Marketing the Web 2.0-way is not just about capturing eyes and ears; it is about capturing and sustaining the hearts and minds of your most passionate customers. Most companies build Facebook fan pages and think they’re done; they leave them to gather dust and attract irrelevant comments from online attention seekers. But brands that use social networks like Facebook well, have an opportunity to leverage the relationships with the truly passionate fans who take the time and energy to visit the brand fan page and invite a brand back into their own social network. This presentation discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy. It will show the variety of practical tactics and actionable tips that can help improve your Facebook marketing efforts.
This document discusses social media marketing strategies. It begins with an introduction and overview of the benefits of social media marketing such as controlling your brand and building traffic. It then provides tips for creating successful profiles on social platforms and engaging with communities. Several specific social media sites are outlined that are recommended for marketers to target, such as Digg, Delicious, Flickr, Reddit, and StumbleUpon. The document concludes with opening the floor for any questions.
The document discusses Facebook groups and pages. It provides information on the benefits of using groups such as segmenting audiences, controlling the group, generating leads and building brand awareness. It outlines key differences between groups and pages like discussion privacy, personal interaction, customization options and member limits. The document also provides tips on finding, choosing and using groups on Facebook.
Sports team and fan interaction on social mediaNbeaulieu
Sports teams are increasingly using Twitter for marketing, branding and fan interaction. Teams apply concepts like creating brand ambassadors to improve sales and attendance. Research shows fans want personalized interaction from teams on Twitter. Teams also use Twitter to establish their identity and manage their brand, with some learning from missteps like ill-advised tweets. As Twitter becomes more integral to the fan experience, future questions remain around monetization and the relationship between social media and on-field experiences.
The document discusses strategies for using Pinterest boards to promote food tours and restaurants in San Francisco. It analyzes the effective and ineffective tactics used by two existing boards, SF Food Tour and Eat24.com. It then provides recommendations for how the boards could link content across social media platforms like Twitter and blogs to increase awareness, drive traffic, and boost sales.
The document outlines a social media marketing plan for Jasmine Melendez's personal brand. The plan's key objectives are to increase engagement on her social media accounts and blog by creating more shareable content weekly and interacting with similar accounts. She will focus on increasing followers on Twitter and likes on Facebook over 3 months through 4 weekly posts incorporating hashtags. Progress will be measured quarterly against goals for new followers, likes, and shared posts.
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
Wendy Moore of Savvy Web Women provides insightful presentation slides on List Building Using Social Media as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Marketing the Web 2.0-way is not just about capturing eyes and ears; it is about capturing and sustaining the hearts and minds of your most passionate customers. Most companies build Facebook fan pages and think they’re done; they leave them to gather dust and attract irrelevant comments from online attention seekers. But brands that use social networks like Facebook well, have an opportunity to leverage the relationships with the truly passionate fans who take the time and energy to visit the brand fan page and invite a brand back into their own social network. This presentation discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy. It will show the variety of practical tactics and actionable tips that can help improve your Facebook marketing efforts.
This document discusses social media marketing strategies. It begins with an introduction and overview of the benefits of social media marketing such as controlling your brand and building traffic. It then provides tips for creating successful profiles on social platforms and engaging with communities. Several specific social media sites are outlined that are recommended for marketers to target, such as Digg, Delicious, Flickr, Reddit, and StumbleUpon. The document concludes with opening the floor for any questions.
The document discusses Facebook groups and pages. It provides information on the benefits of using groups such as segmenting audiences, controlling the group, generating leads and building brand awareness. It outlines key differences between groups and pages like discussion privacy, personal interaction, customization options and member limits. The document also provides tips on finding, choosing and using groups on Facebook.
Sports team and fan interaction on social mediaNbeaulieu
Sports teams are increasingly using Twitter for marketing, branding and fan interaction. Teams apply concepts like creating brand ambassadors to improve sales and attendance. Research shows fans want personalized interaction from teams on Twitter. Teams also use Twitter to establish their identity and manage their brand, with some learning from missteps like ill-advised tweets. As Twitter becomes more integral to the fan experience, future questions remain around monetization and the relationship between social media and on-field experiences.
The document discusses strategies for using Pinterest boards to promote food tours and restaurants in San Francisco. It analyzes the effective and ineffective tactics used by two existing boards, SF Food Tour and Eat24.com. It then provides recommendations for how the boards could link content across social media platforms like Twitter and blogs to increase awareness, drive traffic, and boost sales.
