Main product & ancillary texts
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MD .This document discusses how brand identity was established across multiple marketing products for the film "Warm Bodies" and how a consistent brand identity was also created for the products "Times Up! Teaser trailer, Poster, and Magazine Cover". It explains that both projects used similar elements like color schemes, fonts, and main images to make their products easily recognizable as belonging to the same brand. Specific techniques mentioned are using a monochrome color palette with red accents across the "Times Up!" poster and magazine, and depicting the protagonist as weak and vulnerable in all products to convey the film's theme of something looming over the character.
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Promotional Package
This promotional package for a film maintains consistency across its various parts, including the poster, website, and trailer. The package uses similar fonts, color schemes, and imagery to portray the same black and white suit theme. This creates a unified brand identity for the film where each part effectively promotes the others by looking visually similar and keeping the content consistent. The shot types and scenes are also quite similar between the promotional materials, further interlinking the adverts and trailer to effectively promote the film.
Evaluation - Question 2
The combination of the main product (teaser trailer) and ancillary texts (poster and magazine cover) effectively establish a consistent brand identity for the film. All three products use similar visual elements like colors, characters, fonts, and graphics to represent the same genre (crime drama) and narrative themes. Each product clearly features and represents the two main protagonists. Together, the products appeal to and are aimed at the same target audience of males aged 15-35.
Evaluation question 2 final
This document discusses the importance of brand identity in promoting a film through various marketing materials. It then describes how the author formed a brand identity for their thriller film "Depth" through consistent elements across three products: a teaser trailer, film poster, and magazine article. These products effectively portrayed the thriller genre, narrative, characters, and target 15+ audience. Synergy between the products promoted the film and increased audience engagement.
Warm bodies
The document tracks the marketing campaign for the 2013 romantic zombie comedy movie Warm Bodies, starring Nicholas Hoult and Teresa Palmer. It provides timelines and descriptions of promotional materials released between June 2012 and January 2013, including teaser posters, trailers, clips, and propaganda posters. The marketing campaign achieved a consistent brand identity by featuring the same main characters and using the same color scheme, font, and actors across its various posters, trailers, and other promotional content released on different media platforms worldwide.
Evaluation question 2
The document discusses the importance of brand identity for promoting a film through various marketing materials like posters, trailers, magazines, and billboards. It then describes how the author developed a brand identity for their film "Depth" through consistent visual elements like a bold, bright font in the title across the teaser trailer and film poster. These materials effectively portrayed the thriller genre through motifs like a dark background, a vulnerable female character, and a mysterious masked kidnapper. The products also appealed to the same target audience of 15-34 year olds of both genders who enjoy thriller films. Synergy between the poster, trailer, and other products helped promote the film and generate a combined marketing effect.
Evaluation question 2
The document discusses brand identity and how it was established for the film "RIVALS" through consistency across the teaser trailer, poster, and magazine cover. Specifically, the same font was used for the title, a dark red color featured prominently, and the characters and their clothing/props like a gun were depicted consistently to represent the crime drama genre. Knowing the target audience is also important for brand identity, and the target for "RIVALS" was identified as male teenagers and young adults based on a similar film.
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' smart attire were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
Marketing campaign pitch
- The document outlines a marketing campaign for the crime thriller film "A Man and His Gun" about two childhood friends who grow apart and become enemies, one a detective and the other a criminal.
- The campaign will emphasize the mysterious characters and their transformation from friends to enemies using their faces on the magazine cover and poster with both holding guns.
- It will also use the film's title and footage to clearly convey the story of the conflict between the two characters and genre to the target audience of 15-24 year olds.
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Promotional Package
This promotional package for a film maintains consistency across its various parts, including the poster, website, and trailer. The package uses similar fonts, color schemes, and imagery to portray the same black and white suit theme. This creates a unified brand identity for the film where each part effectively promotes the others by looking visually similar and keeping the content consistent. The shot types and scenes are also quite similar between the promotional materials, further interlinking the adverts and trailer to effectively promote the film.
Evaluation - Question 2
The combination of the main product (teaser trailer) and ancillary texts (poster and magazine cover) effectively establish a consistent brand identity for the film. All three products use similar visual elements like colors, characters, fonts, and graphics to represent the same genre (crime drama) and narrative themes. Each product clearly features and represents the two main protagonists. Together, the products appeal to and are aimed at the same target audience of males aged 15-35.
