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10 Holiday Campaigns for Social Success

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10 innovative and engaging Holiday campaign examples that helped major brands achieve social ROI, convert fans into customers, and increase sales.

Published in: Marketing
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10 Holiday Campaigns for Social Success

  1. 1. Top 10 Holiday Campaigns for Social Success
  2. 2. Need-to-Know Holiday Stats Holidays are huge. Last year, consumers spent $602 billion on winter holiday shopping. Last year, two of the top transaction days occurred in the first half of November. Facebook still reigns. 92% of marketers will spend most of their social marketing dollars on Facebook this year. 67% of brands will spend more on social media than they did last year.
  3. 3. A Look Back… Standout Examples from 2013
  4. 4. Lindt Chocolate & Macy’s Thanksgiving Day Parade Photo Contest Engagement Lindt Chocolate partnered with Macy’s Thanksgiving Day Parade to target families and increase engagement with their brand. Highlights: • Started the campaign far in advance to keep fans engaged with their brand long term. • Used their partnership to advocate their brand’s emphasis on family values while collecting user generated content. Tip: If you’re not a retailer, consider partnering with one for a holiday sweepstakes that impacts both your brands.
  5. 5. Tea Collection Black Friday Favorites Quiz Drive sales Engagement Tea Collection allowed fans to vote for the clothing items that should be added to their Black Friday sale. Highlights: • Encouraged fans to share the quiz with friends by requiring 1000 votes for an item to to eligible to win. • Used a specific theme (dresses) to better target participants. • Gave fans the ability to vote up until the end of Thanksgiving Day. Tip: Empower customers to select their favorite items to be featured in a sale or collection.
  6. 6. Stella & Dot Win Your Holiday Wish List Website Stella & Dot ran a unique Sign Up campaign and let their fans create holiday wish lists for a chance to win a shopping spree. Highlights: • Stayed relevant to their brand and drove traffic to their website where users could create their wish lists. • Collected data such as emails and other valuable user information around product preferences. Tip: Prompt fans to create wish lists to increase website browsing behavior. And, in the process, find the products your customers love most. traffic Acquire Data
  7. 7. STA Travel Win Your Travel Wish List Acquire Data Engagement STA Travel ran a holiday campaign using our Poll Solution, incentivizing users to choose a destination and sign up to win a pair of flight tickets to the destination of their choice. Highlights: • Low barrier to entry: easy for users to simply like their favorite destination and enter their email. • Let the users customize their prize. • Recognized that flight tickets around the holidays are more expensive and provided a solution to that pain point. Tip: Engage users by asking for their feedback through a quiz or a poll and offer a fun brand-related prize.
  8. 8. Keurig Shoppable Holiday Gift Guide Website Keurig used our Look Book as a Gift Guide for the holiday season. Each gift linked out to their website where the product could be purchased. Highlights: • Drove website views and holiday sales. • Incentivized fans with use of holiday-themed language such as “Give the gift of Keurig cheer!” • Made shopping for the holidays convenient with gift recommendations and the added ease of shopping them strait from the guide. Tip: Make browsing easy with a shoppable gift guide! traffic Drive sales
  9. 9. American Eagle Holiday Gift Card Pet Photo Contest Engagement American Eagle prompted fans to submit a holiday-themed picture of their pet to be featured on their annual Holiday Gift Cards. Highlights: • Prize included a $500 gift card with their pet on the card. • Started the campaign well in advance. • Kept true to their brand by enhancing an initiative that they run every year (holiday gift cards) and put a fun spin on it with UGC. Tip: 62% of Americans own pets. Connect your brand to your customers and their behaviors for effective targeting!
  10. 10. Dallas Mavericks Dallas Ticket Packs Engagement Drive sales Asked fans to choose which holiday ticket pack they would like to add to their wish list using our Tug of War Solution. Highlights: • Included a link to Ticketmaster on each side where fans could purchase the Holiday Pack. • Kept prizing on brand by giving one lucky winner a ticket prize pack and a VIP line pass. • Asked which prize pack fans would add to their holiday wish list. Tip: Incentivize fans to treat themselves while shopping for others.
  11. 11. Bonobos #LastMinuteGift Deals Bonobos used our Viral app on Twitter to give followers one hour to unlock each of the three “last minute” deals based on the amount of retweets. Highlights: • Using the Twitter Viral application, Bonobos motivated followers to re-tweet a message in order to unlock the deal. • This resulted in an increase of followers, expanded reach and engagement with the campaign. Tip: Leverage your followers to do the leg work of promoting sales and campaigns for you! Drive sales Engagement
  12. 12. Lilly Pulitzer #SummerinLilly Gallery Drive sales Engagement Used Offerpop Commerce to promote seasonal campaign across channels and create a collection of high quality user generated content. Highlights: • Collected content from Instagram, Twitter, Facebook and Tumblr using #SummerInLilly. • Cross-promoted campaign on Instagram, in email and in store to generate over 15M impressions. Tip: Use your own brand ambassadors to engage users around seasonal campaigns!
  13. 13. Hudson Bay Shoppable Instagram Hudson Bay made their Instagram feed shoppable using Offerpop Commerce. Highlights & Best Practices: • Linked to the gallery from their Instagram Profile! • Made their curated gallery shoppable, this could easily be used for gift guides, holiday streams, and more. Tip: Create a gallery of your brand Instagrams with links to product, category or brand pages Drive sales Engagement
  14. 14. Takeaways Helpful Tips for your Social Strategy
  15. 15. Takeaways • Plan Early and Start Early! • Use holiday hashtags & run series-style campaigns like “12 Days of Christmas”. Try tiered giveaways or offers! • It’s not all about coupons – many shoppers are simply looking for gift ideas. Create Pinterest Inspiration boards, shoppable Look Books and UGC. • Attention Non-retailers! Try partnering with a retailer for a holiday sweepstakes that impacts both your brands or focus on charity, trips, or lifestyle UGC. • Promote, promote, promote! Consider targeted Email marketing, promoted posts, Instagram, SMS marketing, and print or in-store signage. • Remember your on-the-go users when planning out campaigns. • Get creative with incentives and make sure they’re relevant to your brand.
  16. 16. Sign Up for Holiday Marketing 365 A free content series that gives you the digital and social tips and trends you need to know for Black Friday and beyond. Sign up here! - bit.ly/holiday-365

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