The document presents three effective methods for promoting blog posts on Facebook to enhance visibility and engagement. The most successful strategy involves posting the blog's photo on Facebook and including the blog URL in the description, as this attracts more attention and encourages clicks. The author emphasizes the importance of engaging visuals to increase exposure and improve audience interaction with blog content.

1. How to get more visibility for your blog posts
When you have written a new blog post, there are
three ways to post the information on Facebook. At
We have done quite a bit of research and testing to
discover what works best to get the engagement you
want with fans. So let me share what we have learned.
1. Use the Social Media buttons from your own blog.
When you are visiting your own blog post, you can
share directly from the button on your own page. When
you click on the Facebook button, sometimes this just creates a “like” on Facebook with a link to
the post. Sometimes a dialog box comes up so you can actually make a comment about your post
on Facebook. The problem with this method is you can’t be sure how Facebook will see your
blog photo.
2. Paste your blog post’s URL into the Facebook status update. You might want to shorten
the URL with Bitly or another link shortening service. Facebook sees this as a URL post and
from all the research they have done, URL posts don’t get as much engagement or as many
clicks, Likes or Shares as a photo post.
3. Post the blog’s photo on Facebook, then comment and paste in the URL. This third
method is what we found to be most effective for gaining engagement with our fans. We copy
and save the picture associated with the blog post, upload that to Facebook, and then in the
description, we put the link back to the blog post.
What Facebook visitors do is scroll through their newsfeed until an image gets their
attention – it attracts their eyes towards the photo vs. just a URL link. Next they look at the
description as part of their curiosity, wanting to know what the picture is about. That’s what
makes them click the link, driving them back to the blog post on our site.
In addition, because the image is so much more compelling, it’s gets so much more
visibility. This increases your chances of being seen by fans and that they will share with their
friends which is what stretches your exposure. It also builds your engagement ranking which
ultimately gets you even more exposure and possibly more fans.
So, this is the model we use for building Facebook engagement. We tested the system versus
just posting the URL from blog posts directly and the percentage of engagement is through the
roof.

2. Your Client Attraction Assignment
How do you share your blog posts on Facebook? If you haven’t been following our system, you
can start today. You can even repost photos from older blog posts that are your favorites and get
them seen again by a bigger audience with our tested system. Great photos are not only good for
readership on your blog, but also make a big impression on Facebook as well.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com