SlideShare a Scribd company logo
Billing Block
(zoomed in, in case
hard to read)
When looking at posters under Film4's
catalogue, it became apparent that most
were funded by numerous companies
and organizations due to the film being
independently produced, with this in
mind, I decided to include a couple
sponsors to legitimize the poster such
as; Protagonist Pictures (who produced
films like; The Lobster (2015), Cold War
(2018) and The Double (2013)) and the
UK Film Council (who produced Films
like; The King's Speech (2010), Shame
(2011), Fish Tank (2009))
I chose to use the Restricted age logo
rather than the BBFC'S 15 (that will be
displayed on the film's DVD covers) as I
believe it looks more sophisticated and
doesn’t take too much attention of the
subject matter. More so when looking at
posters of films produced by Film4, this
logo is commonly utilized in them as its
used-on posters globally (Submarine
(2010), Trainspotting (1996), Slumdog
Millionaire (2008))
Included a copyright symbol to
cement the poster as Film4's
property and to avoid problems
with fair use and legal ownership
Billing block: in my billing block I
included a variety of British artists
within the film industry (who have
collaborated with film4 in the past)
to once again legitimize the poster
and the film; for example I utilized
musician Cristobal Tapia de Veer as
his style of music emulates the
narrative well and as he has
collaborated with channel four
previously with shows like Utopia
(2013) and National Treasure
(2016).
Had title in the middle to grab
attention, actresses credited at the
top (call back to romance genre
posters style) billing block and logos
at bottom (fits universal poster
conventions) had tagline running
along below- aesthetically pleasing
Utilized pairs colours for consistent
theme
Had near kiss to reflect pairs intimate
relationship but showing restraint or
coldness between the two
White backdrop to
enforce lonely
isolated theme
Technical information and equipment
ISO Aperture Shutter Speed
3200 F/16 49mm 1/15
Equipment used to take the photography- Canon EOS 4000D / tripod
Technical aspects
I have used high key lighting to make certain highlights and shadows of the model's faces, by utilizing white light to define depth, as
well as using the lens to focus in on each model's performance. I have purposely framed them in an extreme close up shot so that
their presence is being felt as they fill up the entirety of frame to almost intimate audiences into looking at the poster.
Fitness for purpose
The image fits the brief as it creates a sense of enigma/ mystery around the characters which is a classic drama convention as by
having it framed in an extreme close up the pairs identities are kept a secret (discluding the actresses names) whilst pertaining to
the romance genre convention by having them blocked so close to one another and performance wise having the pair in a 'near
kiss'. More so the fact that they are the main protagonists and are centered in my image conforms to general poster conventions.
The extreme close up (hidden faces) fits both drama and romance conventions (The King's speech (2010), Blue's The Warmest Color
(2013), Love (2015) ) as is the colour coordination- representing each character (Breathless (1960), Talk To Her (2002), City On
Fire (1987)) whilst having subvert the romance genre conventions by having the character's undisclosed and vague with the pairs
relationship towards each other.
Meaning intended
The meaning I intended to convey was the unreliable narrative through the pair's performance, having them never really kiss and
emotions vague by the extreme close-up framing cutting of the model's full performance. Whilst also being telling of the two's
characters through the colour scheme. I think my lighting achieves my aim too as I have clearly defined light and dark areas which
give the connotations of a serious, intense story. having the character's identity ambiguous allows the audience to speculate what's
going on in the upcoming months before the film's release.
Poster one: ONE SHEET THEATRICAL POSTER (PORTRAIT)- image one
When looking at posters under Film4's
catalogue, it became apparent that most
were funded by numerous companies and
organizations due to the film being
independently produced, with this in mind,
I decided to include a couple sponsors to
legitimize the poster such as;
Protagonist Pictures (who produced
films like; The Lobster (2015), Cold War
(2018) and The Double (2013)) and the UK
Film Council (who produced Films like; The
King's Speech (2010), Shame (2011), Fish
Tank (2009))
I chose to use the Restricted age logo
rather than the BBFC'S 15 (that will be
displayed on the film's DVD covers) as I
believe it looks more sophisticated and
doesn’t take too much attention of the
subject matter. More so when looking at
posters of films produced by Film4, this
logo is commonly utilized in them as its
used-on posters globally (Submarine
(2010), Trainspotting (1996), Slumdog
Millionaire (2008))
Included a copyright symbol to
cement the poster as Film4's property
and to avoid problems with fair use
and legal ownership
Billing block: in my billing block I
included a variety of British artists
within the film industry (who have
collaborated with film4 in the past) to
once again legitimize the poster and the
film; for example I utilized musician
Cristobal Tapia de Veer as his style of
music emulates the narrative well and
as he has collaborated with channel fou
previously with shows like Utopia (2013
and National Treasure (2016).
