Facebook For Your Business


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Facebook For Your Business

  1. 1. Facebook For Your Business:Getting Started<br />Ellery Long @ellerylong & Jill Bastian @jillieb3<br />@VR4SmallBiz<br />Facebook.com/VerticalResponse<br />
  2. 2. Facebook: Kind of a Big Deal<br />More than 500 million active users<br />50% of active users log on to Facebook every day<br />Average user has 130 friends<br />2.5 million websites integrated with Facebook <br />Over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites<br />Average user is connected to 80 community pages, groups and events<br />Average user creates 90 pieces of content each month<br />Source: https://www.facebook.com/press/info.php?statistics<br />
  3. 3. Why Should You Care?<br />Avg annualized value of a fan: $136<br />Fans are 28% more likely than non-fans to continue using the brand<br />Fans spend $72 more on brands than non-fans<br />92% of fans are more likely to recommend brand to friends<br />36% of fans say that there desire to make a purchase has increased since becoming a fan<br />Average user is a fan of 9 brand pages<br />Sources: Syncapse, June 2010<br />DDB/Opinionway Study, October 2010<br />
  4. 4. Getting Started: Pages<br />
  5. 5. Content: Use What You’ve Got!<br />Promote your page to current customers: send an email, put links in emails & blog, website etc.<br />Post regularly, with relevant & useful material that you already have:<br />Hosted link of your emails<br />Twitter messages<br />Videos & photos<br />Coupons<br />Sales<br />
  6. 6. Content: Next Steps<br />Encourage a community environment:<br />Ask questions<br />Post to your customers’ pages<br />Include calls to action whenever possible<br />“Likes” and shares<br />User generated content – videos, pictures, etc…<br />Polls and contest votes<br />Incentivize engagement<br />Contests, discounts, events<br />Get creative with tabs and visual layout<br />
  7. 7. Engagement = EdgeRank<br />Affinity<br />Weight<br />Time<br />Popularity<br />
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  11. 11. Growing Your Fanbase<br />Promote your social presence across all your marketing channels<br />Email, website, blog, traditional, cross-platform<br />“Like us” campaigns, display ads<br />Your customers can’t find you if they don’t know you’re there<br />But…<br />Don’t just lead with the “ask,” give them a reason why<br />Exclusive content: promotions, up-to-date news, giveaways, access to special deals, free downloads, expert knowledge<br />
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  13. 13. Tools For Success<br />Leverage tools for data and efficiency:<br />Facebook Insights<br />Gauge the success of your page & develop a plan<br />Compare traction and activity across different posts/types of content<br />Update on the go with a mobile app<br />Real-world happenings provide an ongoing stream of new content<br />Use apps for enhanced functionality & promotions<br />Facebook Deals & Ads<br />
  14. 14. Insights<br />
  15. 15. Insights<br />
  16. 16. Metrics<br />Clicks<br />Page Likes<br />Post Likes<br />Post Comments<br />Shares<br />Votes<br />Newsletter Signups<br />Referrals<br />Find the metrics that work for you and stick with them!<br />
  17. 17. Apps<br />
  18. 18. Apps<br />
  19. 19. Apps<br />
  20. 20. Deals<br />
  21. 21. Ads<br />
  22. 22. Resources<br />VR Marketing Blog – blog.verticalresponse.com<br />How to Do Everything- help.verticalresponse.com<br />VR Marketing Lounge – lounge.verticalresponse.com<br />Guides - http://www.verticalresponse.com/education-support/guidesGet Social and Get ResultsIntegrating Social Media and Email Checklist<br />
  23. 23. Q & A<br />