This document discusses how the media product uses and develops conventions of real film trailers, posters, and magazines. It analyzes the conventions used in a teaser trailer, film poster, and magazine cover for the film Warm Bodies. It then explains how the media product incorporates similar conventions for the teaser trailer, poster, and magazine cover created to promote the fictional film T.O.D. Key elements borrowed include using the bold film title at the end of the trailer, central image and title on the poster, and reviews/other films on the magazine cover. Settings and props/costumes are also discussed, explaining how they aimed to make the zombie scenes and characters more realistic by drawing from other zombie films.

1. Question 1:
In what ways does your media product use, develop or challenge
forms and conventions of real media products?
EVALUATION

2. This PowerPoint will show how my media product uses,
develops or challenges forms and conventions of real
media products.

3. CONVENTIONS OF A FILM POSTER
• Film Title
• Taglines
• Billing Block
• Main Film Image
• Name of Main Cast
• Release Date
• Reviews
• Production Logo + Name
• Quotes From The Film

4. CONVENTIONS OF A TEASER TRAILER
• Normally very short, 30-60 seconds long.
• In this time you are shown a basic outline of what the film is about and shows you the
main characters and the USP of the film.
• The main purpose of a teaser trailer is to make you aware of the new film and give
you a quick insight to what the film is.
• Is is also to make the audience aware of what the film is called and show a short clip
of the film so they get enough information to know what is going on but not enough
to know what will happen next. This is a useful tactic that film distributors use to grab
the audiences attention and make them want to know what is going to happen next.
• Uses a different variety of shots and camera angles and movement.
• Shows the title of the film, main characters, production company and release date
and sometimes social media links. E.G. Facebook/twitter.
• Teaser trailers tend to relate back to the genre that film is.

5. CONVENTIONS OF A MAGAZINE COVER
• Magazine title
• Film Tagline
• Film Title
• Main Cast Names
• Main Image From Film
• Other Advertisements
• Barcode, Price, what else is in
the magazine, websites.
• Quotes and reviews of film.

6. When looking at other teaser trailers we wanted
some elements to be the same so that our teaser
trailer would be successful and give the same
impression that the teaser trailer for Warm Bodies
did to create tension and create unanswered
questions that the audience would want to know
the answers to. This would then build up a larger
audience to want to go and see the film.
In the Warm Bodies trailer on of the last titles
used in the trailer is the title of the film which is
big and bold and is one of the last things that the
audience sees. I felt that this was a good element
of the teaser trailer as it is the thing that the
audience will remember most abut the trailer and
the audience will remember the film and the title
of the film because of the dark and vibrant colours
and the bold font for the title.
This seems to be successful in the Warm Bodies
trailer so as a group we decided to use this in our
teaser trailer as the last thing the audience would
see so they remember it the most and will want to
see T.O.D. as it is the name of the film that is
constantly in their minds.

8. When looking for some ideas and inspiration for our poster for our teaser trailer for out
film T.O.D. I looked at the poster for the films we looked at for inspiration for our
trailer. When looking the posterfor warm bodies as shown on the previous slide it
shows consistency in the colour theme of red which works well with the genre of a
Zomromcom which is similar to our genre of a zombie horror film. We used the
consistence of the colour themes which work well and make the media products for
the film more memorable for the audience.
We also used reviews of the film from audiences that had previously seen the film in
our poster like in the one for Warm Bodies as this make the audience feel that seeing
the film would be with their while as the people who have already seen the film felt
that is was very good which is shown in the rating stars.
When looking at other film posters it is clear that the main focal point is the picture
taken from the film and the film title. When looking at the poster for warm bodies it
shows the picture taken from the film to be in the center of the poster and the title just
above the picture. This we felt worked well as it is eye catching as is the first thing you
see when you look at the magazine cover and the fact that the picture and the title are
together in the middle of the cover automatically keeps drawing your attention to it
which makes it more memorable to the people seeing poster.

10. When getting inspiration for the magazine cover I looked at many different styles of
magazines. When trying to see which cover would suit the genre of our film which was
zombie horror, I felt that none of them really grabbed my attention in the way in which
we felt would make our teaser trailer successful and make people want to go and see our
film. When looking at the Empire magazine cover I like the fact that the magazine name
‘Empire’ was right at the top in a big bold font which is the first thing you see as it is a eye
level so we used this idea in out magazine cover which is shown on the previous slide.
At the bottom of the magazine cover from the empire cover on the previous slide it shows
pictures taken from four other films in four separate boxes. We felt that this could work
well in our magazine poster as it is used in the other type of magazine covers we looked
at called ‘Fangoria’ the only difference is that the boxes would be on the left hand side
going down instead of across so we used this idea in our magazine cover so we could
include different elements of different magazine covers and then created our own so we
could include certain parts with the ideas taken from other magazine cover styles and
include them in our own to make our even better and more appealing when people are
looking at the poster. This we felt was useful as it would make more people want to go
and see the film if the poster was presented in a way which got people watching the
trailer and gaining our film more recognition so it becomes more successful.

11. TITLES & INDENTS

12. SETTINGS

13. SETTING
• In the pictures in the previous slide the two different settings we used in our trailer are shown.
• The first setting we used was the setting of a science lab where we were examining a body which
was played by Emma. We made the lighting of this scene darker which gave of the effect of
tension when the audience was watching the trailer. This also suited well with our genre of a
horror zombie film. The low key and darker lighting automatically created a negative and scary
atmosphere which is what we want the audience to feel to add to the realism of the film. This is
typical of a film in this genre like ‘Warm Bodies’ and ;World War Z’ which is where we got the
inspiration to add this effect when making our own trailer.
• The second setting we used was a field in Reigate with a pyramid which we used when getting all
the actors (zombies) to run after Issy (the human character) Using an outside recreational area
added to the realistic effect we wanted to create to make the film seem more realistic to the
audience. When researching other films in the same genre that our film was going to be in we
noticed that in the film ‘Warm Bodies’ for example used an airport for their setting so we decided
to use a recreational place near the college where we were shooting to make it seem more
realistic by make it more tension building as it is a common place where many people go, the field
we used is to show that it is a place where many people go on a daily basis. In some way this
makes the film slightly personal to them as they can now relate the setting to them which makes
the film more successful as it seems more realistic and the reaction we will be getting from the
audience when they’re watching the film will be what we intended.

14. PROPS & COSTUME

15. PROPS & COSTUME
• When shooting the setting which was meant to be held in a science lab, we didn't’t have a
science lab to shoot in so we used props and costume to get this information across by using
science coats and equipment and the face mask used in hospitals.
• When shooting the scene where the zombies were limping across the field we had to uses
costume/hair/make up to make the actors and myself come across to the audience as zombies.
We sis this by using blood stained white T-shirts and used red paint to create this effect. When
applying the make up we used white face paint to make our faces look pale and used dark eye
make up to create the sense that we were dead and used lipstick to create cuts and blue
powder to make bruises on our face and arms. When doing our hair we back combed it to make
it look big and add to the sense that we were zombies and al dead. We got these ideas to make
the film and characters seem more realistic from the films ‘Warm Bodies’ and ‘World War Z’
which were the two films we used when getting ideas as they were in a similar genre to our film.
• To make Emma look like a dead body being examined we used make up to create cuts and
bruises on her legs, arms and hands to add effect. We also had her lay down in a hospital gown
to make the audience think that we were shooting in a hospital or examination science lab.