The document summarizes the marketing campaign for the 2013 film Warm Bodies. It describes how the first poster for the film was released after it was confirmed for a February 1, 2013 theater release. In 2012, before an official trailer, a zombie makeup tutorial was released. The first official trailer came out in November 2012 along with an updated poster. Multiple posters and clips were subsequently released, including clips showing conversations between characters. Interviews with characters and behind-the-scenes videos were also released leading up to the film's premiere on January 31 and wide release on February 1, 2013.

1. Warm Bodies
Marketing Campaign Research

2. Warm Bodies - Poster Release
Shortly after the film was confirmed to be released in
theatres on February the 1st 2013, the first poster
marketing the film was open to audience viewing.
The poster was easily recognisable for fans of the
book that the storyline is based on with the title being
the same. The first poster didn't reveal much to the
audience other than the probable protagonist
characters presented. Along with this, the poster
didn't have many other details to follow,it did not give
away the release date on the poster.

3. Warm Bodies - Tutorial
With the release of the film being set
for February 2013, in 2012 the film still
didn't have an official trailer out but
they did release a tutorial on “zombie
makeup”, giving hints to the awaiting
audiences.

4. Warm Bodies - First Trailer
In November the official trailer for the film was
released, and around the same time a newer
and updated poster was released. The two of
these provided audiences with more of an idea
on the narrative of the film, who it was aimed at,
and when it would be available to watch.
Another trailer was then released shorter than
the first, along with this were multiple different
posters.
https://youtu.be/07s-cNFffDM

5. Warm Bodies - Movie Clip
With more posters being released with
different designs and quotes giving more
ideas to audiences about the film, this
gave the film more popularity to the public.
Movie clips were starting to be released,
Fandango allowed viewers to see a clip of
the first few minutes of the film itself and
later more were released to watch.
https://youtu.be/iI1AkFh3QgU

6. Warm Bodies - Posters
Another updated poster was
released in january, and audienced
started to see that the film was for
larger audiences as posters with
different languages were released
for marketing in different countries.
More clips of the film were starting
to come out close to its release
date.

7. Warm Bodies - Teasers
With the release date getting closer and closer, the
films marketing grew, more clips released
characters involved, one of these being a clip
showing a conversation between Julie (the female
protagonist and love interest) and her friend Nora,
talking about the zombie ‘R’, this giving more
insight into the film. Along with this more posters
relating to the films topic were released with a
propaganda style to them.

8. Warm Bodies - Interviews
Over the course of the release to the film
around 9 clips were released to the public and
many posters. Interviews between the major
characters were also released along with
videos of the films set giving viewers some
background knowledge whilst also giving them
anticipation for the film. The warm bodies
premiere was on January the 31st prior to its
release on February the 1st.