This document outlines the social media strategy for a blog about the Tampa Bay Buccaneers. The goals are to grow the blog's following and create an engaged community of Bucs fans. Key tactics include live tweeting team updates, creating conversation-starting content, and increasing visual social media posts. The document defines brand voice, roles and responsibilities, and includes a critical response plan. Progress will be measured bi-weekly and reported through the football season.

1. The Ultimate Fan Blog For the
Tampa Bucs: New Era in Tampa
By: Hayward Miller
2/21/16

2. Table of Content
1. Executive Summary
2. Social Media Audit
3. Social Media Objectives
4. Online Brand Persona and Voice
5. Strategies and Tools
6. Timing and Key Dates
7. Social Media Roles and Responsibility
8. Social Media Policy
9. Critical Response plan
10. Measurement and Reporting Results

3. Executive Summary
Our major goal for this blog for 2016 will be
growing our blogs following and creating a
community for Tampa Bay Bucs fans .
The primary focus will be giving a virtual sport
cast about Tampa Bay Bucs and the NFL and
influencing more people to our website by
sharing more
entertain, and educate people with great
content and build relationships with other
fans or sports fanatics .
Two major strategies that will help in
achieving this objective:
1. Live tweeting chats of great content and
updates given by the team through other
social media outlets.
2. Creating topics that will encourage
conversations and influence with great
content.

4. Social Media Audit
• Social Media Assessment:
• As of right now twitter seems to be more of a way to communicate easier to
increase following and the number of interactions. (engagement rate cannot be
calculated at present time.)
• Traffic Summary(Website):
• As of right now Facebook is by far the biggest driver of traffic compared any other
social medial outlets because Facebook is only social media I have used for my
other blog.
• Audience Demographics Summary:
• I will be reaching out to ages 15-65 Football is a sport that has been here for
awhile so reaching out to a large group of people will be less difficult because of
the popularity for the sport.
• Competitor Assessment Summary:
• As far as competitors go there are many blogs on the Tampa Bay Bucs but the
ones that stands out to have a strong following on social media outlets like
Facebook and twitter would be Buc Nation.

5. Social Media Objectives
• In 2016, the primary focus of our social
media strategy will be to reaching our
goals which is increasing the popularity of
this blog through our social channels and
increasing the community by
entertaining, and providing great content
and building relationships and creating
relationships between fans .
• Some specific objectives include:
• 1. Increase visitors to the website by 15%
in 4 months
• 2. Increased brand popularity through
increased posts on Facebook and Twitter
• 3. Increase the visual content with
messages that I post on Facebook and
Twitter channels by 25% in 4 months

6. ONLINE BRAND PERSONA AND VOICE
Adjectives that describe our brand:
• Creative
• Accurate
• Original
When interacting with Fans we are:
• Nice
• Humorous
• Excited

7. Strategies and Tools
Strategy
• To post Twitter and Facebook with
creative pictures and videos.
• Send messages of gratitude to every
follower and encourage for them to
active on bringing more followers.
• Use my Hootsuite to stay on top of
everything.
Tools
• Facebook
• Twitter
• Hootsuite
• Rebel Mouse
• Slideshare

8. Timing and Dates
• Holiday Dates
• Thanksgiving
• Christmas
• New Years
• Veterans Day
• Independence
• Reporting Dates
Reporting will occur During July to
December (Football Season)
Superbowl and Pro Bowl TBA

9. SOCIAL MEDIA ROLES AND RESPONSIBILITIES
• Marketing Director – Hayward
Miller
• Social Media Manager –
Hayward Miller
• Social Media Coordinator –
Hayward Miller

10. SOCIAL MEDIA POLICY
• Have fun
• Have respect and be polite to
others
• No Profanity
• Ask Questions if you need help
with answers
• Be nice in this competitive
atmosphere

11. CRITICAL RESPONSE PLAN
If Inappropriate Tweet Sent from
this blog
Action Plan:
When inappropriate Tweet is
detected: take screenshot
Then delete the Tweet
If the Tweet is seen and is making
a negative impact I will send a
Tweet with an apologetic message

12. MEASUREMENT AND REPORTING
• As we begin with this blog I will
be reporting the measurement
every 2-3 weeks
• I will be measuring from social
media outlets such as Twitter,
Facebook, and as we grow we
will try other social media out
lets

13. Link to my Slideshare: