Understanding the difference between Facebook pages and facebook groups. Businesses are extensively using facebook groups to engage their customers. Here we look at how effectively brands have used Facebook for marketing.

1. Facebook Pages and Groups
October 14th , 2014
How can brands use them effectively?

2. Swathikrishna Vinay
swathikrishna.pgdm15c@greatlake
s.
edu.in
Suhasini Jain
suhasini.pgdm15c@greatlakes.
edu.in
Akanksha Rawat
akanksha.pgdm15c@greatlakes.
edu.in
Ridhima Arora
ridhima.pgdm15c@greatlakes.
edu.in
Jaskirat Singh
jaskirat.pgdm15c@greatlakes.
edu.in
Soochna Sahu
soochna.pgdm15c@greatlakes.
edu.in

3. Facebook Page and Group
Facebook groups are private spaces where updates, photos
can be shared with people of the group.
People become member of the group through invitation
It allows people with common interest to come together and
express their opinions
Brands segment their audience through groups and allow
them to have deeper conversation leading to deeper
engagement
Creating meaningful Facebook Groups could encourage fans
to form stronger social ties with each other, with the brand
at the center of those ties.
There are no quick links on groups
Facebook pages are public profile created by corporate brands
to connect to people through its stories
They communicate with people through updates, events,
photos and attractive campaigns
People ‘like’ these pages to connect with the brands – Fans
To promote their brand on facebook page, interaction on the
pages increase the awareness about the brand, later it will
create loyalty and make people recommend the brand
Engagement goes up through interactions on the page
There are quick links on the left of a facebook page which
shows photos, infos and events

6. ‘Secret’ members-only groups as
networking hubs for current
customers.
This targets the most important
customer of a brand. They help
customers create a personalized,
private feedback loop, which can be
a priceless engagement and
retention tool.
How does Facebook group attract customers

7. A facebook group by default has certain benefits like
inviting opinions from the group members, creating
events or adding new members.
If it’s an open group any facebook member can join the
group and can view all contents of the group. An open
group increases exposure thereby creating more
opportunities for networking.
A closed group on the other hand has its own
advantages. A closed group is a private group which
prohibits access to any facebook member who is not a
part of the group. This group thus allows more control
over who takes part in a group.
There is a third option of making a secret group. This
means the group won’t show up in the search results.
Only an existing member can invite a new member
ensuring higher privacy.
Groups work better as a tool to gather people and tend
to be geared more towards interaction with each other
rather than one voice (or brand) that a fan page offers.
 Pros of using a Facebook Group

8. • When you belong to a group you can add the
group to your left side bar on your home page
which makes it very easy to access.
• Groups are best when you want to inform a
particular group of people, for example the
members of your organization, your co-workers.
• The most current comment appears at the top of
the wall, making it easy to see the most recent
conversations.
 Pros of using a Facebook Group

9. Once a group has 250 or more members you can no
longer change its open or closed status.
A group does not allow you to add apps like: welcome
pages, twitter integration etc.
When you join a group you are automatically ‘signed
up’ for email notifications for all posts and comments
which can be too overwhelming at times.
Group admins can comment only as ‘themselves’
which makes it difficult to show official posts.
There is no ‘share link’ which makes sharing photos
difficult as you have to manually copy and paste the
URL from your browser.
Groups are reported to be harder to find, especially if
you aren’t a member.
 Cons of using a Facebook Group

10. Pages have more visibility on the internet.
Pages have more features when compared to
Groups like welcome pages, opt in forms and twitter
integration.
Pages are not limited to people who have liked
them. Even though the contents in a Group are visible
to everyone, the engagement is restricted. Whereas
Pages offer visibility and engagement to all the fans
following a particular page.
Posts on the Pages can be shared and this option
is not available on Groups.
Analytics like how many likes, which post is
trending etc.
When compared to Groups which are more like a
Private club, Pages offer more to a Corporate whose
objective is to get maximum visibility.
 Pros of using a Facebook Page

11. Analytics tools which
helps in knowing the
number of likes, trending
posts etc.
Welcome Page of Singapore
Prime Minister Mr. Lee.

12. It is very difficult to Promote a page as Facebook has disabled “Suggest to Friends” option for
Pages.
It takes longer for a page to get established because people should opt in manually( by clicking the
like button).
Pages have lower visibility in newsfeed.
Pages have less control over who sees the contents.
 Cons of using a Facebook Page

13. LINK 1
LINK 2

14. Facebook Groups :Demarcate
the “Group” from a “Page”
DO’s
Provide extra privilege to the members of the group :
Content of Groups should add extra value than the page of the brand
Ask questions and ask for feedback
Prompt response to fulfill the fundamental purpose of having a group
Seize the opportunity to solve a customer problem : Provide helpful links
even if they go beyond the brand
Do thank your group members for useful advice and suggestions
Refer : People use Facebook groups to look for the right people , sources
or opportunities , hence make use of the network you create
DON’Ts :
Loss of credibility via spamming : thin line between messaging ,
conversation and spam
Overpost
Excessively self promote
Never bad mouth competitors
Basic etiquette : incorrect grammar , excessive short forms ,spammy
posts, indulging into private remarks, deleting posts targeted against
your brand, discussing highly controversial topics like politics and
religion

15. Designers for launching their new collections to a select group of people
Brands announcing special offers for a very targeted group that engages with them at a personal level
Technology companies before and after launching their products
Automotive companies with huge fan following wanting to discuss about product specifications and
know what their fans love
Social cause related groups that can be used to plan large scale events collaborating resources and
people who believe in the same cause
Excellent source for crowdsourcing ideas related to your product / services
Common interest groups looking for jobs , freelance opportunities in niche sectors

16. Thank you
Social
Grapevine