Evaluation question 2 final
This document discusses the importance of brand identity in promoting a film through various marketing materials. It then describes how the author formed a brand identity for their thriller film "Depth" through consistent elements across three products: a teaser trailer, film poster, and magazine article. These products effectively portrayed the thriller genre, narrative, characters, and target 15+ audience. Synergy between the products promoted the film and increased audience engagement.
Warm bodies
The document tracks the marketing campaign for the 2013 romantic zombie comedy movie Warm Bodies, starring Nicholas Hoult and Teresa Palmer. It provides timelines and descriptions of promotional materials released between June 2012 and January 2013, including teaser posters, trailers, clips, and propaganda posters. The marketing campaign achieved a consistent brand identity by featuring the same main characters and using the same color scheme, font, and actors across its various posters, trailers, and other promotional content released on different media platforms worldwide.
Evaluation question 2
The document discusses the importance of brand identity for promoting a film through various marketing materials like posters, trailers, magazines, and billboards. It then describes how the author developed a brand identity for their film "Depth" through consistent visual elements like a bold, bright font in the title across the teaser trailer and film poster. These materials effectively portrayed the thriller genre through motifs like a dark background, a vulnerable female character, and a mysterious masked kidnapper. The products also appealed to the same target audience of 15-34 year olds of both genders who enjoy thriller films. Synergy between the poster, trailer, and other products helped promote the film and generate a combined marketing effect.
Evaluation question 2
The document discusses brand identity and how it was established for the film "RIVALS" through consistency across the teaser trailer, poster, and magazine cover. Specifically, the same font was used for the title, a dark red color featured prominently, and the characters and their clothing/props like a gun were depicted consistently to represent the crime drama genre. Knowing the target audience is also important for brand identity, and the target for "RIVALS" was identified as male teenagers and young adults based on a similar film.
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' smart attire were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
Marketing campaign pitch
- The document outlines a marketing campaign for the crime thriller film "A Man and His Gun" about two childhood friends who grow apart and become enemies, one a detective and the other a criminal.
- The campaign will emphasize the mysterious characters and their transformation from friends to enemies using their faces on the magazine cover and poster with both holding guns.
- It will also use the film's title and footage to clearly convey the story of the conflict between the two characters and genre to the target audience of 15-24 year olds.
Evaluation Question Two
The document discusses how the student effectively combined their main products (trailer, poster, magazine cover) for their film project "Hot Heist" using synergy. They kept consistency in costume, text style, and genre across the products to clearly identify them as being part of the same brand. Their favorite way of combining the products was using the film poster directly on the magazine cover. Overall, the student aimed to make the products distinctly recognizeable as being related through shared elements.
Question 2 brand identity
Kyle Turner created three promotional products - a film poster, magazine, and film trailer - for the film "Hunted" that maintain a consistent brand identity. Throughout the products, the same characters, font style, dark color scheme, and tension-building techniques are used. This creates a cohesive promotional package and allows viewers to easily identify all of the products as being associated with the film.
Magazine Overview
This document analyzes eight magazine front covers that promote films of various genres. It finds that they all share common conventions such as placing the masthead in the top middle, featuring the main film's name in large font, and using eye contact from the character to attract audiences. Color schemes are also consistent, using bright colors like red, white, black and blue. Overall the covers are designed to promote their films and entice audiences to buy the magazine through these visual techniques without overwhelming the layout.
Analysing Horror/ thriller posters
The document discusses the design elements used in a movie poster for "The Conjuring" that communicate the film's genre. Very dark colors like greys, blacks and dark reds are used to emphasize the horror/thriller genre. The poster features a screaming face made of multiple photographs, suggesting the film incorporates CCTV or camera footage. Text elements like the tagline and title written in a sharp, pointy font further reinforce that the movie is a horror/thriller intended to provoke fear.
Becky q2 evaluation
The combination of a film's main product and ancillary texts is effective when they maintain a consistent brand identity, style, and target genre or audience. While the magazine, poster, and teaser trailer each used different fonts suited to their format, the characters and color scheme created a clear link between the products. Additionally, using the same review in the trailer and poster, and similar colors of turquoise blue, grey, and black in the magazine cover and poster helped tie the materials together as advertising the same teen drama film.
