This document discusses company idents used in film trailers and provides recommendations for creating an ident for a horror genre teaser trailer. It notes that company idents normally include a logo built up in frames with graphics and text, and have a black background to make the logo stand out brightly. For horror teaser trailers specifically, the document observes that most only show a 1-3 second flash of the logo due to the short length of teasers. It recommends creating a dark, dull ident to fit the horror genre, and including an ident in their own teaser to make it look more professional.

1. Ident Research

2. Company Idents
Company Idents are normally built up in frames
with their company logo and then it all fades to
black. The build up for each company ident and
the graphics and texts included are which make
them all so different and intresting. The build
normally includes an out of focus picture and
then it comes into focus in the centre of the
screen.

3. Company Idents in teaser trailers
Company idents always appear at the beginning
of teaser trailers and are in the beginning of the
first 00.00 to 00.05 Seconds.

4. Backgrounds
In most company idents the backgrounds all
normally have a black background and when the
logo appears into the centre of the screen it
makes the bright colours of the logo stand out. I
feel that we should create our ident with a black
background so it contrasts with either the white,
grey or red font that we layer on top of it. It
looks a lot more profesional when the logo
stands out and is bright and bold.

5. Company Idents for horror teaser
trailers
When researching horror teaser trailers and
looking at the company idents I realised that the
teasers only show a tiny flash of the logo and
not the full company ident as it is only a short
version of the full trailer so theres not enough
time for it. I looked at the teaser trailers for
Insidious , the women in black and paranormal
activity and they only last the duruation of 1-3
seconds.

6. The hills have eyes don’t include a company
ident in their teaser trailer. We have choosen to
have a company ident in our teaser trailer
though so that it looks a lot more proffesional.
The idents I have seen in all the horror genre
films are dark and dull to fit in with the genre
because if they were bright and colourful they
wouldn’t be suitable for the genre. On the next
slide there are some examples of idents from
exsiting horror films.