Had title at top to grab
attention, billing block and logos at
bottom (fits universal poster
conventions) actresses not yet credited
to keep audiences in suspense
Used thin but bold font to grab
attention, title and actresses text
shifted and overlayed for ghostly
and memorable effect
Billing block scrawny and thin to not
distract from poster (as it link to
website and socials/ release date)
tagline running along title-
aesthetically pleasing
Utilized pairs colours for consistent
theme
Black backdrop dark
threating intense theme
Pair missing mysterious and costume iconography
for couple
Technical information and equipment
ISO Aperture Shutter Speed
3200 F/16 30mm 1/13
Equipment used to take the photography- Canon EOS 4000D / tripod
Technical aspects
I have used high key lighting to make certain highlights and shadows on the costumes to stand out . I utilized white light to define
depth within the crinkles and stretch marks on both jackets as well as the lens to show how hard the pair and holding onto one
another without the need of the model's performance. I have purposely framed them in a mid/ long shot so that their presence is
being felt as they centrally fill up the majority of the frame whilst keeping us as the audience at a distance.
Fitness for purpose
The image fits the brief as it creates a sense of enigma/ mystery around the characters which is a classic drama convention, by
having the characters missing, it allows me to show not all is as it seems and by having the models blocked to be hugging firmly, it
shows the characters intimate relationship pertaining to the romance genre convention. More so the fact that they are the main
protagonists and are centered in my image conforms to general poster conventions. The solid backdrop more over conforms to
drama- character/relationship studies- conventions (Nebraska (2013), Donnie Darko (2001), Ex Machina (2015)) as is the vague
imagery with missing/ hidden protagonists (Carlito's Way (1993), Beau Travail (1999), Blind Chance (1987)) whilst having subvert
the romance genre conventions by having unsettling imagery with the lack of characters and ominous black background and by
having the characters not disclosed.
Meaning intended
The meaning I intended to convey was the unreliable narrative through 'uneasy imagery' with the models being removed from their
costumes, as well as the unsettling aspect of poster having no setting, emulating an isolated and ghostly tone. I think my lighting
achieves my aim too as I have clearly defined light and dark areas which give the connotations of a serious, intense story. having
the character's identity ambiguous allows the audience to speculate what's going on in the upcoming months before the film's
release.
POSTER TWO: ONE SHEET TEASER POSTER (PORTRAIT)- IMAGE TWO
When looking at posters under Film4's
catalogue, it became apparent that
most were funded by numerous
companies and organizations due to
the film being
independently produced, with this in
mind, I decided to include a
couple sponsors to legitimize
the poster such as;
Protagonist Pictures (who produced
films like; The Lobster (2015),
Cold War (2018) and The
Double (2013)) and the UK
Film Council (who produced
Films like; The King's Speech
(2010), Shame (2011), Fish
Tank (2009))
I chose to use the Restricted age
logo rather than the BBFC'S 15
(that will be displayed on the
film's DVD covers) as I believe it
looks more sophisticated and
doesn’t take too much attention of
the subject matter. More so when
looking at posters of films produced
by Film4, this logo is commonly
utilized in them as its used-on
posters globally (Submarine (2010),
Trainspotting (1996), Slumdog
Millionaire (2008))
Included a copyright symbol to
cement the poster as Film4's
property and to avoid problems with
fair use and legal ownership
Billing block: in my
billing block I included a
variety of British artists
within the film industry
(who have collaborated
with film4 in the past) to
once again legitimize
the poster and the film;
for example I utilized
musician Cristobal Tapia
de Veer as his style of
music emulates the
narrative well and as he
has collaborated with
channel four previously
with shows like Utopia
(2013) and National
Treasure (2016).