Magazine Overview
This is my magazine overview, allowing me to find out more about the shared features of movie magazines, and helping me in the creation of mine.
Question two
The document discusses how the creator developed ancillary products including a magazine cover and poster to promote their horror film titled "SNAPPED". These ancillary products were designed to have a consistent style and theme that tied them together with the film's trailer. Specifically, the images, fonts, mise-en-scene, and colors used were all designed to be low-key, dark, and focus on the film's victim to create a cohesive brand identity across the different promotional materials. The goal was to appeal to the target horror genre audience and effectively sell the film by linking all the promotional products together through their shared visual elements and themes.
Evaluation Q2
The document discusses how icons, titles, and characterization are used consistently across the magazine cover, film poster, and teaser trailer for a horror film project. Key icons that appear in most or all products include forests representing isolation, blood representing the horror genre, and the lead character Danielle. The title takes different forms on each product to fit conventions while still being recognizable as related. The intended male audience aged 15-25 is believed to be appealed to due to common slasher film tropes featured across the products like sexuality and a vulnerable female lead.
Task 2
1) The document discusses creating brand identity across three marketing products - a poster, teaser trailer, and magazine - for a psychological thriller film.
2) Visual elements like the lead actor's name and facial expressions were used consistently to create brand identity between the poster and trailer.
3) The magazine cover was harder to link visually due to conventions, so it instead featured the actors' names to connect it to the other products.
Evaluation question 2
The document discusses ancillary tasks and products created for a psychological thriller film titled "Paranoia". These include a magazine cover and two alternative movie posters. A consistent color scheme of black, red and white was used across all products to create a cohesive brand identity. Faces on the posters are barely visible to imply a descent into darkness, and a red stripe represents blood. The same protagonists from the film are featured to feel familiar to audiences. The magazine cover was designed for Time Out London to target the film's intended London audience. Textual details like fonts, colors and themes of mystery and unease are carried over across all three products.
Evaluation q2
The document discusses the creation of a promotional package for a horror film consisting of a trailer, poster, and magazine cover. It emphasizes ensuring cohesion across the three items through consistent use of typography, imagery, color scheme, and social media tags. The same fonts, a bleeding title treatment and slasher-style font, are used. The main image is a close-up of the butcher from the trailer's final shot. Red, black, and white are the primary colors, which reference horror tropes. The #MeetTheButcher tag is included to generate social media buzz.
Movie poster conventions
Movie posters are a form of advertising that can be physically placed in public spaces like billboards and buses. Effective movie posters typically include the title, actors, genre-specific iconography or imagery, taglines, and release dates. This document focuses on conventions for horror and thriller movie posters, which usually feature dark color palettes, frightening images, and taglines that hint at the scary plotlines. Iconography and taglines are especially important on posters because viewers only have a brief moment to understand the genre from a passing glance. The examples provided demonstrate how horror movie posters convey fear through images of screaming faces and references to other famous scary films.
Evaluation: question 1
This document discusses how the media product and ancillary texts incorporate both conventional and unconventional elements of real horror media products. Conventions used include a consistent red font for the title across marketing materials, as well as the use of black and red colors which signal the horror genre. However, some aspects challenge expectations, such as the magazine cover having a darker tone than typical covers. While many features follow conventions, certain aspects step outside of them to attract a wider audience.
Link of products
The document discusses how linking different marketing elements like a film trailer, poster, and magazine together creates a clear and consistent message about the film. It provides examples of how the trailer, poster, and magazine cover for a psychological thriller film all represent the genre in a linked way through similar imagery, styles, and recurring symbols. This consistent representation across the different marketing products helps audiences instantly recognize the products are promoting the same film.
Analysis of promotional package
The document analyzes the promotional packages for the Paranormal Activity film series. It finds that there is consistent use of font style, imagery, and color scheme between the movie poster and trailers. This consistency and clear branding helps create audience recognition and association between the advertisements, building the brand identity for the film series. Elements like home footage imagery, children, and time stamps seen in both the poster and trailers also clearly link them together and appeal to the target horror film audience.