The document outlines a social media marketing plan for Jasmine Melendez's personal brand. The plan's key objectives are to increase engagement on her social media accounts and blog by creating more shareable content weekly and interacting with similar accounts. She will focus on increasing followers on Twitter and likes on Facebook over 3 months through 4 weekly posts incorporating hashtags. Progress will be measured quarterly against goals for new followers, likes, and shared posts.
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
Wendy Moore of Savvy Web Women provides insightful presentation slides on List Building Using Social Media as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
With more than 600 million users, Facebook tops the charts as the world’s largest social network. Members build conversations with their friends, neighbors, and coworkers through personal profiles and interact with organizations and brands through pages and groups. After completing this workshop, participants will understand basic Facebook terminology, steps for creating a personal profile and a page, keys to posting engaging content and interacting with target audiences, and ways to measure success.
This presentation was an Information and Communications Technologies (ICT) workshop for the College of Agriculture and Life Sciences at Virginia Tech on July 12, 2011.
Prospecting on Facebook | Toto The Digital Marketing EnthusiastTotoNovera
We help businesses in creating and improving their online presence, reach their desired audience, nurture their prospects, convert their audience to paying customers, and condition them to be an advocate of their business through practical digital marketing strategies and tools.
Website: https://totothedme.wordpress.com/
The document provides best practices for using social media to build brand loyalty and share engaging content. It recommends being trustworthy, engaging, consistent and responsive on social media. It also suggests creating sharable content like contests, polls and blog posts using multimedia to leverage existing brand assets. Content should be unique, relevant and original to increase sharing and search engine optimization. The document advises pushing engaging content rather than passive commercials. Social media is for interaction, not monologues, so brands should respond to others, follow other pages and share their content to promote a two-way conversation like interactions at a cocktail party.
This document discusses strategies for using LinkedIn and Facebook for professional networking and marketing purposes. It recommends using LinkedIn to learn from others by viewing profiles of LinkedIn users, companies, and groups. For Facebook, it suggests researching the landscape, learning from other pages, and creating a strategic presence with a specific landing page, full info page, and additional tabs. The overall strategies focus on relationship building, learning from peers, and implementing a thoughtful online presence and engagement for professional networking and marketing goals.
Ted Prodromou shares the story of how he filled his client pipeline in less than 30 days by spending less than 30 minutes a day on LinkedIn answering questions and helping people. From the July 2013 Bay Area Consultants Network (BACN) meeting in San Rafael, CA.
Reading 5-1: Social Media and Sport Organization PowerPointjsande6
Social media presents challenges for sports organizations by reducing their control over information and allowing them to more closely monitor employees. While many organizations and athletic departments restrict or ban social media use, their policies are often vague and focus more on negative than positive uses. Athlete social media use that discloses inappropriate information or criticizes teams has led to fines and releases. The document recommends that sports organizations provide clearer guidance on social media, define unacceptable content, accept some criticism, and promote cooperative training instead of just monitoring to restrict use.
This document provides 10 tips for increasing engagement on Facebook posts and growing the number of page likes. The tips include keeping posts short and focused, including questions to encourage comments, using photos and videos, posting consistently, engaging in conversations on the page, ensuring high-quality content, asking followers for feedback, liking and replying to comments personally, including calls to action, and keeping posts entertaining to attract and retain followers. The goal is to get more likes, shares, and engagement that will expose the page to more of the followers' connections.
When you have written a new blog post, there are three ways to post the information on Facebook. At Client Attraction, we have done quite a bit of research and testing to discover what works best to get the engagement you want with fans. So let me share what we have learned.
This document summarizes Melanie Holder's online networking and personal brand development. It discusses her use of social media now compared to the past, outlines her personal brand across various online platforms, and provides feedback from her tutor and peers. It also reflects on how her career plans have grown and her plans to maintain an online presence that fosters professional connections and allows her to express personal views to meet her goals.
This document outlines the social media strategy for a blog about the Tampa Bay Buccaneers. The goals are to grow the blog's following and create an engaged community of Bucs fans. Key tactics include live tweeting team updates, creating conversation-starting content, and increasing visual social media posts. The document defines brand voice, roles and responsibilities, and includes a critical response plan. Progress will be measured bi-weekly and reported through the football season.
