SSS-TDM Retail Marketing plan draft 2015-03-25

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SS15 RETAIL MARKETING plan
Sun and Sand Sports
The Dubai Mall
Dubai, U.A.E.

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INSTALLATION FROM 15TH APR UNTIL 28TH APR
Store opening
8-Dec-16 SS15 Retail Marketing plan - SSS-TDM (DXB, UAE)

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Window: Right 1
SS15 Retail Marketing plan - SSS-TDM (DXB, UAE)8-Dec-16

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Event/Initiative Area

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FB: Category zone view DRAFT

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FB: Wall view
Adidas
PUMA
NikeNikeAdidas

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FB: Floor-plan view
Adidas
Nike
Puma
AdidasNike
Nik
e
Nike
Home and
Away
Replica
Jerseys
Adidas
Home
and
Away
Replica
Jerseys
Amplify
PumaH/AJerseys
Adidas
Fanwear
(jerseys)
Nike
Fanwear
Adidas Nike
NikeAdidasUHL
Accessories Adidas Haters
Nike Proximo/ Football X
Nike Proximo/ Football X
Adidas Predos Haters
(predator)/F50/Messi
Nike Proximo
Nike Football X Apparel
Nike Club kits Apparel
Adidas apparel Messi
Adidas Messi, Real Madrid, Chelsea,
Munich, milan, argentina)

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FB: Engage Adidas apparel Haters

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FB: Engage Nike FB X

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FB: Footwear wall
Fixture: Media Screen (S)
Size: 1920 x 1080
Dimensions: 46" flat panel signage screens
Asset: SS15 Nike MERCURIAL (waiting)
Size: 1920 x 1080
Dimensions: 46" flat panel signage
screens
Asset: SS15 Nike MAGISTA
(waiting)
Size: 1920 x 1080
Asset: SS15, Adidas Haters predator
Fixture: Media Screen (L)
Size: 1920 x 1080
Dimensions: 46" flat panel
signage screens
Asset: SS15 Nike Football X
(waiting)
Size: 1920 x 1080
Asset: SS15, Adidas Messi
Size: 1920 x 1080
Asset: SS15, Adidas Video Needed! (gareth
Bale/exclusive coluorway)

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FB: Footwear Wall (Nike/Puma)

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FB: Engage Adidas apparel Messi

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FB: Apparel wall
Size: 1920 x 1080
Asset: SS15 Nike Club Kits (waiting)

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FB: Trial Zone

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Communication/Signage

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FB: Browse/Buying Guide & Seating

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FB: Browse/Buying Guide screen

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FB: Wall fixture x 5 clockwise: Nike, Adidas, UHL, Adidas, Nike

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FB: Mid-Floor fixture Adidas Fanswear

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FB: Mid-Floor fixture Nike Fanswear

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FB: Mid-Floor fixture Nike Fanswear

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FB: Mid-Floor fixture Puma

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FB: Mid-Floor fixture Nike Club Kits

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FB: Mid-Floor fixture Adidas Messi/Nike Club Kits

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BB: Category zone view DRAFT

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BB: Wall view
Nike AdidasAdidas
U
A
Hoops

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BB: Floor-plan view
Nike Adidas
Adidas
Nike
Under Armour
UA
Hoops Balls
Adi Boost/Lillard/D Rose (mix FTW)
Nike (ELITE) + Jordan Footwear
Nike Hare Jordan
Stance + Adidas Derek Rose /NBA
Curry
Adidas (NBA) 2.5 wall
Stance Socks (0.5 wall)
Nike Apparel Elite
UA Curry FW + other generic apparel
UA all FTW

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BB: Engage UA (Curry FW + other generic apparel)

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BB: Engage Nike (Hare Jordan) /Under Armour (curry)

