Marketing mix presentation
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This document provides an overview of the marketing mix, including both the traditional 4Ps (Product, Price, Place, Promotion) and the 4Cs (Customer, Cost, Communication, Convenience). For each element, there are brief descriptions of key considerations. An example is given comparing Coca-Cola and Pepsi's approaches to convenience. The importance of balancing the marketing mix elements is emphasized. References for further information are also included.
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Marketing Mix.
This document discusses the marketing mix, which refers to the combination of marketing tools a company uses to satisfy customers and achieve organizational goals. It describes the traditional 4Ps of marketing - product, price, place, and promotion. It also discusses 3 additional Ps: people, process, and physical environment. For each P, key considerations are outlined, such as what to offer for product, pricing strategies, distribution channels for place, and advertising vs. personal selling for promotion. The marketing mix must be tailored based on objectives, products, target markets, and other factors.
Marketing mix 4 ps ppt @ bec doms bagalkotv mba marketing
The document discusses the marketing mix, which consists of 4 Ps - Product, Price, Place, and Promotion. It explains that each element depends on and reinforces the others, so they must be consistent to be effective. A good product coupled with bad communication, or a bad product with good advertising, will both fail. The document then provides more details on each of the 4 Ps and considerations within each element.
Marketing mix
The document discusses the marketing mix for sWaP watches, a smartwatch and phone product. It covers the key aspects of the marketing mix - product, price, place, and promotion. For the product element, it emphasizes that developing a high quality, unique product is important to drive customer satisfaction and repeat purchases. It recommends using cost-plus or skimming pricing strategies to set a reasonable price that attracts customers while ensuring profitability. Overall, the document suggests that product should be emphasized the most in the marketing mix since the technology needs to be fully developed for customers to be satisfied.
Integrated Brand Communication
This document provides an introduction to integrated brand communication and marketing concepts related to food and beverage advertising and promotion. It defines marketing and its objectives, discusses key players like marketers and suppliers. It also outlines different types of markets like consumer, business-to-business, and institutional. Additionally, it covers services marketing and the steps in the marketing planning process, including developing marketing strategies and evaluating their effectiveness. The document provides examples of differentiating brands and developing competitive advantages. It concludes with discussing principles of integrated marketing communication and assigning related homework.
Marketing mix
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, place, and promotion. It explains that just as ingredients in a cake can be altered to create different types of cakes, the elements of the marketing mix can be varied to create different marketing strategies. For example, for a high-profile brand more focus could be placed on promotion while de-emphasizing price. The marketing mix elements can be adjusted like colors on an artist's palette to achieve the desired outcome.
4 p's & 4c's
The document discusses how businesses can better connect with customers by shifting their focus from the traditional 4 P's of marketing (product, price, placement, promotion) to the 4 C's of marketing (consumer wants, convenience, cost, communication). It emphasizes understanding customers and focusing on providing value through convenience, effective communication, and ensuring the costs customers see meet their needs. The key is developing a marketing plan to improve the customer experience by learning about customer wants and benchmarking against high-quality competitors.
Marketing mix
These slides will help learners to develop basic understanding of marketing mix. In addition, educators can use these slides as an introduction material for Marketing Prerequisite.
Marketing mix-Types-4 p's,7p's-scope and Importance.
Pure marketing starts with Marketing strategies.a base of marketing strategy to achieve a target market is discussed in marketing mix.A Power point which consists of all information's about what a marketing mix is and what are all its types and how it can be used effectively.
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Marketing Mix.
This document discusses the marketing mix, which refers to the combination of marketing tools a company uses to satisfy customers and achieve organizational goals. It describes the traditional 4Ps of marketing - product, price, place, and promotion. It also discusses 3 additional Ps: people, process, and physical environment. For each P, key considerations are outlined, such as what to offer for product, pricing strategies, distribution channels for place, and advertising vs. personal selling for promotion. The marketing mix must be tailored based on objectives, products, target markets, and other factors.
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The document discusses the marketing mix, which consists of 4 Ps - Product, Price, Place, and Promotion. It explains that each element depends on and reinforces the others, so they must be consistent to be effective. A good product coupled with bad communication, or a bad product with good advertising, will both fail. The document then provides more details on each of the 4 Ps and considerations within each element.