This document outlines a 7-step process for a Facebook "Like & Win" campaign where users register to receive a tracking URL, copy the URL after accessing the Facebook campaign tab, share the URL on their Facebook profile to get friends to click the like button, and then view conversion reports to track progress.
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
In this simple Facebook marketing guide for Food and Beverage brands, you'll find the following:
1. How to audit your Facebook Page in 20 seconds
2. How to assess your current situation
3. How to set a solid Facebook marketing strategy and calendar
4. Which promotions to run for your objectives
5. Examples and case studies from savvy non profits
6. Tips and best practices for success
From Strutta, your 'Enter to Win' contest and social media promotion experts. Facebook Preferred Marketing Developers.
This document outlines an organic social media campaign on Facebook to promote a graphic design contest for freelancers to increase brand awareness. The campaign will run a single post in February 2021 asking people to like, tag friends, and share the post for a chance to win a free graphic design with the winner announced on February 28th via an online random name picker. A content calendar is also included to schedule posts for the campaign on Facebook and other social media channels over the coming weeks.
This document outlines the social media plan for The Byne Group from June 2013 through December 2013. It includes several planned social media days and events such as Social Media Day in June, Swap Ideas Day and Coffee Day in September, Smile Day in October, Boss's Day in October, and Chocolate Covered Anything Day in December. For each event, the document provides the planned hashtags for Twitter, Facebook posts and contests, and suggested content to share on social media.
Blogs allow publishing of various media types and discussion. They have grown in popularity since the 1990s. Large blogging platforms make creating blogs easier and allow posting of videos and presentations. Blogs are a free service for communication, expression, and debate that increases information availability. However, content must comply with laws and service guidelines. Effective blogging requires planning, defining the audience and conversation themes, sourcing engaging content types on a calendar, using tools like Storify, building a community through commenting and guest posts, and measuring analytics.
Using Instagram To Market Your Food-related BusinessSarah Page
This document provides information and tips for using Instagram effectively, particularly for food-related businesses. It notes that Instagram has over 60 million photos uploaded daily and 200 million monthly active users. The document then gives best practices for food businesses on Instagram, such as showing food photos, taking behind-the-scenes photos, introducing staff, and highlighting local partners. It also provides instructions on setting up an Instagram account and posting photos effectively.
The document discusses successful Facebook marketing strategies. It recommends creating a profile and connecting with others to build an audience. It also recommends creating a Facebook page for your business rather than a group. The document discusses promoting the page through events, photos, sharing content, and leveraging the news feed. It emphasizes using these strategies to tell your story, make connections, share content, and engage your audience on Facebook for successful marketing.
Ultilizing social media to support your team cultureSusan Nicholas
Susan Nicholas discusses using social media like Facebook to build relationships with her team at Passion Parties. She recommends interacting with team members socially online, getting to know their motivations, and encouraging event attendance. Nicholas suggests creating a team name through a Facebook group and setting up a team group page to train, encourage, applaud and mentor members. The goal is to create a supportive team culture.
Politicians and Parties on YouTube and Google+Social Samosa
Along the lines of premier social networking platforms like Facebook and Twitter, the ones that are side-lined often are YouTube and Google+. A look into the statistics of the parties and the politicians on YouTube and Google+.
The document discusses the role of online media in India's 2009 general election. It outlines how [1] online platforms provided communication and fundraising opportunities for political campaigns and allowed them to better connect with citizens. [2] Approximately 42-50 million Indians used the internet during this time, though penetration was still only around 3.7% nationally. [3] Online media increased public enthusiasm and engagement in the political process.
With more than 600 million users, Facebook tops the charts as the world’s largest social network. Members build conversations with their friends, neighbors, and coworkers through personal profiles and interact with organizations and brands through pages and groups. After completing this workshop, participants will understand basic Facebook terminology, steps for creating a personal profile and a page, keys to posting engaging content and interacting with target audiences, and ways to measure success.
This presentation was an Information and Communications Technologies (ICT) workshop for the College of Agriculture and Life Sciences at Virginia Tech on July 12, 2011.
Prospecting on Facebook | Toto The Digital Marketing EnthusiastTotoNovera
We help businesses in creating and improving their online presence, reach their desired audience, nurture their prospects, convert their audience to paying customers, and condition them to be an advocate of their business through practical digital marketing strategies and tools.
