David Kamore presented on Walmart, founded in 1969. Walmart aims to provide everyday low prices through financial performance, customer relevance, and commitment to social responsibility. It operates various store formats worldwide, including discount stores and supercenters, offering a wide variety of products. Walmart analyzes demographics, geography, behaviors, and psychographics to develop products tailored to customers and ensure satisfaction. The presentation covered Walmart's business model, strategies, competitive advantages, and areas for improvement.
The document discusses marketing channels and intermediaries. It defines marketing channels as the chain through which agricultural commodities move from producers to consumers. Intermediaries provide important functions like price stability, information sharing, financing, and matching supply and demand. Effective marketing channels require pooled resources among members, shared goals, and flexibility to connect producers with consumers. Common types of channels include direct selling, using intermediaries, and dual distribution. The document also outlines the key flows and members involved in moving products through channels.
This document discusses international marketing channels and distribution structures. It describes different channel structures like import-oriented, Japanese, and trends like direct sales and strategic alliances. It also outlines options for middlemen like agents, merchants, and foreign vs home country middlemen. Key factors in choosing channels are identified like target markets, goals, commitments, control and continuity. The document provides guidance on selecting, motivating and controlling middlemen. It also discusses the role of the internet and importance of logistics in international distribution.
Wumart Stores is China's largest retailer and response to Western giant Walmart entering the Chinese market. The document discusses Wumart's sources of competitive advantage including tangible assets and intangible capabilities. It examines the sustainability of Wumart's competitive advantage domestically and potential to transfer it internationally. It provides recommendations for Wumart such as building a strong domestic presence, exploring joint ventures, continuing government relations, and long-term international expansion planning.
Wumart is a large Chinese retailer that has achieved competitive advantages through its resources and capabilities. It has built strong supply networks and relationships with the Chinese government that are difficult for competitors to imitate. However, there is uncertainty around how sustainable some of its advantages will be as it expands internationally. Mature international retailers have already occupied many foreign markets, and local retailers have strong positions in their home countries, posing challenges for Wumart's international growth.
This document discusses the selection and management of marketing intermediaries. It defines intermediaries as individuals or businesses that facilitate the transfer of products from manufacturers to end users. The four main types of intermediaries are agents, wholesalers, distributors, and retailers. When selecting intermediaries, companies should consider their market knowledge, financial resources, skills and experience, reputation, and interview them. Intermediaries affect businesses by reducing distribution costs, promoting products through marketing channels to build brand loyalty, and increasing sales and revenue. Companies can advertise to intermediaries through trade publications, trade shows, and direct advertising. Intermediaries should be regularly evaluated based on metrics like stock levels, sales targets, delivery timelines, and customer feedback.
A marketing channel consists of all the institutions and activities involved in transferring goods from production to consumption, including producers, buyers, and middlemen. It performs important functions like linking producers to buyers, sales and promotion, influencing pricing strategy, and customizing products. When determining the appropriate marketing channel strategy, factors to consider include product characteristics, market conditions, company resources and goals, and the available middlemen and their potential services.
Vertical channel conflict occurs between members of the same distribution channel, such as a manufacturer and retailer. Horizontal channel conflict occurs between competitors at the same level of the distribution channel, such as between two retailers selling competing products. Channel conflict arises due to goal incompatibility, unclear roles and rights, differences in perceptions, and intermediaries' dependence on manufacturers. It can be managed through adopting superordinate goals, exchanging employees, co-optation, and using mediation, negotiation, or legal means.
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The document discusses marketing channels and intermediaries. It defines marketing channels as the chain through which agricultural commodities move from producers to consumers. Intermediaries provide important functions like price stability, information sharing, financing, and matching supply and demand. Effective marketing channels require pooled resources among members, shared goals, and flexibility to connect producers with consumers. Common types of channels include direct selling, using intermediaries, and dual distribution. The document also outlines the key flows and members involved in moving products through channels.
This document discusses international marketing channels and distribution structures. It describes different channel structures like import-oriented, Japanese, and trends like direct sales and strategic alliances. It also outlines options for middlemen like agents, merchants, and foreign vs home country middlemen. Key factors in choosing channels are identified like target markets, goals, commitments, control and continuity. The document provides guidance on selecting, motivating and controlling middlemen. It also discusses the role of the internet and importance of logistics in international distribution.
Wumart Stores is China's largest retailer and response to Western giant Walmart entering the Chinese market. The document discusses Wumart's sources of competitive advantage including tangible assets and intangible capabilities. It examines the sustainability of Wumart's competitive advantage domestically and potential to transfer it internationally. It provides recommendations for Wumart such as building a strong domestic presence, exploring joint ventures, continuing government relations, and long-term international expansion planning.
Wumart is a large Chinese retailer that has achieved competitive advantages through its resources and capabilities. It has built strong supply networks and relationships with the Chinese government that are difficult for competitors to imitate. However, there is uncertainty around how sustainable some of its advantages will be as it expands internationally. Mature international retailers have already occupied many foreign markets, and local retailers have strong positions in their home countries, posing challenges for Wumart's international growth.
This document discusses the selection and management of marketing intermediaries. It defines intermediaries as individuals or businesses that facilitate the transfer of products from manufacturers to end users. The four main types of intermediaries are agents, wholesalers, distributors, and retailers. When selecting intermediaries, companies should consider their market knowledge, financial resources, skills and experience, reputation, and interview them. Intermediaries affect businesses by reducing distribution costs, promoting products through marketing channels to build brand loyalty, and increasing sales and revenue. Companies can advertise to intermediaries through trade publications, trade shows, and direct advertising. Intermediaries should be regularly evaluated based on metrics like stock levels, sales targets, delivery timelines, and customer feedback.
