How To Turn Facebook Fans Into Customers

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Learn the best techniques to turn Facebook fans into customers!

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How To Turn Facebook Fans Into Customers

  1. 1. How To Turn Facebook Fans Into Customers
  2. 2. <ul><li>Facebook is the #2 most visited site on the web </li></ul><ul><li>500,000,000 users worldwide each month </li></ul><ul><li>57% female 47% male </li></ul><ul><li>Fastest growing demographic 35+ </li></ul>Facebook Stats Review Do you have a Facebook Profile?
  3. 3. <ul><li>More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week </li></ul><ul><li>More than 3.5 million events created each month </li></ul><ul><li>More than 1.5 million local businesses have Facebook fan pages </li></ul>Facebook Content Review Do you have a Facebook Fan Page?
  4. 4. Tip #1 Keep Them Engaged <ul><li>Provide content your audience will enjoy </li></ul><ul><li>Be seen as a “thought leader” and “expert” in your industry </li></ul><ul><li>Be the “go to” place for great content </li></ul><ul><li>Building trust brings sales </li></ul><ul><li>Online Resources: </li></ul><ul><li>Blog Directory: http://www.technorati.com </li></ul><ul><li>Post Automation: http://www.hootsuite.com </li></ul>Do you use Hootsuite?
  5. 5. Tip #2 Keep The Conversation Going <ul><li>Engage them with conversation </li></ul><ul><li>Once per day post a question, tell them about an issue or inspire them with a story related to your product or service </li></ul><ul><li>Online Resources </li></ul><ul><li>Surveys: http://www.surveymonkey.com </li></ul><ul><li>Motivational Quotes: </li></ul><ul><li>http://www.thinkexist.com </li></ul>Do you ask your fans questions?
  6. 6. Tip #3 Offer E-Commerce <ul><li>“ Social Commerce” is the hot new term and many businesses are offering their products and services for sale on Facebook </li></ul><ul><li>Benefits: Customer stays on Facebook, can share their purchases with friends on their wall </li></ul><ul><li>Online Resources </li></ul><ul><li>E-commerce Provider: http:// www.payvment.com </li></ul>Have you seen a company sell on Facebook?
  7. 7. Tip #4: Turn your coupons into a game <ul><li>After the “like” fans were presented a </li></ul><ul><li>surprise coupon value: 10-20% or free shipping </li></ul><ul><li>1000’s of new fans Turned a standard coupon into something fun </li></ul>Have you received a coupon on Facebook?
  8. 8. Tip #5: Free Product Giveaways <ul><li>After the “like” they offered a voucher for free chocolate dipped strawberries. Required a trip to the store to redeem. </li></ul><ul><li>170k+ new fans, doubled their sales and helped to promote their new store. </li></ul>
  9. 9. Tip #6: Creative Sweepstakes <ul><li>Asked entrants to put together a “list” of what they would buy if they won the $500. </li></ul><ul><li>Results: Encouraged thousands of people to not only visit the Zappos site but to create a list of their favorite items on Zappos, which, in turn, encouraged many consumers to buy. </li></ul>
  10. 10. Tip #7: Lucky Coupons <ul><li>“ Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off up to cash prizes of $10,000! </li></ul><ul><li>Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores. </li></ul>
  11. 11. Tip #8 PPC Ad & Landing Page Technique <ul><li>“ Your Song in a Movie” Contest on Facebook </li></ul>
  12. 12. Top #9 Facebook Reveal Tab Landing Pages Before the “like” After the “like”
  13. 13. Tip #10: Sweepstakes With Coupon Offer <ul><li>100 customers won a $500 shopping spree. They also offered $1 off coupon for filling out the entry </li></ul><ul><li>Encouraged users to interact with the fanpage and drove them to the store to buy products </li></ul>
  14. 14. Tip #11 Create Auto-responder salesman <ul><li>Create an automated email marketing system that sends a special offer every 7 days to your email subscribers </li></ul><ul><li>Link it to a secret page on your website where they can make this purchase </li></ul><ul><li>Offer this to the “first 5 customers to respond” create a sense of urgency </li></ul><ul><li>Online Resources </li></ul><ul><li>Email: http://www.mailchimp.com </li></ul><ul><li>Email: http:// www.aweber.com </li></ul>Do you use email auto-responders?
  15. 15. Takeaways <ul><li>What product or service can you giveaway? </li></ul><ul><li>Do you have an email database to collect these leads? </li></ul><ul><li>How many leads would make this a success? </li></ul>
  16. 16. Keys to Success <ul><li>Offer Unique Prizes – ask yourself would you like to win it? </li></ul><ul><li>Offer the losers a special discount offer for the same product or service just for playing </li></ul><ul><li>Be sure you are collecting leads through an email signup form </li></ul>
  17. 17. How Can Web Media Expert Help? <ul><li>Create Custom Facebook Landing Pages </li></ul><ul><li>Create and Manage Facebook PPC Campaigns </li></ul><ul><li>Design, Setup and Manage Facebook Contests </li></ul><ul><li>Offer Training for Hootesuite, MailChimp, etc. </li></ul><ul><li>Design and Setup Email Marketing Auto-Responders </li></ul><ul><li>Creation of a 12 Month Social Media Marketing Plan </li></ul><ul><li>Social Media Monthly Community Management – includes design and setup of all social channels, content writing, press releases, weekly contests, monthly reports, guaranteed leads etc. </li></ul>
  18. 18. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media Expert LLC </li></ul><ul><li>Phone: 513-325-6070 </li></ul><ul><li>[email_address] </li></ul>

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