Had title in the middle to grab attention, actresses
credited at the top (call back to romance genre
posters style) billing block and logos at bottom (fits
universal poster conventions)
Used thin but bold font to grab attention, title and actresses text
shifted and overlayed for ghostly and memorable effect
Billing block scrawny and thin to not distract from poster (as it link to
website and socials/ release date) tagline above title to come off
clear- aesthetically pleasing
Utilized pairs colours for consistent theme
White backdrop to
enforce lonely isolated
theme
Paint disturbing comes off
looking like they've been
vandalized
Technical information and equipment
ISO Aperture Shutter Speed
3200 F/16 30mm 1/15
Equipment used to take the photography- Canon EOS 4000D / tripod
Technical aspects
I have used high key lighting to make my models to stand out (more so complimented by the white background). I utilized white
light to define depth within both models faces so they stick out. Moreover, I have used a lens that allows me to capture the detail on
both models faces to show the harrowing nature of events that have affected the pair. I have purposely framed them in a mid/ close
up so that their presence is being felt as they centrally fill up the majority of the frame.
Fitness for purpose
The image fits the brief as it creates a sense of enigma/ mystery around the characters which is a classic drama convention, whilst
by having the models blocked to have their heads on each other's shoulders shows the characters intimate relationship pertaining to
the romance genre convention. It also allows me to show not all is as it seems through the performance of the models by having
Terry's model's eyes open looking at the audience telling us she knows something that May doesn’t (her eyes peacefully shut) this
should hopefully intrigue audiences to want to uncover what's really going on. More so the fact that they are the main protagonists
and are centered in my image conforms to general poster conventions. The desaturated colour scheme is also conventional to
drama/ romance conventions (Silver Linings Playbook (2012), The Lobster (2015), Malcolm & Marie (2021)) as is the white backdrop
(Jules And Jim (1962), Persona (1966), Punch-Drunk Love (2002)) whilst having subvert the romance genre conventions by having
unsettling imagery with the 'open eyes' and the paint strokes going over the two.
Meaning intended
The meaning I intended to convey was the unreliable narrative through 'uneasy imagery' with the model of Terry staring at the
camera whilst May's model's eyes are shut, as well as the unsettling aspect of poster having no setting, emulating an isolated
and ghostly tone. More so the paint strokes that run across the pair's eyes help create unease as it comes off like they have been
vandalized. I think my lighting achieves my aim too as I have clearly defined light and dark areas which give the connotations of a
serious, intense story. The pair's expressions are more over ambiguous which could suggest not all is as it seems and allows the
audience to speculate what's going on in the upcoming weeks before the film's release.
POSTER THREE: QUAD CROWN THEATRICAL (LANDSCAPE) - IMAGE THREE

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Evaluating Posters (Blown Up Image Of Billing Block).pdf

  • 1. Billing Block (zoomed in, in case hard to read)
  • 2. When looking at posters under Film4's catalogue, it became apparent that most were funded by numerous companies and organizations due to the film being independently produced, with this in mind, I decided to include a couple sponsors to legitimize the poster such as; Protagonist Pictures (who produced films like; The Lobster (2015), Cold War (2018) and The Double (2013)) and the UK Film Council (who produced Films like; The King's Speech (2010), Shame (2011), Fish Tank (2009)) I chose to use the Restricted age logo rather than the BBFC'S 15 (that will be displayed on the film's DVD covers) as I believe it looks more sophisticated and doesn’t take too much attention of the subject matter. More so when looking at posters of films produced by Film4, this logo is commonly utilized in them as its used-on posters globally (Submarine (2010), Trainspotting (1996), Slumdog Millionaire (2008)) Included a copyright symbol to cement the poster as Film4's property and to avoid problems with fair use and legal ownership Billing block: in my billing block I included a variety of British artists within the film industry (who have collaborated with film4 in the past) to once again legitimize the poster and the film; for example I utilized musician Cristobal Tapia de Veer as his style of music emulates the narrative well and as he has collaborated with channel four previously with shows like Utopia (2013) and National Treasure (2016). Had title in the middle to grab attention, actresses credited at the top (call back to romance genre posters style) billing block and logos at bottom (fits universal poster conventions) had tagline running along below- aesthetically pleasing Utilized pairs colours for consistent theme Had near kiss to reflect pairs intimate relationship but showing restraint or coldness between the two White backdrop to enforce lonely isolated theme