A marketing channel consists of all the institutions and activities involved in transferring goods from production to consumption, including producers, buyers, and middlemen. It performs important functions like linking producers to buyers, sales and promotion, influencing pricing strategy, and customizing products. When determining the appropriate marketing channel strategy, factors to consider include product characteristics, market conditions, company resources and goals, and the available middlemen and their potential services.
Vertical channel conflict occurs between members of the same distribution channel, such as a manufacturer and retailer. Horizontal channel conflict occurs between competitors at the same level of the distribution channel, such as between two retailers selling competing products. Channel conflict arises due to goal incompatibility, unclear roles and rights, differences in perceptions, and intermediaries' dependence on manufacturers. It can be managed through adopting superordinate goals, exchanging employees, co-optation, and using mediation, negotiation, or legal means.
This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
If one needs n e more ppts den contact on mefuz@yahoo.co.in
The STP process is an important marketing concept involving segmentation, targeting, and positioning. Segmentation involves dividing the overall market into groups with similar characteristics. Targeting involves selecting specific market segments to focus on. Positioning is how the product is designed to be perceived in the marketplace against competitors. The goal of STP is to guide development of an appropriate marketing mix.
Wumart has achieved competitive advantages in China through its strong brand image, reliable quality products at low prices, and political connections that allowed it to open stores in convenient locations. However, these advantages will be difficult to transfer abroad where foreign companies face less competition. While Wumart's local bargaining power, market knowledge, and brand may not translate internationally, they could be leveraged in other retail sectors and formats within China or through online sales. To sustain its performance, Wumart will need to use the founder's political ties to expand through joint ventures outside its home market while thinking locally, and grow in other sectors that leverage its existing logistics and resources.
This document discusses marketing channels. It defines marketing channels as the network of individuals and organizations involved in moving a product from producer to consumer. This includes intermediaries like wholesalers, agents and retailers. The document outlines different types of channels and considerations for channel selection like consumer preferences, costs, branding, and localization. Key factors in selecting channels are understanding consumer habits, balancing costs with desired volume and margins, maintaining brand equity, and using channels to enter new markets.
WuMart is a large Chinese retailer known for its early adoption of information technology, multiple store formats, and close political ties. It has established a strong brand recognition and understanding of regional consumer needs in China. However, expanding internationally presents weaknesses in depending on regional governments and lack of prior foreign foothold. Opportunities exist in adapting flexible store formats and collaborating with local partners, while threats include existing consumer preferences and competitor imitation abroad. To sustain growth, WuMart should focus on building new supplier relationships, investing in marketing, and adopting separate brand names when entering other retail sectors globally.
Wumart Stores is China's largest retailer and response to Western giant Walmart. Wumart has competitive advantages over local competitors through its IT expertise, corporate culture, brand equity, store formats, and everyday low pricing strategy. Key capabilities include regional knowledge, close government ties, corporate social responsibility programs, and strong supplier relationships. However, Wumart does not have the same financial or management resources as Walmart. The document recommends Wumart leverage its local strengths by opening new specialized store formats, expanding to fast-growing cities, strengthening relationships, and considering franchising and brand extensions over time to maintain its competitive position in China.
What are the major trends with Marketing Intermediaries ?Sameer Mathur
This document summarizes major trends in marketing intermediaries, including retailing, wholesaling, and logistical organizations. In retailing, it outlines the rise of new retail formats that combine multiple services, increased competition between different store types and between stores and non-store retailers, growth of large retailers through supply chain efficiencies, increased investment in technology, and expansion of major retailers globally. For wholesaling, it notes increased competition and pressure to provide more services to retailers. Finally, it discusses how logistics organizations are integrating operations, forming partnerships, leveraging technology, and adapting to globalization.
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
PRICING STRATEGIES AND DISTRIBUTION CHANNELSAjay Yadav
The document discusses pricing strategies and distribution channels. It outlines five common pricing strategies - price skimming, premium pricing, discount pricing, penetration pricing, and psychological pricing. It then defines distribution channels as the routes by which products flow from producers to consumers. There may be multiple intermediaries involved, with products and cash flowing in opposite directions and information flowing both ways. Finally, it lists five common distribution channels ranging from direct manufacturer to consumer sales to longer channels involving wholesalers, agents and multiple intermediaries.
Global aspects of marketing - Unitedworld School of BusinessArnab Roy Chowdhury
The document discusses key concepts related to global marketing. It defines global marketing as coordinating marketing activities across countries to satisfy organizational and societal goals. Some benefits include lower costs and consistent branding, while challenges include differences in customer needs and legal/administrative procedures across markets. It also outlines various strategies companies use for internationalization like exporting, licensing, and joint ventures. Effective global marketing requires balancing local and global priorities.
This document discusses factors that affect the selection of marketing channels. It defines marketing channels as the set of organizations involved in making a product available to customers. Channel members perform functions like distribution, promotion, financing, and risk taking. Channels can have zero to three levels depending on the number of intermediaries between producer and consumer. Selection of channels is influenced by product characteristics, market factors, company capabilities, and middlemen attributes. Product considerations include perishability and customization level. Market considerations involve customer concentration and geography. Company factors relate to financial strength and experience. Middlemen criteria comprise availability, services offered, and financial strength.