Promotional packaging
The document analyzes the typography, colors, and images used in the poster and DVD cover for the movie "Sorority Row." It notes that the same font and underlining of the title creates a brand identity across materials. Dark colors are used in both, implying the film will be a dark horror. While the images differ, both feature the same characters, suggesting they will be the main characters in the movie.
There will be blood
The review summarizes the film "There Will Be Blood" in the Empire magazine. It analyzes the poster image for the film, which depicts the main character standing before a burning building. The character's clothing and posture are examined for symbolic meaning. The review also discusses how the language, structure, and balance of positive and negative discussion about the film works to intrigue readers and encourage them to watch the movie. Overall, the review uses formal film analysis techniques and magazine house style conventions to promote the film to Empire's mass audience.
digipak analysis
The document analyzes the front and back covers of a digipak. On both covers, the same font is used to portray the digipak as a brand. The theme of contrast is shown through the different backgrounds on the front and back covers and by the boy sitting in front of two different walls on the front cover. The back cover continues the theme of being lost by depicting the boy looking up at the sky for inspiration. Both covers target a younger audience by featuring a young boy and portraying a message.
American honey audience analysis
This document analyzes the target audience of the movie "American Honey" based on visual clues from the title, font, and promotional imagery. The bold American-colored title and rebellious actors suggest the film targets bold, freedom-seeking American viewers. Scenes of the actors on the road may also attract fans of the starring performers.
California screaming
The document analyzes the textual elements of a magazine review of the film "California Screaming". It summarizes that the review features a double-page spread with a prominent image of planes to symbolize the significance of war and the damage it causes. Though some elements like placement of text and lack of page numbers challenge conventions, the review overall follows stereotypical magazine style with columns of text and limited description to generate intrigue without revealing too much about the war film's narrative. The use of dark and light colors in the image and text also convey symbolic meanings relating to the emotions of war.
Media evaluation q2
The document discusses how establishing a consistent brand identity is important for effectively marketing a film. It analyzes the marketing campaign for the movie Warm Bodies, noting how the posters, trailers, and other promotional materials all featured the same color scheme, characters, and taglines to clearly link the products together. The document then describes how the brand identity was established for its own film marketing products - a poster, magazine cover, and teaser trailer - by also using consistent colors, fonts, characters, and targeting the same intended audience across all three.
Evaluation Question 2
The document discusses establishing a strong brand identity for a film. It explains that the filmmakers researched successful identities like Warm Bodies to inspire their own. They chose consistent fonts, colors (black, white, turquoise), and characters across marketing elements like posters and trailers. Audience feedback led them to refine their identity, changing the font to improve clarity and appeal to their target demographic.
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Evaluation Question Two
The document discusses how the student effectively combined their main products (trailer, poster, magazine cover) for their film project "Hot Heist" using synergy. They kept consistency in costume, text style, and genre across the products to clearly identify them as being part of the same brand. Their favorite way of combining the products was using the film poster directly on the magazine cover. Overall, the student aimed to make the products distinctly recognizeable as being related through shared elements.
Question 2 brand identity
Kyle Turner created three promotional products - a film poster, magazine, and film trailer - for the film "Hunted" that maintain a consistent brand identity. Throughout the products, the same characters, font style, dark color scheme, and tension-building techniques are used. This creates a cohesive promotional package and allows viewers to easily identify all of the products as being associated with the film.
Magazine Overview
This document analyzes eight magazine front covers that promote films of various genres. It finds that they all share common conventions such as placing the masthead in the top middle, featuring the main film's name in large font, and using eye contact from the character to attract audiences. Color schemes are also consistent, using bright colors like red, white, black and blue. Overall the covers are designed to promote their films and entice audiences to buy the magazine through these visual techniques without overwhelming the layout.
Analysing Horror/ thriller posters
The document discusses the design elements used in a movie poster for "The Conjuring" that communicate the film's genre. Very dark colors like greys, blacks and dark reds are used to emphasize the horror/thriller genre. The poster features a screaming face made of multiple photographs, suggesting the film incorporates CCTV or camera footage. Text elements like the tagline and title written in a sharp, pointy font further reinforce that the movie is a horror/thriller intended to provoke fear.