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BB: Apparel wall and Footwear Wall
Size: 1920 x 1080
screens
Asset: SS15 D Rose
Size: 1920 x 1080
Asset: SS15 Nike Elite Series Kobe X
Size: 1920 x 1080
Asset: SS15 Nike Elite Series Kobe X OR KD VII OR
Lebron XII

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BB: Apparel wall
Size: 1920 x 1080
signage screens
Asset: SS15 NBA Swingman
(Bulls/Lakers)
Size: 1920 x 1080
signage screens
Asset: SS15 Nike Hare Jordan
(missing)

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BB: Engage Nike Elite

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BB: Footwear wall x 2, Apparel wall x 1 Adidas, UA

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BB: Trial Zone

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BB: Browse Guide x 1, Buying Guide x 1, Seating DRAFT

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BB: Browse Guide x 1, Buying Guide x 1 DRAFT

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UB: Category zone view DRAFT

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UB: Wall view
Ni
ke
RB
K
P
M
A
SK8 Boards /
Rollerblade
St
an
ce
O
T
Vans

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UB: Floor-plan view
Adidas
Nike Adidas
Nike
RBK
Nike
SB
Vans
NSB
RBK
OT
Vans
Stance
SK8Boards/
Rollerblade
Adidas Porsche + Pharell
Superstar (story)
Adidas Pharell (story) +Porsche +
original
Nike Air max (max One)
Nike Tech Pack
Nike Free ( Nike UB Boardfeel/control
etc…)
Vans everything
Vans Everything
Neff (engage) / New Era (2 walls) /
Starter (1 wall)
PMA
Six pack france
(story)/Kamikaze/ventilator
Sunset/chocolate/girl
Ventilator Day Glo (story) /kamikaze
Puma brooklyn

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UB: Engage Adidas (Pharell -story/ Porsche/Original)

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UB: Engage Nike Tech pack

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UB: Engage Nike Tech Pack

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UB: Engage Apparel Reebok (6 Pack France-
story/Kamikaze/Ventilator)

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UB: Footwear wall
Size: 1920 x 1080
signage screens
Asset: SS15 Adidas superstar
Size: 1920 x 1080
signage screens
Asset: SS15 Adidas superstar
Size: 1920 x 1080
Asset: SS15 Nike Air Max (waiting)
Size: 1920 x 1080
screens
Asset: SS15 Nike Air Max (waiting)
Check stock
Pharell
supercolor

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UB: Footwear wall contd.
Size: 1920 x 1080
screens
Asset: SS15 Vans no video (Make)
Size: 1920 x 1080
signage screens
Asset: SS15 Vans Only General
Video (can we use it?)
Size: 1920 x 1080
signage screens
Asset: SS15 OT No video
Size: 1920 x 1080
signage screens
Asset: SS15 Nike sb Free
Size: 1920 x 1080
signage screens
Asset: SS15 Reebok
Ventilator Day Glo
Fixture: Media Screen ( 2 S + 1L)
Where is OT
assortment?
Fixture: Media Screen
(S)
Size: 1920 x 1080
Dimensions: 46" flat
panel signage screens
Asset: SS15 RbK
Kamikaze No video
(Make)

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UB/AS: Fitting Room (men’s) 1/2/3 view DRAFT

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AS: Category zone view DRAFT

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AS: Wall view
Ni
k
e
R
BK
P
M
A
SK8 Boards /
Rollerblade
St
an
ce
O
T
Vans

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AS: Floor-plan view
Adidas
Nike Adidas
Nike
RBK
Nike
SB
Vans
NSB
RBK
OT
Vans
Stance
SK8Boards/
Rollerblade
Adidas Porsche+ pharell
superstar (story)
Adidas Pharell (story) +Porshe +
original
Nike Air max (max One)
Nike Tech Pack
Nike Free
Reebok Kamikaze/Ventilator (story)
Vans everything
Vans everything
Neff (engage) / New Era (2 walls)/
Starter (1 wall)
Girl/Chocolate/Sunset
PMA
RBK brooklyn
Rbk ventilator/ 6 pack france (story)/
kamikaze

