 17Celine George
In Odoo, we can set a default value for a field during the creation of a record for a model. We have many methods in odoo for setting a default value to the field.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
1. social media Heather Schoegler director of communications, Parkview Foundations Twitter.com/HSchoegler LinkedIn.com/HeatherSchoegler high-level highlights
13. Vitamin Water Launch Product WorldWide Facebook.com/ VitaminWater 1.098 million followers
14. Trident Layers Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009 Goals Channels ROI
15. Trident Layers Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009 Launch a new product Integrated print ad w/Twitter (@ tridentlayers ) 214 Twitter followers
17. The Staley Foundation Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession) by Adam Boyden (Marketing Profs Daily) Facebook Twitter (@stales) LinkedIn
18. donation by action Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009 Hashtag Event Auction
19. donation by action Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009 #BlameDrewsCancer Blame-a-thon @drew to @drewfromtv
20. the Kutcher effect Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009 Goals Channels ROI Goals Channels ROI
21. the Kutcher effect Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009 $ for nets Twitter 90,000 nets Attention from females Twitter, Facebook, video 200K fans
1 st – some groundrules This isn’t a “please put your cell phones away” kind of morning. You are all welcome to tweet during my presentation. Just be sure to use the #JTerm hashtag and cite me when needed. Interrupt! Ask questions at any time. I want this to be meaningful to you. Let’s have some fun and learn together. My background How I approach social media – from a marketing/PR focus in the nonprofit sector
Read, research & retweet in all areas of interest. Don’t get siloed. This will increase your followers and your SME value. (subject matter expert) Lovecat principles Grow your knowledge Grow your network Share both w/your network freely
Why do you want to reach them? Where is your audience actively engaged? Did you meet your goal?
Personal - Explain how I define my purpose for the various web sites. I have learned to say “no” when necessary. Always always always consider if you would want it on the front of the NY Times or for your grandmother to read it. Corporate Example of good personal/corporate integration: @southwestair and @ChristiDay PR Think about your username 140 Characters – simple is better. Personal and professional. Same username across all platforms
Where else/What else is social media? So how do you know where you need to be? - Most sites will fade away in 72 hours.
OK. A lot of #s. What might they mean? Lots of people interacting. If you can reach 1, you have the opportunity to reach their: 130 friends 12 groups If you need to reach a worldwide audience, you might consider Facebook. The Facebook audience is mobile. Consider branding an app for connecting w/your facebook page. This is just one example of research that can help you create a strategy for effectively communicating your cause or your organization’s mission.
FML = F My Life – saw higher frequency in the Spring and in the Fall and on Mondays and Tuesdays. What are the implications? Looking at this list, do you see any industries that may or may not do well to market on Facebook? (Healthcare! – swine flu, deaths, family, health care, years)
HOW: do we accomplish this HUGE task? Tools create efficiency. Whether is CoTweet to allow multiple users to post under one account or PostLater that allows you to schedule tweets in advance or HootSuite that allows you to track your tweets including links, you can do a lot with a little. Also consider Google Reader for generating ideas for content and setting up RSS feeds to track your own mentions, etc. Where: do we start? Do we plug in? Start with a defined purpose. Answer a few questions: Who do we need on the bus? What obstacles are in our way? – do you need to create appropriate policies regarding IT and HR in order for employees to have access? Should you conduct training for a) those engaged in social media corporate or b) everyone who is your brand ambassador? When do we start? What: should we measure ROI? According to an online survey conducted by Bazaarvoice and The CMO Club of 133 chief marketing officers, 62% of respondents said they would boost their social media budgets next year. The CMOs polled represent a wide range of industries, including software, finance and insurance, travel and hospitality, media and publishing, consumer goods and retail. Other findings of the survey include: 81% of respondents plan to link up to 10% of their company’s revenues to social media investment next year 72% plan to attach revenue expectations to their social media spending in 2010 85% are tracking site traffic, while 83% are tracking the number of fans More than 50% of respondents expressed uncertainty about the ROI of social media
Vitamin Water’s launch coinciding with March Madness 2009….
Vitamin Water’s launch coinciding with March Madness 2009….