Designing and Managing Value Networks and ChannelNilanjan Paul
This document discusses marketing channels and strategies. It defines a marketing channel system as the set of organizations involved in making a product available for use. It also discusses push and pull promotional strategies, with push taking the product directly to customers and pull motivating customers to seek out the brand. The document then covers buyer expectations for channel integration, categories of buyers like habitual and deal-seeking shoppers, and types of shoppers like service-oriented and price-sensitive. It concludes with discussing pure-click, brick-and-click, and mobile commerce business models.
This document discusses distribution channels and strategies. It defines distribution channels as the set of organizations involved in making a product available to consumers. Common channel members discussed include manufacturers, distributors, retailers, and consumers. The document also summarizes the functions of marketing intermediaries like brokers and wholesalers in facilitating the flow of products. These intermediaries help reduce the number of transactions needed to make a sale. The summary concludes by briefly mentioning wholesaler marketing decisions around target markets, product selection, pricing, promotion, and place.
This document discusses key concepts related to physical distribution and marketing channels. It defines physical distribution as the movement and storage of goods from production to consumption via distribution channels. It describes different decisions involved in physical distribution like order processing, transportation, inventory planning and control, and warehousing. The document also discusses types of marketing channels like direct, indirect, and multiple-level channels. It explains factors that determine the choice of distribution channel for a product. Finally, it covers concepts of vertical marketing systems, horizontal marketing systems, channel power, and channel conflicts.
This document discusses the growing importance of channel marketing strategy. It notes that while product, price, and promotion strategies were previously emphasized, channel strategy (place) has been neglected. However, it is increasing in importance due to: (1) the need to find sustainable competitive advantages beyond just product and price; (2) the growing power and size of retailers; (3) the need to reduce distribution costs; (4) the role of new technologies; and (5) a new focus on growth over downsizing. Developing an effective channel strategy is critical for most businesses to satisfy customers and gain competitive advantages.
This document discusses global distribution strategies and channels. It outlines objectives around understanding distribution structures and how they affect international marketing. It then describes the distribution process and various types of middlemen, including agents, merchants, export management companies, trading companies, complementary marketers, and government-affiliated middlemen. The document also discusses selecting and maintaining middlemen based on factors like cost, availability, control, coverage, character, and continuity. It notes current trends like e-commerce and alternatives to traditional channels.
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption.
This document discusses considerations for international distribution and logistics. It covers selecting foreign intermediaries, distribution channels for business and consumer goods, using a company-owned sales force, differing patterns of retailing globally, implications for developing a distribution strategy, and effective systems for physical distribution of exports. Logistics approaches focus on customer service and using information technology to streamline operations.
Assimilated a retail marketing plan that was centered around a department store that sells high quality clothing merchandise. This marketing plan was developed by my team at Old Dominion University during my junior year. It included the retail format, target market, market analysis, SWOT analysis of the market, a competitive analysis, a competitive advantage, a retail strategy, store management, and a financial projection.
This document summarizes information about Courtright Library at a small liberal arts college. It discusses the library's declining usage statistics and challenges like limited space and staff. It then outlines the library's plan to increase information literacy instruction on campus through faculty partnerships, training sessions, and syllabus reviews. The library aims to partner with 82 faculty across various departments. It proposes two example strategies - creating a streamlined library portal to push content and reinforce messages, and holding an event with the university president to gain administrative support. The goals are to strengthen library-faculty relationships and expand information literacy opportunities for students.
The STP process is an important marketing concept involving segmentation, targeting, and positioning. Segmentation involves dividing the overall market into groups with similar characteristics. Targeting involves selecting specific market segments to focus on. Positioning is how the product is designed to be perceived in the marketplace against competitors. The goal of STP is to guide development of an appropriate marketing mix.
Wumart has achieved competitive advantages in China through its strong brand image, reliable quality products at low prices, and political connections that allowed it to open stores in convenient locations. However, these advantages will be difficult to transfer abroad where foreign companies face less competition. While Wumart's local bargaining power, market knowledge, and brand may not translate internationally, they could be leveraged in other retail sectors and formats within China or through online sales. To sustain its performance, Wumart will need to use the founder's political ties to expand through joint ventures outside its home market while thinking locally, and grow in other sectors that leverage its existing logistics and resources.
This document discusses marketing channels. It defines marketing channels as the network of individuals and organizations involved in moving a product from producer to consumer. This includes intermediaries like wholesalers, agents and retailers. The document outlines different types of channels and considerations for channel selection like consumer preferences, costs, branding, and localization. Key factors in selecting channels are understanding consumer habits, balancing costs with desired volume and margins, maintaining brand equity, and using channels to enter new markets.
WuMart is a large Chinese retailer known for its early adoption of information technology, multiple store formats, and close political ties. It has established a strong brand recognition and understanding of regional consumer needs in China. However, expanding internationally presents weaknesses in depending on regional governments and lack of prior foreign foothold. Opportunities exist in adapting flexible store formats and collaborating with local partners, while threats include existing consumer preferences and competitor imitation abroad. To sustain growth, WuMart should focus on building new supplier relationships, investing in marketing, and adopting separate brand names when entering other retail sectors globally.