  • 3. Technical information and equipment ISO Aperture Shutter Speed 3200 F/16 49mm 1/15 Equipment used to take the photography- Canon EOS 4000D / tripod Technical aspects I have used high key lighting to make certain highlights and shadows of the model's faces, by utilizing white light to define depth, as well as using the lens to focus in on each model's performance. I have purposely framed them in an extreme close up shot so that their presence is being felt as they fill up the entirety of frame to almost intimate audiences into looking at the poster. Fitness for purpose The image fits the brief as it creates a sense of enigma/ mystery around the characters which is a classic drama convention as by having it framed in an extreme close up the pairs identities are kept a secret (discluding the actresses names) whilst pertaining to the romance genre convention by having them blocked so close to one another and performance wise having the pair in a 'near kiss'. More so the fact that they are the main protagonists and are centered in my image conforms to general poster conventions. The extreme close up (hidden faces) fits both drama and romance conventions (The King's speech (2010), Blue's The Warmest Color (2013), Love (2015) ) as is the colour coordination- representing each character (Breathless (1960), Talk To Her (2002), City On Fire (1987)) whilst having subvert the romance genre conventions by having the character's undisclosed and vague with the pairs relationship towards each other. Meaning intended The meaning I intended to convey was the unreliable narrative through the pair's performance, having them never really kiss and emotions vague by the extreme close-up framing cutting of the model's full performance. Whilst also being telling of the two's characters through the colour scheme. I think my lighting achieves my aim too as I have clearly defined light and dark areas which give the connotations of a serious, intense story. having the character's identity ambiguous allows the audience to speculate what's going on in the upcoming months before the film's release. Poster one: ONE SHEET THEATRICAL POSTER (PORTRAIT)- image one
  • 4. When looking at posters under Film4's catalogue, it became apparent that most were funded by numerous companies and organizations due to the film being independently produced, with this in mind, I decided to include a couple sponsors to legitimize the poster such as; Protagonist Pictures (who produced films like; The Lobster (2015), Cold War (2018) and The Double (2013)) and the UK Film Council (who produced Films like; The King's Speech (2010), Shame (2011), Fish Tank (2009)) I chose to use the Restricted age logo rather than the BBFC'S 15 (that will be displayed on the film's DVD covers) as I believe it looks more sophisticated and doesn’t take too much attention of the subject matter. More so when looking at posters of films produced by Film4, this logo is commonly utilized in them as its used-on posters globally (Submarine (2010), Trainspotting (1996), Slumdog Millionaire (2008)) Included a copyright symbol to cement the poster as Film4's property and to avoid problems with fair use and legal ownership Billing block: in my billing block I included a variety of British artists within the film industry (who have collaborated with film4 in the past) to once again legitimize the poster and the film; for example I utilized musician Cristobal Tapia de Veer as his style of music emulates the narrative well and as he has collaborated with channel fou previously with shows like Utopia (2013 and National Treasure (2016). Had title at top to grab attention, billing block and logos at bottom (fits universal poster conventions) actresses not yet credited to keep audiences in suspense Used thin but bold font to grab attention, title and actresses text shifted and overlayed for ghostly and memorable effect Billing block scrawny and thin to not distract from poster (as it link to website and socials/ release date) tagline running along title- aesthetically pleasing Utilized pairs colours for consistent theme Black backdrop dark threating intense theme Pair missing mysterious and costume iconography for couple
  • 5. Technical information and equipment ISO Aperture Shutter Speed 3200 F/16 30mm 1/13 Equipment used to take the photography- Canon EOS 4000D / tripod Technical aspects I have used high key lighting to make certain highlights and shadows on the costumes to stand out . I utilized white light to define depth within the crinkles and stretch marks on both jackets as well as the lens to show how hard the pair and holding onto one another without the need of the model's performance. I have purposely framed them in a mid/ long shot so that their presence is being felt as they centrally fill up the majority of the frame whilst keeping us as the audience at a distance. Fitness for purpose The image fits the brief as it creates a sense of enigma/ mystery around the characters which is a classic drama convention, by having the characters missing, it allows me to show not all is as it seems and by having the models blocked to be hugging firmly, it shows the characters intimate relationship pertaining to the romance genre convention. More so the fact that they are the main protagonists and are centered in my image conforms to general poster conventions. The solid backdrop more over conforms to drama- character/relationship studies- conventions (Nebraska (2013), Donnie Darko (2001), Ex Machina (2015)) as is the vague imagery with missing/ hidden protagonists (Carlito's Way (1993), Beau Travail (1999), Blind Chance (1987)) whilst having subvert the romance genre conventions by having unsettling imagery with the lack of characters and ominous black background and by having the characters not disclosed. Meaning intended The meaning I intended to convey was the unreliable narrative through 'uneasy imagery' with the models being removed from their costumes, as well as the unsettling aspect of poster having no setting, emulating an isolated and ghostly tone. I think my lighting achieves my aim too as I have clearly defined light and dark areas which give the connotations of a serious, intense story. having the character's identity ambiguous allows the audience to speculate what's going on in the upcoming months before the film's release. POSTER TWO: ONE SHEET TEASER POSTER (PORTRAIT)- IMAGE TWO