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The document discusses the marketing mix for sWaP watches, a smartwatch and phone product. It covers the key aspects of the marketing mix - product, price, place, and promotion. For the product element, it emphasizes that developing a high quality, unique product is important to drive customer satisfaction and repeat purchases. It recommends using cost-plus or skimming pricing strategies to set a reasonable price that attracts customers while ensuring profitability. Overall, the document suggests that product should be emphasized the most in the marketing mix since the technology needs to be fully developed for customers to be satisfied.
Integrated Brand Communication
This document provides an introduction to integrated brand communication and marketing concepts related to food and beverage advertising and promotion. It defines marketing and its objectives, discusses key players like marketers and suppliers. It also outlines different types of markets like consumer, business-to-business, and institutional. Additionally, it covers services marketing and the steps in the marketing planning process, including developing marketing strategies and evaluating their effectiveness. The document provides examples of differentiating brands and developing competitive advantages. It concludes with discussing principles of integrated marketing communication and assigning related homework.
Marketing mix
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, place, and promotion. It explains that just as ingredients in a cake can be altered to create different types of cakes, the elements of the marketing mix can be varied to create different marketing strategies. For example, for a high-profile brand more focus could be placed on promotion while de-emphasizing price. The marketing mix elements can be adjusted like colors on an artist's palette to achieve the desired outcome.
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The document discusses how businesses can better connect with customers by shifting their focus from the traditional 4 P's of marketing (product, price, placement, promotion) to the 4 C's of marketing (consumer wants, convenience, cost, communication). It emphasizes understanding customers and focusing on providing value through convenience, effective communication, and ensuring the costs customers see meet their needs. The key is developing a marketing plan to improve the customer experience by learning about customer wants and benchmarking against high-quality competitors.
Marketing mix
These slides will help learners to develop basic understanding of marketing mix. In addition, educators can use these slides as an introduction material for Marketing Prerequisite.
Marketing mix-Types-4 p's,7p's-scope and Importance.
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The document discusses the 4 P's of marketing - product, price, place, and promotion. It explains that these 4 elements make up the marketing mix and need to be balanced to successfully market a product or service. It then provides details on what each P encompasses and examples of how they can be modified based on marketing strategy and target market.
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The document discusses the four elements of the marketing mix - product, price, place, and promotion. It provides details on each element, including that product refers to tangible and intangible attributes, price is based on costs and the market, place involves distribution through resellers, and promotion aims to create awareness through personal selling, advertising, publicity, and sales promotions. It then gives an example of how Crest toothpaste developed a new product with fluoride and effectively marketed it using various promotion activities.
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The document discusses various promotion methods including personal selling, mass selling, and sales promotion. It defines these terms and provides examples. Personal selling involves direct communication between seller and buyer, while mass selling communicates with large dispersed markets through advertising. Sales promotion generates product awareness through methods like publicity that are sometimes lower cost than advertising. The document also discusses promotion objectives of informing, persuading and reminding customers; and the AIDA model of gaining attention, interest, desire and action.
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This document provides an overview of marketing principles and concepts related to promotion. It defines marketing and discusses the key elements of the marketing mix - product, price, place, and promotion. It then focuses on the different tools that comprise the promotional mix, including advertising, personal selling, public relations, direct marketing, and sales promotion. Specific examples are provided for each promotional tool. The document concludes with a multiple choice quiz and additional exercises for students to test their understanding of marketing and promotion.
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In this presentation, we will all discuss in brief about marketing and its top three components like- marketing concept, marketing types, marketing mix (4Ps and 7Ps). So read this post carefully if you interested to know about marketing and its top three components like:-
1) marketing concept
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The document discusses various aspects of advertising and sales promotion strategies, including:
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- Key considerations in developing an advertising strategy such as identifying the target market, setting objectives, determining budget, selecting media, creating messages, and evaluating effectiveness.
- Factors to consider when implementing a sales promotion strategy, including incentives aimed at consumers versus retailers and the trade channel.
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The document provides an overview of promotion as part of the marketing mix for services. It defines promotion as advancement within an organization to a higher position with more pay, responsibility and status. Promotional methods for services are discussed, including personal selling, advertising, sales promotions, publicity, and the use of print media, television, radio, and celebrity endorsements. The purposes of promotion for employees are also mentioned, such as developing skills for higher level jobs and reducing employee turnover.
