SEMA: Create Killer Content
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Social Media Presentation - Corey Perlman - 2017
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SEMA: Create Killer Content
- 1. Create Killer Content Using Video & Images #SEMA2017 @CoreyPerlman
- 4. Meme
- 5. Infographic
- 6. Infographics are ‘liked’ and shared on social 3x more than any other type of content
- 7. LiveVideo
- 8. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. 4X as many consumers would prefer to watch a video than read about it. (Content Marketing Institute) Using the word ‘video’ in an email subject line boosts open rates by 19% and click-throughs by 65% (Source: Invodo)
- 9. Keep it Simple. Don’t be a Jack of all social media sites, master of none.
- 10. Your Content Strategy: Stay ‘Top of Mind’ with Prospects until they become Customers
- 11. • Teach me • Entertain me • Humanize your brand • Indirectly sell • Always ‘Talk in terms of their interests’. Your Content Categories
- 12. • Does it add value to me? • Answer FAQs about your products or services. • Build trust & credibility. • Curate Content Educate:
- 13. Content Strategy #2: Entertain • More funny, more money. • Make me laugh, keep me engaged. • Be a curator of funny travel content.
- 14. Content Strategy #3: HumanizeYour Brand •Community •Transparency •Authenticity
- 15. Content Strategy #4: Indirectly Sell •Testimonials •Case Studies •Specials
- 16. Become Experts in Canva
- 17. Use canva.com to create Snackable Content
- 18. ➢ You and your customers use a brand # consistently! #SEMA2017 ➢ Community #s connect content with people who’re talking about the same thing. ➢ The narrower the scope of the hashtag, the more engaged the users are. ➢ Use free tools like hashtagify or tophashtag Use hashtags – brand & community
- 20. Facebook Users spend 3x more time watching live videos than traditional videos. Source: FB Newsroom
- 21. Make your videos public
- 22. • Once your video has been published, promote the post with a small budget to a targeted audience. • One recent promoted live video received over 1300 paid views with a $20.00 budget. • Copy share url and distribute via your other social media channels. • Encourage team members to share the video from the business page to increase organic reach. • Download your live video and add a portion of it to your Instagram story and add a link to the video in your Instagram bio. Facebook Live Case Study: Getting the most fromYour Live videos
- 23. Results:
- 25. Facebook Live Best Practices • Tell people ahead of time • Name commenters by name • Be creative, write a good description • Use it often, be consistent
- 26. Facebook Live Challenge! • Who hasn’t gone live, but wants to? • One tip for your fans • Call to action
- 29. In Summary: Fish where the Fish Are
- 30. Don’t try and do it all yourself!
- 31. Creativity wins on Facebook.
- 32. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • Signed copy of book - $20 (cash/credit)