Wumart Stores is China's largest retailer and response to Western giant Walmart. Wumart has competitive advantages over local competitors through its IT expertise, corporate culture, brand equity, store formats, and everyday low pricing strategy. Key capabilities include regional knowledge, close government ties, corporate social responsibility programs, and strong supplier relationships. However, Wumart does not have the same financial or management resources as Walmart. The document recommends Wumart leverage its local strengths by opening new specialized store formats, expanding to fast-growing cities, strengthening relationships, and considering franchising and brand extensions over time to maintain its competitive position in China.
What are the major trends with Marketing Intermediaries ?Sameer Mathur
This document summarizes major trends in marketing intermediaries, including retailing, wholesaling, and logistical organizations. In retailing, it outlines the rise of new retail formats that combine multiple services, increased competition between different store types and between stores and non-store retailers, growth of large retailers through supply chain efficiencies, increased investment in technology, and expansion of major retailers globally. For wholesaling, it notes increased competition and pressure to provide more services to retailers. Finally, it discusses how logistics organizations are integrating operations, forming partnerships, leveraging technology, and adapting to globalization.
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
PRICING STRATEGIES AND DISTRIBUTION CHANNELSAjay Yadav
The document discusses pricing strategies and distribution channels. It outlines five common pricing strategies - price skimming, premium pricing, discount pricing, penetration pricing, and psychological pricing. It then defines distribution channels as the routes by which products flow from producers to consumers. There may be multiple intermediaries involved, with products and cash flowing in opposite directions and information flowing both ways. Finally, it lists five common distribution channels ranging from direct manufacturer to consumer sales to longer channels involving wholesalers, agents and multiple intermediaries.
Global aspects of marketing - Unitedworld School of BusinessArnab Roy Chowdhury
The document discusses key concepts related to global marketing. It defines global marketing as coordinating marketing activities across countries to satisfy organizational and societal goals. Some benefits include lower costs and consistent branding, while challenges include differences in customer needs and legal/administrative procedures across markets. It also outlines various strategies companies use for internationalization like exporting, licensing, and joint ventures. Effective global marketing requires balancing local and global priorities.
This document discusses factors that affect the selection of marketing channels. It defines marketing channels as the set of organizations involved in making a product available to customers. Channel members perform functions like distribution, promotion, financing, and risk taking. Channels can have zero to three levels depending on the number of intermediaries between producer and consumer. Selection of channels is influenced by product characteristics, market factors, company capabilities, and middlemen attributes. Product considerations include perishability and customization level. Market considerations involve customer concentration and geography. Company factors relate to financial strength and experience. Middlemen criteria comprise availability, services offered, and financial strength.
Designing and Managing Value Networks and ChannelNilanjan Paul
This document discusses marketing channels and strategies. It defines a marketing channel system as the set of organizations involved in making a product available for use. It also discusses push and pull promotional strategies, with push taking the product directly to customers and pull motivating customers to seek out the brand. The document then covers buyer expectations for channel integration, categories of buyers like habitual and deal-seeking shoppers, and types of shoppers like service-oriented and price-sensitive. It concludes with discussing pure-click, brick-and-click, and mobile commerce business models.
This document discusses distribution channels and strategies. It defines distribution channels as the set of organizations involved in making a product available to consumers. Common channel members discussed include manufacturers, distributors, retailers, and consumers. The document also summarizes the functions of marketing intermediaries like brokers and wholesalers in facilitating the flow of products. These intermediaries help reduce the number of transactions needed to make a sale. The summary concludes by briefly mentioning wholesaler marketing decisions around target markets, product selection, pricing, promotion, and place.
This document discusses key concepts related to physical distribution and marketing channels. It defines physical distribution as the movement and storage of goods from production to consumption via distribution channels. It describes different decisions involved in physical distribution like order processing, transportation, inventory planning and control, and warehousing. The document also discusses types of marketing channels like direct, indirect, and multiple-level channels. It explains factors that determine the choice of distribution channel for a product. Finally, it covers concepts of vertical marketing systems, horizontal marketing systems, channel power, and channel conflicts.
This document discusses the growing importance of channel marketing strategy. It notes that while product, price, and promotion strategies were previously emphasized, channel strategy (place) has been neglected. However, it is increasing in importance due to: (1) the need to find sustainable competitive advantages beyond just product and price; (2) the growing power and size of retailers; (3) the need to reduce distribution costs; (4) the role of new technologies; and (5) a new focus on growth over downsizing. Developing an effective channel strategy is critical for most businesses to satisfy customers and gain competitive advantages.
This document discusses global distribution strategies and channels. It outlines objectives around understanding distribution structures and how they affect international marketing. It then describes the distribution process and various types of middlemen, including agents, merchants, export management companies, trading companies, complementary marketers, and government-affiliated middlemen. The document also discusses selecting and maintaining middlemen based on factors like cost, availability, control, coverage, character, and continuity. It notes current trends like e-commerce and alternatives to traditional channels.
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption.
This document discusses considerations for international distribution and logistics. It covers selecting foreign intermediaries, distribution channels for business and consumer goods, using a company-owned sales force, differing patterns of retailing globally, implications for developing a distribution strategy, and effective systems for physical distribution of exports. Logistics approaches focus on customer service and using information technology to streamline operations.
Assimilated a retail marketing plan that was centered around a department store that sells high quality clothing merchandise. This marketing plan was developed by my team at Old Dominion University during my junior year. It included the retail format, target market, market analysis, SWOT analysis of the market, a competitive analysis, a competitive advantage, a retail strategy, store management, and a financial projection.