Website: https://totothedme.wordpress.com/
The document provides best practices for using social media to build brand loyalty and share engaging content. It recommends being trustworthy, engaging, consistent and responsive on social media. It also suggests creating sharable content like contests, polls and blog posts using multimedia to leverage existing brand assets. Content should be unique, relevant and original to increase sharing and search engine optimization. The document advises pushing engaging content rather than passive commercials. Social media is for interaction, not monologues, so brands should respond to others, follow other pages and share their content to promote a two-way conversation like interactions at a cocktail party.
This document discusses strategies for using LinkedIn and Facebook for professional networking and marketing purposes. It recommends using LinkedIn to learn from others by viewing profiles of LinkedIn users, companies, and groups. For Facebook, it suggests researching the landscape, learning from other pages, and creating a strategic presence with a specific landing page, full info page, and additional tabs. The overall strategies focus on relationship building, learning from peers, and implementing a thoughtful online presence and engagement for professional networking and marketing goals.
Ted Prodromou shares the story of how he filled his client pipeline in less than 30 days by spending less than 30 minutes a day on LinkedIn answering questions and helping people. From the July 2013 Bay Area Consultants Network (BACN) meeting in San Rafael, CA.
Reading 5-1: Social Media and Sport Organization PowerPointjsande6
Social media presents challenges for sports organizations by reducing their control over information and allowing them to more closely monitor employees. While many organizations and athletic departments restrict or ban social media use, their policies are often vague and focus more on negative than positive uses. Athlete social media use that discloses inappropriate information or criticizes teams has led to fines and releases. The document recommends that sports organizations provide clearer guidance on social media, define unacceptable content, accept some criticism, and promote cooperative training instead of just monitoring to restrict use.
This document provides 10 tips for increasing engagement on Facebook posts and growing the number of page likes. The tips include keeping posts short and focused, including questions to encourage comments, using photos and videos, posting consistently, engaging in conversations on the page, ensuring high-quality content, asking followers for feedback, liking and replying to comments personally, including calls to action, and keeping posts entertaining to attract and retain followers. The goal is to get more likes, shares, and engagement that will expose the page to more of the followers' connections.
When you have written a new blog post, there are three ways to post the information on Facebook. At Client Attraction, we have done quite a bit of research and testing to discover what works best to get the engagement you want with fans. So let me share what we have learned.
This document summarizes Melanie Holder's online networking and personal brand development. It discusses her use of social media now compared to the past, outlines her personal brand across various online platforms, and provides feedback from her tutor and peers. It also reflects on how her career plans have grown and her plans to maintain an online presence that fosters professional connections and allows her to express personal views to meet her goals.
This document outlines the social media strategy for a blog about the Tampa Bay Buccaneers. The goals are to grow the blog's following and create an engaged community of Bucs fans. Key tactics include live tweeting team updates, creating conversation-starting content, and increasing visual social media posts. The document defines brand voice, roles and responsibilities, and includes a critical response plan. Progress will be measured bi-weekly and reported through the football season.
This document outlines a 7-step process for a Facebook "Like & Win" campaign where users register to receive a tracking URL, copy the URL after accessing the Facebook campaign tab, share the URL on their Facebook profile to get friends to click the like button, and then view conversion reports to track progress.
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
In this simple Facebook marketing guide for Food and Beverage brands, you'll find the following:
1. How to audit your Facebook Page in 20 seconds
2. How to assess your current situation
3. How to set a solid Facebook marketing strategy and calendar
4. Which promotions to run for your objectives
5. Examples and case studies from savvy non profits
6. Tips and best practices for success
From Strutta, your 'Enter to Win' contest and social media promotion experts. Facebook Preferred Marketing Developers.
This document outlines an organic social media campaign on Facebook to promote a graphic design contest for freelancers to increase brand awareness. The campaign will run a single post in February 2021 asking people to like, tag friends, and share the post for a chance to win a free graphic design with the winner announced on February 28th via an online random name picker. A content calendar is also included to schedule posts for the campaign on Facebook and other social media channels over the coming weeks.
This document outlines the social media plan for The Byne Group from June 2013 through December 2013. It includes several planned social media days and events such as Social Media Day in June, Swap Ideas Day and Coffee Day in September, Smile Day in October, Boss's Day in October, and Chocolate Covered Anything Day in December. For each event, the document provides the planned hashtags for Twitter, Facebook posts and contests, and suggested content to share on social media.
