This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.