This document summarizes information about Courtright Library at a small liberal arts college. It discusses the library's declining usage statistics and challenges like limited space and staff. It then outlines the library's plan to increase information literacy instruction on campus through faculty partnerships, training sessions, and syllabus reviews. The library aims to partner with 82 faculty across various departments. It proposes two example strategies - creating a streamlined library portal to push content and reinforce messages, and holding an event with the university president to gain administrative support. The goals are to strengthen library-faculty relationships and expand information literacy opportunities for students.
This marketing plan powerpoint presentation outlines the key steps and considerations for developing a new product marketing strategy. It includes identifying the target market through demographics, needs, and competitors. It also covers analyzing the competitive landscape through a positioning map and identifying gaps. The marketing mix of product, price, promotion, and place is then addressed. The presentation aims to estimate market size and share using consumer and competitor data, and conclude with selecting a generic winning strategy.
The document outlines the compensation plan for Haudong International Marketing, including bonuses for sponsoring, global, matching, leadership, and lifestyle bonuses paid out weekly. It also includes a retirement fund that increases monthly payments over 5 years up to a lifetime monthly payout amount. Qualifications for different ranks including Silver, Gold, Platinum, and Diamond are listed along with the corresponding center ownership and stock requirements.
Tata Sky is a DTH satellite television provider in India owned as a joint venture between Tata Group and Star TV. It offers over 160 TV channels to its over 2.3 million subscribers with clear picture quality. Tata Sky provides 24/7 customer support across 11 languages and a 4-day program guide. It aims to meet the entertainment needs of all family members. Tata Sky targets various demographics with interactive content on its Active platform, including children's educational games, programming for housewives, and games for all ages. The company also aims to expand its rural customer base, which accounts for over half of India's television households.
Marketing Plan Presentation by SlideshopSlideShop.com
This marketing plan presentation provides an overview of a company including who they are, their services, vision, team members, and statistics. The services section describes the company as number one in the world and lists example benefits. Charts show the company's global presence and timeline. Profiles introduce key team players.
The document summarizes an internship report on the marketing mix strategy and sales procedures of Baizid Steel Industries Ltd. It discusses BSIL's product mix including various grades of deformed bars and round bars. It also describes BSIL's branding, pricing strategy, and discounts. The marketing mix follows a cost-based and competition-based pricing approach. BSIL has various grades of products to suit different construction needs from small to large projects.
This document discusses the marketing mix, which refers to the combination of marketing tools a company uses to satisfy customers and achieve organizational goals. It describes the traditional 4Ps of marketing - product, price, place, and promotion. It also discusses 3 additional Ps: people, process, and physical environment. For each P, key considerations are outlined, such as what to offer for product, pricing strategies, distribution channels for place, and advertising vs. personal selling for promotion. The marketing mix must be tailored based on objectives, products, target markets, and other factors.
SSS-TDM Retail Marketing plan draft 2015-03-25Sameh Magdy
This document outlines retail marketing plans for different zones within a sports store called Sun and Sand Sports located in The Dubai Mall in Dubai, UAE. The plans include floor layouts, fixture placements, and asset details for each zone focusing on brands like Nike, Adidas, Under Armour, Puma, and more. Installation of the plans is scheduled from April 15th to 28th for the store's opening on December 8th.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
FAM is a retail concept located in Amsterdam that aims to unite fashion, art, and music through a single retail experience. The store will be located in the Jordaan district of Amsterdam, which is known as the artistic mecca and a popular shopping area that attracts people from all over the city. FAM will offer merchandise from these three categories organized around different themes that will change seasonally, and use technology like iTunes and RFID to enhance the customer experience.
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You can download this FREE PowerPoint Template on the .PPTX format. 16:9 HD and 4:3. iPad ready. Drag & Drop. 5 Pre-made color. Photo not included.
marketing mix in fritto lays and other similar productsprasad0509
The document provides information on the marketing mix strategies of Lay's and Balaji snacks. It discusses their products, pricing, placement, and promotion approaches. Lay's uses celebrity endorsements and a variety of flavors while Balaji focuses on Indian flavors at affordable prices. Both have been successful, though Lay's has lost some market share recently to smaller regional brands like Balaji that offer value and customization.
This document provides an overview of the marketing mix, including both the traditional 4Ps (Product, Price, Place, Promotion) and the 4Cs (Customer, Cost, Communication, Convenience). For each element, there are brief descriptions of key considerations. An example is given comparing Coca-Cola and Pepsi's approaches to convenience. The importance of balancing the marketing mix elements is emphasized. References for further information are also included.
Marketing definition and core concepts that how marketing affects the business and what are the channels of different Marketing. This presentation gives you he detailed information about 4 P's of Marketing Mix with Product development life cycle and Product Policy. It also shows strategies of Marketing with interactive examples. This will definitely help you to lead to keen interest in Marketing.
This document provides a situational analysis and marketing plan for a logistics company called *Company Name that is seeking to enter the automotive parts market. It identifies the target markets as aftermarket auto parts retail chains and auto parts wholesalers. A SWOT analysis is presented, noting strengths like expertise and proprietary tracking software, and weaknesses like lack of contacts in the automotive industry. Market trends of offshoring auto parts production driving import growth are examined. Financial projections show growth opportunities in the auto parts market. The marketing strategy focuses on building brand awareness through industry events and magazines to penetrate this new market.
The document provides an overview of marketing planning, including defining marketing plans and outlining the typical planning process. It discusses performing a situation analysis, setting objectives, deciding on strategies, and scheduling implementation. Key elements include a SWOT analysis, assumptions, objectives, strategies, budgets, and ensuring plans align with the overall corporate mission.