Last Friday (December 18, 2009) Trident ran this full-page ad in USA Today, which was comprised entirely of actual tweets from real, uncompensated fans of the new gum. The brand found the tweets using Twitter search, and approached each person with gum coupons in exchange for featuring their 140-character love notes in the ad. The ad asks readers to visit the brand on Twitter at http:// www.twitter.com/tridentlayers . I’m not sure that particular tactic was successful, as the account has just 190 followers (a far cry from USA Today’s 1+ million readership). I might have preferred the call to action be to visit Trident on Facebook , where they have more than 250,000 fans, and are using a nifty coupon app to give you 75 cents off your first pack of the new gum.
December 18, 2009 Trident ran this full-page ad in USA Today , which was comprised entirely of actual tweets from real, uncompensated fans of the new gum. The brand found the tweets using Twitter search, and approached each person with gum coupons in exchange for featuring their 140-character love notes in the ad. The ad asks readers to visit the brand on Twitter at http:// www.twitter.com/tridentlayers . I’m not sure that particular tactic was successful, as the account has just 190 followers in the first week. Another call to action option might have been the call to action be to visit Trident on Facebook , where they have more than 250,000 fans, and are using a nifty coupon app to give you 75 cents off your first pack of the new gum. 253K fans on Facebook.com/TridentGum
I know I’ve given a lot of emphasis on for-profit, retail oriented businesses, but there is a HUGE room for non-profits to have success via SM
Facebook : Posts messages about Foundation meetings, news and events. Will use Cause app to run a fundraiser this summer. Only investment is time. Twitter : Uses personal account ( @stales ) because it resonates with donors and potential donors. Builds relationships with key constituents through personal and engaging persona. She hosted two major fundraising efforts raising $2,000 with the first and $3,400 during the second. Both promoted purely through Twitter. LinkedIn : Leverages Linkedin Answers to ask questions about by-laws, creating effective boards, and managing committees for all aspects of non-profit management. Peers answer the questions, offering valuable insight that can be implemented for the Foundation.
May 20th, 2009 diagnosed with stage 3 Hodgkin’s Lymphoma, a cancer of the lymphatic system.
May 20th, 2009 diagnosed with stage 3 Hodgkin’s Lymphoma, a cancer of the lymphatic system. Hashtag: I started a web site with my friend called BlameDrewsCancer.com where you could blame my cancer for whatever you like. I had no idea how. In the process, I stumbled upon a new “business model” for raising money for charity: Donation by Action. No money needed from you. Just your heart and your tweets. Nearly 15,000 people blamed my cancer for everything from the band Nickelback, to global warming, to losing their own friends or family members to the disease . I had struck a nerve, it was (and still is) powerful. We raised way more than $15,000 for the awesome Lance Armstrong Foundation LIVESTRONG . Event: During the past 7 months we threw a 24 hour “Blame-A-Thon,” appeared on local TV stations, CNN, and got picked up by tons of blogs from every corner of the web. This was working. The masses took an action, and I found other people and businesses to donate. Auction: I’m the owner of the Twitter name @drew . It’s a pretty neat party trick to say “I’m Drew on Twitter.” Recognizing the value of that, I decided to (with Evan Williams’ and Twitter’s blessing) put my username up for auction to benefit LIVESTRONG. After January 1st, I won’t be @Drew anymore, but it’s worth it. While at Starbucks in San Francisco I saw a tweet pass by from someone who goes by @ DrewFromTV . It was Drew Carey, the host of The Price is Right . He had bid the asking price of $10,000, and took it to another level by starting a bidding war with himself — raising the price to $100,000. Then, he dropped the bomb: If Drew Carey got one million followers by December 31st, 2009 he’d donate one million dollars to LIVESTRONG . Even if he didn’t get to a million, he’d still donate $1 for everyone who followed him. That’s it. Donation by Action. We set up milliondollardrew.com to track our progress.
Goal = Leverage following to raise $ for Malaria No More using this tweet “Every 30 seconds a kid dies of malaria. Nets save lives. $10 buys a net. MalariaNoMore.com” Channel = Twitter using CNN race to 1 million ROI = 90,000 nets were donated Goal = Kellogg wants to use Kutcher & Moore to draw attention to hunger in America and focus on women. Channel = Twitter, Facebook and user submit videos ROI = 200k facebook fans in less than 1 month, majority were females over 25 Takeaways: simple call to action Drive traffic where you want them to go. Facebook campaign was interactive and got people emotionally invested.
