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SOCIAL MEDIA’S AUDIENCE IS HUGE
•• Facebook is the largest social network in the world with 1.5 billion active users; Instagram totes 300
million active monthly users.
•• 91% of Millennials use Facebook, while Instagram is considered the most important social network
by more American teens than any other network.
•• 70% of users are engaging on Facebook daily; 59% of users are engaging on Instagram daily.
•• 1.4 billion users access Facebook primarily on their mobile phones; Instagram will bring in $595
million in mobile ad revenues worldwide this year, and $2.81 billion by 2017.
PAID REACH IS THE FUTURE
From 2013 through 2016, Facebook and Instagram have changed from building audiences through
organic reach (un-promoted posts) to a “pay to play” system. Now, only 6% of your audience will see
your un-promoted posts, and this audience isn’t new audience. They are your historical “likers”. To
entice a new group of consumers, promoting your Facebook and/or Instagram posts is the way to go.
TARGETING YOUR PERFECT AUDIENCE
But how do you identify those consumers? That’s where audience targeting comes in. By applying
targeting filters to your promoted post, you are aiming your message at people who are positively
inclined towards/interested in your message. Popular targeting filters include*:
•• Geographic area (zip code)
•• Friends of your current fans
•• Your competition’s fans
•• Interests
•• Workplace
•• Education
•• Age
•• Gender
•• Relationship status
•• Homeowner Status
1.4 billion users access Facebook primarily on their mobile phones; Instagram will bring in $595 million
in mobile ad revenues worldwide this year, and $2.81 billion by 2017.
PLACEWISE MEDIA
Engage shoppers online. Drive sales on premise.
Today there’s a slew of available ad products for Facebook,
not to mention the new ad products available through
Instagram. The variety of options allows marketers to
efficiently increase page likes, promotional engagement,
event attendance, as well as offering exclusive discounts to
the millions of people on social media every day.
SOCIAL
M E D I A
ADVERTISING

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PRODUCT OPTIONS
FACEBOOK
•• Advertising options include: promoted posts, sponsored stories, right hand column ads, offer claims,
and event responses.
INSTAGRAM
•• Advertising options include: promoted posts, which includes an image and short description which
can also include a link/hashtags.
PRICING*
All Monthly Promoted Post Packages have a 3 month minimum in order to keep a consistent and effective
voice in social media. Consistency mixed with engaging content and targeting gets great results.
PROMOTED POSTS # PRICE
2 Posts** $700 month /3 month minimum commitment
4 Posts** $1,250 month /3 month minimum commitment
6 Posts** $1,600 month /3 month minimum commitment
* If desired individual promoted post options are also available; please contact your Media Sales Director for more information.
** Posts can be a combination of Facebook and Instagram posts if desired.
WHAT YOU GET
ONBOARDING STRATEGY MEETING
•• Social goals review
•• Content calendar review
•• Content assistance
ONGOING THROUGHOUT THE CAMPAIGN
•• Campaign monitoring and tracking
•• Campaign optimization
•• Facebook best practices and compliance
•• Seasoned expertise earned over 2500
Facebook campaigns
•• Custom and or Look-alike audiences (where
applicable)
WRAP UP
•• Reporting and analysis
•• Campaign overview
•• Benchmark comparison
•• Follow up proposal for next campaign
PLACEWISE MEDIA
Engage shoppers online. Drive sales on premise.

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www.placewise.com
SUCCESS STORY
Lancaster Mall offered a free gift with purchase
for customers that spent $30 or more in any
combination of mall stores. Gifts included movie
tickets, mall gift cards and holiday decorations.
Campaign: Customer Appreciation Day
Goal: Shop on premise utilizing Facebook Promoted
Posts
Campaign Length: Nov. 11th - Nov. 14th.
Audience
Men and Women 18-54; Interests: in shopping and
fashion; Lancaster Mall FB page fans; and Friends of
Fans.
Results
•• Reach: 14,574
•• Engagement: 545 Actions
•• Likes: 200; Comments: 23
•• Shares: 45; Clicks: 856
•• CTR: 4.26%
•• $6,000 Additional Sales Revenue
ABOUT PLACEWISE MEDIA
Based in Denver, PlaceWise Media is the leading provider of digital media services to the shopping center
industry. PlaceWise services more than 700 malls and shopping centers nationwide with innovative digital
solutions that shape the way shoppers interact with retail destinations.
For more information visit www.placewise.com.
PLACEWISE MEDIA
Engage shoppers online. Drive sales on premise.