Becky q2 evaluation
The combination of a film's main product and ancillary texts is effective when they maintain a consistent brand identity, style, and target genre or audience. While the magazine, poster, and teaser trailer each used different fonts suited to their format, the characters and color scheme created a clear link between the products. Additionally, using the same review in the trailer and poster, and similar colors of turquoise blue, grey, and black in the magazine cover and poster helped tie the materials together as advertising the same teen drama film.
Magazine Overview
This is my magazine overview, allowing me to find out more about the shared features of movie magazines, and helping me in the creation of mine.
Question two
The document discusses how the creator developed ancillary products including a magazine cover and poster to promote their horror film titled "SNAPPED". These ancillary products were designed to have a consistent style and theme that tied them together with the film's trailer. Specifically, the images, fonts, mise-en-scene, and colors used were all designed to be low-key, dark, and focus on the film's victim to create a cohesive brand identity across the different promotional materials. The goal was to appeal to the target horror genre audience and effectively sell the film by linking all the promotional products together through their shared visual elements and themes.
Evaluation Q2
The document discusses how icons, titles, and characterization are used consistently across the magazine cover, film poster, and teaser trailer for a horror film project. Key icons that appear in most or all products include forests representing isolation, blood representing the horror genre, and the lead character Danielle. The title takes different forms on each product to fit conventions while still being recognizable as related. The intended male audience aged 15-25 is believed to be appealed to due to common slasher film tropes featured across the products like sexuality and a vulnerable female lead.
Task 2
1) The document discusses creating brand identity across three marketing products - a poster, teaser trailer, and magazine - for a psychological thriller film.
2) Visual elements like the lead actor's name and facial expressions were used consistently to create brand identity between the poster and trailer.
3) The magazine cover was harder to link visually due to conventions, so it instead featured the actors' names to connect it to the other products.
Evaluation question 2
The document discusses ancillary tasks and products created for a psychological thriller film titled "Paranoia". These include a magazine cover and two alternative movie posters. A consistent color scheme of black, red and white was used across all products to create a cohesive brand identity. Faces on the posters are barely visible to imply a descent into darkness, and a red stripe represents blood. The same protagonists from the film are featured to feel familiar to audiences. The magazine cover was designed for Time Out London to target the film's intended London audience. Textual details like fonts, colors and themes of mystery and unease are carried over across all three products.
Evaluation q2
The document discusses the creation of a promotional package for a horror film consisting of a trailer, poster, and magazine cover. It emphasizes ensuring cohesion across the three items through consistent use of typography, imagery, color scheme, and social media tags. The same fonts, a bleeding title treatment and slasher-style font, are used. The main image is a close-up of the butcher from the trailer's final shot. Red, black, and white are the primary colors, which reference horror tropes. The #MeetTheButcher tag is included to generate social media buzz.
Movie poster conventions
Movie posters are a form of advertising that can be physically placed in public spaces like billboards and buses. Effective movie posters typically include the title, actors, genre-specific iconography or imagery, taglines, and release dates. This document focuses on conventions for horror and thriller movie posters, which usually feature dark color palettes, frightening images, and taglines that hint at the scary plotlines. Iconography and taglines are especially important on posters because viewers only have a brief moment to understand the genre from a passing glance. The examples provided demonstrate how horror movie posters convey fear through images of screaming faces and references to other famous scary films.
Evaluation: question 1
This document discusses how the media product and ancillary texts incorporate both conventional and unconventional elements of real horror media products. Conventions used include a consistent red font for the title across marketing materials, as well as the use of black and red colors which signal the horror genre. However, some aspects challenge expectations, such as the magazine cover having a darker tone than typical covers. While many features follow conventions, certain aspects step outside of them to attract a wider audience.
Link of products
The document discusses how linking different marketing elements like a film trailer, poster, and magazine together creates a clear and consistent message about the film. It provides examples of how the trailer, poster, and magazine cover for a psychological thriller film all represent the genre in a linked way through similar imagery, styles, and recurring symbols. This consistent representation across the different marketing products helps audiences instantly recognize the products are promoting the same film.
Analysis of promotional package
The document analyzes the promotional packages for the Paranormal Activity film series. It finds that there is consistent use of font style, imagery, and color scheme between the movie poster and trailers. This consistency and clear branding helps create audience recognition and association between the advertisements, building the brand identity for the film series. Elements like home footage imagery, children, and time stamps seen in both the poster and trailers also clearly link them together and appeal to the target horror film audience.