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The document discusses product as part of the marketing mix. It defines marketing and the marketing mix. The marketing mix has 4 Ps - product, price, place, and promotion. Product refers to the goods or services offered by a company. It includes both tangible elements like quality and design as well as intangible elements like brand image. A company's product mix consists of various product lines and items. Product is an important part of the marketing mix and companies must balance the elements of product, price, place and promotion to achieve their marketing objectives.
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1) marketing concept
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3) marketing mix (4Ps and 7Ps)
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- The different types of marketing communications and their pros and cons, such as advertising, personal selling, publicity, and sales promotions.
- Key considerations in developing an advertising strategy such as identifying the target market, setting objectives, determining budget, selecting media, creating messages, and evaluating effectiveness.
- Factors to consider when implementing a sales promotion strategy, including incentives aimed at consumers versus retailers and the trade channel.
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The document discusses various topics related to branding including defining what a brand is, brand equity, brand promise, brand strategies, positioning, and the marketing process. It provides information on developing brand elements, associations, strategies, and positioning statements. It also discusses developing and communicating positioning, competitive strategies, and the role of various marketing communications.
ajaykumarta-Unit 5 promotion & place mix
This document discusses integrated marketing communications and the marketing communications process. It covers the key elements of the marketing communications mix including advertising, public relations, direct marketing, sales promotion, social media, and word-of-mouth marketing. The document also discusses establishing objectives, designing communications, selecting channels, setting budgets, and measuring the results of marketing communications campaigns.
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This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix.
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Evolution of Affiliate Marketing
Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.
Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Affiliate
Eric Collins, COO, Mobile Posse (Twitter @MobilePosse)
Rob Duva, CMO, RingRevenue (Twitter @RingRevenue)
Mark Silliman, CEO, Spadout.com
Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon.com (Twitter @catango)
Formulating Ec Strategy
The document discusses various strategies for personalizing the customer experience on e-commerce websites, including customization, personalization, collaborative filtering, rules-based systems, and computer-assisted self-explication. It describes the types of customer data and technologies used by each approach, and provides examples of companies that have implemented different personalization strategies. The key approaches are compared based on their suitability for different customer needs and attribute complexity.
Presentation Promotion The Supreme Marketing Activities
The document discusses various aspects of promotion and advertising. It defines promotion as communicating with consumers about an organization, its products and activities to facilitate exchanges. It outlines different promotional objectives, methods and the promotional mix. It also discusses the different elements of advertising such as types, approaches, the communication process, and developing an advertising campaign.
Mm module - i
This document provides an introduction to marketing management. It defines marketing as "a social and managerial process, by which, individuals and groups, obtain what they need and want, through creating,offering and exchanging, products of value with others." The document discusses concepts like the marketing mix, the evolution of marketing concepts from production to holistic marketing, relationship marketing, and factors that influence the marketing management process. It also provides an overview of the marketing management process.
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The document discusses marketing basics and the evolution from product-centric to customer-centric marketing approaches. It defines marketing and outlines key concepts like the marketing mix, segmentation, branding, and the importance of understanding customer behavior. It then describes how marketing has shifted to more targeted strategies that focus on differential, one-to-one, and customer relationship management approaches aimed at better understanding and serving individual customers.
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The document defines integrated marketing communications (IMC) and its various tools, including advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling. It provides definitions and discusses advantages and disadvantages of each tool. The goal of IMC is to achieve marketing objectives through a coordinated use of these different communication methods that reinforce each other.
TDS - The New Online Journey is Real Time
Presentation given at the Travel Distribution Summit by Arianne Donoghue and Heather Healy from Stickyeyes
Adverting notes
This document discusses various types and objectives of advertising and sales promotion. It begins by defining advertising as a paid form of non-personal communication to promote an idea, good, or service by an identified sponsor. The objectives of advertising are then listed as informing, persuading, reminding, and supporting sales among others. Personal selling is defined as an oral presentation to prospective buyers to make a sale. Various sales promotion techniques are also outlined such as contests, rebates, and discounts. The advantages and disadvantages of advertising, personal selling, and sales promotion are provided.