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
This document provides an overview and analysis of Apple's iPhone marketing mix strategies in Solapur, India. It begins with background information on Apple's founding, products, competitors, and executives. The document then analyzes the iPhone's marketing mix, including its product mix attributes, pricing strategies, distribution channels, and promotion strategies. It examines the iPhone's product form, quality, packaging, pricing methods, and Apple's use of advertising, sales promotions, public relations, and personal selling to market the iPhone in Solapur.
The document summarizes and compares the management strategies and business models of Amazon and Walmart that have contributed to their success in e-commerce. It analyzes both companies' use of Michael Porter's value chain model and competitive forces model. Key factors for Amazon included convenience, selection, service, technology innovation, and low costs. For Walmart, factors were aggressive technology use, supplier partnerships, data analytics, workforce culture, and everyday low prices.
This document analyzes Walmart's strategies and performance in the retail industry. It begins with an overview of the competitive retail environment and Walmart's main strategies, which center around low cost leadership. It then discusses Walmart's financial growth and provides a SWOT analysis. Recommendations include addressing discrimination lawsuits, increasing employee compensation to reduce turnover, protecting technological advantages, improving community relations, and continuing global expansion through strategic alliances and acquisitions.
The document provides guidance on developing a strategic marketing plan for horticultural firms. It discusses characteristics of strategic planning such as looking at the big picture and future forces. Reasons for strategic planning include establishing clear goals and strategies, and allowing firms to efficiently allocate resources and anticipate problems. The document then provides details on key elements of a marketing plan, including defining products and services, identifying target markets, developing competitive strategies around cost and differentiation, determining pricing approaches, selecting distribution channels, and creating a promotion strategy.
Wal-Mart achieved cost leadership through various strategies such as locating stores in low-rent buildings, strict cost controls, and expansion. It later invested in infrastructure and distribution centers to standardize operations and realize economies of scale. Through bulk purchasing, low prices, and reinvestment of profits, Wal-Mart maintained its cost advantage. However, its size also presents weaknesses in flexibility and control. Opportunities exist in global expansion, but threats include intense competition and exposure to political risks abroad.
This document provides an overview of marketing strategies for financial services. It discusses key concepts like the marketing mix, product planning, pricing strategies, promotion, and distribution channels. It emphasizes that for financial services specifically, an effective marketing strategy must address the unique characteristics of services like intangibility, inseparability, and variability. A strong marketing information system is also needed to collect and analyze customer data for prompt decision making in this competitive industry.
Wal mart assignment-strategic management-ahmed m. adelAhmed Adel
Wal-Mart faces a strategic dilemma with Vlasic pickles. As a major customer accounting for 1/3 of Vlasic's business, Wal-Mart demanded that Vlasic sell giant pickle jars for under $3. This resulted in losses for Vlasic. It would not be realistic for Vlasic to stop doing business with Wal-Mart, as they rely heavily on the revenue and it could mean the downfall of the company. Supply chain management and logistics play a key role in Wal-Mart's success. Through efficient distribution centers and cross-docking, Wal-Mart is able to quickly stock low-cost products and meet customer demands.
Marketing involves analysing the market to identify segments to target. Firms examine factors like age, gender, location through research. They consider the 4Ps - product, price, place and promotion. Price depends on costs and competitors. Products go through a lifecycle of development to decline. Promotion includes advertising, sales and packaging. Firms must choose a niche or mass market approach.
Ch8: Distribution Management & The Marketing Mixitsvineeth209
Distribution channels help companies reach more customers by providing products in convenient locations and times for purchase. They create utility for consumers. A company's distribution strategy considers service levels, objectives, network structure, policies, performance metrics and critical factors for success. It aims to efficiently meet customer expectations through intermediaries like distributors, wholesalers and retailers while achieving sales and profitability targets. Effective distribution is key to a company's market presence and requires commitment from top management and channel partners.
This document discusses key concepts for developing marketing strategies for customer-centric organizations, including conducting market analysis and segmentation. Some key points covered are:
- The importance of understanding consumer trends, markets, and effective communication methods to reach target audiences.
- Characteristics of customer-centric organizations like having a shared vision focused on serving customers.
- Conducting market analysis to understand strengths, competitors, and the business environment to minimize risks.
- The process of market segmentation to identify groups with similar behaviors to better target customers.
- Elements of the marketing mix like developing products that provide value, and choosing appropriate distribution, pricing, and promotion.
The document discusses distribution channels and marketing mix. It defines distribution channels as sets of interdependent organizations that make a product available for consumption. Distribution channels help address spatial, temporal, bulk-breaking, assortment, and financial needs. They provide place, time, and possession utilities to consumers. The document outlines different players in distribution channels like C&FAs, distributors, wholesalers, retailers. It also discusses types of distribution patterns and strategies for designing effective distribution channel systems.
The document discusses various activities in a company including procurement and production, marketing, human resources, and financing. It covers key marketing concepts such as the 4Ps (product, price, place, promotion), market research, market segmentation, competition, and the product lifecycle. Specifically, it discusses how companies identify customer needs through research, develop products and pricing strategies to target different market segments, and use promotional methods and distribution channels to raise awareness and make products available to customers.
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- While Walmart's model revolutionized supply chain management, Amazon's model may be stronger as e-commerce is its core business and it offers richer shopping features and content.