Promotional packaging
The document analyzes the typography, colors, and images used in the poster and DVD cover for the movie "Sorority Row." It notes that the same font and underlining of the title creates a brand identity across materials. Dark colors are used in both, implying the film will be a dark horror. While the images differ, both feature the same characters, suggesting they will be the main characters in the movie.
There will be blood
The review summarizes the film "There Will Be Blood" in the Empire magazine. It analyzes the poster image for the film, which depicts the main character standing before a burning building. The character's clothing and posture are examined for symbolic meaning. The review also discusses how the language, structure, and balance of positive and negative discussion about the film works to intrigue readers and encourage them to watch the movie. Overall, the review uses formal film analysis techniques and magazine house style conventions to promote the film to Empire's mass audience.
digipak analysis
The document analyzes the front and back covers of a digipak. On both covers, the same font is used to portray the digipak as a brand. The theme of contrast is shown through the different backgrounds on the front and back covers and by the boy sitting in front of two different walls on the front cover. The back cover continues the theme of being lost by depicting the boy looking up at the sky for inspiration. Both covers target a younger audience by featuring a young boy and portraying a message.
American honey audience analysis
This document analyzes the target audience of the movie "American Honey" based on visual clues from the title, font, and promotional imagery. The bold American-colored title and rebellious actors suggest the film targets bold, freedom-seeking American viewers. Scenes of the actors on the road may also attract fans of the starring performers.
California screaming
The document analyzes the textual elements of a magazine review of the film "California Screaming". It summarizes that the review features a double-page spread with a prominent image of planes to symbolize the significance of war and the damage it causes. Though some elements like placement of text and lack of page numbers challenge conventions, the review overall follows stereotypical magazine style with columns of text and limited description to generate intrigue without revealing too much about the war film's narrative. The use of dark and light colors in the image and text also convey symbolic meanings relating to the emotions of war.
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Similar to Main product & ancillary texts
Media evaluation q2
The document discusses how establishing a consistent brand identity is important for effectively marketing a film. It analyzes the marketing campaign for the movie Warm Bodies, noting how the posters, trailers, and other promotional materials all featured the same color scheme, characters, and taglines to clearly link the products together. The document then describes how the brand identity was established for its own film marketing products - a poster, magazine cover, and teaser trailer - by also using consistent colors, fonts, characters, and targeting the same intended audience across all three.
Evaluation Question 2
The document discusses establishing a strong brand identity for a film. It explains that the filmmakers researched successful identities like Warm Bodies to inspire their own. They chose consistent fonts, colors (black, white, turquoise), and characters across marketing elements like posters and trailers. Audience feedback led them to refine their identity, changing the font to improve clarity and appeal to their target demographic.
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' style of dress were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
Question 2
Throughout their media project, the creator aimed to maintain consistency in genre, style, and target audience. Specifically, they conveyed the crime/thriller genre through dark lighting, costumes, and a mysterious tone in the teaser trailer, poster, and magazine. While the products used common characters, images, and fonts to link them, the creator feels the combination and branding could have been stronger, such as keeping title colors consistent across items or applying the same styles uniformly. Overall, the products coordinated well but some minor inconsistencies were noted.
Presentation4
The document discusses how brand identity and consistency across ancillary texts can effectively promote a product. It analyzes how the film Inception used a similar dark color scheme and font in its posters and magazine covers to create links between the materials and convey the film's genre. It also describes how the production company behind the film Me and My Shadow used repeating elements like a bold red title text, dark filters, shared fonts, and taglines across a poster, teaser trailer, and magazine to clearly link the products together and establish a mood. Consistency in visuals and messaging helped attract audiences and promote both film brands effectively.
Evaluation question 2
The document discusses the evaluation of how effective the combination of a film's main product (poster and teaser trailer) is with its supporting marketing materials (magazine cover). It analyzes several elements that are consistent across the products to create a recognizable brand identity, including fonts/logos, icons like blood and the main character, and the woodland setting. Elements are altered for the magazine cover to adhere to its conventions, like using a bolder font. The target audience is primarily teenagers due to the 15+ rating, but the magazine expands it to 17-30 year old males.
