The poster for "Sixth Sense" uses conventions of psychological thriller posters through its dark and light color scheme and sense of mystery created by low-key lighting. Key elements that link it to the teaser trailer are the characters and tagline. The teaser trailer uses editing techniques common to the thriller genre like fade transitions, quick cuts, and non-diegetic voiceover to build tension and a sense of the unknown. It introduces the central theme of a boy who claims to see a dead woman and uses an unsettling soundtrack and heartbeat cuts to distress viewers.