Blogs allow publishing of various media types and discussion. They have grown in popularity since the 1990s. Large blogging platforms make creating blogs easier and allow posting of videos and presentations. Blogs are a free service for communication, expression, and debate that increases information availability. However, content must comply with laws and service guidelines. Effective blogging requires planning, defining the audience and conversation themes, sourcing engaging content types on a calendar, using tools like Storify, building a community through commenting and guest posts, and measuring analytics.
Using Instagram To Market Your Food-related BusinessSarah Page
This document provides information and tips for using Instagram effectively, particularly for food-related businesses. It notes that Instagram has over 60 million photos uploaded daily and 200 million monthly active users. The document then gives best practices for food businesses on Instagram, such as showing food photos, taking behind-the-scenes photos, introducing staff, and highlighting local partners. It also provides instructions on setting up an Instagram account and posting photos effectively.
The document discusses successful Facebook marketing strategies. It recommends creating a profile and connecting with others to build an audience. It also recommends creating a Facebook page for your business rather than a group. The document discusses promoting the page through events, photos, sharing content, and leveraging the news feed. It emphasizes using these strategies to tell your story, make connections, share content, and engage your audience on Facebook for successful marketing.
Ultilizing social media to support your team cultureSusan Nicholas
Susan Nicholas discusses using social media like Facebook to build relationships with her team at Passion Parties. She recommends interacting with team members socially online, getting to know their motivations, and encouraging event attendance. Nicholas suggests creating a team name through a Facebook group and setting up a team group page to train, encourage, applaud and mentor members. The goal is to create a supportive team culture.
Politicians and Parties on YouTube and Google+Social Samosa
Along the lines of premier social networking platforms like Facebook and Twitter, the ones that are side-lined often are YouTube and Google+. A look into the statistics of the parties and the politicians on YouTube and Google+.
The document discusses the role of online media in India's 2009 general election. It outlines how [1] online platforms provided communication and fundraising opportunities for political campaigns and allowed them to better connect with citizens. [2] Approximately 42-50 million Indians used the internet during this time, though penetration was still only around 3.7% nationally. [3] Online media increased public enthusiasm and engagement in the political process.
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
Social Media Case Study: How Pearson India Gained a Huge Following on Social ...Social Samosa
Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
Using Facebook To Promote Your Food-related BusinessSarah Page
This document provides an overview of using Facebook to promote a food-related business. It discusses reviewing social media platforms and creating a social media strategy, then focuses on the basics of Facebook including statistics on its users and benefits for businesses. It also covers setting up a Facebook page, scheduling posts, integrating social media with a website, using visual content and advertising on Facebook. The presentation aims to help businesses understand and make the most of promoting themselves on Facebook.
Become a Facebook Power User (Bedok Green Secondary)Dora Chua
This document provides information about becoming a power user of Facebook. It begins with an introduction by the author, Dora Chua, who teaches a social media marketing course. It then discusses various Facebook features such as profiles, groups, and pages; how to use groups and pages; and power features like emojis, keyboard shortcuts, and advanced searching. The document also covers security features and controls available on Facebook to protect accounts. In summary, the document is an instruction manual that aims to teach readers how to fully utilize Facebook's various tools and customize their experience through effective use of profiles, groups, pages, and other advanced features.
Getting More Facebook Likes on Posts
The document provides tips for increasing Facebook likes on posts. It recommends posting valuable, high-quality content consistently 1-2 times per day to build long-term relationships with fans. Photos, videos, and infographics work well. Engagement is highest when posting 1-4 times per week. Peak posting times are Tuesday-Wednesday from 9-10pm ET. The Like button should be used exclusively now as it provides the same visibility as sharing and allows commenting. Other tips include posting job openings, interacting with related pages, running contests for fans only, participating in trending topics, liking other companies, and finding out community interests through Graph Search.
This document discusses social media marketing strategies. It begins with an introduction and overview of the benefits of social media marketing such as controlling your brand and building traffic. It then provides tips for creating successful profiles on social platforms and engaging with communities. Several specific social media sites are outlined that are recommended for marketers to target, such as Digg, Delicious, Flickr, Reddit, and StumbleUpon. The document concludes with opening the floor for any questions.