Evaluation q2
The document discusses the brand identity of the film "The Girl on the Train" and how its marketing campaign effectively conveyed a consistent brand identity across the teaser trailer, film posters, and magazine covers. It then discusses how the student's marketing campaign for their fictional film "Skylar" also aimed to establish a clear and cohesive brand identity through the use of similar fonts, colors, images and design elements in the teaser trailer, film poster, and magazine cover. The student feels they largely succeeded in linking the three pieces together but could have improved the magazine cover further.
Question two
The promotional materials for "The Devil's Notebook" effectively maintain consistency through repeated use of the female protagonist, supernatural visual elements like scars and a cracked face, a dark color palette, and identical typography and positioning of the film title. This consistency across the poster, magazine cover, and trailer strengthens the horror film's brand identity and creates a symbiotic relationship that will more powerfully communicate the narrative and appeal to the target supernatural horror film audience.
Task 2 - media evaluation v2
The combination of the teaser trailer, poster, and magazine were effective in establishing the brand identity for the film. Visual elements like fonts, characters, and a blue/grey color scheme were consistent across products to convey the thriller genre. Both this film and Gone Girl used missing persons as the narrative hook, though specifics of who was missing differed. The target audiences of 15-30 year olds for this film and 25-34 year old females for Gone Girl were effectively engaged through relatable characters and themes commonly seen in the thriller genre.
Media evaluation 2
The document discusses elements used consistently across 3 promotional products to create a strong brand identity. The same font was used for titles to be easily recognized. Character depictions and a blue strip were also repeated, while colors and strip placement varied slightly to show creativity. A tagline was included in 2 products to be memorable for consumers. Maintaining core identifying elements while allowing for some variation balanced brand recognition with novelty.
Question 2 (amy keen) (2)
The document discusses how brand identity was developed across teaser trailers, posters, and magazine covers for the film marketing campaign of "Exposed". Key aspects of brand identity that were kept consistent included the use of the color yellow, same fonts and graphics, and conveying the narrative through props and character portrayal. Specific elements like Ivy's eye and a keyhole were featured in both the poster and teaser trailer to represent her entrapment. While magazine covers have less design control, similarities like Ivy's costume and body language were maintained to link it back to the overarching brand identity.
Joe's question 2
The document discusses how a company effectively created a consistent brand identity across their main product and ancillary texts like a teaser trailer, magazine cover, and poster. Key elements like balaclavas, fonts, focal points, and a black, white, and red color scheme were replicated to help audiences instantly associate the different media with the company's crime thriller product.
Joe's question 2
The document discusses how a company effectively created a consistent brand identity across their main product and ancillary texts like a teaser trailer, magazine cover, and poster. Key elements like balaclavas, fonts, focal points, and a black, white, and red color scheme were reused to help audiences instantly associate the different media with the company's crime thriller product.
Response to the Task 2 Question
The document discusses brand identity in marketing campaigns for films. It analyzes the marketing campaigns for the films "Warm Bodies" and "Split" as examples. The author created three marketing products - a poster, magazine, and teaser trailer - for a hypothetical film. Brand identity was established across the poster and trailer through use of the main actor's name, genre, and narrative elements. However, conveying brand identity was more difficult for the magazine due to its educational format. Overall, visual elements like consistent fonts and the actor's face were most effective at linking the products together under one identifiable brand.
Question 2 ALEX MATEUS
By analyzing the marketing campaign for the film "Warm Bodies", the document discusses how brand identity was created through consistent use of colors, taglines, and imagery across multiple posters. It then summarizes how the author applied these lessons to create strong brand identity for their own film project through a coordinated color scheme, focus on the main character, and matching style and elements across a film poster, magazine spread, and teaser trailer.
Evaluation Question 2
The document discusses the brand identity of a film marketing campaign. It analyzes the marketing tools created - a teaser trailer, film poster, and magazine cover - for how effectively they establish a consistent brand identity. Specifically, it notes the campaign uses similar colors, fonts, and images of the main characters across all three tools to clearly link them together and ensure the audience recognizes they are promoting the same film. Dark blue tones and the inclusion of red text are used to hint at the thriller genre. Shots of the two main characters establish them and allow the target audience to connect. Overall, the analysis determines the marketing campaign successfully creates a cohesive brand identity through the unified design elements across its different components.