Goal = Leverage following to raise $ for Malaria No More using this tweet “Every 30 seconds a kid dies of malaria. Nets save lives. $10 buys a net. MalariaNoMore.com” Channel = Twitter using CNN race to 1 million ROI = 90,000 nets were donated Goal = Kellogg wants to use Kutcher & Moore to draw attention to hunger in America and focus on women. Channel = Twitter, Facebook and user submit videos ROI = 200k facebook fans in less than 1 month, majority were females over 25 Takeaways: simple call to action Drive traffic where you want them to go. Facebook campaign was interactive and got people emotionally invested.
Benefit = build brand awareness while also helping out communities across the world. Fail = could spend $20M on philanthropic causes without getting the benefits of buzz-generating ad campaign. Pepsi will launch the Pepsi Refresh Project on January 13, 2010. At that time, users can submit their ideas to Pepsi for ways to refresh their communities, making the world a better place. Voting will begin on February 1, 2010, and the projects that get the most votes will be funded by Pepsi. Pepsi expects to spend $20 million to fund thousands of projects. If Pepsi can effectively orchestrate the Pepsi Refresh Project, the company can build brand awareness while also helping out communities across the world. On the flip side, if not executed properly, the company could wind up spending $20 million on philanthropic causes (which is to be commended), without getting the benefits of a buzz-generating ad campaign.
Disclosure – It doesn’t matter if you’re being paid to talk about a client, if you’re just doing it yourself or even if you’re writing about a client’s competitor (a risky task). Either way, trust and relationships you’ve developed online are at play. Failing to disclose your bias can contribute to losing trust. Crowdsourcing – how to separate the wheat from the chalf Geotagging – burglary, safety and privacy Crowdsourcing I can crowdsource ideas, or designs, once I've had the insight into key problems or opportunities. Only when I, the requester of ideas or designs, have identified the opportunities, established the context and strategy, and determined how to implement the idea or design, do I even need the "Crowd". We never felt threatened when we asked people to help us in a brainstorming setting, so why should we feel threatened when the brainstorming session gets significantly larger? We don't hold a lock on ideas or concepts - no one does. Perhaps some people or firms are better at generating ideas or concepts than others, but that's only on the margins. If P&G is willing to accept 50% of their new product ideas from outside the firm, then perhaps we should all start crowdsourcing at some level. Example from MediaPost about engaging mom bloggers: What started with an email I sent to a green mom-blogger group suggesting one of their more prominent members enter the video contest turned into a crowd-sourced social media plan that included Twitter domination of the contest hashtag; a pro bono tweet-up by a well-known green marketing organization; 75-plus blog posts and mentions; and endorsements for their candidate garnered from top Mom blogger sites, including Blogher and Mom Central. This all in one week! And I just sent out an email. Okay, I did a bit more than that, but the bloggers involved took the basic list of suggestions (Twitter, Facebook and Blog posts) I wrote on how they might promote their candidate and expanded upon it exponentially. They found new ways to use the social media space to make her campaign go viral from LinkedIn to Ning to social bookmarking sites to involving high-profile Tweeters and bloggers to support their efforts. Truly a crowd-sourced effort. And it got me thinking. Mom bloggers are savvy users of the social media space. When they get passionate about something, they can compete with the best of social media marketers by creating and executing strategies that work to advance their wants and needs. The trick for marketers is to tap into that passion by creating promotions about which they can get excited.
Crowdsourcing We never felt threatened when we asked people to help us in a brainstorming setting, so why should we feel threatened when the brainstorming session gets significantly larger? We don't hold a lock on ideas or concepts - no one does. If P&G is willing to accept 50% of their new product ideas from outside the firm, then perhaps we should all start crowdsourcing at some level. Example from MediaPost about engaging mom bloggers: This all in one week! And I just sent out an email. Okay, I did a bit more than that, but the bloggers involved took the basic list of suggestions (Twitter, Facebook and Blog posts) I wrote on how they might promote their candidate and expanded upon it exponentially. They found new ways to use the social media space to make her campaign go viral from LinkedIn to Ning to social bookmarking sites to involving high-profile Tweeters and bloggers to support their efforts. Truly a crowd-sourced effort. Key: tap into the passion of your audience by creating promotions about which they can get excited Apps: Revenue potential Creating more brand loyalty QR code ROI tracking Augmented Reality Unlimited possibilities Real-time, real-location
Interact Create Relationships. Relate & Retweet. Be Authentic Build Trust. We are in a Trust Economy. Connect with your Audience’s Passions At a minimum….listen!
Interact Create Relationships. Relate & Retweet. Be Authentic Build Trust. We are in a Trust Economy. Connect with your Audience’s Passions At a minimum….listen!