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This document discusses key aspects of developing a marketing plan, including conducting market research, defining the target market through segmentation, establishing objectives and goals, and outlining the marketing strategy and mix. It emphasizes the importance of gathering secondary and primary data to understand customer needs and the competitive landscape. The marketing plan should provide a clear strategy to meet objectives and be flexible enough to adapt to changing market conditions.
A marketing plan is a written strategy for selling a company's products or services. It reflects how seriously a company will compete in the market. An effective plan is based on market research and can help a company recognize trends, develop loyal customers, and attract investors.
A company's marketing environment consists of internal and external forces that affect its ability to do business. The microenvironment includes suppliers, marketing partners, and customers. The macroenvironment includes large societal forces like economic, technological, political, and cultural trends that companies must respond to.
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Marketing focuses on understanding consumer needs and wants, long-term planning, and viewing business as a process of satisfying consumers. It emphasizes innovation, quality products/services, and providing good value. The document contrasts the marketing perspective with a selling perspective, which views customers as the last step and focuses more on products than consumer needs. It then provides definitions of marketing from the AMA and discusses various marketing concepts like the marketing mix, product lifecycle, segmentation/targeting/positioning, and environmental analysis.
Factors influencing company marketing strategyManas Saha
There are several factors that influence a company's marketing strategy, including:
1) Demographic, technological, political, and cultural environments which shape consumer behavior and preferences.
2) Marketing intermediaries like agents and retailers that help connect producers and consumers.
3) Publics like customers, investors, and media that have associations with the company.
4) Competitors in the same industry offering similar products or services which can impact pricing.
Similar to WAL-MART_MARKETING_PLAN_POWERPOINT_PRESENTATION (20)
2. Founded in 1969 by Sam Walton and joined NYSE in
1972
Aims at providing everyday low prices through solid
financial performance, investment in customer
relevance and commitment to a better world
Conducts it operations in varied formats including
warehouse, discount stores, supercenters dealing with
wide variety of merchandise/products
Has three main business operations classified as :
national branch within United states, overseas branch
and Sam's Club.
3. 1.Political Factors
High political stability and
substantial influence
Globalization
Threat: Escalating labor
and healthcare costs
2. Economic Factors
Growth in 3rd World
countries
Decreasing
unemployment rates
3. Socio-cultural Factors
Ever changing lifestyle
dynamics
Variety in cultural
patterns and behaviors
4. Technological Factors
Business analysis and
trends e.g. e-retailing
Improved usage of
technological devices by
customers i.e. phones
Escalating Business
automation
4. Wal-mart has dissected the market based on the
following :
Demography- e.g. age, race, occupation ,religion factors
Geographic- locations e.g. nation, countries, states, cities
Behavioral- i.e. attitudes, knowledge towards products
Psychographic –lifestyles, social classes, personal traits
This is beneficial in that it helps Wal-Mart:
Develop new products and services to suit unique
consumers
Know what products to supply to whom and where
Establish if customer satisfaction is reached
Design or package products as per gender preferences
5. STRENGTHS WEAKNESSES
Huge market share and diversification in
products
Its every day low pricing strategy for its
products
Set up of small format stores increasing
its competition in the market
Internal control play that provides a solid
foundation for growth
Wal-Mart’s labor relations significantly
affected by increasing lawsuits
Violation of anti-corruption cases
OPPORTUNITIES THREATS
Wal-Mart has strong performance
compared to other retail sectors
emerging in the market
Improvements in online retailing to
enable the company serve a wider
market
Wide acceptance of custom made
merchandise
Significant Increase in competition from
other channels
Escalating labor and healthcare cost
because the company has over 2M
employees
6. Out of its product categories, Groceries and other consumables account for the
largest category- 56% of the sales for Wal-Mart
Adopts low pricing strategy
Competitive Analysis
Distribution Analysis-Sam’s club has 15 times and 4 times the market share
as that of BJ’s and Costco respectively .However, Wal-Mart monopoly markets
have got a lower population density and lower purchasing power ($38000)as
compared to its competitors (42000-$45000)
Price Analysis-Wal-Mart like its competitors tries to achieve the lowest price
possible while maintaining high quality for its customers
The second largest retailer – The Company is also keen on delivering high-
quality products at a discount. Other rival organizations for instance Costco are