Evaluation Question 2
The document discusses how effectively the main film product and accompanying tasks were combined. It states that the same font and color schemes were used across all media products to create a consistent brand for the film 'Vanity'. The same types of images and main character were also featured to reinforce the film's message. Specifically, warm color tones were applied uniformly to the trailer, magazine, and poster to professionally connect the pieces even when viewed separately, as is a convention in other similar films. Additionally, the same font and font size were used for the film title in all materials to help recognition and framing, though bolding was missed in the trailer. Consistency in imagery like the main character's prominent placement further tied the products together.
Evaluation Question 2
The document discusses the brand identity of a film marketing campaign. It analyzes the marketing tools created - a teaser trailer, film poster, and magazine cover - for how effectively they establish a consistent brand identity. Specifically:
- The tools use similar dark color schemes, fonts, and shots of the main characters to clearly link them together and ensure the audience recognizes they are promoting the same film.
- Elements like the blue and red colors, thriller-inspired imagery and minimal text create a sinister feel that matches the psychological thriller genre.
- By modeling the campaign after the successful identity of The Butterfly Effect, the document expresses confidence that the clear and cohesive branding across all the tools will be an effective way
2. How effective is the combination of your main product and ancillary texts?
This document discusses the production of a promotional package for a film as part of a media course assignment. It includes a film trailer, magazine cover, and poster. The author conducted research on codes and conventions to effectively promote the film across different media platforms. Key characters, costumes, logos, and other iconic elements were consistently featured in each product to clearly link them and create synergy in advertising the same film. The use of multiple media helps target different audiences.
Evaluation Question 2
The document discusses the effectiveness of combining a main product (film trailer) with ancillary texts (film poster and magazine cover) to promote the film. It finds that consistency across the products is key, with the ancillary texts using similar fonts, colors, images and lighting as the trailer to reinforce the "house style" and ensure the products support each other. Specific techniques discussed that achieve consistency include using the same title treatment, slogans, actor, and doll image featured in the trailer. This unified style makes the film brand more recognizable across different platforms.
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2. How effective is the combination of your main product and ancillary texts?
2. How effective is the combination of your main product and ancillary texts?
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Young adults aged 16-30 provided feedback to filmmakers at multiple stages of production. Early feedback on the initial pitch was positive with minor suggestions. Feedback on including more details about a timer in the film led the filmmakers to make that a climax. Additional feedback on rough cuts advised improving the formatting and font choice for the poster to better suit a psychological thriller genre. No further criticism was offered on the final cut, showing the filmmakers successfully incorporated all prior audience feedback.
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Main product & ancillary texts
- 1. Main product & ancillary texts Teaser trailer, Poster & Magazine Cover
- 2. Brand Identity – Warm Bodies Brand identity is important for any marketing campaign and can be established through the use of colour, fonts, style, and format. The film “warm bodies” has a very strong brand identity throughout their posters by having a consistent colour scheme and style. When making multiple printed products they made sure to make each one have similar elements with each other. They did this by either having similar main images or unique tag-lines in the same style as the rest.
- 3. Times Up! Brand Identity All 3 of our products have common elements between them and work together to create a brand identity. One of the most notable examples of the is the colour scheme in our poster & magazine. We made sure that both of these products were monochrome along with some use of red; having this specific colour combination persistent through both of our printed products makes sure that a viewer could easily recognise they belong to the same film. Both products also share similar main images which make them even easier to recognise and associate with each other.
- 4. Times Up! – Genre & Themes Both of the printed products convey the same genre as our trailer through the expression/position of the character and the colours used. The character in the main images looks disturbed and the monotone colours make it look sinister. This means that an audience could tell that all 3 products are of the same genre. All of the products present our protagonist/victim in a way that makes her look weak and vulnerable. This is done by overshadowing her with larger background images which connote that there’s something looming over her that she can’t escape. This theme is also explored in the trailer with her trying to escape the faceless antagonist and get away from the ticking of the timer. Similarly to Warm Bodies, we establish a brand identity with this reoccurring theme across all of our products. While Warm Bodies explores romance in undead, our products explore a lingering presence over a character’s mind.