  • 6. When looking at posters under Film4's catalogue, it became apparent that most were funded by numerous companies and organizations due to the film being independently produced, with this in mind, I decided to include a couple sponsors to legitimize the poster such as; Protagonist Pictures (who produced films like; The Lobster (2015), Cold War (2018) and The Double (2013)) and the UK Film Council (who produced Films like; The King's Speech (2010), Shame (2011), Fish Tank (2009)) I chose to use the Restricted age logo rather than the BBFC'S 15 (that will be displayed on the film's DVD covers) as I believe it looks more sophisticated and doesn’t take too much attention of the subject matter. More so when looking at posters of films produced by Film4, this logo is commonly utilized in them as its used-on posters globally (Submarine (2010), Trainspotting (1996), Slumdog Millionaire (2008)) Included a copyright symbol to cement the poster as Film4's property and to avoid problems with fair use and legal ownership Billing block: in my billing block I included a variety of British artists within the film industry (who have collaborated with film4 in the past) to once again legitimize the poster and the film; for example I utilized musician Cristobal Tapia de Veer as his style of music emulates the narrative well and as he has collaborated with channel four previously with shows like Utopia (2013) and National Treasure (2016). Had title in the middle to grab attention, actresses credited at the top (call back to romance genre posters style) billing block and logos at bottom (fits universal poster conventions) Used thin but bold font to grab attention, title and actresses text shifted and overlayed for ghostly and memorable effect Billing block scrawny and thin to not distract from poster (as it link to website and socials/ release date) tagline above title to come off clear- aesthetically pleasing Utilized pairs colours for consistent theme White backdrop to enforce lonely isolated theme Paint disturbing comes off looking like they've been vandalized
  • 7. Technical information and equipment ISO Aperture Shutter Speed 3200 F/16 30mm 1/15 Equipment used to take the photography- Canon EOS 4000D / tripod Technical aspects I have used high key lighting to make my models to stand out (more so complimented by the white background). I utilized white light to define depth within both models faces so they stick out. Moreover, I have used a lens that allows me to capture the detail on both models faces to show the harrowing nature of events that have affected the pair. I have purposely framed them in a mid/ close up so that their presence is being felt as they centrally fill up the majority of the frame. Fitness for purpose The image fits the brief as it creates a sense of enigma/ mystery around the characters which is a classic drama convention, whilst by having the models blocked to have their heads on each other's shoulders shows the characters intimate relationship pertaining to the romance genre convention. It also allows me to show not all is as it seems through the performance of the models by having Terry's model's eyes open looking at the audience telling us she knows something that May doesn’t (her eyes peacefully shut) this should hopefully intrigue audiences to want to uncover what's really going on. More so the fact that they are the main protagonists and are centered in my image conforms to general poster conventions. The desaturated colour scheme is also conventional to drama/ romance conventions (Silver Linings Playbook (2012), The Lobster (2015), Malcolm & Marie (2021)) as is the white backdrop (Jules And Jim (1962), Persona (1966), Punch-Drunk Love (2002)) whilst having subvert the romance genre conventions by having unsettling imagery with the 'open eyes' and the paint strokes going over the two. Meaning intended The meaning I intended to convey was the unreliable narrative through 'uneasy imagery' with the model of Terry staring at the camera whilst May's model's eyes are shut, as well as the unsettling aspect of poster having no setting, emulating an isolated and ghostly tone. More so the paint strokes that run across the pair's eyes help create unease as it comes off like they have been vandalized. I think my lighting achieves my aim too as I have clearly defined light and dark areas which give the connotations of a serious, intense story. The pair's expressions are more over ambiguous which could suggest not all is as it seems and allows the audience to speculate what's going on in the upcoming weeks before the film's release. POSTER THREE: QUAD CROWN THEATRICAL (LANDSCAPE) - IMAGE THREE