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AS: Footwear wall contd.
Size: 1920 x 1080
screens
Asset: SS15 Vans no video (Make)
Size: 1920 x 1080
signage screens
Asset: SS15 Vans Only General
Video (can we use it?)
Size: 1920 x 1080
signage screens
Asset: SS15 OT No video
Size: 1920 x 1080
signage screens
Asset: SS15 Nike sb Free
Size: 1920 x 1080
signage screens
Asset: SS15 Reebok
Ventilator Day Glo
Fixture: Media Screen ( 2 S + 1L)
Where is OT
assortment?
Fixture: Media Screen
(S)
Size: 1920 x 1080
Dimensions: 46" flat
panel signage screens
Asset: SS15 RbK
Kamikaze No video
(Make)

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AS: Engage Puma (brooklyn)

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AS: Engage Vans (general)

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AS: Engage Neff (table) Waiting for Danielle

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AS: Apparel wall
Size: 1920 x 1080
Asset: SS15 New Era (no video)
Where is assortment
for Starter

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UB/AS: Browse/Buying Guide & Seating

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UB/AS: Browse/Buying Guide screen

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WS: Category Zone view DRAFT

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WS: Wall view
Size: 1920 x 1080
signage screens
Asset: SS15 Arena (missing)

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WS: Floor-plan view
General products

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WS: Engage Hurley (Phantom Julian Elite)

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WS: Engage volcom (guideline to be sent)

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WS: Customization Zone

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WS: Browse/Buying Guide & Seating

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WS: Browse/Buying Guide screen

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HF: Category zone view DRAFT

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HF: Wall view

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HF: Floor-plan view
Whey protein
Weight gainer
Pre workout
and post
workout
Weight loss
replacement

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HF: Engage (Wearable Tech)
Size: 1920 x 1080
signage screens
Asset: SS15
No adidas product
Garmin
Video
missing!
suunto

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HF: Treadmills
CARDIO – BRANDS
NORDICTRACK
KETTLER
PROFORM
NAUTILUS
CARDIO -
TREADMILLS
Kettler
Nautilus
Nordictrack
Proform

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HF: Wall fixture x 3 balance (accessories)

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HF: Other Equipment
Kettler
Nordic
Nordic
Nautilus

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HF: wall fixture x 2 Strength (accessories)

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HF: Others Kettler
Kettler

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HF: Browse/Buying Guide

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HF: Browse/Buying Guide screen

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MF: Category zone view DRAFT

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MF: Wall view
AdidasNikeAdidas
Puma
Saucony

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MF: Floor-plan view
NikeUnder Armour
Adidas
CompressionZone
Reebok
Puma
Nike
Adidas
UnderA.
`reebok
Nike
AdidasNike
Asics
Saucony
Puma
Adidas
adi essentials
Nike Dri Fit TBC
Nike Hypercool Tank
(TBC)
Climacool /all kind
Free
Crossfit (story)+
Generic + spartan
Ignite/ PWR Cool
(story)+ General
Nike Dri Fit TBC
Boost
Adi climachill
Superhero + all products
Skins
RBK crossfit/ Zpump
All ftw
Saucony Iso Series
(Zealot + hurricane
I50..)

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MF: Engage Adidas Climachill

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MF: Engage Reebok Crossfit (story)/Spartan
Puma Ignite/PWR Cool (story)

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MF: Engage (Dri Fit TBC waiting for guideline)

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MF: Engage UA (Superhero)

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MF: Footwear wall
Size: 1920 x 1080
Asset: SS15 Saucony running ISO Series
(triumph)
Size: 1920 x 1080
Asset: SS15 Puma running all FWT (screen need
story)Fixture: Media Screen (S)
Size: 1920 x 1080
Asset: SS15 Adidas training missing video
Fixture: Media Screen (S and L)
Size: 1920 x 1080
Asset: SS15 Nike (training)
Free Missing video
Size: 1920 x 1080
screens
Asset: SS15 Adidas Boost (running) :
waiting for updated version of boost
video from Duarte