Customer Acquisition: Choosing the Right Channels
July 27, 2014, Jose Matias del Pino, CEO and co-founder of Ondago, gave a presentation to BSA 3rd semester teams about customer acquisition and choosing the right channels based on your business.
Mkt 16
The document discusses various topics related to advertising and sales promotion including:
- Setting specific advertising objectives to guide efforts and understanding when different types of advertising are needed
- Choosing the best advertising medium considering objectives, target market, and funds
- Planning effective advertising messages and understanding how advertising agencies work
- Understanding sales promotion techniques, their advantages and limitations, and challenges in managing promotion programs
Marketing mix
The document discusses the importance of marketing and provides an overview of key marketing concepts. It explains that marketing is important as it ensures goods and services reach customers effectively, builds brand value and awareness, and delivers profitable growth. The marketing mix, also called the 4Ps, consists of product, price, place, and promotion. It also introduces an alternative framework of the 4Cs - customer, cost, communication, and convenience. The document shares the speaker's experience applying these marketing strategies in Africa with companies like BAT and TNT.
The marketing mix
The marketing mix consists of 4 key elements used to sell a product: product, price, place, and promotion. A product includes both tangible features like packaging as well as intangible features like branding. Price is used both to make a profit and influence consumer perceptions of quality. Place refers to how the product reaches customers through distribution channels. Promotion communicates information about the product through advertising, public relations, sales promotions, and direct marketing.
The marketing mix
The marketing mix consists of 4 key elements used to sell a product: product, price, place, and promotion. A product includes both tangible features like packaging as well as intangible features like branding. Price is used both to make a profit and influence consumer perceptions of quality. Place refers to how the product reaches customers through distribution channels. Promotion communicates information about the product through advertising, public relations, sales promotions, and direct marketing.
Marketing Mgt
The document discusses various aspects of promotion including the definition of promotion, promotion mix, different promotion strategies, and different promotional tools. It defines promotion as a series of actions to motivate buyers and create sales. The promotion mix is the specific combination of advertising, personal selling, sales promotion, public relations, and direct marketing used by a company. It also discusses push and pull strategies and factors that influence the promotion mix selection.
Promotion Mix
The document discusses different aspects of promotion mix, including advertising, personal selling, public relations, and sales promotion. It provides details on each of these promotional tools, such as what advertising involves, its objectives and considerations for budget. Personal selling allows for personal interaction and relationship building. Public relations involves non-paid promotion through media. Sales promotion uses incentives to encourage short-term responses.
Imc & promotion mix
Integrated marketing communications (IMC) is a concept that recognizes the value of a comprehensive marketing communications plan that evaluates various communication disciplines like advertising, direct marketing, digital marketing, sales promotion, and public relations. The plan combines these disciplines to provide clarity, consistency, and maximum impact. IMC aims to shift focus from advertising-centric approaches to utilizing multiple communication tools in an integrated way.
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Presentation Promotion The Supreme Marketing Activities
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Marketing mix presentation
- 2. Contents Marketing Mix Four P’s Product Price Place Promotion Marketing Mix Four C’s Customer Cost Communication Convenience
- 3. Marketing Mix Four P’s Product Price Place Promotion
- 5. Product/Service Customers Differ expectations. from competitors. Aware of the Products life-cycle (Growth, Maturity, Decline)
- 6. Price Price depends on demand Cheaper is not always Better Market Pricing Strageties Market Skimming Pricing Penetration Pricing Neutral Pricing
- 7. Place/Distribution What do competitors do that that you could learn from or differenctiate. Location, Internet location, location making place less relevent
- 8. Promotion Advertising Personal Selling Sales Promotion Internet advertisements Word of mouth Trade Fairs/ Events
- 9. Customer Based Four C’s Customer Cost Communication Convenience
- 11. Customer More focus on Customer Buying Trends
- 13. Convenience Example: Coca-Cola has been successful based on the concept of customer convenience. They have made efforts to make their products accessible in more places than Pepsi, their main competitor; Coke is in a million more places than Pepsi according to online information. http://59.67.71.237:8080/ad/ziliao/the%20
- 14. Communication Advertising (Radio. Paper) Public Relations Personal Selling Internet Advertising Face to Face