10. I helped drive “Likes” by talking with ICONic Boyz fans who posted on
Kmart’s wall and by asking them to tell their friends to like us so Kmart
will sell ICONic Boyz apparel.
11. Kmart has been receiving a lot more positive feedback since then. Positive
feedback has risen approximately 10%.
18. Beat Numbers From The Year Before
• 16% increase in New Fan Growth for Facebook
• 3x the amount of Stories Created by 3x the amount of users
• 20% increase in New Follower Growth for Twitter
• 3x the amount of Retweets on Twitter
• Spent less money on Paid Reach/Social Ads