The audience for this media product would include teenagers, middle aged people, and older generations. It receives a rating of 12, meaning those 12 and older can view it. This broad target audience allows families to watch together and increases potential distribution. Demographic factors like age, gender, income help identify who would enjoy the film's accidental humor and comedic bullying scenes. A similar successful slapstick comedy film called "Dumb and Dumber" was rated 12 and distributed widely, indicating the potential for this media product's wide reach.