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So You‘ve Got Facebook Fans. Now What?

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LaurenSleeper

Building a successful Facebook Community.

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So You‘ve Got Facebook Fans. Now What? Building A Successful Facebook Community
Companies have spent millions of dollars gathering fans on their Facebook pages and being “liked” all across the web. But who are these fans and what does this mean for the brand?
It’s not about how many fans you have, it’s what you learn from and do with these fans that matters most!
Think Of Your Facebook Community As A Party What makes some parties more successful and desirable then others? Appeal Audience Adaptability Awareness
Appeal ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discounts and Coupons ,[object Object]
Contests and Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],Stop in and stay awhile!
Get To know Your Fans ,[object Object],[object Object],[object Object],[object Object]
Keep Fans Engaged ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adaptability ,[object Object],[object Object],[object Object]
Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Awareness ,[object Object],[object Object],[object Object],[object Object]
Engagement and Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Ambassadors ,[object Object],[object Object],[object Object]
Review Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So Remember ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Mandy Cudahy - @Mandy55 Lauren Sleeper - @LaurenSleeper

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So You‘ve Got Facebook Fans. Now What?

  • 1. So You‘ve Got Facebook Fans. Now What? Building A Successful Facebook Community
  • 2. Companies have spent millions of dollars gathering fans on their Facebook pages and being “liked” all across the web. But who are these fans and what does this mean for the brand?
  • 3. It’s not about how many fans you have, it’s what you learn from and do with these fans that matters most!
  • 4. Think Of Your Facebook Community As A Party What makes some parties more successful and desirable then others? Appeal Audience Adaptability Awareness
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  • 21. Thank You! Mandy Cudahy - @Mandy55 Lauren Sleeper - @LaurenSleeper

Editor's Notes

  1. You can host a party and have thousands of ppl attend but unless it follows some of the best practices from these categories people will leave unhappy, say negative things or not talk about it at all, and no one will want to socialize with you or come to your party again.
  2. Inviting/Creative: like your decorations. At first glance, someone will want to know if they want to come in and stay for a while, or get the hell out. Discounts and coupons: Like your party favors Contests, promotions, applications: party entertainment/games
  3. Get to know your guests to that you can ensure the conversation is never boring. By knowing exactly who they are, what they are interested in, and what is the most relevant content/information to them you will be sure to keep them interested, engaged, and happy!
  4. Listen to your guests so that you can make sure they are taken care of and happy. Learn how you can improve the next party to give them an even better experience
  5. Can talk about customer service tools, like Parature.
  6. Talk about product development, service improvement, get feedback on campaigns before you launch them.
  7. One main thing that makes someone’s parties appealing is having people talk about them after the fact and willingly promote the next one because they had such a great experience.
  8. Like ads/sponsored story ads. Ask questions, which in and of themselves are a strong call to action. As more fans answer, more news feed stories will be populated that their friends will see!
  9. Can also be taken off Facebook, and offline to really maximize the impact.