taking necessary measures to equalize the playing field by also lowering prices
and ensuring high-quality goods
Products and Services Analysis-Wal-Mart offers a wide range of a variety
of products to ensure it caters for all its consumers needs. It deals with
both its own products label and other brand merchandise as well
7. As regards to products, Wal-mart:
Offers a great wide variety including groceries, beauty ,
sporting ,home, pharmaceutical, wireless transfer
Strategically arranges products based on urgency, frequency
of purchase for easy accessibility
Developed unique brands allowing cut in advertising costs
e.g. Sam’s Choice, Ozark
Ensures safety and quality control of products through
actions like requiring all suppliers to adhere to Global
Initiative for safety food, SPARK system
Aims to meet customer needs by maintaining
communication on their products preferences, tastes etc
Offers services e.g. warranting of products, installation ,
product plan replacement, general merchandise plan
services appealing to consumers
8. Adopted product packaging reflective of global concerns e.
g environment friendly packaging
Have consistently availed its products at an affordable
pocket friendly price
Competitive Advantage
The distinctive features packaging, branding, differentiation
and others features allow for low pricing placing Wal-mart
ahead of other retailers
Yields advantage in economies of scale in selling products
and services
Follow up system allows for evaluation on level of customer
satisfaction, attitudes ,tastes and preferences and
subsequent action to meet them
The branding allows it maintain quite a large market share
e.g. Great Value product brand
9. Wal-Mart has managed to develop continuously a considerably complex but
highly efficient distribution system comprising several channels and equally
top notch strategies such as:
Open and free flow of information in the organization and its partners
Utilization of technology in its distribution networks and its other operations-
e.g. codes, conveyor systems
Use of innovative distribution methods-the cross docking mechanisms and
the consolidation system for products removing storage costs
An elaborate transport system comprising of its own fleet of trucks
Competitive Advantage
The elaborate and effective distribution framework allows for savings in time
and cost enabling for low pricing. All above strategies ensure proper
coordination, smooth movement of products and services, free flow of
information critical in decision making, utilization of technology increases
accuracy and efficiency in handling products from suppliers to consumers,
better control of distribution serves to increase consumer confidence and
dependability for delivery and provision of products resulting to huge
consumer base , huge sales volume, huge returns for the company placing
it ahead of its competitors
10. Promotional strategies used by Wal-mart include:
Repetitive and consistent message as an every day low price organization
Use of one platform to provide all information to consumers i.e. Wall mart
website
Uses Intensive marketing communication which requires feedback from
consumers
Advertisements through television, magazines, posters and the internet
,billboards
Sales promotion through coupons, discounts and selling under private
brand name
Personal selling –assistants provide personalized help and information
desks set up for promotional products
Public relations-one stop for information about company, its policies
,corporate social responsibility (Wal-Mart foundation)
Competitive advantage
Wal-Mart is able to improve its public image ,build customer confidence,
introduce new products , able to predict stock movement and spend less
on advertising utilizing the above strategies catapulting itself at the front of
the other retailers
11. Wal-mart has employed everyday low prices strategy achieved through the
following ways:
Focus on sales and economies of scales to cover low profit margins
Reduction of operational costs and savings thereof transferred to
consumers via low pricing
Diversification of products and strategic locations for stores maintaining
accessibility to high number of consumers
Elaborate and effective supply chain management and technology
Bargaining power to influence prices by suppliers
Implementation of attractive pricing policies e.g. price matching, price
accuracy, discounting initiatives
Competitive advantage
Low pricing has enabled Wal-mart attract and maintain a huge share of the
market share, realize huge product sales volume, secure its reputation as
low priced , boosting customer confidence and loyalty all which work in its
favor a s compared to its competitors
12. Wal-Mart should direct more effort towards
addressing its weak areas majorly on employee
welfare and corruption issues
Maximize on the new opportunities available
including strengthening its electronic commerce ,
and expanding to new markets in the developing
countries among others
13. Perreault, W., Jr., Cannon, J., & McCarthy, J. (2015).Essentials
of marketing: A marketing strategy planning approach (14th ed.).
New York, NY: McGraw-Hill
Wal-Mart Stores, Inc. (2015). Wal-Mart Stores, Inc.
MarketLine Company Profile, 1-43.
Wal-Mart Stores, Inc. SWOT Analysis. (2014). Wal-Mart Stores,
Inc. SWOT Analysis, 1-11
Lan L, Kannan P, Ratchford B. New Product Development Under
Channel Acceptance. Marketing Science [serial online]. March
2007;26(2):149-163. Available from: Business Source Complete,
Ipswich, MA. Accessed January 13, 2016.
Study Finds Walmart Is Price Leader. (2015). MMR, 32(16), 51.
Editor's Notes
Wal-Mart US Segment-operates in 4 separate retail formats running a total of 470 discount stores, 3,407 supercenters, 639 vicinity markets and other small format stores. Also sells products via electronic commerce website
Wal-Mart International- operates in 26 countries in various formats including Canada, Germany, Africa etc
Sam’s Club- has warehouse clubs for retailers in Puerto Rico and 48 other states in US. Also sells merchandise via retail website
In the ever changing dynamic business environment its critical for organizations to develop strong monitoring and evaluation systems in the quest for its growth and profitability especially as pertains Political, Economic, Socio-cultural and Technological factors i.e. “PEST”
PEST analysis is useful for organizational heads to decide on important factors to consider strategic growth of the company but also identify crucial likely hurdles and ways to overcome them as in this case applies to Wal-Mart.
Knowing one target market is an important aspect in a marketing plan as it helps organizations know which products and services belong to which specific types of consumers
Wal-Mart’s huge presence in the market and its variety of products enables it to change its products easily keeping up with constantly changing consumer tastes and preferences
Wal-Mart strengths enable it pursue its goals through increasing economic returns as well as to keep securing and increasing its already substantial customer base market share
Threats and weaknesses are indicative of the aspects that need to addressed as they present risks to company's growth and profitability due to damage to organizations image and brand, heavy fines and penalties for violation, employee migration to competitor firms, heavy payments toward employees suits and cases among other things
Opportunities present platforms for growth, investment, innovations beneficial to achieving the objectives of the organization and maintaining its status as the leading retailer giant it is
Increase in Wal-Mart's projected investment was due to venturing in e-retailing /e- commerce and multiple opening of small format stores
The Sam’s Club warehousing competes directly with BJ’s and Costco and Target at the retailing section
Wal-Mart’s distribution strategy allows it nearly 85% distribution of all its merchandise from the different suppliers and manufacturers.
As a discount retailer store, Wal-Mart seeks to bypass the regular players existing between its manufacturers/suppliers and end consumers as a way to reduce its operational costs and in turn achieve low product prices.