Facebook Presentation for ACIS Workshop edSocialMedia
Madeline Senkosky presented a seminar on Facebook 101 at the Association of Colorado Independent Schools Social Media Workshop. Her seminar included information on how Facebook has become the world’s largest social networking site and the place to be to reach constituents of all ages. This session showcased schools already using this medium with great success, in addition to the basics of getting started, including: signing up, generating great content and finding friends.
This document provides information and guidance about using Facebook groups, user profiles, and pages for schools and alumni organizations. It discusses the pros and cons of each option and provides tips for setting up and engaging fans of a Facebook page. These include determining goals, designating page managers, adding applications, using events and insights data, and addressing common questions.
Understanding the difference between Facebook pages and facebook groups. Businesses are extensively using facebook groups to engage their customers. Here we look at how effectively brands have used Facebook for marketing.
Facebook has added a new feature called Questions that allows users and pages to ask questions and get responses. Questions go beyond polls by allowing fans to add their own responses for others to vote on, making the feature more engaging. The questions and responses can spread virally as friends see them on each other's walls and newsfeeds, giving brands a way to learn about and engage with audiences at scale.
This document outlines strategies for enhancing a Facebook page to grow a business. It discusses creating a Facebook page strategy, increasing the number of page likes, and increasing engagement with content. Specific tactics covered include promoting the page on a website and in emails, commenting on other pages, scheduling posts, using photos and videos, creating events, and analyzing insights. The goal is to help businesses understand how to effectively use Facebook pages to raise awareness and connect with customers.
This document summarizes a workshop on using Facebook for business purposes. It provides tips on setting up business pages, promoting pages, creating engaging content for pages, and integrating Facebook into an overall social media strategy. The workshop was presented by the Social Media Club of Sacramento and focused on helping businesses and organizations make the most of the Facebook platform.
This document summarizes a workshop on using Facebook for business purposes. It provides tips on setting up business pages, promoting pages, creating engaging content for pages, and integrating Facebook into an overall social media strategy. The workshop was presented by the Social Media Club of Sacramento and focused on helping businesses and organizations make the most of the Facebook platform.
The document provides tips for increasing likes on Facebook photos for a photo contest. It recommends uploading attractive, professional photos; ensuring photo content is similar to the website's content; inviting friends and family to like the photos; sharing photos in groups to get more exposure; and noting that attractive photos will increase likes, shares, and followers. It also advises that buying Facebook photo likes should involve buying likes from people interested in the photo's content.
The document provides tips on creating and managing an effective Facebook fan page. It discusses defining social media and the anatomy of a Facebook fan page. It also offers best practices for posting on Facebook, including keeping posts short, using pictures, and avoiding complicated wall posts. Tactics for engagement are presented, such as using text posts, links, images, and responding to fans. The document emphasizes measuring engagement and provides examples of good and bad Facebook ads.
This presentation discusses how to effectively utilize Facebook for marketing purposes. It begins with an overview of why Facebook is important, noting its large user base and time spent on the platform. It then covers developing a Facebook strategy, including goals and target market. Tips are provided for setting up a Facebook page and engaging users by posting regularly and interacting. Integration with other marketing channels is also recommended. The presentation also explores Facebook advertising options and analytics available through Insights. It concludes by discussing future marketing opportunities on Facebook like deals and check-ins.
Nonprofit organizations are benefiting from the community-building and cultivation possibilities of having a presence on Facebook. This presentation offers some introductory lessons on setting-up your Facebook Page or Group as well as communication guidance for use.
The social media audit of Ashburn Country Corner Boutique found that the store currently only uses Facebook and YouTube. The Facebook page is updated monthly and shows products for sale. The audit recommends that the store 1) interact more with customers on social media, 2) hold contests to increase engagement, and 3) build profiles on additional major social networks to reach more potential customers.
This document provides guidance on using Facebook fan pages for businesses. It outlines three main steps: starting conversations with Facebook users by being conversational and engaging fans, expanding the fan base through promotions and ads, and analyzing metrics and interactions to develop an optimization plan. The overall message is that a Facebook fan page can help businesses connect with customers, build their brand, and potentially increase sales.
Working Differently: Building Community With Facebook Fan PagesBob Bertsch
Building community is one of the key activities NDSU Extension Service must practice to communicate effectively online. This session shows you how to use the popular social media tool Facebook to build community around your county extension office, subject matter, project or department.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
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ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
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Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
7. A more detailed article is here
http://www.socialsamosa.com/2012/02/5-basic-ways-to-engage-your-facebook-fans/
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