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MF: Wall fixture x 2 Under Armour/Nike (merchandising)

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MF: Mid-Floor fixture x 2 Under Armour (Superhero/all)/Nike
(Dri Fit)

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MF: Browse/Buying Guide & Seating

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MF: Browse/Buying Guide screen

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MF: Fitting Room (men’s) 4/5 view DRAFT

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WF: Category zone view DRAFT

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WF: Wall view
Nike
SupergaVans
Saucony
Adidas
Nike
AdidasNike
Prana
Puma
Asics
NB

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WF: Floor-plan view
Nike
Prana
RBK
Under Armour
Adidas
RBKUA NikeADI
NikeAdidasSaucony
Asics
NikeVansADI
Adi
Orig
Nike
NSW
NB
PMA
Superga
Vans
RBK
PMA
Adidas (Running)
PMA
UA
RBK
Adidas
Adidas Stella Sport
Adidas general (video!)
Adidas Boost + all others
Adidas Rita Ora
Nike Drifit (TBC)Nike Tech Pack
UA (Superhero + all kind)
RBK everything/Crossfit
(storry)
Puma PWR Cool (story) +
All keystyle training +
ignite
GeminiRBK General
Dri Fit Cool
Training
Nike Hypercool Tank
Nike Free (campaign to
come)
Adi Boost training
Nike Dri Fit Cool
RBK Melody ehsani
Nike
RBK ventilator
RBK
saucony which ?
RBK Crossfit
Asics which ?Vans missing
campaign
Superga missing
campaign/key styles
NB missing campaign/ key
styles
UA
Adi
Puma General
Adi

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WF: Engage Adidas Stella Sport

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WF: Apparel wall (Training)
Size: 1920 x 1080
Asset: SS15 Adidas Apparel General!

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WF: Tights module UA, RBK, ADI, Nike

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WF: Footwear wall
Size: 1920 x 1080
Asset: SS15 Nike Free (waiting for video)
Size: 1920 x 1080
Asset: SS15 adidas Boost (need another story,
cant put 2 boosts whereas other shoes bought)
Fixture: Media Screen (s)
Size: 1920 x 1080
Asset: SS15 Adidas Boost (waiting new video
boost for women)

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WF: Engage NIKE Dri Fit (TBC/guideline to be sent)

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WF: Apparel wall (Running)
Size: 1920 x 1080
Asset: SS15 Nike Dri Fit Cool apparel (waiting
for video)

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WF: Engage Nike tech pack/Adidas rita Ora
Rita Ora guideline to be sent
Got video

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WF: Footwear wall (Running) Superga 3 walls/Vans 2 walls

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WF: Engage RBK (Melody Ehsani)
Got guidelines

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WF: Browse/Buying Guide & Seating x 2 (TBC)

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WF: Browse/Buying Guide screen

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WF: Wall fixture x 5 (TBC)

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WF: Mid-Floor fixture (TBC)

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RN: Trial Zone DRAFT

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INSTALLATION FROM 20TH APR UNTIL 28TH APR
Store Environ

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Social Zone view

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Social Zone: Heritage view

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Social Zone: Heritage

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Fitting Room: Women’s entrance view DRAFT

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Fitting Room: Women’s (consultation lobby) view DRAFT

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Fitting Room: Women’s (trial/interior) x 4 view DRAFT

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Pillars: Manifesto

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Pillars: Manifesto contd.

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Cash Desk view DRAFT

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DELIVER TO STORE BY 20TH APR
Communication/Signage Hierarchy

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Pelmets: Category Header view DRAFT

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SSS-TDM Retail Marketing plan draft 2015-03-25

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SSS-TDM Retail Marketing plan draft 2015-03-25